Expert Strategies

Total Expert

The mortgage and real estate industries have to innovate to survive in today's tech-savvy markets. Joe Welu brings insight and action items to help loan officers and Realtors make quantum leaps in production.

  • 19 minutes 28 seconds
    Key Takeaways On The Dreamforce Conference: Partnering With Salesforce To Solve Current Market Challenges With Patrick Hanley

    What’s in it to partner with Salesforce? That’s the question we will discuss today. Joining Joe Welu in this episode is the Vice President of Partner Ecosystem at Total Expert, Patrick Hanley. Bringing with them from the Dreamforce Conference are some of their key takeaways from Salesforce’s largest event. Patrick shares the trend of AI and how Salesforce continues to invest in them. Joe shares the importance of the trust layer in the data. Let’s join Patrick and Joe in today’s conversation to find value in partnering with Salesforce.

    23 October 2023, 10:00 am
  • 22 minutes 3 seconds
    Better Together with Salesforce: 2023 Dreamforce Recap

    Join Total Expert Founder & CEO Joe Welu and VP Partner Ecosystems Patrick Hanley as they discuss the invaluable insights and they took away from experts across the technology and financial services industries while at #Dreamforce2023. As a proud Salesforce partner, we’re excited to share our experience from another incredible event. We’ll also discuss the strength of the Total Expert and Salesforce partnership and how it unlocks value and offers the best possible solution for joint customers.

    11 October 2023, 4:04 pm
  • 41 minutes 21 seconds
    A Closer Look At The Mortgage Space Mid-2023 With Julian Hebron

    We’re halfway down 2023. For anyone who knows how to stay afloat in the mortgage space, that means keeping yourself abreast of what happened and what trends to expect. In this episode, Joe Welu interviews Julian Hebron, the founder and CEO of The Basis Point, to give us a closer look at the mortgage space in mid-2023. Is the worst over despite the recent challenges and rising interest rates? Will we see a potential improvement in the next six to 12 months? Julian shares his data-driven insights, helping you navigate across issues in the lending and mortgage market—from lender profitability to affordability challenges for homebuyers. Keep your eyes open for the market realities and the constantly changing landscape of the space. Tune in to not only readily take on the hurdles your way but also the opportunities to drive your success!

    7 August 2023, 10:00 am
  • 35 minutes 20 seconds
    Exploring Challenges And Opportunities In The Insurance Industry: Communication, Collaboration, And The Role Of AI With Chris Cline And Ilya Filipov

    Unique challenges and technological transformations are reshaping the insurance industry as we know it. How should agencies position themselves to benefit from these changes? Join host Joe Welu as he engages in a dynamic discussion with industry experts Chris Cline and Ilya Filipov. The conversation focuses on the lack of proactive communication from agents and the delicate balance between over-communicating and avoiding notice of rising costs. It emphasizes the importance of education, engagement, and offering advice to customers, along with leveraging technology to provide valuable insights and better serve clients. They also address the potential of artificial intelligence in the insurance industry, debunking misconceptions and cautioning against relying solely on general-purpose AI models. They highlight the significance of industry-specific AI applications tailored to the insurance vertical, which can enhance the roles of agents and carriers. Join the conversation to gain insights into collaboration within the insurance industry and the evolving role of talent in leveraging AI technology for efficiency and customer satisfaction.

    20 July 2023, 10:00 am
  • 29 minutes 14 seconds
    The Evolution of the Housing Industry with Clayton Collins

    There are a lot of changes in the housing industry right now, and with all the layoffs and right-sizing going on, it’s easy to feel like the industry is going through a downturn. But reframe that and think about it as an evolutionary process. In this episode, Joe Welu and industry leader Clayton Collins discuss how the current adjustments are pushing mediocre players out and concentrating the market share to the top players, and how this will ultimately result in better service for the end customer. This is a sensitive topic to talk about as a lot of us know someone who has been affected by these cost structure adjustments. But in reality, lending and real estate companies who were quick to right-size their workforces will find themselves in a better position as the market comes back up. Tune in and learn what’s separating the wheat from the chaff and what essential elements you need to have to be included among the top players in the industry and ultimately the winners of this evolutionary process.

    5 April 2023, 2:47 pm
  • 36 minutes 10 seconds
    Journey to the Top with Shant Banosian

    The journey to the top is not all about peaches and rainbows. After all, to reach the top, you have to start from the bottom and go through steep inclines. This metaphor perfectly illustrates what Shant Banosian had to go through. Before he became a top loan originator, Shant started somewhere and went through experiences that may not be the most pleasant life has to offer. How did he rise above that and reach the pinnacle of success? He bares it all in this conversation with Joe Welu on ExpertInsights. Join in and learn how you can go a long way as long as you learn how to take the right risks, focus on what you can control, strive to become a better version of yourself every day, and most importantly, surround yourself with people who will help you along this journey to the top.

    30 March 2023, 1:34 pm
  • 28 minutes 6 seconds
    Silicon Valley Bank (SVB): What Happened And The Opportunity With James White And Dan Catinella

    Headlines were flooded with the news of the Silicon Valley Bank (SVB) collapse, leaving consumers with questions and uncertainty. Banks and lenders, on the other hand, are trying to restore consumer confidence and make the next best move. Total Expert’s James White and Dan Catinella join host Joe Welu in this episode to make sense of the news, break it down in simple terms, and outline the opportunities. James and Dan offer tactical advice for banks and lenders on how they can lead with education and advice when engaging with their customers. As the saying goes, “Never waste a crisis, but rather lean into the growth opportunity.”

    27 March 2023, 10:00 am
  • 32 minutes 14 seconds
    Marketing In Today's World: Understanding Gen Z Consumer Attitudes And Mindsets With Shashank Shekhar

    Today's market demands a deeper understanding of consumer attitudes and mindsets, which often differ from what we see in the media. It's time to ditch the outdated tactics and embrace a more personalized and authentic approach. In this episode, Shashank Shekhar, the CEO of InstaMortgage and host of the Shashank Redemption podcast, discusses how to navigate the industry. He delves into the current state of the market, exploring consumer attitudes and mindsets that differ from what we see in the media. Shashank also reveals his company's approach to educating both originators and consumers on navigating the rate environment and refinancing going forward. As a veteran of the industry, Shashank offers insights into the laws of marketing that he believes are still relevant in today's environment for anyone looking to grow their business. He also discusses the Gen Z market and how most lenders miss the mark when trying to connect with this demographic. If you're looking to build a successful mortgage business or simply interested in the industry's inner workings, this episode is a must-listen. Tune in and learn how to navigate your way into today’s market.

    14 March 2023, 8:58 pm
  • 41 minutes 25 seconds
    Best Practices For Maximizing Growth With Dan Catinella

    Consider this episode your one-stop shop for top strategies and tactical methods to help your organization drive deal flow and become a growth engine. In this special three-part feature episode, Total Expert's Chief Lending Officer Dan Catinella joins Joe Welu and discusses how to create growth opportunities. Discover how to (1) protect your pipeline and improve conversions, (2) become a customer-for-life company, and (3) elevate the quality of your communications. With the purchase market showing no signs of slowing down, implementing these best practices will enable your organization to thrive in 2023 and beyond. Don't miss this opportunity to gain valuable insights and take your business to the next level.

    27 February 2023, 11:00 am
  • 33 minutes 26 seconds
    Raising Industry Standards Using Tech and Innovation with Katherine Campbell

    The industry has shifted where we now have to rely on tech and innovation to create opportunities and ride the changing tides. However, the drawback is it keeps our heads in the sand. What we need is to raise the standard. In this episode, Katherine Campbell, Chief Digital Officer for Assurance Financial, sits down with Joe Welu to discuss how we can do that and be pioneers. She talks about building a tech stack to help us stand out from the pack. Addressing the challenges that may come our way, Katherine also gives her insights on getting buy-in from your teams, overcoming resistance, and pitching adoption of tech. Join this conversation as you learn more about navigating the future of the industry.

    10 February 2023, 11:00 am
  • 15 minutes 38 seconds
    Technology Evaluation: Tech Stack Or 'Franken-Stack?'

    Guess who’s back? Fintech evangelist Sue Woodard joins Joe Welu here in Expert Insights studio again, this time to discuss how banks and lenders evaluate their tech stack in today’s macro environment. Sue shares the biggest pain points of lenders in choosing and implementing the right technology, the key components lenders miss during the process, how tech providers can be seen as more than just another vendor, and more! Tune in now to know if it’s all tech stack or “franken-stack”!

    23 January 2023, 11:00 am
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