"The reason why this thing is really fast is the same reason why it's not going to make you a billionaire" In this episode, Alex (@AlexHormozi) He breaks down the pros and cons of the education or coaching business, how quickly it can scale, but the roadblocks to scale that it's likely to run into along the way.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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"You have to learn to say no to people who are not the ideal customer" In this episode, Alex (@AlexHormozi) covers the 4 most common problems that business owners need to solve in order to break through to high levels of scale. You're going to hear definitions, examples, and tactical solutions for each that will help you get to wherever your business is right now to where you want it to go.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Timestamps:

(00:08) - Problem #1

(4:20) - Problem #2

(12:50) - Problem #3

(19:40) - Problem #4

(29:30) - Bonus Problem

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"You only need ONE of these for your business to get absolutely massive." In this episode, Alex (@AlexHormozi) shares 9 ways to legally acquire market share from your competition and dominate your industry. No matter what kind of business you have; service, e-commerce, SaaS, or other; something here will be applicable to help you acquire more customers and keep them for longer.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(00:39) - Network effects

(03:46) - Exclusive control over a resource or technology

(06:52) - Government regulations and licensing

(09:44) - Economies of scale

(12:12) - Vertical integration

(15:35) - Strong brand identity

(17:42) - Strategic pricing

(21:24) - Exclusive contracts w/ 3 different parties

(25:09) - Huge capital requirements

(27:24) - Intellectual property

(30:56) - Acquisitions and mergers

(35:51) - Innovative business models

(40:03) - Control over distribution channels

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"When you finally crack this, you will have license to print money for as long as you possibly can." In this episode, Alex (@AlexHormozi) breaks down the LTV:CAC ratio and why understanding it is such a fundamental aspect to your business's growth. It's one of the key numbers Acquisition.com looks into when evaluating investment opportunities because it captures the core economic engine of the business more than almost anything else.

You'll learn

• Why It matters
• How to improve LTV
• How to improve CAC
• How it will make you tons of money and scale predictably

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

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"...Once I realize that, this is where my work begins. In this episode, Alex (@AlexHormozi) explores the idea that many business owners (including him in the early days) don't have clarity as what the core problem or constraint to tackle in their business is. But once this is unlocked you can create generational wealth.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

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"There’s a reason Tesla started at the top." In this episode, Alex (@AlexHormozi) compresses his most brutally honest advice from 13 years of business. These come from experiences selling 9 companies and scaling the Acquisition.com portfolio to $250M+ in annual revenue. You’ll get insights on sales, pricing, business models, people, and the infinite game of entrepreneurship.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(00:00:13) Sell to rich people until you have the money to sell to everyone else.

(00:08:57) You lack priorities, not information.

(00:22:56) Things are hard because your team isn’t as good as you think they are. Your standards are too low.

(00:26:57) Lots of rules mean you have dumb people.

(00:36:25) If you want to get bigger, get better.

(00:43:50) You work all day but you can’t get anything done because you allow too many things that don’t matter to distract you. Sometimes you have to let the fires burn.

(00:52:18) A brand takes a long time to build but is the most valuable thing you can own.

(01:02:29) You need to know the inputs and outputs of your money-making system.

(01:10:17) Stop looking for hacks.

(01:17:39) The best people cost more but make way more than they cost.

(01:22:26) The big, obvious thing is the problem, not the hundred other things.

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"Your lack of ability to make decisions will kill you." In this episode, which was originally delivered to an audience at an Acquisition.com Scaling Workshop, Alex (@AlexHormozi) shares a lesson that he's had to learn repeatedly - focus. A lack of ability to focus is the Kryptonite to many entrepreneurs, and chasing shiny objects will keep your business smaller than almost anything else. Paradoxically, leaning into new opportunities is what got many first time entrepreneurs their first success, but focus is what will take you to $10M, $100M, and beyond.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:09) My Business Backstory / How I Learned The Importance of Focus

(2:40) You Have To Learn To Say “No” / My Definition of Focus / What Focus Means / What Is Focus?

(3:42) Justine Musk Quote

(4:25) $B Opportunities

(5:22) Steve Jobs Quote / The Juicy “No’s”

(7:02) The Greatest Superpower of Entrepreneurs / Volume Negates Luck / The Perfect Clay Pot

(10:05) The Perfect Competitor

(11:15) Why Do We (I) Say “Yes”?

(13:02) Fighting The Same Boss

(14:51) Hiring My First Sales Director

(17:06) Why I Document My Journey

(19:38) World class Results

(21:12) People Will Always Make Room For Winners

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"If you want to build an asset that makes you generationally wealthy, this is for you." In this episode, Alex (@AlexHormozi) shares that for most businesses that he's started and worked with, there's a core value driver that must be understood in order to truly scale. And if the entrepreneur does NOT work on this and instead gets distracted on other problems, they won't grow as quickly.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(5:30) - What Business?

(7:50) - Supplement Example

(9:30) - Paired Incentives

(15:00) - What is solving the problem worth?

(16:00) - The Woman in the Red Dress

(20:00) - Every Business Has Shit

(26:30) - Marry Your Business

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"Understanding the difference between the two kinds of work has been the biggest unlock in my life." In this episode, Alex (@AlexHormozi) defines "Maker" vs "Manager" work, why they matter for leverage, how teams can build more awareness and intentionality around them, and ultimately how putting this system into practice can make you a lot more money.

Special shoutout to Paul Graham who wrote a piece on this concept 14 years ago.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:35) - The Manager

(3:15) - The Maker

(8:03) - The Maker/Manager Conflict

(16:11) - The 3-Pronged Approach

(16:36) - The Solution: Managers (Step 1)

(17:41) - The Solution: Managers (Step 2)

(18:33) - The Solution: Managers (Step 3)

(19:50) - The Solution: Makers (Step 1)

(21:09) - The Solution: Makers (Step 2)

(25:33) - The Solution: Makers (Step 3)

(26:06) - The Solution: Makers (Step 4)

(27:20) - The Solution: Organizations (Step 1)

(30:44) - Alex’s Calendar

(35:54) - The Solution: Organizations (Step 2)

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"Getting rich is an output, getting better is an input." In this episode, Alex (@AlexHormozi) breaks down a fallacy that many small business owners fall into, which is that they need more leads in order to scale. This episode explores an alternative way to scaling; what if you just improved your product or service that nobody ever left?

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(00:31) Business Owners All Ask This Question

(01:36) Building Back To Front

(2:05) The Business You Don't Want to Be In

(4:03) How To Actually Get To $1m Per Month

(6:23) My Friend’s Business

(11:12) What The Biggest Businesses Avoid

(15:24) Keeping Your Promises

(19:56) What Metrics You MUST Understand

(24:07) Nobody Thinks

(28:47) Break Stuff Move Fast

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"In the beginning, you just want to get flow through the system." In this episode, Alex (@AlexHormozi) shares marketing lessons learned from 13 years scaling and selling businesses. Tactics are relevant for everyone from those just getting started to seasoned marketers looking to optimize their funnel just a little more.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Alex Hormozi’s Socials:

LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition