Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant

  • 1 hour 42 seconds
    Ep 381 - Leadership is a Skill: Building Stronger Teams in the Games Industry with Andy Coley
    Behind every game is a team of talented individuals, that shapes the culture, productivity, and success of game studios. But sometimes, miscommunication or unresolved conflicts can derail even the best projects. In this episode, we explore actionable insights into people-centric leadership, covering communication strategies, effective feedback, and managing difficult conversations so all teams can thrive in this dynamic industry. Episode Shownotes Link: 
    24 December 2024, 5:00 am
  • 53 minutes 55 seconds
    Ep 380 - How to Pitch Your Game and Thrive at Industry Events with Patty Toledo
    Pitching a game isn’t just about the idea or talking to partners like publishers, it’s about the delivery, timing, and knowing your audience. And properly executing a pitch in any context can be a daunting challenge. So today, we're going to dig deep into strategies for creating an impactful pitch. Whether it's capturing the attention of someone casually inquiring about your game to maximizing your presence at gaming events, we'll discuss how to create compelling pitches that can form meaningful connections and leave a lasting impression. Episode Shownotes Link:  
    17 December 2024, 5:00 am
  • 45 minutes 53 seconds
    Ep 379 - Tackling the Mobile Game Market with Effective User Acquisition with Matej Lancaric
    The mobile game market has become more challenging than ever, with rising costs, increased competition, and ever-changing algorithms, with so much to tackle it can get pretty overwhelming. Thankfully, today we're going to dive deep into the current issues the market is facing to uncover secrets that can elevate user acquisition and increase momentum in one of the most challenging game markets out there. Episode Shownotes Link: 
    10 December 2024, 5:00 am
  • 53 minutes 49 seconds
    Ep 378 - Positioning Your Indie Studio for Lasting Success with Callum Underwood
    Every indie developer hopes their game will succeed, but building on that success takes smart planning well before that milestone is hit. In this episode, we'll explore practical strategies to help indie studios set strong foundations, position themselves for growth while attracting future opportunities and partnerships. So get ready as we share the tools to build up momentum now so your studio can thrive later. Episode Shownotes Link: 
    3 December 2024, 5:00 am
  • 32 minutes 19 seconds
    Master Class WrapUp - Creating Irresistible Games Review
    As we wrap up the Master Class series, this bonus episode takes a deep dive into Patrick’s course on creating irresistible games. Andrew has gone through the entire course, to provide a complete overview with key takeaways, strengths, personal thoughts on areas for improvement, and insights into who would benefit from the course and why it’s a must for improving player engagement and building sustainable games. Please use the checkout link:   Shownotes page:  
    28 November 2024, 5:00 am
  • 49 minutes 47 seconds
    Ep 377 - Creating Irresistible Games Part 3: Game Changing Monetization Strategies
    Welcome to the Indie Game Movement masterclass series! In this episode, we explore game-changing monetization strategies that balance revenue generation with player satisfaction. Our guest shares insights on innovative approaches, avoiding pitfalls, tracking trends, and refining models with player feedback.  If you’re looking for sustainable revenue strategies that keep players happy, this episode is a must-listen. Want to get more from this episode and take further action? Learn more about the course Use code IGM for an exclusive discount!  Please note: The podcast will receive compensation if you purchase the course using the link above. This means the podcast will earn a commission if you purchase the course through the link, at no additional cost to you.   Episode Shownotes Link:
    26 November 2024, 5:00 am
  • 55 minutes 9 seconds
    Ep 376 - Creating Irresistible Games Part 2: The Importance of Player Engagement
      Welcome to the Indie Game Movement masterclass series! Today, we’re diving into the importance of player engagement and how it's crucial for the success of indie games. Our guest shares their approach to creating games that captivate players, exploring key engagement elements, player motivations, and strategies to measure and adapt. If you want to learn how to foster meaningful connections with your players, this episode is for you. Want to get more from this episode and take further action? Learn more about the course Use code IGM for an exclusive discount!  Please note: The podcast will receive compensation if you purchase the course using the link above. This means the podcast will earn a commission if you purchase the course through the link, at no additional cost to you.   Episode Shownotes Link:
    21 November 2024, 5:00 am
  • 35 minutes 20 seconds
    Ep 375 - Creating Irresistible Games Part 1: Overcoming the Challenges of Hooking Your Players
    Welcome to the Indie Game Movement masterclass series! In this episode, we tackle the challenges of hooking and engaging players. Our guest shares insights, lessons learned, and strategies to captivate players, avoid common pitfalls, and build games that truly resonate. Whether you're looking to improve engagement or refine your approach, this episode is packed with actionable advice to help you take your game to the next level!  Want to get more from this episode and take further action? Learn more about the course Use code IGM for an exclusive discount!  Please note: The podcast will receive compensation if you purchase the course using the link above. This means the podcast will earn a commission if you purchase the course through the link, at no additional cost to you. Episode Shownotes Link:
    19 November 2024, 5:00 am
  • 9 minutes 26 seconds
    Special Announcement - Upcoming Master Class Series
    Just sharing a quick announcement about our upcoming Master Class Series.  Listen to find out more! 
    14 November 2024, 5:00 am
  • 48 minutes 13 seconds
    Ep 374 - Adapting Influencer Marketing Strategies for Better ROI with Antoine and Xavier
    The marketing landscape is constantly evolving, and it's not exclusive to any one area or focus, especially influencers. And for those who can adapt, will thrive. That's why today we're meeting with a couple of guests to discuss the changes in influencer marketing strategies and how studios and even publishers can adapt, shifting from traditional PR to influencer marketing to maximize their ROI. Between diving into tools, strategies, and mindset, we're going to cover everything needed to keep up with these changes and maximize your influencer marketing efforts.   Episode Shownotes Link:
    12 November 2024, 5:00 am
  • 45 minutes 29 seconds
    Ep 373 - Crafting Meaningful Narratives Through Gameplay with Ata Sergey Nowak
    Balancing narrative and gameplay is a challenge that has puzzled game designers for decades, but thankfully there are lots of effective ways to overcome these obstacles. Today, we're going to take a deep dive into how ludonarrative experimentation can redefine this balance. With insights drawn from our guest’s extensive experience in narrative-driven games, we discuss how novel design strategies and mechanics can lead to more immersive and thought-provoking player experiences. Episode Shownotes Link:
    5 November 2024, 5:00 am
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