176. Boosting Sales with Category Evangelist Method feat. Joe Lemon In this episode of the Sales Culture Podcast, Joe Lemon delves into the Category Evangelist Method with guest Rasmus Basilier. They explore how this innovative method has 5x-ed sales in the medical device space by leveraging Key Opinion Leaders (KOLs), patient testimonials, and a dedicated category evangelist. Discover actionable insights on creating authentic content, driving pipeline growth, and transforming your sales strategy. Introduction to the Sales Culture Podcast Introduction to the Category Evangelist Method Discussion on Key Opinion Leaders Gathering and Using Patient Testimonials Role and Strategy of a Category Evangelist Omnichannel Approach and Effective Sales Tactics

MedTechSundays.com

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Youtube.com/@MedTechSundays

It's time we stop being so reactive. Medical device sales reps, it's time to get out of the lane of waiting for our ideal clients or hospitals to reach out with POs. It's time to step up and start becoming revolutionary, challenging people to think differently, and making a significant impact in healthcare.

Reframe your career and the impact you can bring to this space, even without medical training. Overcome the naysayers who believe you need a medical degree to make a difference.

Address the fear of overselling. If you believe in your product, be fearless and step up. Compliance issues? There are ways to navigate them while still curating valuable content and building peer-to-peer learning communities.

Don't let the overcrowded market deter you. Your unique style and perspective matter. People need to hear from you, even if they've heard similar messages before. Stop making excuses and be a revolutionary, not a reactive rep waiting for orders to come through.

Join us in the next episode as we dive deeper into overcoming these real objections. Learn from someone who's been in the trenches, speaking from experience, and striving to make a difference in healthcare. We need more people like you creating content around your solutions to help improve patient outcomes.

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Linkedin: https://www.linkedin.com/in/joealexlemon/

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Ever wonder why some salespeople consistently crush their quotas? It's not just about the product - it's about mastering the intersection of sales and marketing skills. This episode dives deep into how strategic micro-marketing and powerful positioning can transform you from an average salesperson into a trusted advisor.

Main Themes:

• The intersection of sales and marketing skills.
• Importance of micro-marketing for salespeople.
• Strategies for effective positioning and presentation.

1. Sales as a Contact Sport: The more individuals salespeople reach, the higher their chances of closing deals.

2. Micro-Marketing Expertise: Successful salespeople excel in branding themselves and understanding their niche, differing from broader marketing strategies like running ads or managing social media.

3. Importance of Positioning and Presentation:

   • Greg Todd discusses how many sales fail not because of the product but due to poor positioning and presentation.
   • Positioning involves a deep understanding of the industry, the organization, and the individual client.

4. Role of Awareness:

   • Being a trusted advisor by understanding industry dynamics and client needs.
   • The significance of positioning oneself as a reliable source of industry knowledge.

5. Curating Content and Building Authority:

   • Leveraging content curation to build authority and trust.
   • Importance of networking with thought leaders and hosting industry events.
   • The rise of information commoditization and the ongoing value of trusted sources.

6. Sales and Marketing Synergy:

   • The mutual enhancement of skills between sales and marketing professionals.
   • The trend of marketers gaining a deeper understanding of sales processes.

• Clip with Greg Todd: Discusses training healthcare professionals in sales, emphasizing solution-based offerings and the critical role of proper product positioning.

• Advice for Sales Professionals:

  • Start building a robust database of sales content.
  • Focus on soft engagement and relationship building, especially during slower business periods like summer.

Key Points:Episode Highlights:Closing Thoughts:

Struggling to hit quotas with cold calls and low email open rates? This episode of the Sales Culture Podcast reveals a game-changing approach for B2B salespeople.

Traditional advertising is broken! Learn how creators are getting robbed by platforms and discover a better way to monetize your expertise.

Host Joe Lemon explains the concept of the "Category Evangelist" and how salespeople can leverage content marketing (podcasts, YouTube, etc.) to build relationships, attract leads, and close deals.

This episode is packed with insights for:

• Salespeople looking for new sales strategies
• Entrepreneurs and side hustlers in sales or marketing
• Anyone who wants to build a personal brand and influence in their industry

Tap into: SalesCulture.co

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How do MedTech startups and SMBs looking to elevate their sales and marketing game in a data-driven world?

In this episode of Sales Culture Podcast, host Joe Lemon delves into the evolving challenges of email marketing, social selling, and leveraging data for effective strategies in the medical technology industry.

With guest Paul Lucas, founder of Alpha Sophia, they explore actionable tactics for startups and small to medium-sized businesses (SMBs) in the MedTech sector. They discuss overcoming budget constraints, utilizing data for targeted marketing, and selecting the proper channels for outreach. Lucas shares insights on the Alpha Sophia platform's unique ability to identify key opinion leaders and influencers, offering startups a competitive edge.

The conversation also touches on the shift towards a sales and marketing-driven approach post-product development, the significance of early engagement on social media, and the evolving landscape of MedTech marketing. This episode is a treasure trove for MedTech startups and SMBs looking to elevate their sales and marketing game in a data-driven world.

00:00:00 Sales Culture: Medtech Startup Strategy

00:00:59 Alpha Sophia's Founder on The Pod

00:01:27 How to Leverage Sales Data in Medtech?

00:03:16 How to Build a Medical Marketing Team with Data-Driven Sales?

00:05:45 How to Find the KOLs (Key Opinion Leaders) of Tomorrow?

00:08:00 How to Leverage Social Media for Medical Marketing?

00:12:39 MEDTech Startup Social Media Growth

00:14:23 How To Build a Healthcare Sales Platform with LinkedIn?

00:21:45 What's Next for AlphaSophia?

00:22:57 AI in the Medtech World

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Linkedin: [https://www.linkedin.com/in/joealexlemon/](https://www.linkedin.com/in/joealexlemon/) IG: [https://www.instagram.com/joealexlemon/](https://www.instagram.com/joealexlemon/) TikTok: [https://vm.tiktok.com/ZMdF9f7hg/](https://vm.tiktok.com/ZMdF9f7hg/)

Sponsor: Workshop.PodcastGrowthPartners.com

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How do you improve your business development strategies in 2024?

In this podcast episode, Joe Lemon discusses business development strategies for small businesses and agencies in 2024.

Minor tweaks to existing playbooks, such as influencer marketing and social media engagement, to improve lead generation.

Traditional strategies, including micro-influencer collaborations combined with targeted outbound efforts and consistent social media presence,, which will be a a big part of how SMBs win in 2024.

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The Most Effective Job Search Strategy You Haven't Tried Yet

Connect with Juan Young Linkedin: https://www.linkedin.com/in/juan-young-b10712117/

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In this episode Joe Lemon explores the evolution of the B2B sales professionals to become industry influencers.

He differentiates between content creators and influencers, underscoring the latter's role as trusted authorities.

Connect with Joe on Linkedin and keep the the conversation on the evolving landscape of B2B sales.

Listen Now:Press Play

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🤔 How can industry experts leverage their knowledge to create lucrative opportunities in the healthcare space? 

In this episode of the Sales Culture podcast, Joe Lemon highlights the lucrative opportunities for those with healthcare expertise to establish side hustles as independent reps. The host illustrates how these individuals add value to healthcare providers and manufacturers by sharing success stories. The discussion also covers the challenges medtech companies face, such as regulatory constraints, and how independent reps can help overcome these by providing education and marketing support. 

Opportunities for Independent Sales Reps (00:00:00)
Discussion on leveraging industry knowledge for lucrative side hustles in the medical device industry.

Elevating Sales and Marketing Performance (00:01:27)
Insights on building grassroots skills, profitable side hustles, and selling products effectively.

Challenges Faced by MedTech Companies (00:02:20)
MedTech companies facing commoditization, struggles to differentiate, and the need for value addition.

Role of Independent Medical Sales Reps (00:04:10)
Examples of independent reps adding value through education, marketing, and filling gaps in the healthcare provider space.

Future Opportunities for Independent Sales Providers (00:07:09)
Exploration of the potential B2C play in the medtech industry and the opportunities for independent sales providers.

Becoming an Independent Sales Provider (00:09:12)
Discussion on the potential for a six-figure side hustle as an independent sales provider in the medtech industry.

Learn more - ShapingCultureMedia.com

Connect on Social

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