Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant

  • 51 minutes 17 seconds
    Ep 386 - Collaborative Approaches to Game Marketing with Kevin Chancey
    Collaboration can transform the way indie game developers approach marketing and commercialization. In this episode, we dive into how shared resources, collective networks, and creative hubs empower indie studios to amplify their efforts and stand out in a competitive market.   Episode Shownotes Link:  
    28 January 2025, 5:00 am
  • 56 minutes 44 seconds
    Ep 385 - Building Momentum For Your Studio Without Losing Purpose with Andrew Pappas
    Making meaningful progress requires more than resolutions—it starts with aligning your goals with your values for sustainable success. In this episode of Indie Game Movement, we dive into how to build momentum with clarity and purpose, sharing personal insights, actionable exercises, and real-world examples. Discover how to drive impactful results for your studio while avoiding burnout and staying true to your vision. Tune in and kick off the year with focus and efficiency! Episode Shownotes Link:    
    21 January 2025, 5:00 am
  • 59 minutes 12 seconds
    Ep 384 - Building Loyal Gaming Communities by Rewarding Players with Spencer Colvin
    In today’s crowded gaming landscape, keeping players engaged in new and different ways is tougher than ever, but it doesn’t mean there aren’t creative solutions. In this episode, we dive into innovative approaches to rewarding customer loyalty in games, uncovering what works and doesn’t in driving retention and creating memorable player experiences by crafting customer reward systems that deliver results. Episode Shownotes Link:      
    14 January 2025, 5:00 am
  • 1 hour 6 minutes
    Ep 383 - Mastering Value Perception for Publishers and Players with Bobby Wertheim
    Standing out in the indie game market requires more than a great concept, it demands mastering value perception. In this episode, we reveal how developers can increase their game’s perceived value for publishers and players alike. So today, we’ll learn how key value drivers can be used to amplify pitches and inform price strategies for long-term revenue and player trust. Episode Shownotes Link:  
    7 January 2025, 5:00 am
  • 56 minutes 35 seconds
    Ep 382 - Standing Out and Optimizing Game Marketing with David Elahee
    Marketing indie games is an uphill battle, and not every marketing idea hits the mark where we would like it to. But through an open mind and some iteration, it's still very possible. So today, we're going on an iterative journey with our guest, and how they went about refining marketing approaches to determine what makes campaigns stand out in a crowded space. Episode Shownotes Link:  
    31 December 2024, 5:00 am
  • 1 hour 42 seconds
    Ep 381 - Leadership is a Skill: Building Stronger Teams in the Games Industry with Andy Coley
    Behind every game is a team of talented individuals, that shapes the culture, productivity, and success of game studios. But sometimes, miscommunication or unresolved conflicts can derail even the best projects. In this episode, we explore actionable insights into people-centric leadership, covering communication strategies, effective feedback, and managing difficult conversations so all teams can thrive in this dynamic industry. Episode Shownotes Link: 
    24 December 2024, 5:00 am
  • 53 minutes 55 seconds
    Ep 380 - How to Pitch Your Game and Thrive at Industry Events with Patty Toledo
    Pitching a game isn’t just about the idea or talking to partners like publishers, it’s about the delivery, timing, and knowing your audience. And properly executing a pitch in any context can be a daunting challenge. So today, we're going to dig deep into strategies for creating an impactful pitch. Whether it's capturing the attention of someone casually inquiring about your game to maximizing your presence at gaming events, we'll discuss how to create compelling pitches that can form meaningful connections and leave a lasting impression. Episode Shownotes Link:  
    17 December 2024, 5:00 am
  • 45 minutes 53 seconds
    Ep 379 - Tackling the Mobile Game Market with Effective User Acquisition with Matej Lancaric
    The mobile game market has become more challenging than ever, with rising costs, increased competition, and ever-changing algorithms, with so much to tackle it can get pretty overwhelming. Thankfully, today we're going to dive deep into the current issues the market is facing to uncover secrets that can elevate user acquisition and increase momentum in one of the most challenging game markets out there. Episode Shownotes Link: 
    10 December 2024, 5:00 am
  • 53 minutes 49 seconds
    Ep 378 - Positioning Your Indie Studio for Lasting Success with Callum Underwood
    Every indie developer hopes their game will succeed, but building on that success takes smart planning well before that milestone is hit. In this episode, we'll explore practical strategies to help indie studios set strong foundations, position themselves for growth while attracting future opportunities and partnerships. So get ready as we share the tools to build up momentum now so your studio can thrive later. Episode Shownotes Link: 
    3 December 2024, 5:00 am
  • 32 minutes 19 seconds
    Master Class WrapUp - Creating Irresistible Games Review
    As we wrap up the Master Class series, this bonus episode takes a deep dive into Patrick’s course on creating irresistible games. Andrew has gone through the entire course, to provide a complete overview with key takeaways, strengths, personal thoughts on areas for improvement, and insights into who would benefit from the course and why it’s a must for improving player engagement and building sustainable games. Please use the checkout link:   Shownotes page:  
    28 November 2024, 5:00 am
  • 49 minutes 47 seconds
    Ep 377 - Creating Irresistible Games Part 3: Game Changing Monetization Strategies
    Welcome to the Indie Game Movement masterclass series! In this episode, we explore game-changing monetization strategies that balance revenue generation with player satisfaction. Our guest shares insights on innovative approaches, avoiding pitfalls, tracking trends, and refining models with player feedback.  If you’re looking for sustainable revenue strategies that keep players happy, this episode is a must-listen. Want to get more from this episode and take further action? Learn more about the course Use code IGM for an exclusive discount!  Please note: The podcast will receive compensation if you purchase the course using the link above. This means the podcast will earn a commission if you purchase the course through the link, at no additional cost to you.   Episode Shownotes Link:
    26 November 2024, 5:00 am
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