Have you heard about my newest FREE Resource?! I'm giving you 40 Content Concepts to help you create the type of content that is working right now on Instagram.

It's filled with specific examples, format and editing instructions and more, did I mention it's 50 pages!! It's everything you need to create S.H.A.R.E.worthy content.

In this episode, you'll hear about:

• The strategies I use  to reduce stress and maximize productivity
  
  
• The importance of creating diverse content formats from a single idea.
  
  
• How to generate 17 questions based on common or unasked topics. 
  
  
• How to leverage different formats such as videos, podcasts, blogs, and more, creators can effectively engage their audience and amplify their message.

 
Key Moments:

00:00
Introduction to Content Concepts

05:02
The Power of Analogies and Breaking News

09:07
Building Trust Through Relatable Stories and Mythbusters

13:26
Insights from Interviews and Empowerment as a Permission Giver

Download your copy of Content Concepts here!

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Feeling overwhelmed or running out of content ideas?

I've been there but in this episode, I'm going to break down one of the ways that I break through a content rut.

Not only will I take you through my "17 Questions" exercise but you'll also learn:

• How to look within and draw from personal experiences to create original content.
  
  
• How to repurpose content to reach different audiences and reinforce key messages.
  
  
• Revisit and repurpose content to reach new followers and reinforce important topics.
  
  
• How to use emotions and feeling words in copy to connect with the audience.
  
  

Chapters

00:00
Introduction: De-stressing Content Creation

05:06
Repurposing and Reformatting Content for Different Audiences

11:46
Connecting with the Audience through Emotions

Don't forget to DM me with your thoughts on this episode.

🥳 Download your FREE copy of 40 Content Concepts here! And browse around other FREE Resources on my website.

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Grab your FREE 5-Step Guide to Creating Captivating Content

FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

You get to learn from my nightmare about keeping your Instagram account safe & secure.

Time and time again, accounts are getting hacked or duplicated but there are things that you can do to help protect your account.

In this quick episode you'll learn:

• How to regain access to her account using backup codes and two-factor authentication
  
  
• Why you should use a third-party authenticator app for added security 
  
  
• How to do security checkups on social media platforms and ensure backup emails are up to date

So pop in those pods and implement these tips right away to secure your account.


Learn more about the Un-Copy-Paste-Able Group Coaching Program reopening late summer 2024!

Download my newest free resource: 40 Content Concepts to get your hands on the type of content that is captivating and converting viewers now.

💛 Connect with Me + Resources

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Grab your FREE 5-Step Guide to Creating Captivating Content

FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

Feeling the Reel fatigue? Me too friend.

Wondering what Reels are actually working? 

Should Reels be less than 30 seconds? Or do longer Reels perform better?

What's the deal with "faceless Reels?" And should you hop onto this trend?

How important are trending audios anyway?

Should you test different types of Reels?

You've probably asked these questions a lot lately, right?  In this episode, I'll unpack the latest on what she sees working for Reels right now and share my own personal Reels strategy that doesn't lead to burnout.

Resources Mentioned:

• The "Reel State" Course: Learn how to use Reels 
  
  
• Uncopy Pasteable Brand Coaching Program: Four-week program for building a sustainable social media strategy 

💛 Connect with Me + Resources

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Grab your FREE 5-Step Guide to Creating Captivating Content

FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

How do you create content that not only gets engagement but converts? That is the million-dollar question, isn't it?

I had an amazing opportunity to speak at Social Media Marketing World in February about this topic and I just had to come into your earbuds to share the strategies that can help you get the most out of your content.

Inside this episode, I'll teach you my T.R.U.S.T. Method a framework designed to elevate your content strategy and build unwavering trust with your audience.

• Learn how building trust is foundational for creating high-converting content.
• How empathy and message clarity are paramount in trust-building.
• Why value delivery and community outweigh metrics and trends.
• Why speaking to a small market isn't a bad thing.

Join the waitlist for How to Build an Un-Copy-Paste-Able Brand group coaching program.

Chapters

00:00
Introduction and Background

01:23
Crafting High-Converting Content: The Trust Template

05:38
Relatable Content: Building Trust through Stories

07:53
Uncopy-Pasteable Content: Showcasing Your Expertise

09:18
Strategic Structure: Optimizing and Maximizing Your Content

13:02
Timeless Strategies: Serving Your Purpose, Not the Platform

14:22
Conclusion and Invitation

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FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

Do you ever feel that you're too boring? Not young enough? Not old enough? Not special? That your message has already been said time and time again?

These are limiting beliefs that do not allow you to show up in your business and on social media to your fullest potential. 

The truth is that YOU are enough and your message is needed.

In this special episode, I'm sharing how to overcome F.E.A.R. so that you can serve your audience the content that they love and make real relationships.

We'll cover:

• How to stop feeling overwhelmed by new social media platforms & features
• The most impactful type of content, and it's not Reels
• How to get inspired through conversations
• Balancing sharing personal content and credible content
• Why you may be feeling awkward on camera
• How to connect with context

This episode is a sneak peek into a keynote that I will be giving soon which means you're getting exclusive access to some juicy tips.

So go grab your notebook and listen now.

Episodes Mentioned:

Episode 161: My Top Video Tips to Help You Reduce Content Stress

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FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

Does the word strategy stress you out?

Have you wondered what an Instagram strategy really is? And how do you implement one?

Well, then you're going to love this episode where I pull back the curtain on my 2-step strategy for Instagram growth and conversion.

This is a strategy that uses two of my favorite Instagram features, Reels & Stories.

Many times, people have gotten confused about what makes Reels & stories different and wonder which format to use.

I'll talk you through the benefits of both and how to use them to grow your followers and lead to them to conversion.

You'll also learn:

• How Reels & Stories function as funnels
• How to create a content library that gets people to follow and stick around
• How Reels & Stories work together to help you build your business

I hope that this episode helps to bring clarity and helps you create content more confidently.

Links Mentioned:

Instagram's Recommendation Algorithm 

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FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

The ultimate compliment you could get from a follower, sharing your content.

Not only does a share give your content a boost from the algorithm but it shows you're connecting with your ideal client.

What kind of content makes people hit share?

The types of posts that make people:

• Think, "Wow, she's speaking right to me."
• Say, "I feel like I already know you."
• Shifts their perspective
• Laugh or feel inspired 

In this episode, I'm going to share my S.H.A.R.E. formula for creating content that gets in front of new people.

I'll also share one step to not skip when posting.

I can not wait for you to listen in and start putting this strategy into action!

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FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

Confession: I used to despise creating videos.

Yup, it's true, just like so many people, I dreaded watching or hearing myself.  Through the years I've fought through limiting beliefs that would at times cripple me BUT I continued to record anyway and I'm so happy that I did.

So take it from me when I say, I get it. I understand first-hand the things that are holding you back from showing up on camera.

That's why in this episode, I'm going to cover some of the biggest questions regarding video content.

These are questions I used to ask myself and the ones that are most commonly asked during one of my training sessions:

• What is an ideal length?
• How often should you post? 
• What time should you post?
• Should you follow trends?
• Should you write a short caption or long caption?
• Does batching content work?
• If a video performs poorly, should you delete it?

Get ready for some ah-ha moments friend.

My hope is by the end of this episode you feel more confident about showing up on video.

Can't wait to see what you create!

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FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

Ever feel like your head is spinning trying to find an Instagram strategy that doesn't leave you feeling burnt out or confused?

In this episode, I'm going to help you decode Instagram and we're going to keep things SIMPLE! 

I'm going to answer some of the most popular questions that I get during my trainings & events.

If you've ever asked:

What types of content should you be posting?
What format should I use?
How do I convert leads into clients?
How often should I post personal content?
Should I be following trends?
What really matters on Instagram?

Then, grab your pods and your favorite notebook and listen in!

💛 Connect with Me + Resources

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Grab your FREE 5-Step Guide to Creating Captivating Content

FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

Serious about growing your Instagram but still not loving creating video content? Then you're going to love this episode where I'll break down the 3 key things that Instagram prioritizes AND one of the most engaging types of posts (hint, it isn't Reels). 

Key takeaways:

• 3 of Instagram's biggest goals when it comes to content and user experience
• Why Swipeable Posts aka Carousel posts perform so well
• How to Create a  Swipeable Post: what they should include, how to make them visually appealing and how to get people hooked to they keep reading

Grab your notebook because you're going to want to take some notes!

💛 Connect with Me + Resources

Follow me on Instagram

Grab your FREE 5-Step Guide to Creating Captivating Content

FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads