Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant

  • 9 minutes 26 seconds
    Special Announcement - Upcoming Master Class Series
    Just sharing a quick announcement about our upcoming Master Class Series.  Listen to find out more! 
    14 November 2024, 5:00 am
  • 48 minutes 13 seconds
    Ep 374 - Adapting Influencer Marketing Strategies for Better ROI with Antoine and Xavier
    The marketing landscape is constantly evolving, and it's not exclusive to any one area or focus, especially influencers. And for those who can adapt, will thrive. That's why today we're meeting with a couple of guests to discuss the changes in influencer marketing strategies and how studios and even publishers can adapt, shifting from traditional PR to influencer marketing to maximize their ROI. Between diving into tools, strategies, and mindset, we're going to cover everything needed to keep up with these changes and maximize your influencer marketing efforts.   Episode Shownotes Link:
    12 November 2024, 5:00 am
  • 45 minutes 29 seconds
    Ep 373 - Crafting Meaningful Narratives Through Gameplay with Ata Sergey Nowak
    Balancing narrative and gameplay is a challenge that has puzzled game designers for decades, but thankfully there are lots of effective ways to overcome these obstacles. Today, we're going to take a deep dive into how ludonarrative experimentation can redefine this balance. With insights drawn from our guest’s extensive experience in narrative-driven games, we discuss how novel design strategies and mechanics can lead to more immersive and thought-provoking player experiences. Episode Shownotes Link:
    5 November 2024, 5:00 am
  • 56 minutes 31 seconds
    Ep 372 - How to Survive and Grow an Indie Studio Over a Decade with Ryan Canuel
    What does it take to survive as an indie game studio for 10 years? That's a great question and one we're going to tackle head on by exploring challenges of sustaining an independent game studio. Today our guest shares their journy starting as a student project, and the lessons learned along the ways like overcoming early hurdles to adapting to industry challenges and the strategies that kept their company afloat and growing as they pushed through uncertain times.   Episode Shownotes Link:
    29 October 2024, 4:00 am
  • 55 minutes 1 second
    Ep 371 - How to Resonate with your Audience and Get Remarkable Results
    Today, we're diving into how to resonate with your audience and achieve remarkable results. This episode is a special one, as I'll be sharing insights from a recent talk I gave, tailored just for you. So sit back, relax, and let's explore how to connect with your audience and make an impact.  Interested in getting valuable market and audience insights? Get your free consultation ! 
    22 October 2024, 4:00 am
  • 52 minutes 52 seconds
    Ep 370 - Sustaining Creativity and Innovation in Indie Games with Tyler Glaiel
    Indie game development often thrives on the balance between iteration and long-term sustainability, but in doing so, there's always the potential risk of burning out. So today, we're going to explore strategies on how to maintain creativity over time and how to adapt your development process to evolve projects while fostering innovation and sustainability. Episode Shownotes Link:
    15 October 2024, 4:00 am
  • 1 hour 3 minutes
    Ep 369 - Lessons in Building a Sustainable Indie Game Business with Jeff Vogel
    The indie game industry has evolved dramatically in the last few decades. But despite some fundamental challenges that remain, reaching sustainability is still possible to acheive. So today, we're going to dive deep into how one developer has thrived for over 30 years, balancing creativity and business by focusing on shareware games. We'll explore the history, some trends and wrap it all up with some actionable tips to help developers turn their passion into a long-lasting career. Episode Shownotes Link:
    8 October 2024, 4:00 am
  • 57 minutes 3 seconds
    Ep 368 - How to Balance Roles While Building an IP with Adriaan Jansen
    Managing an indie studio requires juggling multiple roles, from creative direction to financial management, all while staying true to a game’s vision. It may not be easy, but it can be done. So today, we're going to dive into the challenges of balancing these responsibilities, and explore how to build up your IP all while learning how to effectively leverage strategies and lessons learned while wearing many hats. Episode Shownotes Link:  
    1 October 2024, 4:00 am
  • 51 minutes 57 seconds
    Ep 367 - How to Align Marketing and Community Needs During Development with Amanda Vandenburg
    Marketing and community management are often the bridge between game developers and their audience, but navigating this relationship during production can be tricky. So today, we're going to uncover how to align marketing strategies with community needs by discussing effective ways to create authentic connections and drive player engagement, all while you're still making your game! Episode Shownotes Link:
    24 September 2024, 4:00 am
  • 38 minutes 21 seconds
    Ep 366 - How Indie Devs Can Think Big with Ryan Laley
    Many indie game developers fall into the trap of letting their limitations dictate their creative process, which can affect more than just their games. So today, we're going to challenge this mindset by discussing how studios can apply AAA principles to their projects, and learn how to think big, innovate, and overcome limitations that may stand in the way.   Episode Shownotes Link:
    17 September 2024, 4:00 am
  • 54 minutes 8 seconds
    Ep 365 - Crafting Your Career Value in a Competitive Games Market with Jean Leggett
    With the gaming industry experiencing significant job cuts over the past several months, developers and professionals are finding it increasingly difficult to secure new opportunities, making articulating your value more critical than ever. In this episode, we're going to discuss how to communicate your worth effectively in such a competitive environment. From strategies that craft compelling narratives that stand out to navigating career transitions, we'll get to the bottom of how you can stand out and better navigate the uncertainties that lie ahead. Episode Shownotes Link:
    10 September 2024, 4:00 am
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