Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/kristen-berman

Many of the most successful products launched in Silicon Valley lean heavily on behavioral design to increase engagement. Former Design Better guest Nir Eyal talks about this in his books Hooked and Indistractable, and today we have another expert in this field, Kristen Berman, who co-founded Irrational Labs with professor and researcher Dan Ariely in 2013.

We chat with Kristen about how to design products that change behavior, and also about the darker side of behavioral design, which in extreme cases can create addictive products. We also learn how Kristen uses behavioral science on herself, to achieve goals and encourage positive habits.

Bio

Kristen Berman is a leading figure in applied behavioral economics and behavioral product design. In 2013, she co-founded Irrational Labs with Dan Ariely, collaborating with major organizations such as Google, PayPal, Facebook, and Netflix to enhance user health, wealth, and happiness. She was also on the founding team of the behavioral economics group at Google, a collective that supported over 26 teams within the company, and hosted the global behavioral change conference StartupOnomics. In addition, Kristen co-founded the Common Cents Lab at Duke University, where her leadership guided over 50 experiments aimed at improving the financial well-being of tens of thousands of low- to middle-income Americans.

Her expertise has been featured in outlets like The Stanford Social Innovation Review, TechCrunch, and Scientific American. As a co-author of the workbooks series Hacking Human Nature for Good alongside Dan Ariely, Kristen has provided practical guidance on changing behavior that is widely used by prominent companies—Google, Intuit, Netflix, Fidelity, and Lending Club among them—for their business strategies and product design.

***

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This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show.

Upgrade to paid

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Visiting the links below is one of the best ways to support our show:

Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer.

To get $100 towards your first bed purchase, go to http://thuma.co/designbetter.

***

If you're interested in sponsoring the show, please contact us at: [email protected]

If you'd like to submit a guest idea, please contact us at: [email protected]

Words are worth a thousand pictures

by Eli Woolery

How does Sir Jony Ive, the famed former head of design at Apple, start every project? If, like me, you guessed by sketching, you’d be wrong. I was surprised to learn when he visited the design capstone class I co-teach at Stanford that he starts all projects by writing.

But Jony gave our class a powerful example of why writing is a far more versatile conceptual tool than sketching. He spoke of working with a landscape designer on his property in the UK. The designer could have shared drawings, but instead he wrote about the night garden, and how the flagstones would radiate both the heat from the warmth of the day and the fragrance of the flowers along the pathway.

“I write because I realized at art school that you can only draw a small percentage of the attributes of an object. You know, if I were to draw this [holds up a glass], you would understand only 20 percent of its nature. You would have no sense of its weight or material or temperature. You would have no sense of the way that it reacted to its environment. Writing helps me frame the problem. A lot of mistakes are made when you frame a problem, because you could already be dismissing 60 percent, 70 percent of the potential ideas.”

—Jony Ive, in an interview with McKinsey Quarterly

Free from the constraints that even the best draftsperson would face, Jony and his team can conceptualize not only the look of products, but the touch, weight, and even the emotions they trigger.

Perhaps it shouldn’t surprise us that good design can start with writing. Good writers are adept at taking an iterative approach to creativity. They create memorable characters through empathy. Their characters evolve, and they often reimagine old stories with new, innovative approaches.

“The difference between writers and non-writers is that writers go back again and again. My old classics teacher used to say that the people who succeeded in classics were the people with the highest tolerance for failure. I think the same is true for writers.”—Madeline Miller, author of Circe and The Song of Achilles

Madeline Miller is a great example of an author who uses all of these techniques in her writing. Her book Circe takes the titular character who was a peripheral—if important—part of Homer’s Odyssey, and reimagines her as the protagonist. Her empathetic approach to the enchantress-in-exile reframes the story in a way that makes us feel a human connection to the not-quite-human character.

Professional writers also aren’t afraid to make mistakes as they go. Many have a bias toward action, creating the rough outlines (parallel to a prototype) of the work before going back to refine it.

“My husband is a master carpenter. When I asked him if master carpenters make fewer mistakes than regular carpenters, he said no–but they recognize [the mistakes] more quickly. It’s the same for writers as they gain experience.”

—Madeline Miller, author of Circe and The Song of Achilles

Former guests on the show, David Sedaris and Dan Pink, shared wisdom about writing that can teach us plenty about becoming better designers.

Continue reading this issue of The Brief on Substack

Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/gareth-hinds

Graphic novels are experiencing something of a renaissance recently. As the medium has gained popularity, notable thinkers like Sapiens author Yuval Noah Harari and the late John Lewis have brought their stories to life beautifully in graphic novel form. Gareth Hinds has played a big role in shaping the medium. His graphic novel adaptations of The Iliad, The Odyssey, Macbeth, Beowulf, and King Lear have brought new readers and new perspectives to these classic tales. Count us in that group of his readers looking at these ancient stories differently.

We speak with Gareth about his creative and editorial workflow, and how he turns challenging works from Shakespeare, Homer, and others into a graphic novel. We also talk about how his background in video game design influences his work, and how he chooses stories that lend themselves well to his style of illustration.

Bio

Gareth Hinds is the creator of critically-acclaimed graphic novels based on literary classics, including Beowulf (which Publisher’s Weekly called a “mixed-media gem”), King Lear (which Booklist named one of the top 10 graphic novels for teens), The Merchant of Venice (which Kirkus called “the standard that all others will strive to meet” for Shakespeare adaptation), The Odyssey (which garnered four starred reviews and a spot on ten “best of 2010” lists), Romeo and Juliet (which Kirkus called “spellbinding”), and Macbeth (which the New York Times called “stellar” and “a remarkably faithful rendering”). Gareth is a recipient of the Boston Public Library’s “Literary Lights for Children” award. His books can be found in bookstores and English classrooms across the country, and his illustrations have appeared in such diverse venues as the Society of Illustrators, the New York Historical Society, and over a dozen published video games.

***

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This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show.

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Visiting the links below is one of the best ways to support our show:

Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer.

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If you're interested in sponsoring the show, please contact us at: [email protected]

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Every month, our premium subscribers receive our newsletter The Brief , which assembles wisdom gleaned from interviews with creative thinkers. It’s a chance to go deeper into salient topics like creative collaboration, the ephemeral nature of designing software, and how other creative people in music and film solve problems.

But inboxes are busy places—an issue might slip past you. And everyone learns differently. Some of us learn best by listening. We’re always looking for new ways to support your learning. :)

We’re now creating narrated versions of The Brief released as a podcast in your feed.

Want to check it out? We’re releasing the first episode from our most recent issue of The Brief, What do many creative people have in common? ADHD.

We hope this new feature helps you continue your educational journey into design and creativity.

Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/kevin-bethune-returns

One core strength that good designers cultivate is the ability to navigate ambiguity. Our guest today, Kevin Bethune, returns to the show to discuss his new book, Nonlinear: Navigating Design with Curiosity and Conviction, which emphasizes that to achieve real innovation, teams must be willing to venture into the “proverbial forest of ambiguity.”

We talked to Kevin about how we can bring non-linear thinking into our very linear workflows to shake them up to embrace ambiguity and exploration. Kevin also shared why he thinks multidisciplinary thinking is essential to innovation and creativity.

Buy the book

Bio

Kevin Bethune is a multidisciplinary design and innovation executive, entrepreneur, best-selling author, and keynote speaker based in Redondo Beach, California. His career spans mechanical engineering within nuclear power, product creation at Nike, and advanced design studies at ArtCenter, culminating in a pioneering path for servant leadership in design and innovation. As the founder of dreams • design + life—a “think tank” integrating strategic design, industrial design, and brand strategy—Kevin helps organizations uncover human-centric, holistic opportunities that bridge physical, digital, and service-oriented experiences. Over the years, he has led large-scale creative teams, guiding 30+ direct contributors and influencing global groups of more than 70 in shaping design functional excellence and innovation best practices.

***

Premium Episodes on Design Better

This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show.

Upgrade to paid

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Visiting the links below is one of the best ways to support our show:

Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer.

Thuma: We’re the sort of people who can’t help but get lost in the details of creating a beautiful living space. A well designed home is a sanctuary for creative thinking. For those who revel in crafting a beautiful living space, Thuma offers modern furniture that transforms your home into a sanctuary for creative thinking.

Their timelessly designed beds, nightstands, dressers, and shelving are built from solid wood using Japanese joinery techniques for a silent, stable foundation, balancing form, craftsmanship, and functionality. With clean lines, subtle curves, and a minimalist style available in four signature finishes—and an upgradeable headboard—the Thuma Bed collection assembles in just about 5 minutes with a single hand-tightened screw, ensuring a durable piece backed by a lifetime warranty.

To get $100 towards your first bed purchase, go to http://thuma.co/designbetter.

***

If you're interested in sponsoring the show, please contact us at: [email protected]

If you'd like to submit a guest idea, please contact us at: [email protected]

Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/scott-belsky

We live in an era where it’s easy to get overwhelmed by the pace of new technology. As designers, creatives, and technologists, we have a wealth of tools at our disposal that people in our roles only a decade ago could only have dreamed of. Yet it can be daunting to know where to focus our efforts: what new skills and workflows should we be learning to stay relevant?

Scott Belsky, co-founder of Behance and Chief Strategy Officer at Adobe, calls the rapid spread of generative AI tools a “Cambrian Explosion,” referring to an evolutionary event 500 million years ago when many new animal species appeared in a relatively short time. We talk to Scott about how we might navigate this explosion, and why it might make sense to move toward a more “boundaryless” workflow. We also talk with Scott about his book The Messy Middle, and how to manage emotional turbulence during challenging parts of our career.

Bio

Scott Belsky is a builder, author, and investor who currently serves as Adobe’s Chief Strategy Officer and Executive Vice President of Design & Emerging Products. As a co-founder of Behance—a platform now used by over 50 million creatives—Scott has been instrumental in shaping Adobe’s Creative Cloud, pioneering mobile and service strategies, and later advising innovative companies like Pinterest, Uber, and Airtable. He also champions creative empowerment through initiatives such as 99U and Action Method, and his thought leadership shines in his international bestsellers, Making Ideas Happen and The Messy Middle, as well as his widely read Implications newsletter.

***

Premium Episodes on Design Better

This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show.

Upgrade to paid

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Visiting the links below is one of the best ways to support our show:

Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer.

Thuma: We’re the sort of people who can’t help but get lost in the details of creating a beautiful living space. A well designed home is a sanctuary for creative thinking. For those who revel in crafting a beautiful living space, Thuma offers modern furniture that transforms your home into a sanctuary for creative thinking.

Their timelessly designed beds, nightstands, dressers, and shelving are built from solid wood using Japanese joinery techniques for a silent, stable foundation, balancing form, craftsmanship, and functionality. With clean lines, subtle curves, and a minimalist style available in four signature finishes—and an upgradeable headboard—the Thuma Bed collection assembles in just about 5 minutes with a single hand-tightened screw, ensuring a durable piece backed by a lifetime warranty.

To get $100 towards your first bed purchase, go to http://thuma.co/designbetter.

Find bonus content and more on our Substack: https://designbetterpodcast.com/p/idris-brewster

In Berlin, there are memorials to the Holocaust called Stolpersteine, or “stumbling stones,” that memorialize some of the victims of the tragic event with small brass stones placed into the cobblestone streets outside their last-known residence. These poignant objects create moments for reflection, and awareness of the invisible history that hides behind modern city streets.

Here in the United States, we have important points of history that often go unnoticed. Our guest today, Idris Brewster, aims to change that with the Kinfolk Foundation, which uses augmented reality to shift how we learn about our history, bringing it to life in front of our eyes.

We speak with Idris about how he found his way into the realm of augmented reality technology, how cultural moments can change historical perspectives, and the power of location-based storytelling and designing for discovery.

Bio

Idris Brewster is a Brooklyn-born artist and creative technologist who challenges traditional narratives through immersive spatial experiences that merge historical archives, public spaces, and technology. As the Executive Director of Kinfolk Foundation, he empowers Black and Brown communities by turning augmented reality into a tool for monument-making and historical preservation.

***

Premium Episodes on Design Better

This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. ✨New benefits: Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show.

Upgrade to paid

***

Visiting the links below is one of the best ways to support our show:

Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer.

Thuma: We’re the sort of people who can’t help but get lost in the details of creating a beautiful living space. A well designed home is a sanctuary for creative thinking. For those who revel in crafting a beautiful living space, Thuma offers modern furniture that transforms your home into a sanctuary for creative thinking.

Their timelessly designed beds, nightstands, dressers, and shelving are built from solid wood using Japanese joinery techniques for a silent, stable foundation, balancing form, craftsmanship, and functionality. With clean lines, subtle curves, and a minimalist style available in four signature finishes—and an upgradeable headboard—the Thuma Bed collection assembles in just about 5 minutes with a single hand-tightened screw, ensuring a durable piece backed by a lifetime warranty.

To get $100 towards your first bed purchase, go to http://thuma.co/designbetter.

Design sprints have become a staple of the creative process at companies around the world and an indispensable tool in the pursuit of innovation. We owe a debt of thanks to Jake Knapp and his former colleagues at Google Ventures (now known as GV) who pioneered the design sprint.

Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/jake-knapp-click

There is one gap that design sprints have not entirely addressed, though. What do you do if you’re starting a new product or company from scratch? That is the subject of Jake Knapp and co-author John Zeratsky’s newest book, Click: How to make what people want. Jake lays out the elements of what he calls a “foundation sprint” in this book.

We chat with Jake about what makes a foundation sprint different than a design sprint, and some examples from the book of companies that have used foundation sprints effectively. We also talk to Jake about his decision to start Character, a VC fund aimed at helping startups at seed stage with capital and sprints, and the qualities that they look for in their founders when deciding to invest.

Pre-order "Click"

Bio

Jake Knapp is a New York Times bestselling author and co-founder of Character.

Previously, Jake built products like Microsoft Encarta and Gmail, co-founded Google Meet, and invented the Design Sprint. He has coached hundreds of teams at places like Miro, Slack, LEGO, IDEO, and NASA on product strategy and time management, and is a guest instructor at Harvard Business School.

This is Jake’s third appearance on Design Better. In his first interview with us, he discusses Sprint, and in his second interview he talks about his (and John Zeratsky’s) book Make Time.

Books & links mentioned

• Ten things we know to be true
• The Making of Prince of Persia
• The rest is history podcast
• Met opera on demand
• https://jakek.medium.com/

***

Premium Episodes on Design Better

This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). ✨New benefits: Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show.

Upgrade to paid

***

Visiting the links below is one of the best ways to support our show:

Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer.

DUER: Eli and I are busy people. When we’re not in the studio producing the podcast and publishing new articles, we’re often doing something active—building, cooking, or on an adventure with family. Work and life blend together, and DU/ER makes clothing for people like us. DUER creates performance denim and lifestyle apparel that is made for doing. Check out DUER’s flagship stores in LA or Denver, or order now at shopduer.com/DESIGNBETTER. When you use our exclusive URL, you’ll get 20% off your first purchase.

If you're interested in sponsoring the show, please contact us at: [email protected]

If you'd like to submit a guest idea, please contact us at: [email protected]

We live in an era where the boundaries are beginning to blur between roles like designers and developers. Generative AI tools are making it easier for designers to code quick prototypes, and for developers to wireframe and create first-pass UI’s for applications.

Find bonus content and more on our Substack: https://designbetterpodcast.com/p/jenny-blackburn

So we thought it would be fascinating to talk with Jenny Blackburn, VP of UX at Google for Gemini, about the many ways that GenAI can improve our workflows. We also speak with Jenny about how experimental tools like NotebookLM play a role in the roadmap for Gemini, how they get feedback from their users, and the skills designers need to be successful in the era of AI.

Bio

Jenny Blackburn is the Vice President of User Experience (UX) at Google for Gemini Experiences & Google Assistant, where she leads cross-functional teams in shaping engaging, intuitive products used by millions worldwide. With over two decades of experience at leading technology firms—including Apple and Amazon—she has built a reputation for championing design excellence and user-centric innovation. Jenny is known for fostering collaborative, diverse environments and delivering impactful solutions that blend creativity, accessibility, and strategic thinking to drive exceptional user experiences.

***

Premium Episodes on Design Better

This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. ✨New benefits: Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show.

Upgrade to paid

***

Visiting the links below is one of the best ways to support our show:

Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer.

DUER: Eli and I are busy people. When we’re not in the studio producing the podcast and publishing new articles, we’re often doing something active—building, cooking, or on an adventure with family. Work and life blend together, and DU/ER makes clothing for people like us. DUER creates performance denim and lifestyle apparel that is made for doing. Check out DUER’s flagship stores in LA or Denver, or order now at shopduer.com/DESIGNBETTER. When you use our exclusive URL, you’ll get 20% off your first purchase.

***

If you're interested in sponsoring the show, please contact us at: [email protected]

If you'd like to submit a guest idea, please contact us at: [email protected]

As designers, we sometimes get caught up in our egos. I’m the creative one on the team. I’m the one who should have the final say on these designs. I’m misunderstood, and I feel like I’m always having to teach people a new language.

Find full show notes and bonus content on our Substack: https://designbetterpodcast.com/p/scott-berkun-why-design-is-hard

Author Scott Berkun has a new book called Why Design is Hard, which dives into why this “ego trap” limits designers' effectiveness in their roles. We welcome him back on the show to discuss this new book, and also discuss how designers can learn to navigate organizational power structures and gain more influence over decisions that affect their work, how the myth of the “design hero” shapes young designers entering the field, and why design schools often fail to prepare students for the real-world dynamics of organizational culture and power.

Bio

Scott Berkun is a bestselling author and popular speaker on UX design, innovation, leading teams, public speaking and other subjects. He’s published nine books, including How Design Makes The World, The Myths of Innovation, Confessions of a Public Speaker, and The Year Without Pants. His work has appeared in The New York Times, The Washington Post, Forbes, The Wall Street Journal, The Economist, The Guardian, Wired magazine, USA Today, Fast Company, National Public Radio, CNN, NPR, MSNBC and other media. His popular blog is at scottberkun.com and he tweets at @berkun.

***

Premium Episodes on Design Better

This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). ✨New benefits: Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show.

Upgrade to paid

***

Visiting the links below is one of the best ways to support our show:

Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer.

DUER: Eli and I are busy people. When we’re not in the studio producing the podcast and publishing new articles, we’re often doing something active—building, cooking, or on an adventure with family. Work and life blend together, and DU/ER makes clothing for people like us. DUER creates performance denim and lifestyle apparel that is made for doing. Check out DUER’s flagship stores in LA or Denver, or order now at shopduer.com/DESIGNBETTER. When you use our exclusive URL, you’ll get 20% off your first purchase.

If you're interested in sponsoring the show, please contact us at: [email protected]

If you'd like to submit a guest idea, please contact us at: [email protected]

There aren’t many kids who start a record label when they’re 12 years old. Or play piano professionally at the age of six. But our guest today, Marcus “Bellringer” Bell, is the kind of polymath that did those things, and went on to create a successful career in the music industry, as a producer and composer who has worked with musicians like Nicki Minaj and Snoop Dogg.

Marcus has also created one of the first AI-driven artists, fusing his own musical skills with GenAI persona Rayvn Lyte. We talk with Marcus about what inspired him to do this, as well as the ethics of AI-generated music. We also discuss his creative process, and how he manages to fit in creative time amidst raising a family and other domestic duties.

Visit our Substack for bonus episode content and more: https://designbetterpodcast.com/p/marcus-bell

Bio

Marcus “Bellringer” Bell is an American music producer, songwriter, multi-instrumentalist, and entrepreneur who has collaborated with global superstars like Nicki Minaj, Snoop Dogg, and Timbaland, and whose productions have been performed by Beyoncé. As CEO of Bellringer Productions LLC, he manages a catalog of over 30,000 songs, mentors artists, and has authored an Amazon #1 best seller on musician branding. Beyond music, he is a pioneering AI technologist and crypto investor, launching viral AI music character Ravyn Lyte and teaching communities to leverage AI and crypto through his Wealth and Impact AI course. Raised in a family that championed excellence, Bell honed his craft at Berklee College of Music before working with major labels and ultimately starting multiple ventures. He continues to give keynote speeches worldwide and remains dedicated to empowering people to unlock their fullest potential.

***

Premium Episodes on Design Better

This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. ✨New benefits: Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show.

Upgrade to paid

***

Visiting the links below is one of the best ways to support our show:

Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer.

DUER: Eli and I are busy people. When we’re not in the studio producing the podcast and publishing new articles, we’re often doing something active—building, cooking, or on an adventure with family. Work and life blend together, and DU/ER makes clothing for people like us. DUER creates performance denim and lifestyle apparel that is made for doing. Check out DUER’s flagship stores in LA or Denver, or order now at shopduer.com/DESIGNBETTER. When you use our exclusive URL, you’ll get 20% off your first purchase.

If you're interested in sponsoring the show, please contact us at: [email protected]

If you'd like to submit a guest idea, please contact us at: [email protected]