Medical Spa Insider

American Med Spa Association - AmSpa

AmSpa Founder and CEO, Alex Thiersch, takes an in-depth look at today's aesthetic entrepreneurs and what makes them successful.

  • 47 minutes 5 seconds
    Building a Culture of Compliance in an Increasingly AI World

    In this 300th episode of Medical Spa Insider, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Jodi Faustlin, chief compliance offer, and Chad Schiffman, director of risk management at Healthcare Compliance Pros. They talk about fundamental compliance policies and procedures for your organization, why the OCR and FTC are getting more involved in healthcare compliance, and how aesthetic practices can protect electronic personal health records. Their conversation includes:

    • What triggers the FTC to look into your business practices;
    • Why you should be careful with claims of HIPAA compliance;
    • How to conduct a thorough risk analysis to find vulnerabilities;
    • Getting your team’s buy-in to implement your compliance policy;
    • How to protect your patients’ health information (PHI) when using AI;
    • Protecting the confidentiality, integrity and accessibility of PHI;
    • Keeping up with rules and regulatory updates, and more!

    Healthcare Compliance Pros (HCP) understands that the health care industry continues to face a significant amount of regulatory oversight in HIPAA, OSHA, corporate compliance and human resources. Many health care organizations have struggled to find an efficient, simple and cost-effective way to stay current with these high-overhead, low reward-liabilities. Having seen this frustration firsthand, HCP has created innovative online tools and comprehensive compliance support to address these needs.

    Music By Ghost Score

    8 January 2025, 5:37 pm
  • 59 minutes 48 seconds
    Greatest Hits: Building a Successful Med Spa with Shawna Chrisman and Maegen Kennedy

    In this episode, we revisit a conversation between AmSpa President and CSO, Cathy Christensen, Shawna Chrisman, NP, CEO and founder of Destination Aesthetics, and Maegen Kennedy, PA-C, co-founder and clinical director of Windermere Medical Spa & Laser Institute. They spoke about the current stage of their medical spas, the details of scaling a business, and insider tips to help new and growing medical spas reach their goals. Listen in to hear more about:

    • What they’ve learned through expanding to multiple locations;
    • How to prepare for expansion and train your employees;
    • Strategies that have helped their med spas find success;
    • Tracking and responding to the data in your practice;
    • Which KPIs show you the health of your business;
    • Advice for med spas starting out or looking to reach the next level;
    • An original membership model and loyalty program;
    • And much more!

    Music by Ghost Score.

    20 December 2024, 10:57 pm
  • 44 minutes 38 seconds
    How DrWell is Revolutionizing the Provider-to-Consumer Market, Starting with GLP-1s

    This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Jonathan Kaplan, MD, board-certified plastic surgeon and founder of BuildMyHealth. They chat about DrWell by BuildMyHealth and how it simplifies medical weight loss treatment for both patients and medical aesthetic practices. Listen in to learn:

    • Evolving from price transparency solutions to subscription medications;
    • How DrWell automates billing and connects med spas to compounding pharmacies;
    • Compliantly paying providers and helping patients navigate insurance;
    • How 503a and 503b pharmacies can continue providing weight loss solutions;
    • The future of provider-to-consumer and working with compounding pharmacies;
    • And more!

    Music By Ghost Score

    18 December 2024, 9:03 pm
  • 58 minutes 34 seconds
    Directors in Aesthetics: Setting Standards for Care and Compliance

    This week in AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Patrick Blake, MD, and Praveen Ramineni, co-founders of Portrait, along with Sam Pondrom, JD, associate at national healthcare law firm ByrdAdatto. They discuss the role of medical directors in shaping aesthetic practices, from setting protocols to ensuring regulatory compliance and patient safety. Their conversation includes:

    • How independent medical providers stay competitive;
    • Portrait’s launch kit and systems to scale aesthetic practices;
    • Navigating compliance concepts and the gravity of patient care standards;
    • Building a medical director network to provide state-required oversight;
    • The most common compliance mistakes people make when trying to open;
    • Developing protocols and a standardized foundation for the long term future;
    • Compliance as an ongoing process, knowing your exposure to risk, and more!

    Music by Ghost Score

    11 December 2024, 7:05 pm
  • 1 hour 44 seconds
    Holiday Preparation and Optimizing for Strong Holiday Revenue

    This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Shannon Blake, Director of Medical Spa Partnerships at Podium; Traci Andreason, FNP-C, founder of Rise Rejuvenation Center; Cortney Hall, COO of True Medical Spa. They discuss the systems and tools that can help med spas increase lead conversion and manage the volume they see over the holidays. Their conversation includes:

    • How to capture the influx of the holidays;
    • Building a holiday game plan focused on value over price;
    • Teaching consumers how to interact with your business;
    • How patient education helps med spas capture more leads;
    • Allocating your marketing to build SEO and get the word out;
    • How an AI patient coordinator improves response time;
    • Actively training your AI, and more!

    Music by Ghost Score

    4 December 2024, 9:29 pm
  • 33 minutes 42 seconds
    Understanding the Tax Implications of MSOs

    This week, AmSpa’s President and CSO, Cathy Christensen, speaks with Nick Liguori, CPA, owner and founder of Liguori Accounting. They discuss the complexities of management service organizations (MSOs), common pitfalls for medical spa MSO taxes and how to properly set up your accounts. Their conversation includes:

    • MSOs: the key structure for compliant med spa ownership;
    • Where med spa MSOs can get tripped up with financials;
    • Specific tax challenges and common pitfalls to avoid;
    • How to ensure that your business entity is set up correctly
    • The typical process of setting up the proper systems;
    • When to transition from DIY bookkeeping to working with professionals;
    • How to correct and prevent future issues while preparing for tax season;
    • And more!

    Music by Ghost Score

    27 November 2024, 3:54 pm
  • 41 minutes 3 seconds
    Member Spotlight: Traci Andreason, FNP-C

    This week on the podcast, AmSpa Membership Advocacy and Engagement Specialist, Michela Bailey, speaks with Traci Andreason, FNP-C, founder of Rise Rejuvenation Center. They talk about her specialty in sexual wellness and her passion for empowering women in this conversation that includes:

    • Joining AmSpa to learn compliance in aesthetics;
    • How sexual wellness became her specialty;
    • The education intimate health practitioners need;
    • Remembering that patients bring vulnerability ;
    • Her passion for helping others reach their goals;
    • The anatomy coloring book she created for injectors;
    • Her favorite treatments, skincare routine and more!

    Music by Ghost Score

    20 November 2024, 7:33 pm
  • 50 minutes 27 seconds
    Greatest Hits: The Legal Lowdown on IV Therapy

    This week, we revisit our conversation with Michael S. Byrd, JD, and Bradford E. Adatto, JD, of national business and health care law firm ByrdAdatto. AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Byrd and Adatto in a discussion of the latest in aesthetics compliance concerns and what medical spas should know about IV therapy compliance. They cover:

    • Private equity, mergers and acquisitions, and the idea of integrated health care;
    • How the corporate practice of medicine and scope of practice regulations compare for IV bars vs. traditional medical settings;
    • Standing orders and who can use independent medical judgment to make IV therapy treatment determinations;
    • How nursing boards view administering IVs;
    • What the risks are for noncompliance in IV therapy;
    • Delegation and good faith exams in IV bars;
    • How pharmacy boards regulate licensing and compounding IV medication;
    • · What the enforcement atmosphere is at the moment, and more!

    Listen to these previous episodes to learn about an unfortunate incident at a Texas medical spa, plus the educational resources the industry is building to help aesthetic providers safely perform IV nutrient therapy.

    Music by Ghost Score

    13 November 2024, 4:42 pm
  • 16 minutes 5 seconds
    Member Spotlight: Kenzie Cammuse

    This week on the podcast, AmSpa Membership Advocacy and Engagement Specialist, Michela Bailey, speaks with Kenzie Cammuse, founder of Nashville Skin Studio. They chat about how she started an aesthetician owned med spa in this conversation that includes:

    • Celebrating their recent awards at Best of Nashville 2024;
    • How her AmSpa membership continues to help her grow her business;
    • Owning a med spa as an aesthetician and partnering with a medical director;
    • Why she favors energy devices and specific products;
    • Her skin care, aesthetic treatments, and more!

    Music by Ghost Score

    6 November 2024, 4:53 pm
  • 41 minutes 14 seconds
    Partnering with Universities to Shape the Future of Injectables

    How are two nurse practitioner injectors transforming the future of aesthetic education? This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Alexa Nicholls Costa, NP, and Alexandra Rogers, NP, co-founders of LexRx. They discuss an exciting expansion of their certificate program in partnership with the Boston College Connell School of Nursing. Their conversation includes:

    • LexRx’s brand evolution and new educational offerings;
    • How they pitched an injectables program to university leadership;
    • The significance of academic partnerships for aesthetic training;
    • How student feedback inspired a new business-building initiative;
    • The enthusiastic response from nurses joining this community.

    Register for the upcoming Clinical Aesthetics Business Building course on November 16th at Boston College!

    Music by Ghost Score

    1 November 2024, 7:50 pm
  • 29 minutes 31 seconds
    Member Spotlight: Elisabeth Smith, PA-C

    This week on the podcast, AmSpa Membership Advocacy and Engagement Specialist, Michela Bailey, speaks with Elisabeth Smith, PA-C, founder of IndieRX. They talk about how AmSpa events helped her strengthen the foundation of her business, in this wide-ranging chat that covers:

    • How she first learned med spa regulations and compliance;
    • Her experience at medical spa boot camps and AIA advanced cadaver course;
    • Stand-out advice to being honored as one of Nashville’s best med spas;
    • Developing proprietary skin care products, Skindie Rx;
    • Her skin care and aesthetic treatments;
    • And much more!

    Sign up for the Orlando Medical Spa Boot Camp the weekend of November 8 – 10, 2024 to learn the most important med spa regulations, discover trusted business strategies and connect with med spa owners and professionals who will become your community. Whether you are new, prospective, or 5 years into the business, you can take away pearls of wisdom for the next steps on your medical aesthetic journey. Register today!

    Music by Ghost Score

    30 October 2024, 4:43 pm
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