Your Handmade Business

Academy of Handmade

  • 49 minutes 28 seconds
    Episode 55: Predictions Predictions

    Sharon and Isaac revisit the five predictions they made for 2018 to see how accurate they were, and make three predictions for the evolution of the maker economy and maker business in 2019.

    27 December 2018, 9:00 am
  • 51 minutes 13 seconds
    Episode 54: Getting Personal - Francesca Berrini’s Customer Insights

    Isaac heads down the rabbit hole with Francesca Berrini of Unusual Cards and examines her 16 years in business along with the peculiar relationship she has with her customers as she vends primarily at weekend markets and craft fairs.

    27 December 2018, 9:00 am
  • 39 minutes 30 seconds
    Episode 53: Letting Go - Sierra Bailey Finds Freedom in Closing Manic Trout

    Is a maker business forever? Isaac speaks to Sierra Bailey, former owner of Manic Trout, about the decision to shut down her successful, 15-year-old jewelry business in response to physical and emotional symptoms of burnout.

    18 December 2018, 5:47 pm
  • 35 minutes 1 second
    Episode 51: Assert Yourself - D'Shawn Russell's Tenacity and Focus

    Isaac interviews Southern Elegance Candle Company owner D’Shawn Russell about the rapid growth she’s experienced in her business in rural North Carolina, what keeps her moving and motivated, and how she approaches her day to day.

    6 December 2018, 9:00 am
  • 24 minutes 25 seconds
    Episode 52: Selling is Service

    Why is selling all about service, and how can we apply that to maker business? Sharon and Isaac dive into an old cheesy YouTube video about selling to tease out how you can maximize your sales tactics without being smarmy.

    4 December 2018, 9:00 am
  • 25 minutes 18 seconds
    Episode 50: 5 Tips for Avoiding Craft Show Missed Connections

    Sharon and Isaac dive into five ways that you might be letting great opportunities sneak by under your nose while you’re vending in person at craft shows. This is a great refresher as you prep for your December shows!

    27 November 2018, 9:00 am
  • 31 minutes 27 seconds
    Episode 49: Sarah Meranda’s Happy Hustle

    What kind of hustler are you? Isaac interviews Sarah Meranda, metalsmith mastermind behind Magpie Mouse Studios, about her work ethic, experimentation, and approach to growing her business, and a whole lot more.

    20 November 2018, 9:00 am
  • 19 minutes 56 seconds
    Episode 48: A Swift Kick in the Holiday Pants

    Sharon and Isaac offer a swift kick in the holiday pants to help make sure you’re thinking about the right important things in your business: goal-setting, marketing, scheduling, inventory, storytelling, and so much more!

    16 November 2018, 9:00 am
  • 50 minutes 16 seconds
    Episode 47: Making It? Robert Mahar on Hustling After the Spotlight

    Isaac interviews artist/maker/designer Robert Mahar with a peek into what it was like to be on NBC’s “Making It”, what he’s been doing since, and how he’s continued to hustle and leverage his 15 minutes of relative fame into what’s next for his business.

    13 November 2018, 9:00 am
  • 18 minutes 13 seconds
    Episode 46: 5 Tips for Getting Holiday Press

    Sharon offers 5 tips on getting holiday press that you just might be able to apply today to get in on something last-minute this season.

    9 November 2018, 9:00 am
  • 44 minutes 57 seconds
    Episode 45: Ask Us Anything

    Review some of the most valuable lessons that we’ve shared over the last 40 episodes of the YHBTV series along with some great questions from our audience and Facebook group members.

    6 November 2018, 9:00 am
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