Simon Dell, Digital Marketer and Managing Director at simondell.com shares the four stage process he uses when planning to market a client's product. We talk about the process involved in determining where the marketing budget is best spent and considerations to make before you decide on your marketing approach.
In this episode we cover:

• The importance of a marketing budget to drive product sales
• Ways to hone in on your target market
• How your market receives information in varying ways & how to use it to your advantage
• How to determine the marketing approach to have the best return on investment
• Identification of ways to generate business - simple & complex
• Availability of free tools like Google Analytics and it's application
• The danger of selecting one advertising channel
• How to track marketing campaign effectiveness
• The three areas of marketing Simon recommends businesses cover
• Buyer cycles and why you need to know yours
• The most commonly overlooked marketing opportunity in business
• A useful approach to identify why people have bought from your competitors
• The importance of contingency methods in customer touch points
• An example of on-boarding processes that drive increased lead conversions
• The key area that the majority of businesses overlook that can drive significant future business; and
• The most powerful question you can ask your customers.

Links mentioned in the podcastMonetising Knowledge Community FacebookFind Simon Dell's Agency WebsiteFollow Simon on LinkedInFind Simon Dell on Twitter

Lindsay Kirsch, an Online Course Creation Specialist, joins us in this episode as we talk about creating online courses for your business. She has been in the learning and development space for 12 years working with big brands like Johnson & Johnson, AT&T, the University of Phoenix and the University of Buffalo.
In this episode we cover:

• The story of how Lindsay came to work in this space.
• The role that instruction performance technology plays in course creation.
• The important elements that help create an effective course.
• How to deliver and launch your course in the best way possible.
• Ways to gauge the effectiveness of your course.
• The dangers on the proliferation of online courses.
• Ideas on how book authors can launch courses.
• Pricing and payment strategies you should practice.

Links mentioned in the podcastLindsay Kirsch LinkedInMonetising Knowledge Community Facebook

If you are a business owner wanting to increase your sales or to have your messaging cut through the noise on social media, I encourage you to listen to this episode with Anthony English.
Anthony gives us examples that we consider standard or boring and shows us how to differentiate ourselves and intrigue people. Whatever career or business you have, this will definitely make a big impact and get you the right clients with the right strategy.
In this episode we cover:

• The story of how Anthony started coaching people on tech sales communication.
• Methods for introducing your business, career, or product through a unique elevator pitch.
• Real examples of standard business pitches and how to improve yours to make it stand out and be remembered.
• How and why talking to people who will never be your clients will lead you to getting your ideal clients.
• Anthony’s methodology and the top 3 things he focuses on when helping clients.
• How to handle sales conversations with potential clients.

Links:Anthony English LinkedInAnthony English WebsiteArticle on The Taxidermist

In this episode, Adam Franklin, co-founder of Web Marketing that Works, shares with us how they help clients build trust by identifying and integrating 3 important pillars in business.
In this episode we cover:

• Adam shares their company’s marketing strategy
• How their company evolved from being a digital marketing agency to becoming an education-based company specialising in high-trust, relationship-based businesses
• The 3 pillars they use for clients and how it helps bring in high ticket sales
• The importance of knowing where to post your content to engage and reach your clients
• The types of content and formats you need to use in your posts to attract clients
• Identify and learn how to distribute and package your assets
• How to effectively use the primary business tool that allows you to interact with clients

Links mentioned in the podcastBluewire Media WebsiteAdam Franklin LinkedIn

In this episode Stevie Dillon, Director of Stevie Says Social, talks to us about the use of social media for service-based businesses. Stevie shares her ideas about turning advertisements into converted customers and the 4 areas that businesses need to consider to do this effectively.
In this episode we cover:

• The story of how Stevie transitioned from being a lawyer to her business of social media marketing
• How digital marketing targets your specific market
• The reason why businesses need appealing and valuable content
• 4 areas to consider in a business’ framework for unpacking their marketing approach
• The importance of personal versus business branding
• Why businesses need to identify their current and ideal clients
• Stevie does a marketing case study
• Key tips to make your business stand out

Links mentioned in the podcastStevie Says Social WebsiteStevie Says Social InstagramDownload the 59 Methods to Monetize Your Knowledge

In this episode, I talk to Chris Davis, the Director of Education of Active Campaign. Active Campaign is an email marketing automation software. Regardless of what software you use, tune in to this episode because Chris explains the 5 essential marketing automation must-haves.
In this episode we cover:

• A normal day for Chris and a peek at his job for Active Campaign
• What is email marketing automation and why do businesses need it?
• How automation enhances the human touch in your business
• The impact of social media on transactions online
• The importance of personalization
• Explanation of essential data points that every business should be looking at: traffic to your website, conversion rates, email performance, and close rate
• How to keep people engaged
• Why service-based businesses are the best businesses to automate
• The foundational piece of success in automation: clarifying processes
• Discussion on the three steps to building an automation: start, action, stop
• Tags, segmentation and how they work
• Explanations and examples on the 5 Essential automations: immediate response, nurture, plan z automation, onboarding, engagement automations

Links mentioned in the podcastChris Davis LinkedInDownload the 59 Methods to Monetize Your KnowledgeActive Campaign Website

In this episode, I talk to Angela Henderson, owner of Finlee + Me and Angela Henderson Consulting. Finlee and me has had great success in the online e-commerce space with her prolific and highly structured content marketing strategy. She has had partnerships with big brands such as Netflix and knows what it really takes to build a strong brand with a good foundation
In this episode we cover:

• Rundown of her success with Finley and me and how it started
• Networking with businesses in the same industry as well as with businesses from different industries
• Having a strategy for getting partnerships
• How personal stuff resonates more with people
• Angela working with the niche area of business start-ups
• Identifying ideal clients and tailoring content around it
• The importance of websites and how you make it work for and speak to your audience
• Google analytics
• Growing your email list
• The importance of human connection in your business
• The need for SEO to be found organically
• An example of how a website and SEO worked for one of Angela’s clients
• Key to retaining clients
• How outsourcing can help you and your business

Links mentioned in the podcastAngela Henderson Consulting WebsiteFinlee + MeAustralian Business Collaborative Facebook GroupBusiness & Life Conversations Podcast

In this episode I talk to Ale Wiecek, founder of SqrOne and a Customer Experience Design Consultant and Design Thinking Specialist.
We talk about design thinking - the 5-stage process, implementing it in your business, and the do’s and don’ts of the approach. It allows businesses to create new products, services, and/or optimize their current offering.
In this episode:

• Ale’s work history and how she came to develop her own consulting firm
• The case of businesses not being as customer-centric as they think
• Process of design thinking and its importance for developing products and services
• Explanations and examples of the 5 Stages
• 1st stage: Empathy - understanding the customers, the 5 whys, conducting interviews or observations, identifying the characteristics of your market
• 2nd stage: Define - looking at the data you’ve collected
• 3rd Stage: Ideation - potential phase to solve problems, the importance of the mash-up idea by Ideo and some concrete examples to learn from, brainstorming with your team
• 4th Stage: Prototype - prototyping your product, the different types of prototypes
• 5th Stage: Testing - showing your client the product and getting feedback
• The length of the design thinking process from start to finish
• The Design Sprint Methodology by Jake Knapp
• Power of getting someone external to do this process for your business

Links mentioned in the podcastAle Wiecek LinkedInSqrOneSqrOne InstagramIdeo Mash UpThe Design Sprint Methodology by Jake Knapp59 Methods to Monetise your Knowledge Downloadable

In this episode, I talk to Peter Burgess who helps small to medium-sized enterprises systemise and automate their businesses.
Peter is the founder of Olivitek Software who specialise in custom software development, technical consultancy and data consultancy (BI and data visualization). As a software developer, Peter works out if businesses need a software solution built for them of if they could use an off-the-shelf product to meet their needs.
In this episode:● The story of how Peter came into the software development business● His first tech gig at Nokia and how they worked on software● His journey from IBM to building his own company in Australia● Application or Solution Right Mapping and Roadmapping - Peter’s processes in creating software for his clients● Common off-the-shelves solutions that can be used and make an impact for marketing, sales, and schedules● Situations where custom systems and integrations may be needed● Systems and how they help you see information and statistics that can create dashboards to help you see data quickly● Why feedback from the market is important● Peter’s examples of changes and impacts in businesses because of the Roadmapping process● The benefits of Roadmapping● The importance of understanding the business motivation for a project● Return on Investments and timeframes to achieve it.
Links mentioned in the podcastPeter Burgess on LinkedInOlivitek Software

In this episode, I talk to Dr. Anthony Metivier, book author and ambassador for Thinkific. We talk about marketing products effectively including his own product the Magnetic Memory Method.
In this episode we cover:

• Experience and knowledge in leveraging IP where he has created an ecosystem that has helped a lot of people
• How he stumbled upon memory teaching
• The story and catalyst of how he started this kind of teaching
• Explanation of how direct response marketing works
• Books and social accounts as a passage that is pointing to a central hub and funnel
• How he tracks communications to know what people have and haven’t done
• The particular structure he uses for his emails and content
• Dual Path Readership
• Facebook vs. YouTube
• Aware and unaware market
• How he uses YouTube and creates engagement for his videos
• Discussing selling pitches in videos
• How to know how much free stuff to give
• Why you want your competition to pay attention to you
• Proprietary language used by Dr. Anthony

Links mentioned in the podcast

• LinkedIn
• Website
• Branding You Academy

In this episode, I talk to Sally Eberhardt, author of the book Pain-free Networking for Introverts. We talk about pitching and long-term benefits of networking.
In this episode we cover:

• Sally’s background and what made her decide to write a book about networking for introverts
• Sally’s personal daunting feeling and dread of networking as an introvert
• Key things for people both introverts and non-introverts about networking
• Determining the right opportunities and events for networking
• Networking by developing relationships
• How to deal with people monopolizing your time during networking
• Managing expectations during a networking function
• Networking is about giving
• The importance of having an elevator pitch and Sally’s own pitch
• Tips to remember about setting yourself up before a networking event
• Following up and keeping in touch
• 3Rs - Recognize, Remember, Reward

Links mentioned in the podcast

• Facebook
• LinkedIn
• Website
• Twitter
• Instagram