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Investigating Entrepreneurial Opportunities - Audio

What does it make to be an entrepreneur? Is it hardcoded into certain individuals? Or is it just a matter of changing the way we view opportunities? In this series of audios Emeritus Professor, Colin Gray, of Enterprise Development at The Open University is joined by an entrepreneur and Open University graduate, to discuss the practical issues that arise when you try to bring a technological innovation to market.

  • 5 minutes 30.631700000000013 seconds
    Why study entrepreneurship?
    Starting with ten ideas a week, he writes them down and runs them through a process he calls an ‘entrepreneurial strategic view’ the results will determine his level of investment.
    24 October 2010, 9:40 pm
  • 8 minutes 35.630900000000025 seconds
    Developing a new idea
    Julian discuses developing his electronic notice board idea works.
    24 October 2010, 9:39 pm
  • 5 minutes 30.631700000000013 seconds
    An idea - managing risks
    Protecting an idea from theft.
    24 October 2010, 9:38 pm
  • 7 minutes 58.61540000000002 seconds
    SWOT analysis
    One of the most widely used tools in business decision making is the SWOT analysis; strengths, weaknesses, opportunities and threats of a proposal.
    24 October 2010, 9:37 pm
  • 11 minutes 58.62840000000002 seconds
    STEEP analysis
    The STEEP analysis is a way to systematically scan your external business environment to help make sense of our fast moving, complex world.
    24 October 2010, 9:36 pm
  • 9 minutes 42.60879999999993 seconds
    Competitor and market research
    What techniques can you use to research your market and competitors to plan effective strategies?
    24 October 2010, 9:35 pm
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