NOW is the time to start your 2025 planning. With the chaos of the holidays and summertime right around the corner, it’s easy to let the beginning of the New Year slip by when you’re not looking.

In this episode, I’m walking you through the personal framework I use to turn a big-picture, 12-month goal into an organised, actionable, and bite-sized action item.

In the episode: 

-> Why having a well-defined vision is the first step to creating a fulfilling and profitable business.

-> How to identify your top goal for 2025, one that is aligned with the bigger vision and will bring powerful results.

-> Learn to break your big goal down into strategic objectives, projects, and everyday actions.

-> We’ll talk about real-life examples of applying this framework to different business types and niches.

-> How to stay accountable, overcome distractions, and build a support system that keeps you on track.

Mentioned in This Episode:

https://her-business.lpages.co/request-an-invitation/

Let’s talk about the practical steps to being a ‘lifelong learner’, how to balance hard and soft skills, and how to make impactful investments in yourself and your growth.

In this episode, let’s explore how to approach planning your personal development as a business owner with intention and purpose. Whether you’re managing a team, reaching new levels of growth, or facing certain challenges — being a lifelong learner is what will guide you.

Here’s what you’ll discover: 

-> Identify your approach to personal development and how EVERYONE can embrace their inner “student”.

-> Find out why adaptability is a must-have trait for successful business owners and why staying flexible is essential.

-> Discover the essential hard AND soft skills that you need to focus on to grow your business, and how each plays a unique role to your growth.

-> Learn why getting out of your daily routine to learn can be revolutionary to your personal and professional success.

-> Explore why making investments in yourself is the most essential part of being a lifelong learner and how it will bring so much perspective into your business.

-> See the power of YOU and why personal development and intentional learning can change how you run your business (and run your life!).

For more stories of remarkable women entrepreneurs…

Mentioned in This Episode:

https://her-business.lpages.co/request-an-invitation/

Let’s unpack the essential ingredients that will create the perfect communication system for a hybrid team (or a fully remote one!).

With the shift from in-person to remote over the last few years, it’s more important than ever to have a clear, reliable communication system so nothing falls through the cracks.

If you’re looking to build (or improve) your communication system for your hybrid team to boost productivity while maintaining the “in-office” level of connection, we’ll dive into the exact steps we use here at HerBusiness.

Here’s what this episode covers: 

-> Master time zones and availability to avoid scheduling mishaps and prevent team burnout.

-> How to create the perfect asynchronous workflow that lets your team stay connected without working odd hours.

-> Close information gaps and the other main challenges remote or hybrid teams commonly face.

-> Build team connections over Zoom and how to keep the ‘humanity’ even when you don’t have face-to-face time.

-> How to encourage feedback loops to create a culture of trust and collaboration.

-> Discover how to keep your Slack channel ORGANISED, and learn to speak the secret “emoji language” we use internally at HerBusiness. (It makes communication SO clear!)

Listen now to hear the top strategies for creating the ideal communication system for a hybrid team, ensuring your team stays aligned, motivated, and empowered – no matter where in the world they’re working from!

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network - Join the Waitlist

So many business owners get nervous about Instagram and Facebook ads. But, contrary to popular belief, there is NO algorithm god that dictates whether your ad will thrive or flop.

There is a system to it. Today, our guest, Jayne Day of Webonize, will share the secrets she’s learned from 12 years in business, helping small business owners maximise their ad funnels.

Here’s what this episode covers: 

--> Learn how to systematise your funnel to not just attract leads, but nurture them into paying customers.

--> What you need to build and systematise BEFORE setting up Facebook or Instagram ads to maximise results.

--> Understand your ideal client and customise your funnel to meet their specific needs and to increase effectiveness.

--> Fine-tune your ads for optimal traffic, keeping the end customer in mind.

--> Discover how a client went from zero CRM organisation to a fully-segmented funnel, bringing in primed, ideal clients.

--> Master messaging tailored to your ideal clients before launching any ad campaigns.

--> Know your numbers—track and measure performance to stay on target.

--> Systematically retarget leads to stay visible and bring them back into your funnel.

--> How to balance automation with personalised messaging so you don’t lose the human touch.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast on Apple Podcasts or Spotify.

--> HerBusiness Network

--> Webonize

--> 100 High-Converting Ad Targeting Ideas for Your Business

If you’ve been wondering how to get customer testimonials that will genuinely influence buying decisions rather than a “thanks, this was great,” this episode is for you.

In this episode, learn how to craft testimonials that drive sales and transform marketing results. We’ll be walking through the exact steps to create GREAT testimonials that will actually connect with your target audience and combat objections.

The Key Takeaways:

-> Discover how to craft testimonials that drive sales by incorporating the right elements that make them truly impactful. Learn why specificity, emotional connection, and storytelling are the keys to creating convert-worthy testimonials.

-> Understand the importance of social proof in marketing and how it can significantly influence buying behaviour. (Psst – 93% of consumers are influenced by online reviews… These testimonials really matter.)

-> Learn the six essential questions to ask for terrific testimonials that bring out the more persuasive elements of the client’s experience.

-> Get practical advice on how to ask for testimonials without feeling awkward. We’ll talk about the best time to ask for a testimonial and how you can make the process easy for your clients.

-> Learn the advantages of different testimonial formats and how you NEED to be repurposing testimonials across your marketing channels. Don’t leave them sitting on just a landing page.

And remember to grab your Free Resource: The Six Questions to Ask for Terrific Testimonials guide. (And get your free bonus — a $470 value —  inside the download before 23 October!)

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> Belinda Weaver, Copywrite Matters

-> Content Sells Podcast - Attract, Convert and Keep Your Ideal Clients

Let’s dive into all things email marketing automation. If you’ve ever felt overwhelmed by email marketing or wondered how to make it truly work for you business, this episode is packed with practical advice that you can incorporate right away.

Our incredible guest, Jovana Vujnic of Bumper Leads, is an expert in all things email marketing and automation systems. And she’s letting us in on how small businesses can leverage email marketing systems to not just capture more leads, but engage and cover them into loyal customers – all while freeing up your time.

Here’s what we cover in the episode: 

-> Discover how email marketing systems can turn casual visitors into loyal customers.

-> Learn how to segment your list effectively to get the right messages to the right audience.

-> Walk through the steps to set up an automated email campaign that keeps customers engaged over the long run WITHOUT the constant manual work.

-> Find out how to get started with automation without feeling overwhelmed by focusing on simple, manageable steps (no advanced tools needed).

-> Learn how to use analytics to make even better email campaigns and understand what metrics really matter.

-> Get Jovana’s advice that she wishes every business owner knew when starting their automation journey.

Whether you’re just getting started or you’re already using automation throughout your business, Jovana’s insights will give you such a fresh perspective on how to use your email marketing system more effectively. Let the automation system do the work for you – so you can save time and do more of what you love.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> Bumper Leads

Imagine having a team so aligned, so committed, that they stick with you for DECADES. How do you make that happen? It all starts with team onboarding.

When you do it right, your team onboarding system is what sets the foundation for high employee retention, productivity, and more freedom for you as the business owner.

In this episode, I’m giving you a behind-the-scenes look at the exact steps we use at HerBusiness to onboard new hires. (And P.S. Those hires have stuck around for years – some of our team has been with us for decades!) 

Here’s what we’ll cover to improve your team onboarding: 

-> Why onboarding is a game-changer for business success, and how it directly impactions employee retention, engagement, and your bottom line profits.

->  The types of teams and onboarding systems you need for your business, depending on if you’re a solopreneur, a micropreneur, or a full-scale entrepreneur.

-> The key steps to an effective onboarding system: job posting and hiring, interviewing to find the right fit, setting clear contracts, making the first week matter, and how critical those first few months are.

-> Avoiding common onboarding mistakes that so many business owners make – from overwhelming new hires with an information-download to throwing them in the deep end without a buoy.

-> Handing challenges with onboarding goes wrong, and how you can turn it into a learning opportunity that will strengthen your system.

Remember, onboarding is about so much more than having a smooth first week – it’s about creating a strong, long-lasting connection with the team that will support you for years.

Ready to Improve Your Team Onboarding Process? Whether you’re hiring your first VA or your 50th employee, you can create an onboarding system that will keep your team around for the long haul. Tune in now!

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> Follow HerBusiness on Instagram for daily business tips

-> Leave a rating or review for the HerBusiness podcast

One month ago, I climbed a mountain. Not once, not twice… But EIGHT times.

Dive into this episode to hear about my experience completing the 29029 Everesting Hike in Whistler, Canada.

I learned so much during this experience, about motivation, accountability, and the power of community.

In This Episode: 

-> Hear about how I went from extreme hesitation to actually buying my ticket because of the power of community and accountability.

-> Let’s talk about why having a clear, specific goal matters in business – and how that goal transformed my life months before the hike.

-> Discover what happened on the trail that almost made me quit. And, what changed my mind.

-> How adaptability and rolling with the punches is essential to any challenge you face in life or business.

-> The importance of a support system and the role of a team from mentors and trainers to chiropractors, everyone on my team played a part.

-> Learn who I dedicated each of my eight ascents to and why this activity truly kept me going.

This hike was more than just a physical challenge – it was a journey and lesson in growth, resilience, and community. The lessons I learned on that mountain, from perseverance to accountability, are ones that I think we should all incorporate into our day-to-day lives.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> Why People Say Yes. A Conversation on Influence with Dr Robert Cialdini

-> 29029 Everesting

In this special episode of the HerBusiness Podcast, we are joined by not one – but THREE incredible guests. These are three women who successfully shifted from ‘just getting by’ in their businesses to seeing thriving, six and seven-figure success.

We are joined by: 

Amanda Farmer of Your Strata Property — a pro at helping property owners demystify the legal complexities of apartment living.

Tina Hay is the founder and CEO of Puzzle Media, which has seen incredible success in helping SMEs with their marketing and advertising.

And Naomi Gora of Brand Whisperers, who helps business owners align their work with their unique business personality type and values.

In this special panel discussion, our successful entrepreneurs are peeling back the curtain on their journeys, from the early stages of their business to the point of generating six and seven-figure revenues in their businesses.

These aren’t just success stories – they are tales of resilience, innovative thinking, and the willingness to pivot when necessary.

In This Episode: 

-> Gain insights into what mindset shifts are necessary to make the transition into a six or seven figure business.

-> Learn the strategic decisions and tactics that Amanda, Tina, and Naomi made to ensure success and growth.

-> Get real-world advice and perspective on what it takes to scale a business successfully.

-> Hear about the actionable steps you can implement right away to start growing your business.

-> See how connecting with a community of like-minded entrepreneurs in the HerBusiness Network fosters relationship and collaborations for mutual growth.

You don’t have to do this alone – tap into the knowledge of others, and learn from those who have already achieved the financial and business success you are after. And do it WITHOUT the burnout and overwhelm!

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

“I must be a failure, and everyone around me must know what they’re doing.”

How often have we all had this EXACT thought?

In this episode, we’re diving into a topic rarely talked about among small business owners: our mental health. Our guest, Leanne Faulker, a small business mental health advocate with a PhD in the field, shares her journey – and how it shaped who she is today.

In This Episode: 

-> Learn how to navigate the highs and lows of entrepreneurship and hear first-hand Leanne Faulkner’s personal journey through mental health struggles.

-> Discover how to manage the emotional weight of running a business, including tips on handling the pressure of balancing stakeholders, running day-to-day operations, and ensuring your team’s well-being.

-> Spot the signs that you might be nearing burnout and get practical advice on when to step back and reassess your mental health as a small business owner.

-> Hear real discussions about what it feels like to fail, even when it seems everyone else seems to have it all together, and why it’s important to talk openly about these struggles.

-> Find out why having a supportive community is crucial for overcoming challenges like imposter syndrome and self-doubt and how it can make a world of difference in your business journey.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> Safework NSW

-> VicSafe

-> New Access for Small Business Owners

-> A Head for Business

-> The Small Business Debt Helpline

-> ReReadable

Ever feel like you’re constantly trying to fit into someone else’s mould?

Whether you’re a solopreneur or running a large team, surrounding yourself with the right people can help you make better decisions, grow your business faster, and stay even more resilient to bumps in the road.

An advisory group is like your secret weapon to business growth – giving you access to insights and expertise that you didn’t even know you needed.

Here’s What We Cover in This Episode:

-> What an advisory group is and why it’s the secret essential for your business, regardless of its size.

-> How to create your own advisory group and who should be a part of it.

-> The surprising impact of having a trusted group of advisors to support you through business decisions and growth.

-> Real-life examples of the measurable and immediate difference advisory groups can make in building a six and seven figure business.

-> The practical steps you can take today to start forming your own advisory group – and how to get the absolute MOST out of it.

If you’re EVER doubted your decisions or felt like you’re in this alone, this episode is for you. Learn how to surround yourself with a supportive network that has your back and can elevate your business to even greater heights than you imagined.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network