The Sales Podcast

Wes Schaeffer

Unscripted, real, transparent information and interviews from Wes Schaeffer, The Sales Whisperer®, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.

  • 38 minutes 28 seconds
    Stop learning. Start Doing. Matthew Stafford on The Sales Podcast.
    • Stop learning, do more; action is key.
    • Failures provide valuable feedback for improvement.
    • Testing and iteration lead to better results.
    • Understanding customer behavior is crucial for success.
    • Every aspect of a business is a sales conversation.
    • Traffic alone won't solve sales problems; optimize first.
    • Effective communication builds trust with customers.
    • SEO is evolving; focus on providing value.
    • Podcasts are a powerful tool for engagement.
    • Mastering fundamentals is essential for business growth.

    Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #SelfImprovement #Relationships #GrowthMindset #LifeLessons

    18 February 2025, 4:50 am
  • 39 minutes 23 seconds
    703: How To Define, Create, & Live a Life of Freedom: Jermane Cheathem

    Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™https://wesschaeffer.com/12w





    12 February 2025, 9:18 pm
  • 1 hour 21 minutes
    Navigate Sales Saturation and Personalization With Frank Sondors

    Takeaways

    • Frank Saunders is on a mission to educate sales professionals about the importance of automation.
    • AI can help identify whether a message is automated or personalized.
    • Sales strategies differ significantly between the US and Europe, with the US being more process-driven.
    • The integration of AI in sales is essential for reducing costs and increasing efficiency.
    • Cultural attitudes towards sales vary, with many Europeans being risk-averse.
    • AI agents can assist in reaching out to potential clients without replacing human salespeople.
    • The sales landscape is becoming increasingly competitive and saturated with emails.
    • Sales processes often remain chaotic due to a lack of training and proper tools.
    • Automation can help manage lower-value accounts that are not cost-effective for human sales reps.
    • The future of sales will likely see more reliance on AI and automation, but human skills will still be necessary. AI can facilitate communication between buyers and sellers.
    • Automation in sales can save time and improve efficiency.
    • Quick responses are crucial for closing deals.
    • The evolution of CRM systems is essential for modern sales.
    • Sales teams need to adapt to new technologies.
    • Building a startup requires resilience and adaptability.
    • Validating an idea before coding is a smart strategy.
    • The sales landscape is fragmented and needs innovation.
    • Machine learning can enhance sales decision-making.
    • Investing in technology is key to future success.


    Welcome to the last hard quarter of your life. Join 12 Weeks To Peak™ today: https://wesschaeffer.com/12w Learn The "Secret" of Selling In The Make Every Sale Program https://saleswhisperer.gumroad.com/l/OiXZk Join The Inner Circle and get The Make Every Sale Program for free: https://wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: X -- https://X.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://creators.spotify.com/pod/show/fixerwes BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com


    6 February 2025, 1:01 am
  • 45 minutes 2 seconds
    The Power of a Personal Brand To Grow Sales: Jason Moss

    Welcome to the last hard quarter of your life. Join 12 Weeks To Peak™ today for free:https://wesschaeffer.com/12w

    Learn The "Secret" of Selling In The Make Every Sale Program https://saleswhisperer.gumroad.com/l/OiXZk Join The Inner Circle: https://wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: X -- https://X.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://creators.spotify.com/pod/show/fixerwes BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

    27 January 2025, 11:28 pm
  • 23 minutes 19 seconds
    How To Fix Prospecting & Dating Overnight

    Learn The "Secret" of Selling In The Make Every Sale Program https://saleswhisperer.gumroad.com/l/OiXZk Join The Inner Circle: https://wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: X -- https://X.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://creators.spotify.com/pod/show/fixerwes BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

    25 January 2025, 5:36 am
  • 10 minutes 39 seconds
    How To Win In Sales Today

    Sales methodologies are often overly complicated with too many acronyms, which is usually by design because goo-roos and high-dollar consultants want to prove how savvy they are by confusing you. Technology alone will not solve your sales challenges, and neither will a new, multi-step sales methodology or new CRM, ERP, etc. Let's see how to create sales success today, which includes redefining the old school ABCs of Selling. Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://creators.spotify.com/pod/show/fixerwes BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

    22 January 2025, 7:51 pm
  • 54 minutes 25 seconds
    The Role of Pain in Personal Growth: Brian R. Johnson Returns

    I get Brian to share his journey through e-commerce, highlighting his transition into the AI space and the development of deepm.ai, a tool for competitive ranking intelligence on Amazon. We get into the importance of understanding Amazon's A9 algorithm, recognizing personal strengths and weaknesses, and the role of pain in personal and professional growth. Brian reflects on his experiences as an employee in Fortune 500 companies and emphasizes the need for preparation and resilience in the face of challenges. We wrap it up with insights into targeting the right audience and the services offered by his new venture. 00:00 Introduction and Personal Updates 02:55 Brian's E-commerce Journey and AI Integration 05:53 Understanding Amazon's A9 Algorithm 08:56 Identifying Personal Strengths and Weaknesses 12:08 The Importance of Pain in Growth 15:03 Transitioning from Employee to Entrepreneur 18:05 The Role of Preparation in Success 20:50 Handling Opportunities and Challenges 23:47 Target Audience and Service Offerings 29:30 Understanding Competitive Intelligence and the A9 Algorithm 36:19 The Importance of Brand Visibility and Marketing Strategies 39:59 Identifying Target Audience and Brand Owners 42:36 Amazon's Business Model and Market Dynamics 49:40 The Future of Warehousing and Automation 51:50 Innovations in 3D Printing and Marketing Strategies Learn The "Secret" of Selling In The Make Every Sale Programhttps://saleswhisperer.gumroad.com/l/OiXZk Join The Inner Circle Market like you mean it. Now go sell something. Connect with me: X -- https://X.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- https://www.linkedin.com/in/thesaleswhisperer/ BUSINESS GROWTH TOOLS https://12WeeksToPeak.com

    https://CRMQuiz.com

    https://MakeEverySale.com

    20 January 2025, 7:29 pm
  • 13 minutes 25 seconds
    If you want to boil the ocean, start by building a fire.

    In this monologue, I discuss the importance of starting small in business and sales, emphasizing that while many aim for grand goals, the foundational work is often neglected. I share insights on using CRM tools effectively, streamlining workflows, and maximizing productivity through automation.

    Takeaways

    • Everyone wants to boil the ocean, but nobody wants to collect the firewood.
    • Switching tools is usually not the answer; often, it's about using what you have effectively.
    • Document your processes and automate them where possible.
    • Start small and show quick wins to build momentum.
    • A 95% increase in productivity can be achieved with better processes.
    • Understanding your workflows is crucial for efficiency.
    • You must make every sale to make any sale.
    • Gather small successes before aiming for larger goals.
    • Investing time in processes can lead to significant financial gains.
    • Automation can save time and increase productivity.

    Chapters 00:00 The Importance of Starting Small 05:52 Streamlining Workflows for Efficiency 12:14 Building a Fire: The Metaphor for Business Success Join The Inner Circle: https://wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: X -- https://x.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://creators.spotify.com/pod/show/fixerwes BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

    17 January 2025, 7:15 pm
  • 1 hour 26 minutes
    Embrace The Fear & Bet On Yourself, Nichole Lucas

    In this conversation, Nichole Lucas and I discuss Nichole's transition from residential to commercial insurance, her experiences as a broker, and the importance of networking and marketing strategies in the insurance industry.

    Nichole shares her unique approaches to marketing and building relationships, emphasizing the value of trust and respect in business.

    We discuss effective strategies for building trust with prospects, targeting the right clients, and innovative marketing techniques with an emphasis on the importance of networking, especially through personal connections and events, and share creative ideas for standing out in a competitive market.

    The discussion also covers maximizing opportunities at trade shows and the significance of follow-up in sales.

    00:00 Introduction and Background
    03:02 Transitioning to Commercial Insurance
    05:54 Navigating the Broker Landscape
    09:07 Effective Networking Strategies
    12:05 Unique Marketing Approaches
    15:00 Understanding Insurance Discounts
    17:53 The Role of HOAs in Insurance
    21:03 Building Trust Through Education
    29:53 Building Trust with Prospects
    35:05 Targeting and Networking Strategies
    41:45 Innovative Marketing Techniques
    52:33 Maximizing Trade Show Opportunities

    • 23 years in insurance.
    • Went out on her own into commercial insurance as a broker three years ago after a headhunter reached out.
    • Good agents earn broker credits to pass on to their clients.
    • Carriers also give credits for longevity, so review your policies regularly.
    • Hired two part-time people to help with business development, and one was for maintaining the back office.
    • Lead with education to ideal prospects.
    • Help your customers help their customers.
    • Take prospects golfing!
    • Do 3D mailing for direct mail.

    "Go for no. That's my thing.”

    • Get a good list.
    • The coolest thing she has seen in 23 years of sales...a vendor at a tradeshow had a magician at their booth.


    GUEST INFO:


    Sales Growth Tools

    8 January 2025, 6:13 am
  • 57 minutes 58 seconds
    Cigars, Salespeople, & Sales Training: Walter Crosby on The Sales Podcast

    Walter Crosby and I discuss the unique challenges and processes involved in hiring and managing salespeople. Salespeople are coin-operated...and a little bit...strange. There. I said it. We get into what I always teach is a sales manager's #1 job. (And it's not to review your CRM!) And why you can't treat salespeople like everyone else in the company. We get into how to evaluate resumes, the significance of clear job descriptions, and the dynamics of sales teams. We may have some gray hair...but this interview can save your bacon! 00:00 Introduction and Background 02:55 The Unique Nature of Salespeople 05:54 Hiring Challenges in Sales 09:01 Defining the Ideal Candidate 11:57 The Importance of Job Descriptions 14:54 Evaluating Resumes and Experience 17:55 Sales Team Dynamics and Loyalty 20:48 The Hiring Process and Coaching 23:48 Long-Term Engagement and Support 26:50 Identifying the Right Clients 29:53 Conclusion and Key Takeaways 32:25 Navigating Career Transitions 34:18 The Importance of Team Dynamics 38:04 Sales Performance and Compensation Structures 41:15 Building a Healthy Sales Culture 46:14 Lessons from Sports and Coaching 55:35 Closing Thoughts and Future Connections Walter Crosby is a proud alum of the University of Michigan and holds an advanced degree from the school of hard-won wisdom. He spent the majority of his career as a salesperson who was frequently promoted into sales manager positions. He sold a variety of products with complex B2B sales cycles, including LED luminaries, commercial signage, financial services, synchronized clock systems, and commercial fire alarm systems. He’s sold to K-12 educators, colleges/universities, contractors, and manufacturing and commercial/retail firms. Frustrated by the lack of training he received each time he was promoted to sales management roles, Walter sought his own training and mentors to help him grow as a leader. After training himself and surrounding himself with strong mentors, he saw a need to share his hard-earned knowledge with others to develop successful sales teams. This led to the creation of his own firm, Helix Sales Development. Here, Walter coaches, trains, and supports successful sales teams using evidence-based sales evaluation and assessment tools by the Objective Management Group and sales-enablement technology through Membrain. Walter’s rocket fuel comes from coaching committed individuals to excel beyond what they thought was possible. Conservatively, his clients see a 37-43% increase in revenue after their engagement. Guest Site: https://helixsalesdevelopment.com/ Guest Facebook: https://www.facebook.com/helixsalesdevelopment/ Guest LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://creators.spotify.com/pod/show/fixerwes BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

    30 December 2024, 7:28 pm
  • 53 minutes 27 seconds
    Keep Score To Sell More, ScoreApp Founder Maxwell Nee on The Sales Podcast

    In this conversation, I interview Maxwell Nee, the co-founder of Score App, a quiz marketing software that helps businesses engage customers through personalized quizzes.

    *Check out ScoreApp via my link: https://share.scoreapp.com/951d60ee

    *See how I'm using ScoreApp at CRMQuiz.com Maxwell shares insights into the creation and evolution of Score App, the importance of building a business with enterprise value, and how they leverage AI to enhance marketing efforts. He discusses the competitive landscape, customer retention strategies, and the journey that led him to invest in ScoreApp and in building a successful coaching business, emphasizing the importance of teamwork, innovative strategies, and the often-overlooked value of podcasts in marketing. We get into effective quiz strategies for engagement and lead generation, as well as the significance of maintaining a steady approach to business growth. We wrap things up with insights on maximizing the use of ScoreApp and available resources for users. 00:00 Introduction to Score App and Maxwell Nee 10:40 Building a Business with Enterprise Value 16:43 Understanding Competition and Market Positioning 23:36 Maxwell's Journey to Success 29:14 Effective Strategies for Quizzes and Engagement 37:13 Leveraging Podcasts for Growth Guest Site: https://www.scoreapp.com/book Guest LinkedIn: https://www.linkedin.com/in/maxwellnee/ Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://creators.spotify.com/pod/show/fixerwes BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

    24 December 2024, 2:42 am
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