Listing Bits

Greg Robertson

Greg Robertson, co-founder of W+R Studios and publisher of Vendor Alley, talks real estate tech with the people who are shaping it.

  • 46 minutes 50 seconds
    Listing Bits Podcast: The Front-endless MLS System with Carlos Grass and Paul Hethmon of Amplify

    Overview:

    Greg Robertson sits down with Carlos Grass and Paul Hethmon, co-founders of Amplify, to discuss their innovative “front-endless” MLS backend platform. This episode highlights Amplify’s unique approach to creating a flexible, adaptable MLS backend designed to empower MLSs with greater control and cutting-edge technology.

    Key Takeaways:

    1. Amplify’s Mission and Flexibility:

    • Amplify offers a decoupled backend solution that allows MLSs to use multiple frontends, enabling greater customization, data control, and integration with new technologies.

    2. Innovative Technology Integration:

    • The platform features advanced capabilities like natural language processing and machine learning, allowing users to search MLS data through voice or natural language, while also automating content creation such as audio descriptions and marketing videos.

    3. Real-Time Changes and Responsiveness:

    • Amplify’s backend allows MLSs to make updates and add fields in real-time, drastically improving adaptability and response time compared to traditional MLS systems.

    4. A New Vision for MLS Accessibility:

    • Amplify enables MLSs to extend data access to a broader network, including appraisers, attorneys, and financial institutions, fostering a more collaborative ecosystem.

    Reach Out: 

    Carlos Grass, Co-Founder of Amplify and CEO of Stratus Data Systems

    Paul Hethmon, Co-Founder of Amplify

    Visit Amplify at ampsystems.us

    Download Amplify's new White Paper: Adapting to the post DOJ ruling

    Our Sponsors

    Trackxi – Real Estate’s #1 Deal Tracking Software

    Giant Steps Job Board – Where Proptech gets hired

    Production and editing services by:

    Sunbound Studios

    6 November 2024, 11:00 am
  • 1 hour 5 minutes
    Listing Bits Podcast: Austin Allison, CEO of Pacaso

    Overview:

    In this episode, Greg Robertson chats with Austin Allison, CEO of Pacaso, about his entrepreneurial journey in real estate, starting with Dotloop and transitioning to his current venture, Pacaso. The discussion covers lessons learned from his early career, how Pacaso is revolutionizing second home ownership, and insights into raising capital through innovative approaches like Regulation A.

     

    Key Takeaways:

    1. Austin’s Journey in Real Estate:

    • Austin Allison started his real estate career early, getting his license at 18. His early experiences selling homes during college inspired him to create Dotloop, which he later sold to Zillow.

    • The entrepreneurial lessons from Dotloop, including navigating challenging markets and working with large real estate brands like Keller Williams, set the foundation for his future ventures.

    2. The Birth of Pacaso:

    • After selling Dotloop, Austin co-founded Pacaso, a platform aimed at democratizing second home ownership by enabling people to co-own luxury homes. The idea stemmed from his own experience of buying a second home and realizing most vacation homes sit unused for much of the year.

    • Pacaso allows people to purchase a share of a vacation home, creating more efficient and accessible ways to own luxury properties.

    3. The Challenges of Scaling a Startup:

    • Pacaso had rapid growth, especially during the early days of the pandemic when people sought second homes, but faced new challenges in 2023 due to rising interest rates and a cooling real estate market.

    • The company has refocused on profitability and expanding its market presence globally, with operations in the U.S., Europe, and Mexico.

    4. Innovative Fundraising through Regulation A:

    • Pacaso recently explored raising capital through Regulation A, a public fundraising method that allows retail investors to buy into private companies. This method democratizes access to investment opportunities typically reserved for institutional investors.

    • Austin believes this approach aligns with Pacaso’s mission of making second home ownership more accessible and also raises brand awareness by turning investors into advocates.

    5. Future of Pacaso and Second Home Ownership:

    • Pacaso aims to continue expanding its product offerings and entering new markets. While the current focus is on high-net-worth individuals, Austin envisions future opportunities to lower the entry point for ownership, making the Pacaso model more accessible to a broader audience.

    • Austin emphasizes the long-term potential of Pacaso and the importance of scaling the business carefully to meet the demands of a large, untapped market.

     

    Reach Out: 

    Austin on LInkedIN

     

    Find out more about Pacaso

    • Learn more about Pacaso: Pacaso.com

    Explore Regulation A investment opportunities with Pacaso.

     

    Our Sponsors

    Trackxi - Real Estate's #1 Deal Tracking Software

    Giant Steps Job Board - Where Proptech gets hired

     

    Production and editing services by:

    Sunbound Studios

     

    29 October 2024, 10:06 pm
  • 1 hour 4 minutes
    A working agent’s perspective on the current state of organized real estate- Maggie Etheridge, REALTOR.

    I sat down with a long-time friend and former business partner, Maggie Etheridge. Maggie was one of my co-founders at IRIS, a real estate software company we started back in 1992. She is a second-generation real estate agent. Maggie’s mom, Martie, was the inspiration for starting a software company focused on real estate and is likely the reason I have a career today.

     

    This episode began from a series of texts between Maggie and me about her thoughts on NAR, the lawsuits, exclusive listings, and what the pundits are getting wrong. It was a great conversation and a huge reality check for me, making me rethink some of my previous assumptions. It was a discussion that could have gone on for hours; somehow, I think we’ll have to have her on as a guest again.

     

    Reach Out: 

    Maggie’s website

    Maggie's Insta

    Greg's website

    Our Sponsors

    Trackxi - Real Estate's #1 Deal Tracking Software

    Giant Steps Job Board - Where Proptech gets hired

    Production and editing services by:

    Sunbound Studios

    26 September 2024, 12:38 pm
  • 43 minutes 25 seconds
    Real estate data, myths and cowboy boots with Kevin Shtofman of Cherre

    Listing Bits is back with a great guest, Kevin Shtofman, Global Head of Innovation at Cherre. Cherre is a global real estate data management platform. Kevin is from Texas and comes from a very entrepreneurial family that owned retail stores selling western wear, including honest-to-goodness cowboy boots! Yee-haw! Kevin talks about his journey from Wall Street back to Dallas and Cherre. It’s a great conversation where we dive into the breadth of real estate data available now, housing affordability, real estate myths, and the changing vendor landscape. Kevin is a super smart guy, and I found this conversation very insightful—I know you will too.

    Reach Out: 

    Kevin on LinkedIn

    Greg's website

     

    Find out more about Cheere

    Cherre.com - Follow your Data

     

    Our Sponsors

    Trackxi - Real Estate's #1 Deal Tracking Software

    Giant Steps Job Board - Where Proptech gets hired

     

    Production and editing services by:

    Sunbound Studios

     

    16 September 2024, 2:44 pm
  • 43 minutes 25 seconds
    Dan Fortin of Lone Wolf Technologies on designing a proper Foundation

    Dan Fortin was one of my favorite people I met working at Lone Wolf. He came over from the Instanet acquisition and has had a front-row seat to see big changes in the industry. From Lone Wolf acquiring 8 companies, 5 of them in less than 9 months, to the challenges of being a forms company during COVID when everyone wanted a specific form, and they wanted it NOW! Sounds familiar, eh?

    We discuss Dan's background, the lessons he's learned over the 10 years, and how taking a data-driven approach to making decisions has helped him during his career.

    We also get to talk about Lone Wolf's recent announcement on its newest platform, Foundation, and the tremendous amount of work that took. We also delve into product, design, and what the future holds for Lone Wolf.

    For more about Lone Wolf Foundation please visit here.

    To connect with Dan check out his LinkedIn profile.

     

     

    24 July 2024, 4:22 pm
  • 45 minutes 36 seconds
    Listing Bits Episode 91: Tether RE, keeping Agents Safe

    What do Willie Nelson and keeping real estate agents safe have in common?  You will have to listen to this great conversation with Tether RE founder Scott Martin to find out.

    Did you know that in 2020 60,000 real estate agents reported being victims of assault, sexual abuse, robbery or were murdered in the US?  In 2023 over 75,000 real estate agents reported being victim of a crime.  And there are a ton of more incidents that go unreported.

    In this wide ranging conversation with Scott Martin, a serial entrepreneur, we talk about where the idea came from, and the journey that got Scott here.  Trust me, it's a wild ride!

    Join us for fun and entertaining conversation.

     

    Reach Out:

    Connect with Scott

    Check out Tether RE

    Our Sponsor:

    Trackxi – Real Estate’s #1 Deal Tracker

    Production and editing services by:

    Sunbound Studios

    25 April 2024, 2:01 pm
  • 51 minutes 42 seconds
    Listing Bits Episode 90: Upgrading Client Engagement with HŌM

    I hope you enjoy this great conversation with the co-founders of HŌM, Jeff Zakrzewski and Nhan Vo.

    In a wide ranging conversation we discuss their orgin story.  Where they came up for the idea of their app and the struggles of going to market with a real estate software solution.

    If you are new vendor getting in to the space, an MLS exec, or franchisor professional its worth a listen. 

    HŌM is a well designed app that is doing a lot of interesting things with data and collaboration with some great people behind it.

    Join us!

     

    Find out more about the HŌM experience

    homagent.com | myhom.ai

     

    Reach Out:

    Connect with Jeff

    Connect with Vo

     

    Our Sponsor:

    Trackxi - Real Estate's #1 Deal Tracker

     

    Production and editing services by:

    Sunbound Studios

    28 March 2024, 5:56 pm
  • 52 minutes 7 seconds
    Listing Bits Episode 89: Kelly Robinson, an MLS pioneer comes back for more
    "Hotel California", is one of the phrases people attribute to the organized real estate industry, "you can can check-out any time you like, but you can never leave". Kelly Robinson is an industry pioneer in that she co-founded a software company, Realty Plus Online, that created one of the first web-based MLS systems. In my conversation with Kelly we talked about the old days, her journey, and what brings her back to organized real estate game. It's a fun conversation between old friends and talks about the challenges of the MLS vendor business.
    22 February 2024, 6:01 pm
  • 42 minutes 5 seconds
    Listing Bits Episode 88: Does NAR Have Value Beyond MLS Access? – with Michael Lissack of The Virtual Realty Group

    The verdict against NAR in the Sitzer lawsuit has organized real estate up in arms.

    But Michael Lissack thinks the decision is the best thing to happen to the industry in 100 years.

    In fact, he sees the trade association as a criminal enterprise with little value beyond MLS access.

    Michael is Managing Broker for The Virtual Realty Group, a 100% commission brokerage that operates in 12 states. 

    On this episode of Listing Bits, Michael joins Greg to discuss the real issue behind the lawsuits against NAR and describe what he would do to make buyer’s agent commission negotiable.

    Michael explains why it’s necessary to decouple the MLS from NAR membership and how that would likely lead to bankruptcy for the trade association.

    Listen in for Michael’s provocative take on why associations don’t deserve a way forward in a world where MLS access is open to anyone with a real estate license.

     

    What’s Discussed:  

    The real issue behind the lawsuits against NAR and several real estate brokerages

    What Michael would do to make buyer’s agent commission negotiable

    Why the DOJ takes issue with mandatory membership in NAR for MLS access

    How decoupling the MLS from NAR would impact everyday REALTORS

    What decoupling the MLS from NAR membership would do to the trade association (and what NAR might do to demonstrate its value and rebuild)

    What it would take to decouple local, state and NAR membership

    Why Michael believes a real estate license should be the only requirement for MLS access

    Running MLSs as not-for-profit organizations vs. for-profit entities

    Greg’s thoughts on providing a way forward for associations by compensating them for the work of building the MLS

    Why bankruptcy might be apt for associations who don’t provide value beyond MLS access

     

    Connect with Michael Lissack:

    Michael.Travel

    Michael on LinkedIn

     

    Resources:

    Sitzer v. NAR

    Michael’s LinkedIn Post

     

    Our Sponsors:

    Trackxi

    27 November 2023, 6:49 pm
  • 41 minutes 27 seconds
    Listing Bits Episode 87: Ben Graboske’s Big Bet

    In 2020 Ben knew they needed to make a change.  So he went to the Black Knight board and made a pitch, “give me the resources to build a modern MLS system”.  To his surprise, they said yes. Now, 3 years later, that dream has been realized.

    His dream was a mobile-first MLS platform that understands the history of how MLS platforms operate but offers a modern user experience.

    That’s exactly what Ben Graboske and Lucie Fortier are working on, and their new product, Paragon Connect, is ready for its close up.

    Ben is President of Data & Analytics and Lucie is Executive Vice President of MLS Solutions at Intercontinental Exchange or ICE, the financial services firm that bought Black Knight in September 2023.

    On this episode of Listing Bits, Ben and Lucie join Greg to discuss ICE’s history of digitizing complex transactions and explain why its acquisition of Black Knight makes sense.

    Lucie shares her motivation for joining the team at Intercontinental Exchange, and Ben describes how ICE’s resources benefit his department in the development of Paragon Connect.

    Listen in to understand what differentiates Paragon Connect from other MLS vendors and learn how it simplifies the agent experience by providing an entire MLS platform on both a responsive and native app.

     

    What’s Discussed:  

     

    ICE’s history of digitizing complicated transactions and why its acquisition of Black Knight makes sense

    How being an MLS vendor supports ICE’s vision for making mortgages easier

    Lucie’s journey to joining the ICE team and how technology drives her career decisions

    What features differentiate Paragon Connect from other MLS vendors

    Why Ben’s team decided not to change Paragon’s name (despite offering an entirely new experience)

    How Paragon Connect provides an entire MLS platform in a native app experience

    The talented team of designers behind Paragon Connect

    How Ben’s team benefits from ICE’s data assets and information security

    Lucie’s approach to transitioning existing users to Paragon Connect

    How Paragon is introducing a consumer app in Q1 of 2024

    Why the rules around marketing to members need to change in an MLS system-of-choice model

    What makes Paragon Connect ‘the MLS platform of the future’

     

    Connect with Ben Graboske & Lucie Fortier:

    Intercontinental Exchange

    Ben on LinkedIn

    Lucie on LinkedIn

    Email [email protected] 

     

    Resources:

    ICE Acquisition of Black Knight

    Paragon Connect Demo

    Damien Huze on Listing Bits EP85

    Paragon Connect on Vendor Alley

     

    Our Sponsors:

    Trackxi

     

    8 November 2023, 7:48 pm
  • 56 minutes 33 seconds
    Listing Bits Episode 85: A Less, But Better Approach to Real Estate Software Design – with Damien Huze of Lone Wolf Technologies

    Listing Bits EP085: A Less, But Better Approach to Real Estate Software Design – with Damien Huze of Lone Wolf Technologies

     

    Among Dieter Rams’ Ten Principles of Design is the idea that good design is as little design as possible.

     

    Less, but better.

     

    And Damien Huze believes that the next evolution of real estate software will apply this concept, offering fewer high-quality apps that work together in a fluid system.

     

    Damien is Senior Design Manager and Principal Designer at Lone Wolf Technologies, a software company working to build an end-to-end solution for real estate.

     

    Damien served as Chief Design Officer at W+R studios before the Lone Wolf acquisition, and he is responsible for the design of Cloud CMA, one of the most popular apps in real estate.

     

    On this episode of Listing Bits, Damien explains how making design a priority benefits companies building web-based apps and why he defines design as a skill aimed at problem-solving.

     

    Damien describes how Lone Wolf is working to combine the tools of proptech into a single streamlined experience and shares his team’s user-centric approach to the problem of simplifying real estate.

     

    Listen in for insight on the power of relentless focus and learn about Damien’s vision for designing real estate software that delivers more with less.

     

     

    What’s Discussed:  

    What Damien learned from growing up with creative parents who immigrated to the US

    How making design a priority benefits companies building web-based apps (and why so few do it)

    How Damien thinks about design as a skill aimed at problem-solving

    What Lone Wolf is doing to bring several real estate apps together in a single end-to-end solution

    Why Damien believes the next evolution in real estate software is ‘less but better’

    Lone Wolf’s upcoming announcement at the T3 Technology Summit

    What it means for good software to have an opinion vs. being too flexible or customizable

    How Damien’s team brings a user-centric, design thinking approach to simplifying real estate 

    Greg and Damien’s take on the advantage of simple tools that get the job done

    The well-designed product that’s had the biggest impact on Damien’s life

    Why relentless focus boosts productivity and how Damien applies that tenet to design

     

    Connect with Damien Huze:

    Lone Wolf Technologies

    Damien on X

    Damien on LinkedIn

     

    Resources:

    Dieter Rams’ 10 Principles of Good Design

    T3 Technology Summit

    Starlink

    FaceTime on Apple TV

    Elon Musk by Walter Isaacson 

     

    Our Sponsors:

    Trackxi

    20 October 2023, 4:23 pm
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