This week, AmSpa President and COO, Cathy Christensen, speaks with Shawna Chrisman, NP, CEO and founder of Destination Aesthetics, and Maegen Kennedy, PA-C, co-founder and clinical director of Windermere Medical Spa & Laser Institute. They speak about the current stage of their medical spas, dig into the details of scaling a business, and share insider tips to help new and growing medical spas reach their goals. Their conversation includes:

• What they’ve learned through expanding to multiple locations;
• How to prepare for expansion and train your employees;
• Strategies that have helped their med spas find success;
• Tracking and responding to the data in your practice;
• Which KPIs show you the health of your business;
• Advice for med spas starting out or looking to reach the next level;
• An original membership model and loyalty program;
• And much more!

Music by Ghost Score.

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Patrick O’Brien, JD, of AmSpa and Grace Lee, JD, of ByrdAdatto. The attorneys discuss the contents of the Federal Trade Commission’s (FTC) final ruling on the Non-Compete Clause Rule, describing its potential impact on medical spas, the lawsuits challenging the rule and when it may go into effect. Their conversation includes:

• What non-competes are and what the new FTC rule would prohibit;
• Which workers are subject and the exception for senior executives;
• Whether this may impact medical directors and training investments;
• What changes you should or should not make as an employer; and
• The expected outlook of this rule.

To read their analyses about the FTC’s final rule against non-compete agreements, please view Lee’s article at ByrdAdatto, and O’Brien’s article on the AmSpa Now! Blog.

Music by Ghost Score.

In this episode, AmSpa’s Alex R. Thiersch, JD, and Cathy Christensen speak with Dr. Kay Durairaj, internationally renowned facial plastic surgeon and head and neck surgeon and founder of Beauty By Dr. Kay. They chat on site at Wynn Las Vegas during Medical Spa Show 2024 in a conversation that covers:

• The holistic wellness solutions energizing our industry;
• Reversing the age process with bioregenerative therapies;
• Recognition and rejuvenation at the Women in Aesthetics Leadership Conference;
• The percentage of women owners and aesthetic patient demographics;
• Which classes she and her team attend at Medical Spa Show;
• About the Society for Aesthetic PAs and the aesthetic community;
• And much more!

Music by Ghost Score.

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with storytelling expert and author Kindra Hall. They discuss her early experiences with storytelling, how she brought her storytelling expertise to businesses, and what attendees at Medical Spa Show 2024 will learn during her keynote presentation “Stories that Stick: The Irresistible Power of Storytelling.” Their conversation includes:

• The challenge and opportunity of storytelling in business;
• An overview of the actionable strategies she shares at Medical Spa Show;
• How she discovered her talent for storytelling;
• Finding and sharing the stories in organizations;
• The process of transitioning to her career as a professional storyteller;
• How the stories we tell ourselves influence our actions;
• About Hall’s books and upcoming launch;
• And much more!

Don’t miss Kindra’s keynote presentation on Friday, April 12 at Medical Spa Show 2024 as she kicks off the General Session. Register today to reserve your spot!

This week, AmSpa President and COO, Cathy Christensen, speaks with Mitra Silva, founder and CEO of Simour Design. They discuss the critical parts of lease negotiation that medical spa owners should master to achieve their profitability and aesthetic goals. Their conversation includes:

• Measuring for accurate square footage and construction cost analysis;
• Questions to ask yourself at the start of the real estate search;
• Avoiding the trap of too-good-to-be-true cost estimates;
• Evaluating your space for efficiency and profitability;
• Finding ADA and city regulations before building;
• Designing around your patient experience;
• Negotiating your tenant improvement allowance;
• And more!

This week, we revisit our conversation with Jay and Mara Shorr of Shorr Solutions. They reveal tips they give to startup medical spa practices. Listen in to hear strategies, and solutions to common med spa challenges. What are typical med spa pitfalls? How much capital do startups need? When should you buy a laser? Learn about this and much more! Also find out about the charitable foundation MSD Save Our Schools, and how you can help to address the challenges of gun violence in our schools.

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Dr. Annie DePasquale, founder of Collaborating Docs. They discuss why she started connecting nurse practitioners (NPs) with a network of collaborating physicians and the compliance at its foundation. Their conversation includes:

• The oversight required for many NPs to become entrepreneurs;
• Dr. Annie’s path from Teach for America to medical school;
• How it works to hire a collaborating physician;
• Compliance, legal guidance and malpractice insurance;
• The monthly fee for collaboration in aesthetic practices;
• Requirements for the collaborating physicians;
• And much more!

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Cameron Hemphill, CEO of Growth99. They discuss how to use automated tools and data-driven design decisions to convert the traffic from your secondary location: your medical spa’s website. Their conversation includes:

• Growth99’s new virtual consult technology;
• The website as your digital practice;
• Building a med spa website for today’s market;
• Integrating websites with CRM and practice tools;
• Common med spa website mistakes;
• Pros and cons of website chatbots;
• How to give your website a facelift;
• Functionality, design and much more!

Learn more from Hemphill and other medical aesthetic industry experts at Medical Spa Show 2024 in Las Vegas, April 11 – 14, 2024!

This week, AmSpa President and COO, Cathy Christensen, speaks with Lora Kassaros, practice manager and partner of Dermatique Laser and Skin; Brandon Mullen, BSN, RN-BC, practice manager of Aiyana Atelier Aesthetic and Wellness Studios; and Rebecca McAbee, practice manager and COO of Disappearing Act Medical Aesthetics and Jubilant Medical Aesthetics. They discuss practice management challenges in medical spas, the impact of mentorship and networking, and their plans for the new round table workshop at Medical Spa Show 2024. Their conversation includes:

• Understanding the role of a practice manager in a medical spa;
• The resources and relationships that fueled their learning;
• Strategic planning for your business goals;
• Knowing when and how to pivot;
• Retaining productive employees;
• And much more!

Don’t miss the Practice Management Round Table at Medical Spa Show 2024 on Sunday, April 14th: Collaborate with other med spa owners and practice managers in this dynamic round table setting where you, as a medical spa practice manager/owner, will dive into open discussions on these three crucial business topics. Register to attend MSS24 today!

This week, AmSpa President and COO, Cathy Christensen, speaks with Brian Poltonavage, CEO and managing director, and Brooke Bower, director of marketing research at Gordian Solutions Group. They discuss this year’s Medical Spa State of the Industry Report, how to use the data as an aesthetics benchmark, and what to look for in medical spa research. Their conversation includes:

• What elements make AmSpa’s report unique;
• Using analytics for business and operations benchmarking;
• How to take this info and incorporate it in your practice;
• Quality research and red flags that can indicate bias;
• How they collect and process data for AmSpa’s industry report;
• Shifting trends to watch in this new report;
• How they keep survey data anonymous;
• And more!

Take 15 minutes today to complete the 2024 State of the Industry Survey! If you complete the survey, you will: receive a free copy of the full survey results when the report is completed; receive a promo code to save $200 on an AmSpa Medical Spa Boot Camp or AIA Advanced Cadaver training; and be entered in a drawing to win one of TEN chances to attend the 2024 Medical Spa Show with a free registration, valued at $1,200.

This week, we revisit our conversation with Sarah Osmer, chief marketing officer, and Victoria Voorhees, head of marketing communications for SkinSpirit. They talk all about marketing for medical aesthetic practices, including the challenges and opportunities of medical aesthetic marketing, marketing strategies and PR, influencers, top marketing channels and more!