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Boost Hospitality Marketing Podcast
Mark Simpson
Boostly Podcast will teach you the secrets of boosting the direct boostings of your independent hotel, guest house, or bed and breakfast. Get more heads on beds!
- 53 minutes 29 secondsOutsource & Grow: Leveraging Virtual Teams for Short-Term Rental Success
Welcome to Boostly Podcast Episode 753.
Discount code: BOOSTLY
https://www.hostfully.com/boostly/
In this episode of the Boostly podcast, the focus is on providing hosts with tools, tactics, training, and confidence to secure more direct bookings in hospitality. Liam sits down with Matthew Metro, founder of CS Outsource. Matthew shares that his company helps short-term and mid-term rental operators build virtual assistant teams. They began with guest communications, vendor scheduling, and disputing negative reviews, eventually expanding to digital marketing, bookkeeping, and business development. The discussion delves into the challenges of hiring, training, managing, and retaining virtual assistants (VAs). Matthew underscores the importance of being specific about job responsibilities and conducting a time study before hiring. He also discusses the impact of AI, noting that while it can handle low-level tasks, human touch is crucial for nuanced operations. Matthew advises promoting existing top agents to supervisory roles and emphasizes the value of clear documentation using tools like Asana, monday.com, and Loom. He highlights the benefits of hiring from Latin America, such as cultural alignment and time zone compatibility. Matthew stresses that while VAs may not perform exactly like business owners, they can significantly reduce operational burdens. The episode concludes with Matthew's philosophy of giving away secrets and knowledge freely, believing it ultimately benefits everyone involved.
18 November 2024, 3:00 pm - 57 minutes 56 secondsStand Out & Get Booked: The Power of Branding for Hosts
Welcome to Boostly Podcast Episode 752.
Discount code: BOOSTLY
https://www.hostfully.com/boostly/
In this episode of the Boostly podcast, Liam interviews Dominique Hart. She is an International Visual Branding Strategist, Dynamic Speaker, Serial Entrepreneur, CEO and founder of Dynamik Endeavors, and six-figure Real Estate Investor — all by the age of 30. Now she’s empowering entrepreneurs worldwide how they can elevate their business through the power of dynamic brand design.
As a first generation American with a Bachelor of Arts degree in Advertising from Temple University concentrating on Art Direction, and an Executive Certification in Brand Management from Cornell University’s SC Johnson College of Business, and a Masters in Professional Studies from the Masters in Branding Program at the School of Visual Arts in New York City, Dominique doesn’t just follow trends, she merges her corporate background and entrepreneurial insight to teach visionaries all over the world how they can bring their ideas to life for a long-term mission of impact that balances both design and strategy.
As featured on GoDaddy, Fox34, CBS, NBC, the Women’s Speakers Association, among others, Dominique is on a mission to show businesses everywhere how they can leverage their visual identity to push the envelope, showcase their unique voice, and deeply resonate with the people they were called to influence and transform.
To learn more information about how Dominique can elevate your business, or to book her to speak at your upcoming conference, workshop or specialized corporate training, contact her team at DominiqueHart.com.
https://www.linkedin.com/company/lavishandlive
https://www.facebook.com/lavishandlive
https://www.instagram.com/lavishandlive
https://www.twitter.com/lavishandlive
Personal Brand:
https://www.linkedin.com/company/dominiquehart
https://www.facebook.com/dominiquehart
https://www.instagram.com/meetdominique
https://www.twitter.com/meetdominique
For my agency:
https://www.DynamikEndeavors.com
https://www.linkedin.com/company/dynamikendeavors
https://www.facebook.com/dynamikendeavors
https://www.instagram.com/dynamikendeavors
11 November 2024, 4:00 pm - 56 minutes 38 secondsFrom Overlooked to Overbooked: The Power of Eye-Catching Photos
Welcome to Boostly Podcast Episode 751.
Discount code: BOOSTLY
https://www.hostfully.com/boostly/
In this episode of the Boostly Podcast, Liam welcomes back Katie and Brian from Overlooked to Overbooked, a company specializing in vacation rental photography. Katie and Brian share their experiences, insights, and expert advice on improving property listings to attract more guests. They discuss the importance of eye-catching photos, color usage, and sequencing. The team also emphasizes understanding the target audience and creating emotional connections through photography. They announce upcoming enhancements to their photo course and offer exclusive discounts to Boostly listeners. If you're a host looking to improve your direct bookings, this episode is packed with actionable tips and expert advice to get you started.
1. O2O Listing Assessment (50% off with code BOOSTLY24):
https://o2o.gumroad.com/l/o2o-listing-assessment/BOOSTLY24
2. O2O Photo Course (DIY route with $150 off, also with code BOOSTLY24; includes upcoming 2.0 version updates):
4 November 2024, 4:00 pm - 21 minutes 38 secondsSuperhost Status: Myth or Reality? Let’s Look at the Data
Welcome to Boostly Podcast Episode 750.
Discount code: BOOSTLY
https://www.hostfully.com/boostly/
In this episode of the Boostly Podcast, Mark discusses the significance of Airbnb's Superhost badge with Kenny Bedwell, CEO of STR Insights. They explore the perception and impact of the badge, emphasizing that while it may slightly increase revenue through filters, it doesn't guarantee success for hosts. Bedwell explains that 56% of hosts are Superhosts, with criteria including a rating of 4.7 or higher and at least 10 nights booked per quarter. The conversation also covers the Guest Favorite badge, representing the top 20% of listings based on reviews, which can increase revenue by 11%. Bedwell highlights the importance of staying updated with Airbnb's amenities and optimizing listings on the platform. He shares tips on increasing guest reviews and achieving success as a host. The video ends with Bedwell promoting STR Insights' services to help investors find profitable short-term rental deals in the United States.
28 October 2024, 2:00 pm - 57 minutes 20 secondsWhen an OTA Bans You: A Host’s Story of Resilience and Reinvention
Welcome to Boostly Podcast Episode 749.
Discount code: BOOSTLY
https://www.hostfully.com/boostly/
In this episode of the Boostly Podcast, guest Elam King shares his challenging journey in the short-term rental business after being unexpectedly banned from Airbnb. Hosted by Boostly, the podcast focuses on providing tools and advice to hosts in the hospitality industry. Elam discusses the events leading to his account suspension, including a shadow ban and the eventual cancellation of $440,000 in reservations. He details the confusion and frustration dealing with Airbnb's customer service and the impact on his business, which at its height operated 20 properties generating over a million dollars in revenue annually. Despite the adversity faced, including legal battles and system glitches, Elam remains optimistic about the future. He discusses potential plans for entering coaching or starting a bookkeeping firm, drawing from his experiences to help others. The conversation touches on broader themes of resilience, change, and finding joy amid business challenges. Elam also emphasizes the importance of building a diversified business strategy and developing a direct booking system as a safeguard against reliance on a single platform like Airbnb.
21 October 2024, 2:00 pm - 53 minutes 6 secondsThe Future of Direct Bookings: Where Is the Book Direct Movement Headed?
Welcome to Boostly Podcast Episode 748.
Discount code: BOOSTLY
https://www.hostfully.com/boostly/
In this episode of the Boostly podcast, the conversation explores different host categories, emphasizing the distinction between hobbyist hosts and professional companies, and the challenges they face in the current market. The episode discusses the influence of Airbnb and suggestions for educating guests on the benefits of booking directly, beyond just cost savings. It addresses strategic decisions for property managers aiming to grow their businesses while maintaining brand integrity and the potential niche markets for new OTAs in the evolving landscape. The importance of focusing on controllable outcomes in business growth is a prominent theme throughout the discussion.
14 October 2024, 2:00 pm - 59 minutes 32 secondsTurning Stays into Stories: A Host’s Journey to Creating Memories
Welcome to Boostly Podcast Episode 747.
Discount code: BOOSTLY
https://www.hostfully.com/boostly/
In this episode of the Boostly podcast, we hear the inspiring story of Andy Cheetham, owner and managing director of The Terrace Windermere. Host Liam and Andy discuss how the Boostly podcast empowered Andy to transform his business from relying almost entirely on OTAs to achieving a significant share of direct bookings. Andy shares detailed insights into his property journey, innovative tech stack, and the critical strategies he's implemented to boost his bookings. The conversation also covers heartwarming anecdotes, the importance of having a strong and passionate team, and valuable lessons learned from years in the industry. This episode is a treasure trove of actionable advice for anyone in the short-term rental business looking to drive more direct bookings and improve their operations.
www.theterracewindermere.co.uk
7 October 2024, 2:00 pm - 36 minutes 36 secondsPartnering for Success: Connecting Your Property with Travel Experts
Welcome to Boostly Podcast Episode 746.
Discount code: BOOSTLY
https://www.hostfully.com/boostly/
In this episode of the Boostly podcast, Liam welcomes Mariah Rockman, co-founder of the Smiling House Group, to discuss the new Villa Tracker platform. Mariah explains how Villa Tracker creates a unique B2B2C bridge for vacation rental professionals and travel professionals, offering a closed platform to facilitate bookings and enhance trust in the hospitality industry. The podcast covers Mariah's professional journey, the needs of travel professionals, and the exciting features of Villa Tracker that cater to luxury and design-oriented properties. Mariah also shares her insights for hosts on staying connected, leveraging multiple booking channels, and embracing unique services to grow their businesses.
@smilinghouseluxury @Villatracker
30 September 2024, 2:00 pm - 32 minutes 58 secondsMastering Direct Bookings: Email Marketing Strategies
Welcome to Boostly Podcast Episode 745.
Discount code: BOOSTLY
https://www.hostfully.com/boostly/
In this episode of the Boostly podcast, the focus is on a powerful tool for short-term rental hosts—StayFi. Returning guest Arthur Kolker, CEO and founder of StayFi, explains how the platform allows hosts to collect guest data through WiFi logins and leverage it for impactful email marketing. The discussion covers new features, the importance of email marketing for direct bookings, and strategies to build guest relationships. The conversation also touches on effective email campaigns, automations, and optimizing email open and click-through rates. Hosts are encouraged to integrate StayFi into their tech stack to reduce dependency on OTAs and foster a stronger brand presence.
https://www.instagram.com/stayfi_software/
23 September 2024, 2:00 pm - 31 minutes 14 secondsConcierge Secrets: How Amenities Can Make or Break Your Bookings
Welcome to Boostly Podcast Episode 744.
Discount code: BOOSTLY
https://www.hostfully.com/boostly/
In this episode of the Boostly podcast, Liam interviews Annie Sloan, co-founder and CEO of The Host Co. Sloan discusses the importance of offering creative and valuable amenities in short-term rentals, beyond the typical offerings like late checkouts. They cover how amenities can enhance guest experiences, streamline operations, and generate additional revenue. Sloan shares her journey from being a short-term rental host to building The Host Co. and offers practical advice for integrating amenities seamlessly into rental properties. The episode highlights the role of personalized and automated amenities in improving guest satisfaction and increasing direct bookings.
https://www.instagram.com/thehostcompany/?hl=en
16 September 2024, 2:00 pm - 41 minutes 34 seconds27 Units, 7 Years: Defining Success in Vacation Rentals
Welcome to Boostly Podcast Episode 743.
Discount code: BOOSTLY
https://www.hostfully.com/boostly/
In this episode of the Boostly Podcast, Liam interviews Gordon Martin, the CEO of People's Places and Things Incorporated, a vacation rental experience company based in Newfoundland, Canada. Gordon discusses his journey from starting with a single property in 2017 to managing 27 unique vacation rentals. He highlights the importance of defining your business, knowing your ideal client, and focusing on guest experiences. Gordon also talks about the challenges and wow moments he faced, especially during the pandemic, and shares valuable insights on essential tools and systems for property management. The episode concludes with Gordon's plans to rebrand his company to Newfoundland Vacation Rentals and his emphasis on creating memorable vacation experiences.
Insta @newfoundlandvacationrentals
Fb @newfoundlandvacationrentals
Tiktok @nfldvacationrentals
9 September 2024, 2:00 pm - More Episodes? Get the App
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