Business Breakthrough

Estie Rand

We're humanizing business, and businessifying humans.

  • 16 minutes 5 seconds
    140: Laundromat Millionaire With Dave Menz (Part 2)

    Everyone has something that they are living through that they want to get out of, whether it is poverty or an emotional trauma and so on. In today’s episode Dave shares with us what motivated him to get to where he is today.

    My Guest: Dave Menz

    Dave “Laundromat Millionaire” Menz is a passionate Entrepreneur, Husband, and Dad from Cincinnati, Ohio. He is the owner of the Queen City Laundry Chain of Laundromats and the author of the Laundromat Millionaire (to be released in October 2021). What makes Dave unique is the path he took to achieve his success. From poverty, to a corporate career, to taking the plunge into business and turning a struggling laundromat (that he bought off of Craigslist) into a cash-flowing multi-million dollar asset, Dave’s journey was anything but typical. Having fine tuned his operations over a decade, surrounded by his Rockstar team, Dave is obsessively driven to help, teach and inspire others while elevating the laundromat industry to a whole new level through networking, service and collaboration.

    Pivotal Moments

    ·       From a struggling business to Millions

    ·       Self Employed vs. Business Ownership

    Quote

    If I can, you can

    Links & Resources


    Part 1 of this episode where you hear more go to estierand.com/140-1

    Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    4 February 2022, 3:23 am
  • 16 minutes 15 seconds
    140: Laundromat Millionaire With Dave Menz (Part 1)

    Everyone has something that they are living through that they want to get out of, whether it is poverty or an emotional trauma and so on. In today’s episode Dave shares with us what motivated him to get to where he is today.

    My Guest: Dave Menz

    Dave “Laundromat Millionaire” Menz is a passionate Entrepreneur, Husband, and Dad from Cincinnati, Ohio. He is the owner of the Queen City Laundry Chain of Laundromats and the author of the Laundromat Millionaire (to be released in October 2021). What makes Dave unique is the path he took to achieve his success. From poverty, to a corporate career, to taking the plunge into business and turning a struggling laundromat (that he bought off of Craigslist) into a cash-flowing multi-million dollar asset, Dave’s journey was anything but typical. Having fine tuned his operations over a decade, surrounded by his Rockstar team, Dave is obsessively driven to help, teach and inspire others while elevating the laundromat industry to a whole new level through networking, service and collaboration.

    Pivotal Moments

    ·       From a struggling business to Millions

    ·       Self Employed vs. Business Ownership

    Quote

    If I can, you can

    Links & Resources


    Part 2 of this episode where you hear more go to estierand.com/140-2

    Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    2 February 2022, 4:05 am
  • 16 minutes 48 seconds
    139: Human Design With Miranda Mitchell (Part 2)

    In today’s episode, Miranda shares with us some of the deeper and more esoteric concepts of human design and how you can leverage your natural abilities for your success.

    My Guest: Miranda Mitchell

    Miranda is an experienced Human Design & Energetic Alignment Coach and a ICF Certified Mastery Level Coach who helps leaders in their industry energetically align (true self) so that they create more impact with sustainability and ease. Her YOUnique Energetic Blueprint shows Clients what is holding them back from stepping into their power in a bold and confident way. Miranda has vast experience in the physical and subtle bodies from earning a BA, in Sports and Health Sciences with a Concentration in Exercise Science, working as a Nationally Certified Personal Trainer for 20+ years, teaching pranayama and meditation for 8+ years and running her own coaching business. Miranda has helped a large amount of leaders and their teams overcome their energetic blocks through the awareness of their unique Human Design; resulting in a new found trust in expansion and belief in one’s self while connecting and collaborating with others for the greater good.

    Pivotal Moments

    ·       The one thing that drew Miranda to Human design drew was a combination and collaboration of multi cultural wisdom.

    ·       It is a tool for self awareness and self development, and then you can bring it into your business.

    ·       You can go as deep as grandparents into human designs.

    ·       Beginning with type;

    There are 5 types:

    ·       Generator. Generators make up 70% of society. Manifestating generators, they are inspired by their work.

    ·       Projector. Projectors makes up 20% of society, they are usually the most misunderstood, tired and feel bitter.

    ·       Manifestor. Makes up 9% of society, they can initiate and it will happen.

    ·       Reflector. Makes up 1% of society. They have every single center is white. They take in energy from everything around them and mirror it.

    Quote

    As soon as you start to walk on the path, the path appears

    Links & Resources


    Part 1 of this episode where you hear more go to estierand.com/139-1

    Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    27 January 2022, 1:00 pm
  • 18 minutes 32 seconds
    139: Human Design With Miranda Mitchell (Part 1)

    In today’s episode, Miranda shares with us some of the deeper and more esoteric concepts of human design and how you can leverage your natural abilities for your success.

    My Guest: Miranda Mitchell

    Miranda is an experienced Human Design & Energetic Alignment Coach and a ICF Certified Mastery Level Coach who helps leaders in their industry energetically align (true self) so that they create more impact with sustainability and ease. Her YOUnique Energetic Blueprint shows Clients what is holding them back from stepping into their power in a bold and confident way. Miranda has vast experience in the physical and subtle bodies from earning a BA, in Sports and Health Sciences with a Concentration in Exercise Science, working as a Nationally Certified Personal Trainer for 20+ years, teaching pranayama and meditation for 8+ years and running her own coaching business. Miranda has helped a large amount of leaders and their teams overcome their energetic blocks through the awareness of their unique Human Design; resulting in a new found trust in expansion and belief in one’s self while connecting and collaborating with others for the greater good.

    Pivotal Moments

    ·       The one thing that drew Miranda to Human design drew was a combination and collaboration of multi cultural wisdom.

    ·       It is a tool for self awareness and self development, and then you can bring it into your business.

    ·       You can go as deep as grandparents into human designs.

    ·       Beginning with type;

    There are 5 types:

    ·       Generator. Generators make up 70% of society. Manifestating generators, they are inspired by their work.

    ·       Projector. Projectors makes up 20% of society, they are usually the most misunderstood, tired and feel bitter.

    ·       Manifestor. Makes up 9% of society, they can initiate and it will happen.

    ·       Reflector. Makes up 1% of society. They have every single center is white. They take in energy from everything around them and mirror it.

    Quote

    As soon as you start to walk on the path, the path appears

    Links & Resources


    Part 2 of this episode where you hear more go to estierand.com/139-2

    Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    26 January 2022, 2:46 am
  • 15 minutes 23 seconds
    138: Business Diversified with Ryan Kugler (Part 2)

    Many people want to use fast paths to making money. In this episode Ryan shares with us 4 steps to succeed: Make a decision, Set a clear goal, Make a list and Take action on your list.

    My Guest: Ryan Kugler

    Directing a movie starting at age of 13 with some major stars and for the last 25-years, he has been building profitable businesses. He runs several seven and eight-figure companies, including A5 Events, Ideal Content and Plan B Distribution. The best part? He doesn’t work insane hours and is able to spend most of his time with his family.

    Pivotal Moments

    ·       Ryan is a busy guy and is on podcasts because he wants to help people.

    ·       There are core principles that work that need to be brought to life in the new generation.

    ·       Ryan began with a family business when he was in high school and learnt there are issues that come up that you need more money so he opened a second business followed by a third.

    ·       The more he worked the more he received what he wanted.

    ·       When you are doing something you want to do and you get compliments it is rewarding, and then you can continue.    

    Advice

    Ryan makes a list and then pursues it. 

    ·       First thing is specificity, and then make a list of how to get to it. Take action.

    ·       Be sure to put your phone to the side. Don’t be lazy about communications

    ·       Use the computer and landline.

    Quote

    Name, want, get your product.

    Links & Resources


    Part 1 of this episode where you hear more go to estierand.com/138-1

    Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    20 January 2022, 3:00 pm
  • 15 minutes 47 seconds
    138: Business Diversified with Ryan Kugler (Part 1)

    Many people want to use fast paths to making money. In this episode Ryan shares with us 4 steps to succeed: Make a decision, Set a clear goal, Make a list and Take action on your list.

    My Guest: Ryan Kugler

    Directing a movie starting at age of 13 with some major stars and for the last 25-years, he has been building profitable businesses. He runs several seven and eight-figure companies, including A5 Events, Ideal Content and Plan B Distribution. The best part? He doesn’t work insane hours and is able to spend most of his time with his family.

    Pivotal Moments

    ·       Ryan is a busy guy and is on podcasts because he wants to help people.

    ·       There are core principles that work that need to be brought to life in the new generation.

    ·       Ryan began with a family business when he was in high school and learnt there are issues that come up that you need more money so he opened a second business followed by a third.

    ·       The more he worked the more he received what he wanted.

    ·       When you are doing something you want to do and you get compliments it is rewarding, and then you can continue.    

    Advice

    Ryan makes a list and then pursues it. 

    ·       First thing is specificity, and then make a list of how to get to it. Take action.

    ·       Be sure to put your phone to the side. Don’t be lazy about communications

    ·       Use the computer and landline.

    Quote

    Name, want, get your product.

    Links & Resources


    Part 2 of this episode where you hear more go to estierand.com/138-2

    Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    19 January 2022, 2:34 am
  • 18 minutes 40 seconds
    137 Wealth Utilization With Stephanie Walter (Part 2)

    The mindset of the wealthy is utilization not accumulation. In this episode shares with us how to transition from the fear of not having enough money to the confidence that all of your money is constantly growing and the strategies that help you do just that.

    My Guest: Stephanie Walter.

    Today’s guest, Stephanie Walter, is the CEO of Erbe Wealth, a capital raiser, syndicator, and real estate investor. She recently retired and sold her insurance agency of 16 years by following the key principles she teaches professionals to use. She teaches professional people to “unlearn” what most of us have been wired to think about money and re-educating people on attaining lasting wealth. She is a gateway between these professionals and well vetted deals. Stephanie lives with her husband and young son in Colorado.

    Quote

    Rule Number 1: Never lose money. Rule Number 2: Never forget Rule Number 1.

    Links & Resources


    Part 1 of this episode where you hear more go to estierand.com/137-1

    Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    6 January 2022, 7:15 pm
  • 20 minutes 48 seconds
    137 Wealth Utilization With Stephanie Walter (Part 1)

    The mindset of the wealthy is utilization not accumulation. In this episode shares with us how to transition from the fear of not having enough money to the confidence that all of your money is constantly growing and the strategies that help you do just that.

    My Guest: Stephanie Walter.

    Today’s guest, Stephanie Walter, is the CEO of Erbe Wealth, a capital raiser, syndicator, and real estate investor. She recently retired and sold her insurance agency of 16 years by following the key principles she teaches professionals to use. She teaches professional people to “unlearn” what most of us have been wired to think about money and re-educating people on attaining lasting wealth. She is a gateway between these professionals and well vetted deals. Stephanie lives with her husband and young son in Colorado.

    Quote

    Rule Number 1: Never lose money. Rule Number 2: Never forget Rule Number 1.

    Links & Resources


    Part 2 of this episode where you hear more go to estierand.com/137-2

    Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    4 January 2022, 6:15 pm
  • 30 minutes 50 seconds
    136: Leading Your Prospect Through Storytelling With Ginger Zumaeta (Part 2)

    In today’s market everyone considers themselves an expert, and so many people have been burnt either because the expert they hired was not the expert they needed, or was not quite the expert they thought they were. In this episode Ginger shares with us how story guides people to that place of comfort certainty and trust.

    My Guest: Ginger Zumaeta

    Ginger Zumaeta, advises companies on positioning and communicating big ideas. She’s the Founder and CEO of Zumaeta Group, a positioning and messaging strategy firm, and author of the forthcoming book Deckonomics: Design Presentations that Spread Ideas, Drive Decisions and Close Deals. Ginger has worked with some of the world’s largest brands, such as Coca Cola, Verizon, Union Bank, Amgen, Anthem, Infinity Insurance and many others. Her insights have been featured in publications such as Business Insider, TheNextWeb, Better Marketing, Storius, and Marketing Profs, among others and she’s spoken about marketing and messaging on numerous stages including Verizon’s Hispanic Marketing series, the Latina Style National Conference, Union Bank’s Personal Branding series, Kaiser Permanente’s Annual Brand Conference, and the Promax National Conference. She’s the winner of 3 Emmy Awards, 12 Muse awards and a Gracie Award for her work in television, and has held positions as an adjunct professor at UCLA and Cal Lutheran in marketing and research. After going from an award-winning career at NBC to launching a strategic consulting firm, Ginger uses her experience in storytelling and persuasion to train corporate teams in telling better business stories to move high-stakes work forward with clear and succinct presentations grounded in story structure and backed by brain science.

    Pivotal Moments

    ·       Ginger began in TV in research and found herself struggling to tell the stories of what the research was telling her.

    ·       She was responsible for analysing all of the ratings understanding how audience was flowing in and out of shows and so on.

    ·       The reason Ginger moved to storytelling was because she had dense technical information.

    ·       During the 2008/9 recession Ginger had to lay off her entire team as well as get her pink slip.

    ·       She took the opportunity to think about changing, and have not looked back since.

    ·       She now works with companies who are having a hard time expressing their unique and defensible difference.

    ·       When you are trying to attract a client base or audience you need to think about what makes every story interesting.

    ·       Ginger focuses on what the problem story is.

    ·       When you begin with the problem then you can invite people in and then you can go back to your genesis story.

    ·       We are in a learning economy.

    Advice

    In your story you need to talk about the following:

    ·       Who you are?

    ·       What you have done professional that you have lead the path successfully?

    ·       Cost of the journey

    ·       Benefits of the journey

    Quote

    Proximity is power

    Links & Resources


    Part 1 of this episode where you hear more go to estierand.com/136-1

    Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    23 December 2021, 8:13 pm
  • 30 minutes 54 seconds
    136: Leading Your Prospect Through Storytelling With Ginger Zumaeta (Part 1)

    In today’s market everyone considers themselves an expert, and so many people have been burnt either because the expert they hired was not the expert they needed, or was not quite the expert they thought they were. In this episode Ginger shares with us how story guides people to that place of comfort certainty and trust.

    My Guest: Ginger Zumaeta

    Ginger Zumaeta, advises companies on positioning and communicating big ideas. She’s the Founder and CEO of Zumaeta Group, a positioning and messaging strategy firm, and author of the forthcoming book Deckonomics: Design Presentations that Spread Ideas, Drive Decisions and Close Deals. Ginger has worked with some of the world’s largest brands, such as Coca Cola, Verizon, Union Bank, Amgen, Anthem, Infinity Insurance and many others. Her insights have been featured in publications such as Business Insider, TheNextWeb, Better Marketing, Storius, and Marketing Profs, among others and she’s spoken about marketing and messaging on numerous stages including Verizon’s Hispanic Marketing series, the Latina Style National Conference, Union Bank’s Personal Branding series, Kaiser Permanente’s Annual Brand Conference, and the Promax National Conference. She’s the winner of 3 Emmy Awards, 12 Muse awards and a Gracie Award for her work in television, and has held positions as an adjunct professor at UCLA and Cal Lutheran in marketing and research. After going from an award-winning career at NBC to launching a strategic consulting firm, Ginger uses her experience in storytelling and persuasion to train corporate teams in telling better business stories to move high-stakes work forward with clear and succinct presentations grounded in story structure and backed by brain science.

    Pivotal Moments

    ·       Ginger began in TV in research and found herself struggling to tell the stories of what the research was telling her.

    ·       She was responsible for analysing all of the ratings understanding how audience was flowing in and out of shows and so on.

    ·       The reason Ginger moved to storytelling was because she had dense technical information.

    ·       During the 2008/9 recession Ginger had to lay off her entire team as well as get her pink slip.

    ·       She took the opportunity to think about changing, and have not looked back since.

    ·       She now works with companies who are having a hard time expressing their unique and defensible difference.

    ·       When you are trying to attract a client base or audience you need to think about what makes every story interesting.

    ·       Ginger focuses on what the problem story is.

    ·       When you begin with the problem then you can invite people in and then you can go back to your genesis story.

    ·       We are in a learning economy.

    Advice

    In your story you need to talk about the following:

    ·       Who you are?

    ·       What you have done professional that you have lead the path successfully?

    ·       Cost of the journey

    ·       Benefits of the journey

    Quote

    Proximity is power

    Links & Resources


    Part 2 of this episode where you hear more go to estierand.com/136-2

    Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    21 December 2021, 1:00 pm
  • 29 minutes 50 seconds
    135: Price Anchoring with Sean Doyle (Part 2)

    When implementing price anchoring, most people are used to counting from 1 to 3. However this is the biggest mistake. The idea of anchoring is to anchor on the big number, so you need to present the big number first.

    My Guest: Sean Doyle

    Sean M. Doyle is principal at FitzMartin Inc, a leading consultancy focused on sales marketing and management, sales and marketing technology services, and revenue operations. Sean and his team at FitzMartin are focused on long term value creation through a sales-first, scientific approach to driving revenue. Over a 25+ year career and more than 5,000 client engagements, Sean has amassed unmatched expertise in helping B2B companies sell more to their most profitable customers. Sean’s latest book, Shift, explores 19 practical ideas, grounded in the science of behavioural change, that can transform a business’s marketing efforts and, by natural extension, its profitability.

    Pivotal Moments

    ·       Sean began doing graphic design 30 years ago.

    ·       Awareness is not marketing. Marketing considers the entire journey from being unaware that something exists all the way through to you have to use them.

    ·       The difference between early stages of marketing to when trying to scale 50 people plus.

    ·       When businesses grow they begin to see that sales and marketing is a lever that they can pull that they don’t understand how to pull.

    ·       Helping relationships

    ·       Price Anchoring

    ·       Authenticity

    Quote

    If something doesnt get sold it doesnt matter.

    Links & Resources


    Part 1 of this episode where you hear more go to estierand.com/135-1

    Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

    17 December 2021, 3:45 am
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