Is your email marketing on life support, showing fewer signs of engagement despite your best efforts? Have you given up on email marketing with your list due to the common “blank-page syndrome?” Email marketing continues to be one of the top strategies to drive sales, even with all of the deliverability hassles. If you aren’t emailing with your community, your competitor probably is.

On Amplify Your Success Podcast episode 413, Danielle Weil joins host Melanie Benson to prove that email marketing is far from dead, dubbing it the "cockroach of marketing" due to its resilience. Danielle shares how to leverage proven techniques to craft emails that spike engagement (and can help fill your programs too.) Danielle reveals some of her email marketing “power tools” like tapping into existing content to overcome writer’s block, to crafting captivating stories that draw your audience in, you’ll discover techniques to keep your emails fresh and compelling.

Tune in for actionable tips on writing impactful emails that drive sales and boost email performance. Plus, hear some of our personal experiences around courageous business moves.

04:58 Why the common saying, ‘email marketing is dead,’ is a marketing myth.

09:50 How to give your audience a better experience with your email frequency.

12:03 The secret to getting higher engagement rates with less opt outs. 

12:48 How to overcome blank page syndrome to get more emails out to your list with ease.

17:58  Using stories to strengthen the connection with readers (hint: you’ll also be more memorable.)

19:10  The best practices for using emoji’s in your emails so it doesn’t trigger spam filters.

19:27  What metrics to track so you can optimize your future content. 

25:09  Tips for creating subject lines that get more opens and tools that can help. 

• Get Danielle’s FREE hot resource - 30+ Proven Subject Line Shortcuts SO GOOD Your Ideal Customers Can’t Help But Open... Read... Click... and BUY!

• FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

What if you could keep your clients engaged, loyal and paying for at least three years, instead of struggling with a revolving door of short-term clients?

For many entrepreneurs, retention can be a significant challenge, and end up chasing more clients instead of relying on consistent revenue. The answer might lie in hosting mastermind groups, which elevate the traditional group coaching model by fostering a deeper synergy amongst participants. Masterminds provide a transformative environment where peer learning, collaboration, and support come together to create more value than typical coaching sessions.

In episode 412 of Amplify Your Success Podcast, Jay Fairbrother joins me to reveal the power of masterminds for long-term client retention and business growth. Jay, a seasoned business coach and mastermind facilitator, shares his insights on selecting the right participants, creating impactful group dynamics, and establishing a supportive "container" for collaboration.

Tune in to discover how implementing a mastermind can lead to a more stable and prosperous business.

06:12 Jays surprising experience of ‘finding his tribe’ and how masterminds helped him grow a $10M company. 

11:40 How masterminds began, what they are and how they benefit business owners. 

13:56 Why you can’t copy someone else’s mastermind, but create one that is uniquely you, to get impact and results. 

15:02 Two key factors in creating a mastermind that drives real results (and I share a huge  mistake and lesson I learned years ago).

21:06 Defining what ‘high ticket’ masterminds actually are. 

23:17 How mindset and perceived value play a critical role in pricing, even when experience and credibility are equal

23:58 Where the true value of a mastermind lies regardless of initial success or pricing.

27:03 What motivates people to stay in a mastermind long term. 

28:51 Jays concept of fewer clients, better clients, and longer term clients and how to achieve it.

• Are you ready to have a mastermind? Get Jay’s FREE Mastermind Readiness Score here

• Learn how successful experts like Tony Robbins, Jeff Walker, & Lisa Sasevich have scaled their businesses and created a MASSIVE impact for their clients. Grab Jay’s Free Mastermind PDF & Training 

• FREE DOWNLOAD: Get my proven 7 Step Framework to Borrow Million-Dollar Visibility Streams to Exponentially Grow Your Business.

Would booking more speaking gigs in the next 90 days be helpful to attracting new clients? 

Sharing your message as a speaker, whether on stages in front of a crowd of 50, or virtually to thousands, is one of the best strategies to land new clients. Not only is speaking a proven approach to attracting ideal clients, if done strategically, every opportunity to speak could literally become 3 - 5 new invitations to share your message in new audiences.

When approached strategically, sharing your message from the stage can accelerate building trust and rapport, but it also quickly demonstrates where your expertise can solve a costly problem. The key lies in aligning yourself with the right audience, message, and offer, while also forming meaningful relationships within the speaking community to unlock a plethora of opportunities that go beyond traditional methods.

But, many expert entrepreneurs have discovered - getting invitations to speak isn’t as easy as it once was, and those coveted few spots to showcase their expertise are in high demand with their competitors too.

On Amplify Your Success Podcast episode 411, Leisa Reid, founder of Get Speaking Gigs Now and CEO of the International Speaker Network, shares her expertise in transforming public speaking into a successful business building technique. 

Leisa unpacks her "speaker soulmate" concept, emphasizing the power of community and networking in expanding speaking opportunities. She also highlights the importance of curating presentations to fit one's target audience and building trusting relationships to ensure an ongoing and sustainable speaking career. Join Melanie Benson and Leisa Reid as they dive into practical tips and personal insights to help you secure those ideal speaking engagements and amplify your success.

05:36 Why speaking is a great way to grow your business as an expert or a coach or thought leader.

07:25 How speaking on stages (live or virtual) increases trust and shortens the sales cycle so that people say yes to your offers. 

11:29 Why paying for gigs is not always going to guarantee ROI, and how to vet opportunities to align expectations with actual outcomes. 

14:04 How to land speaking gigs without cold calls or emails. 

19:02 When saying NO is more beneficial and how to vet opportunities that align with your core objectives.

24:46 What speaker bookers are looking for and how to stand out from the competition. 

31:44 How to significantly open doors for event invitations and collaboration offers.

37:17 Why embracing bold decisions, such as leaving behind a familiar and comfortable safety net, can be a transformative and empowering experience.

Resources Mentioned in This Episode:

• Want speaking gigs? Get Immediate FREE Access to the “5 Top Tips to Get More Speaking Gigs NOW”

• Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that cost you leads and clients 

Does the idea of creating a plan for your business growth make you feel overwhelmed? Do you think about planning, but never seem to have the time to get your ideas out of your head and into a project plan?

Planning can feel like a big project, but if you have simple planning techniques in place, you can lay the groundwork to keep your cash flowing, clients enrolling and actually achieving bold growth goals.

But if you choose to skip the planning phase, you may find yourself chasing the next sale to make your monthly goals. Not to mention that horrible feeling of being stuck and confused about what steps to take next. 

Growth chaos often stems from a lack of planning, which ultimately stems from a lack of clarity. 

I've seen it happen to myself and my clients: when there's a lack of planning, there is more stress and a constant scramble to figure out what to do next. But when you blend intention with strategy, you create a roadmap to success, allowing you and your team to direct focus and energy effectively. 

In episode 410 of Amplify Your Success Podcast, I'm sharing five transformative business planning strategies that can lay the groundwork for expansive growth in 2025. I'll guide you through developing a visibility strategy, identifying authority positioners, and fine-tuning your offers.

I'll also explain the concept of sales triggers and how these pivotal conversion events can move your audience from mere interest to enthusiastic engagement. Finally, I'll dive into the power of intentional collaborations and how a strategic approach to partnerships can elevate your business to new heights. Whether you're planning out the next quarter or the entire year, applying these five business planning strategies will set the stage for your next level of success. 

01:18 What to do when you resist planning and just want freedom

03:55 The 80/20 rule of planning that lessens the overwhelm and increases results 

05:13 The importance of planning a visibility strategy to improve audience reach and engagement

07:18 Creating authority positions to become the go-to expert when someone needs that speaker or solution.

09:02 The step you can’t miss if you want to hit your revenue goals

12:01 How to utilize sales triggers to fill your pipeline and meet sales goals

13:50 How to create a collaboration strategy to avoid stressful launches and lead generation overwhelm (you don’t have to go it alone)

• FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

• Private VIP Day Coaching With Melanie https://melaniebenson.com/strategyday

Imagine unlocking the hidden potential within your business by addressing the unseen forces currently draining your resources. It’s not uncommon for expert-entrepreneurs to experience invisible barriers that limit their growth potential.

These hidden energy leaks affect their finances, productivity, and sense of self-worth, often without realizing it. This internal misalignment can derail your focus, cause confusion in your decision making and perpetuate cycles stuck. If this is resonating, there is a way to identify and remedy these leaks before they wreak havoc on your impact and growth goals. 

On Amplify Your Success Podcast episode 409, Jennifer Urezzio joins me to share how her 'Soul Language' method, a unique blend of spiritual insight and strategic business practices, can provide alignment and a clear direction.

Jennifer reveals an innovative approach to getting unstuck and into momentum, introducing the concept of “business consciousness IQ” to help pinpoint and address these sneaky drains on your energy. By recognizing energy leaks in money, talents, energy, and productivity, Jennifer offers a framework for reestablishing harmony and alignment, creating a foundation for sustained success.

05:22 Jennifer and Melanie share a bit of their early initiation into spirituality and consciousness in business.

13:12 The importance of addressing energy leaks in your business to improve performance and alignment.

19:43 Practical steps to identify and address common energy leaks around money, talents, energy, and "making war" with everything.

23:48 How daily energy activation exercises can profoundly shift your clarity, energy, and connection to your purpose.

25:58 Signs that the solution to a problem is hiding in your blind spots, and how to uncover those hidden insights.

28:25 Understanding the power and potential of "warrior energy" when channeled consciously versus unconsciously.

36:38 The importance of being willing to receive love and support, even for the most independent and "warrior-like" entrepreneurs.

• Take Jennifer’s FREE quiz to discover what is leaking from your Business Consciousness Quotient 

• FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams to amplify the reach of your Lighthouse Message

You might think you know who your “dream client” is, but do they recognize themselves in your marketing efforts?

Knowing how to reach them through your visibility strategy and craft messages that draw them to you is essential to keep leads flowing into your business. Deepening your awareness of who your ideal client is - and who they are not – can be accelerated through the use of AI technology. The secret to leveraging AI to meet your ideal client is more than just quick tasks; it demands insightful, authentic intelligence that can save you months of market research and bring clarity to your client communication.

On Amplify Your Success Podcast episode 408, Amy Yamada joins me to discuss how AI can revolutionize the way you connect with your ideal clients. Amy shares her innovative Ideal Client Handbook, a tool that provides quicker, deeper insights into your audience's needs, pain points, and desires. She also unveils her step-by-step approach to training AI for meaningful outputs, highlighting the significance of high-quality inputs and authentic client language.

By the end of this episode, you'll understand the importance of infusing human touch into AI content and how to get up to speed with AI without losing your brand's voice.

6:11 How Amy came to develop AI tools that help you meet your ideal clients.

10:21 How to leverage AI in a more human-centric way, rather than just using it as a "task rabbit".

14:11 How to use AI to quickly understand who your ideal client is in today’s market.

17:08 The two essential prompts to get valuable insights about your purpose and desired client transformation.

19:16 Amy shares how her custom-built GPT tool works that can analyze your unique writing style and use your authentic voice.

22:38 How to discover and use your clients' language to improve your messaging and marketing

28:04 How to get AI to match your writing style, tone, and patterns

34:07 Amy’s story on how she supported her daughter’s vision and helped raise $90,000 for a worthy cause.

Resources Mentioned in This Episode:

• Join Amy’s AI On Demand Training to save time and be more human! 

• Access these AI Tools created by Amy Yamada & Ken Droz, IdealClient.AI: 

  • Purpose and Outcome Analyzer GPT

  • Writing Style GPT

• FREE DOWNLOAD: Discover the super simple 4-step messaging formula that makes you irresistible to ideal clients at MelanieBenson.com/Method.

What if you could unlock the secret to being authentically resilient, even when navigating the toughest business challenges and an ever-changing market?

A common leadership challenge many face is to find the balance between being effective and staying true to themselves. This often results in feeling burnt out and disconnected, not just from their teams but also from not feeling authentically aligned with work. The solution lies in blending resilience with authenticity—a combination that can transform not only your leadership style but also your entire business culture.

On Amplify Your Success Podcast episode 407, I am joined by Nathan Andres to delve into this timely topic. We explore the concept of supercharging your spiritual batteries, what it means to be simultaneously authentic and powerful, revealing how these qualities can foster trust, empathy, and better business outcomes. 

Nathan, a resilience coach and author, offers his proven REAL model to help leaders face reality, harness their unique energy, live authentically, and spread love through their leadership. 

06:48 How Nathan’s hospitalization from burnout led to a deeper understanding of his purpose.

08:54 The essence of authenticity and how to build authentic resilience.

16:05 Learn how investing your spiritual batteries with love strengthens connections, and aligns you with your mission.

19:48 How prioritizing humanity, fun and trust will drive success more sustainably than profit-focused strategies alone

24:10 Two types of energies that shape your daily experiences and moods.

25:07 How to avoid mental exhaustion and why it’s important to differentiate between emotional, physical, and spiritual energy use to be more productive. 

32:31 How vulnerability and authenticity promotes a culture of well-being and success. 

36:17 Why developing intimacy is crucial for building strong business relationships and navigating hard conversations effectively. 

41:08 What shift enabled Nathan to attract more clients and opportunities.

• Grab Nathan’s Award Winning ‘Your Real Life Book’ here  

• FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to borrow Million-Dollar visibility streams to amplify the reach of your Lighthouse Message.

Feeling like you need to be everywhere all at once, but not seeing the results you crave? 

So now you feel like you need to do more and be everywhere – but it’s starting to feel overwhelming to keep up with it all?

What if you knew that it’s not about being visible everywhere, but rather being more strategic about where and how you show up. Imagine taking all that stress from trying to manage multiple platforms and turning it into a streamlined, effective strategy that consistently brings high-value clients to your virtual doorstep. 

Today, in episode 406 of the Amplify Your Success Podcast  I’ll explore how to break free from the overwhelming pressures of staying visible, streamline your effort, and see better results. 

Inside this solo episode, I’ll share three main reasons why experts often feel overwhelmed and how to navigate each type of challenge. Whether it's trying to be everywhere at once, doing everything by yourself, or not seeing the results you're hoping for, I've got a simplified plan that can transform your visibility efforts from chaotic to highly effective. By the end of this episode, you will know how to amplify your reach with less effort and far better outcomes (and you’ll stop resenting marketing and start enjoying spreading your Lighthouse Message!)

Key Takeaways: 

03:21 Why I had to simplify my visibility strategy when I started to resent marketing and social media (and what happened when I focused on this one approach.)

09:56 The importance of knowing where your ideal clients are looking for solutions and how they buy, so you can focus on the right platforms.

11:57 How to gain clarity and alignment in your marketing to reach the right audience, eliminate wasted efforts, and achieve meaningful results.

17:01 Why I choose podcasts as my strategic platform to build an audience, nurture relationships and boost authority.

19:52 What you can do to create solid, aligned, supercharged content that people find irresistible.

22:49 How I streamline my process to maintain consistency while avoiding burnout. 

25:16 The exciting outcome of authority acceleration as a guest expert: 10x the results from your visibility efforts 

• Monetize your ‘Lighthouse Message’ by borrowing Million-Dollar Visibility Streams so you attract high-value clients! 2024 applications close Sept 30th!

• FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

Are your video content efforts failing to bring in the clients and cash flow you expected? Despite putting in time and energy, many coaches struggle with common mistakes that derail their success and prevent them from standing out in a crowded market.

In episode 405 of Amplify Your Success Podcast, we tackle those pitfalls head-on and reveal a solution that can transform your results. Tanya Smith, founder of "Get Noticed with Video," joins me to uncover the major blunders coaches make in their video content and how to avoid them. From aligning your video strategy with business goals to staying authentic and consistent, Tanya emphasizes the power of strategic visibility and personalized engagement to drive conversions and professional growth.

Tanya Smith shares her ABC framework and actionable insights to help coaches create effective and compelling video content. By leveraging awareness, bonding, conversion, and delight through various video formats, Tanya explains how to foster genuine connections with your audience and turn viewers into paying clients. Tune in as we break down Tanya's practical tips, personal experiences, and advice on embracing your unique video style to enhance visibility and success.

03:16 Why your videos perform better if you optimize your message for ideal clients.

08:37 How targeted engagement drives revenue, not vanity virality methods that only get likes.

12:35 Learn the foundational aspects of creating a brand beyond visuals.

19:16 The different types of video content you can create to build a diverse and engaging online presence.

20:41 The ABC Framework to drive revenue from your video content.

28:50 What systems and workflows you can use to ensure accountability in your content creation process.

34:39  How to define and embrace your own individual style in video content that resonates with the audience. 

Resources Mentioned in This Episode:

• Take Tanya’s Free Quiz and Discover Your Livestream Vibe 

• Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients 

• Discover how to create a ‘lighthouse message’ and monetize your visibility with me. Check out the $100k Authority Accelerator (open for applications now.)

• Tanya’s Stream Like a Boss TV Featuring Melanie

In a world that glorifies empire building and hustling faster, it’s not uncommon for an entrepreneur to push hard to achieve higher levels of success. But often there is a significant cost, emotionally, relationally and energetically, from constantly investing more time and energy into growing a business. 

If you’ve been on the brink of burnout while trying to scale your business to the next level, or found yourself in the chronic struggle of managing too many plates spinning without sacrificing their lifestyle or well-being, you are in need of a success reset. 

The answer to this common conundrum doesn't involve grinding your way to success. In fact, it’s quite the opposite.

In episode 404 of Amplify Your Success, Dana Earhart, The Multiple 7 Figure CEO Maker, has the answer to this common growth issue, which she calls “reverse engineering your success.” Dana reveals her optimization framework to help you achieve rapid business growth without burning out. Her passion for creating businesses that support the life their owners want shines through as we delve into the importance of work-life rhythm, mindset work, and reframing limited beliefs.

Listen in to discover the indicators that you may be your own bottleneck and gain valuable advice on hiring for future growth, delegating tasks, and evaluating key performance indicators. Dana's actionable advice and mindset shifts will transform the way you approach growth and expansion in your business.

13:14 Understand why work-life "balance" is an outdated concept and how to create a sustainable life-work rhythm instead.

13:58 The real reason burnout happens and Dana’s holistic 5-goal approach to feel productive and fulfilled.  

15:05 How boosting your happiness and fulfillment can lead to 12% more productivity and improved leadership.

19:54  Discover the power of focusing on "being" versus just "doing" as a CEO, and how this mindset shift can unlock more growth.

20:30 Identify the key signs that you've become the bottleneck in your own business and practical steps to overcome this.

25:45 Learn the best strategy to get your time back for higher-level revenue generation.

• Access Dana’s FREE Guide - How To Be A Million-Dollar CEO 

• FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

• Discover how to create a ‘lighthouse message’ and monetize your visibility with me. Check out the Authority Accelerator (open for applications now.)

Being positive all of the time isn’t always helpful to the people that we lead. Called Toxic Positivity, this kind of hyped up happiness can actually harm productivity and become a negative influence on a leader’s relationship with their team.

In episode 403 of the Amplify Your Success podcast, host Melanie Benson and leadership communications expert (and graduate of $100k Authority Accelerator) Pamela Jett delve into the meaning of toxic positivity and its detrimental impact on leadership and team dynamics. 

They explore an alternative approach for more effective and trustworthy leadership, being relentlessly positive, to maintain a future-focused, optimistic outlook while acknowledging real challenges and seeking appropriate resources within the team for improvement.

Pamela shares valuable insights on the power of language and communication in driving positive decisions, engagement, and results. She emphasizes the significance of creating psychological safety through feedback and disciplinary conversations, so that even challenging conversations become instrumentally constructive. 

After listening in, you’ll be able to differentiate toxic positivity from being relentlessly positive and use practical strategies for fostering an authentically positive and supportive workplace environment.

3:20  What toxic positivity means and how it can negatively impact team dynamics and turnover.

8:15  The one thing that will drive engagement and commitment in leadership.

12:00  How to differentiate between toxic positivity and relentless positivity in leadership.

14:35  Why acknowledging challenges and struggles builds trust and psychological safety with teams.

16:30  The impact of language and communication in driving decisions and results.

21:10  The one thing that will help individuals identify their communication style.

23:45 How acknowledging the role of feelings in decision-making can prioritize trust, and safety to foster a healthy and productive work environment.

24:40  Signs that you may be leading with toxic positivity in the workplace 

25:45 Why embracing the power of quitting can lead to a fulfilling career path.

• Discover how relentlessly positive you are with Pamela’s Assessment 

• FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

• Discover how to create a ‘lighthouse message’ and monetize your visibility with me. Check out the Authority Accelerator (open for applications now.)