Takeaways Direct mail remains a viable marketing resource. Understanding visitor behavior is crucial for effective marketing. Response attribution helps validate marketing ROI. Audience targeting is essential for successful campaigns. Creative strategies should be informed by data insights. Compliance in marketing data is increasingly important. B2B and B2C marketing strategies can leverage similar data. Technology is reshaping consumer behavior and marketing practices. Effective marketing requires a mix of traditional and digital strategies. Marketers must continuously adapt to changing consumer preferences. 00:00 Introduction to Jim Harenchar and Response Marketing Group 06:07 Data-Driven Marketing: Understanding Visitor Behavior 11:55 The Importance of Audience Targeting in Marketing 18:07 Navigating Compliance in Marketing Data 24:08 The Future of Marketing: Technology and Consumer Behavior 30:03 Conclusion and Resources for Marketers GUEST INFO: Guest Site: rmg-usa.com/thesalespodcast/  Guest LinkedIn: https://www.linkedin.com/in/jharenchar/ Guest YouTube: https://www.youtube.com/@responsemarketinggroup2218/ Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://feeds.libsyn.com/44487/rss BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

In this episode of the CRM Sushi Podcast, I interview Aurelien Vasinis, a tech entrepreneur with a unique background in political science and finance. https://www.youtube.com/@UCzGYzumNezGjNVcz2cjEk4A https://www.youtube.com/@UCy27aBEnFjXU8kSqGjuropQ Aurelien shares his journey from studying political science to becoming a hands-on product manager and developer in the tech industry. He discusses the importance of distributed teams, the evolution of his current business, Kuration AI, and how it leverages agent workflows to automate lead generation and market research. The conversation also touches on the differences between Kuration AI, Clay, and Zapier, and the significance of targeted lead generation strategies for small businesses. Aurelien concludes with a demonstration of Kuration AI's capabilities, showcasing its user-friendly interface and powerful features. We get into the challenges and solutions in data management, particularly for small businesses and solopreneurs. He emphasizes the importance of automation tools like Zapier, the complexities of data subscriptions, and the need for customizable data filters. Aurelien also shares insights on effective cold emailing strategies, the evolving landscape of platforms like Product Hunt, and the pricing structure of his service, KurationAI, which aims to simplify the research process for users. GUEST INFO: Guest Site: https://www.kurationai.com/ Guest LinkedIn: https://www.linkedin.com/company/kuration-ai/ Guest LinkedIn: https://www.linkedin.com/in/vasinis/ Chapters 00:00 Introduction and Background 03:01 Transitioning from Political Science to Tech 05:56 Building Distributed Teams 08:59 The Evolution of Curation AI 11:51 Understanding Agent Workflows 15:05 Curation AI vs. Clay and Zapier 17:58 Targeting and Lead Generation Strategies 21:01 Demonstration of Curation AI 28:57 Leveraging Automation Tools for Data Management 30:10 Navigating the Complex Landscape of Data Subscriptions 32:09 Customizing Data Filters for Targeted Outreach 34:49 Building a User-Friendly Research Tool 40:45 Creating a Sustainable Business Model 43:35 Effective Cold Email Strategies for Lead Generation 49:02 Evaluating the Impact of Product Hunt 50:24 Understanding Data Point Pricing and Usage Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://feeds.libsyn.com/44487/rss BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

In this conversation, Ken Lundin and I explore the dynamics of sales growth, the impact of technology on communication, and the importance of curiosity in sales. We discuss the myths surrounding product-led growth, emphasizing the need for a client-centric approach. The conversation also touches on the challenges faced by modern salespeople, the role of AI in sales communication, and the necessity of proper sales training and skill development. And Ken shares insights on launching 'Get Sales Fit', a newsletter aimed at helping sales professionals improve their performance while maintaining a healthy work-life balance. Chapters 00:00 The Power of Technology in Sales and Parenting 03:04 Curiosity and Its Impact on Sales 06:06 The Myths of Product-Led Growth 08:52 Client-Centric Selling: Understanding Customer Needs 12:10 The Challenges of Modern Sales 14:57 The Role of AI in Sales Communication 18:03 Sales Training and Skill Development 21:10 The CRM Conundrum 24:03 Understanding Sales Processes 25:56 Testing and Metrics in Sales 28:06 Cold Email Strategies 29:54 Marketing and Client Engagement 31:58 The Role of Sales in Business 34:02 Advertising Strategies and Trends 35:46 Launching 'Get Sales Fit' GUEST INFO: Get his free book: https://drivingtraction.com/ Guest LinkedIn: https://www.linkedin.com/in/kglundin/ Guest Site: https://revheat.com/ Get Sales Fit: https://newsletter.getsalesfit.com/ Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://feeds.libsyn.com/44487/rss BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

Meet Gui Costin, founder and CEO of Dakota, an investment services company that has helped clients raise more than $40B since its launch. But Gui's story goes beyond just numbers—he's an innovator who's transforming what it means to build a successful workplace culture in the world of finance. As the author of "Millennials Are Not Aliens" and "The Dakota Way," Gui brings new perspectives to marketing, leadership & sales in the investment world. His people-focused approach has led him to build two companies generating $20 million every year by prioritizing what he believes matters most: people. (A strategy that has had him featured in Forbes, Inc., and appearing on Yahoo Finance's morning show!) His "no-policy policy" fosters autonomy and trust, while his talent for engaging millennial and Gen Z workers challenges traditional management styles. Gui's journey—from his initial career in real estate to founding Dakota—is filled with insights on building strong company cultures, modernizing sales processes, and adapting leadership styles that motivate and inspire teams across generations. —Cultivating a Culture of Calm: How Trust and Autonomy Drive High Performance —The No-Policy Policy: Empowering Employees in The Modern Workplace —Selling in The Digital Age: Leveraging Content and Relationships to Reach RIAs —Bridging The Generational Divide: Leadership Strategies for a Multigenerational Workforce —From Founder to Coach: Guiding Your Sales Team to Success Through Mentorship 00:00 Introduction to Gui Costin and Dakota 02:23 Leveraging Content for Business Growth 04:02 Learning from Failure: The Birth of a New Business 06:09 Generational Perspectives in the Workplace 08:05 Results Over Reasons: A Mindset for Success 08:58 Transitioning from Employee to Entrepreneur 12:19 The Importance of Leadership and Mentorship 15:20 Creating a Positive Work Culture 18:11 Kindness vs. Niceness in Leadership 19:51 The Importance of Continuous Feedback 22:42 Hiring for Culture and Team Dynamics 23:58 Iterating on Existing Ideas 27:30 Identifying and Solving Acute Problems 28:18 Overcoming Excuses and Taking Action 32:32 Learning from Failures and Adjusting Strategies 34:12 The Value of Responsiveness in Business 38:41 Final Thoughts and Resources for Entrepreneurs Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://feeds.libsyn.com/44487/rss BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

• Mischa transitioned from a sales career to podcasting after retirement.
• He initially struggled with imposter syndrome in online marketing.
• The importance of video testimonials for businesses is highlighted.
• Mischa's podcast journey began with a focus on storytelling and rebirth.
• He emphasizes the need for a clear strategy when guest speaking on podcasts.
• High-end masterminds can be valuable but often require refined offers to succeed.
• Mischa advocates for starting with guest speaking before launching a podcast.
• Effective networking is crucial for monetizing podcast appearances.
• He shares a simple pitch strategy for reaching out to podcast hosts.
• Mischa believes in serving the audience during interviews to create value. Merging and blending ideas can lead to creative outcomes.
• Follow-up is crucial in podcast guesting; many miss opportunities due to lack of response.
• Maximizing podcast appearances involves strategic follow-up and content repurposing.
• Building an influence army can enhance your reach and authority.
• Pricing strategies should evolve; starting low can create urgency for future increases.
• Podcasting can enhance credibility, even if the content isn't widely listened to.
• It's essential to present oneself professionally during podcast appearances.
• Memorable branding and URLs can significantly impact marketing success.
• Many professionals miss opportunities by not following up or promoting their appearances effectively.
• The podcasting journey is about continuous learning and adapting.

GUEST INFO:

• Guest Site: Chief Influence Officer - TheInfluenceArmy
• Guest Site: The Table Rush Talk Show
• Get his free downloadable podcast guest speaking guide!
• Guest Speaking Masterclass
• Influence Army Membership Trial Offer
• Guest LinkedIn: https://www.linkedin.com/in/mischaz/

Sales Growth Tools Mentioned

• Hire The Best Speaker for your sales meeting or marketing conference
• Take The CRM Quiz: get a free consultation with me
• Get The “Whisper Starter Pack"
• Automate your sales for $15

• Being badass is about owning your identity.
• Confidence is built over years of experience.
• Unique branding can set you apart from competitors.
• Self-promotion is crucial for success in business.
• Navigating social media requires curation and focus.
• Coaching small agencies can lead to significant growth.
• Effective advertising requires a clear understanding of your audience.
• The sale is just the beginning of the relationship.
• Branding should reflect authenticity and uniqueness.
• Ads should enhance an already successful funnel. It's gonna be a problem if you think, oh, I did it.
• The work really truly begins after the initial sale.
• Certain kinds of businesses can benefit from churn.
• Building trust is essential before pitching services.
• Selling a small initial service can lead to bigger sales later.
• Proposals should not be fishing expeditions.
• Empower clients by giving them ownership of their projects.
• Community engagement is key for service providers.
• Free resources can attract potential clients.
• Maintaining a work-life balance is crucial for mental health.

Chapters

GUEST INFO:

• Guest Site: https://www.nobsagencies.com/
• Pia Silva LinkedIn: https://www.linkedin.com/in/piapiasilva
• Free Bonus: Get a free audio version of Pia's book Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit: nobsagencies.com/the-sales
• Pia Silva Instagram: https://www.instagram.com/pialovesyourbiz/
• Free Blueprint on how to scale your branding agency to $30k+ months without employees
• Use Pia’s FREE calculator to discover the price you must charge to achieve freedom in your branding business
• Grab Pia’s best-selling book Badass Your Brand OR download the first chapter FOR FREE
• Get the free audio book
• Listen to Pia's podcast “No BS Agency Podcast”
• Check out Pia's No BS Agency Owners Free Facebook Group

Sales Growth Tools Mentioned

• Hire The Best Speaker for your sales meeting or marketing conference
• Take The CRM Quiz: get a free consultation with me
• Get The “Whisper Starter Pack"
• Automate your sales for $15

Takeaways

• Detachment in sales leads to better outcomes.
• Focus on the client's needs, not your own.
• Spirituality can enhance the sales process.
• Natural selling principles are transferable across industries.
• Asking the right questions is crucial for understanding clients.
• Sales techniques should be adaptable, not rigid.
• The energy you bring affects client interactions.
• Imitation in sales training lacks true understanding.
• Sales is about collaboration, not manipulation.
• Continuous learning is essential in sales.

00:00 Introduction to Natural Selling and Detachment

02:00 The Aha Moment: Learning Detachment in Sales

06:52 Spirituality in Sales: Connecting with Clients

12:08 The Philosophy of Natural Selling

18:12 Guideline Scripts vs. Traditional Scripts

24:54 The Evolving Role of Salespeople

30:18 Overcoming Challenges in Sales

35:08 Taking Action: Next Steps in Learning Natural Selling

Join The Inner Circle:

https://info.wesschaeffer.com/inner-circle-silver

Market like you mean it.

Now go sell something.

SUBSCRIBE to grow your sales.

https://www.youtube.com/@TheSalesWhispererWes

-----

Connect with me:

Twitter -- https://twitter.com/saleswhisperer

LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Podcast -- https://feeds.libsyn.com/44487/rss

BUSINESS GROWTH TOOLS

https://12WeeksToPeak.com

https://CRMQuiz.com

https://MakeEverySale.com

Anish Patel shares his transformative journey from a conventional career in investment banking to a life of adventure, self-discovery, and entrepreneurship.

He discusses the challenges he faced, including financial struggles and personal crises, and how these experiences led him to explore spirituality and authenticity.

Anish emphasizes the importance of taking time for oneself, especially in today's complex world filled with distractions, and advocates for a more present and intentional way of living.

We explore the themes of calmness under pressure, the importance of being present, and the journey towards authenticity, as well as the challenges of maintaining composure in stressful situations, the significance of training and practice, and the societal pressures that often dictate behavior.

The dialogue also touches on the value of dance and fun in life, the complexities of modern conversations, and the nuanced understanding of good and evil.

00:00 Introduction and Background

02:55 The Journey to Self-Discovery

05:48 From Financial Struggles to Business Success

08:51 The Shift in Perspective During the Pandemic

12:11 Understanding Energy and Authenticity

15:12 Navigating Life's Complexities

18:06 Finding Balance in Responsibilities

20:51 The Importance of Taking Time for Yourself

23:50 The Impact of Modern Distractions

26:50 The Power of Presence and Simplicity

32:43 Calmness Under Pressure

34:52 The Importance of Presence

36:32 Training for Calmness

39:44 Authenticity and Outliers

42:53 Breaking Societal Norms

45:46 The Value of Dance and Fun

48:59 Navigating Modern Conversations

52:33 Understanding Good and Evil

Join The Inner Circle:

https://info.wesschaeffer.com/inner-circle-silver

Market like you mean it.

Now go sell something.

SUBSCRIBE to grow your sales.

https://www.youtube.com/@TheSalesWhispererWes

-----

Connect with me:

Twitter -- https://twitter.com/saleswhisperer

LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Podcast -- https://feeds.libsyn.com/44487/rss

BUSINESS GROWTH TOOLS

https://12WeeksToPeak.com

https://CRMQuiz.com

https://MakeEverySale.com

• Mandi's book 'Hands Off CEO' addresses the challenges of successful business owners.
• Many CEOs feel trapped by their own success, leading to burnout.
• Finding the right balance between systematization and customization is crucial.
• Feedback loops are essential for understanding client impact and success.
• Business owners often get pulled into service delivery, limiting scalability.
• Identifying core problems in sales can lead to more effective solutions.
• Creating scalable offers requires a focus on the 80/20 rule.
• Transformational outcomes should be engineered based on client needs.
• Sales strategies must balance authority and collaboration with clients.
• Mindset and systems are both necessary for sustainable growth.

• Guest Site: https://handsoffceo.com/book
• Guest Facebook: https://www.facebook.com/handsoffceo
• Guest LinkedIn: https://www.linkedin.com/in/mandiellefson/
• Guest Instagram: @handsoffceo and @mandiellefson
• Guest X: @mandiellefson

Join The Inner Circle:

https://info.wesschaeffer.com/inner-circle-silver

-----

Connect with me:

Twitter -- https://twitter.com/saleswhisperer

LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Podcast -- https://feeds.libsyn.com/44487/rss

BUSINESS GROWTH TOOLS

https://12WeeksToPeak.com

https://CRMQuiz.com

https://MakeEverySale.com

In this conversation, Brian Solis discusses his new book 'Mind Shift' and the importance of transforming leadership and driving innovation in the face of disruption. 

He emphasizes the role of AI in business transformation, the necessity of maintaining humanity in business practices, and the significance of customer experience as a competitive advantage. 

Brian also provides practical advice for small business owners on how to navigate the current landscape and build a culture of innovation.

Join The Inner Circle:

https://info.wesschaeffer.com/inner-circle-silver

Market like you mean it.

Now go sell something.

BUSINESS GROWTH TOOLS

https://12WeeksToPeak.com

https://CRMQuiz.com

https://MakeEverySale.com

In this episode of The Sales Podcast, I sit down with renowned sales expert Jerry Acuff to uncover his top strategies for building stronger relationships and driving sales success.

https://bonus.thesalespodcast.com/

Jerry, the CEO and founder of Delta Point and the author of several best-selling sales books, shares his insights on how to connect with customers on a deeper level and create genuine, long-lasting relationships that translate into business results.

We discuss:

• The art of building trust in sales

• Why authenticity is key to driving customer loyalty

• Strategies for improving your sales mindset and approach

• Real-world examples from Jerry’s decades of experience

Whether you’re a seasoned sales professional or just getting started, this episode is packed with actionable tips to help you sharpen your sales skills and close more deals.

#SalesPodcast #JerryAcuff #SalesExpert #SalesSuccess #BuildingRelationships #SalesMindset