In this episode of Take the Stage, Brad Bialy sits down with Kyle Denhoff, Sr. Director of Marketing at HubSpot, to explore the evolving landscape of content marketing. Kyle shares insights on how brands can adapt to shifting consumer habits, the importance of diversifying content strategies, and why founder-led and personality-driven content is key to building long-term audience trust. They discuss actionable strategies for small to mid-sized staffing firms, including leveraging newsletters, LinkedIn, and the power of storytelling to engage niche audiences.

• [00:01] – Introduction: Brad welcomes Kyle Denhoff and explores his journey in content marketing.
• [00:18] – Content marketing then vs. now: What’s changed in execution over the last decade.
• [02:27] – Diversifying content strategies: Why a single-channel approach no longer works.
• [04:13] – Finding your audience: The role of research, surveys, and direct conversations.
• [06:56] – Building a content playbook: Examples of effective multi-channel distribution.
• [10:35] – Overcoming fear: How small business owners can start creating content.
• [15:48] – Leveraging AI and low-cost tools: Tips for efficient content creation.
• [18:48] – Creating one-of-a-kind content: The value of unique expertise.
• [22:46] – 2025 content outlook: What staffing firms should prioritize.
• [25:44] – Long-term content strategy: Building brand equity with newsletters and LinkedIn.
• [29:59] – Aligning marketing and sales: How content drives better leads.
• [33:11] – Closing thoughts and rapid-fire questions with Kyle.
•  

Brad Bialy 
(LinkedIn)

Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. 

Kyle Denhoff

(LinkedIn)

Kyle is a marketing leader who specializes in content strategies that drive revenue. As Senior Director of Marketing at HubSpot, he heads up organic and paid demand generation across the company's Media Network, which includes one of tech's largest blogs, a fast-growing podcast network, a thriving YouTube presence, and an engaged newsletter community. With over a decade of experience spanning roles at HubSpot, Fresenius Medical Care, Haley Marketing, and Xerox, Kyle has built marketing engines from scratch for small and enterprise businesses.

HubSpot (NYSE: HUBS) is the customer platform that helps businesses grow better. HubSpot delivers seamless connection for customer-facing teams with an AI-powered platform that includes engagement hubs, a Smart CRM, and a connected ecosystem with over 1,700 App Marketplace integrations, a community network, and educational content. Learn more at www.hubspot.com.

In this episode, Brad Bialy talks with Charlie Saffro, CEO of CS Recruiting, about the alarming rise in employee disengagement and what leaders can do to address it. Charlie shares practical solutions to create a culture where employees feel valued, especially in remote settings. She also discusses how companies can retain top talent, the role of empathy in leadership, and why focusing on long-term relationships with clients is crucial in today’s staffing industry. Don’t miss out on Charlie’s strategies for driving business success by putting people first.

• [00:39] – Is the Modern Work Environment Broken?
• [01:27] – Why Employee Disengagement Has Increased Since COVID-19
• [03:08] – How to Re-engage Internal Teams and Increase Retention
• [05:30] – Remote Teams vs. In-office Teams: Which is More Disengaged?
• [07:23] – Building Intentional Connections in a Remote Environment
• [10:45] – Engaging Temp Employees in Short-term Assignments
• [13:30] – Driving Orders and Strengthening Client Relationships
• [17:32] – "Control What You Can Control" and Shifting Perspectives
• [20:44] – Faking it Till You Become it: A New Perspective on Leadership Growth
• [22:25] – How CS Recruiting Stands Out in the Staffing Industry
• [24:41] – The Dangers of Relying on AI in Human-focused Industries
• [27:50] – Charlie’s Leadership Insights and TED Talk on Employee Engagement
• [29:11] – Rapid Fire: Books and Advice for New Recruiters
•  

Brad Bialy 
(LinkedIn)

Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. 

Charlie Saffro

(LinkedIn)

Charlie is a recruiting expert with a passion for human leadership, talent acquisition, employee engagement, company culture and retention. She founded CS Recruiting to connect individuals to opportunities and as CEO, she manages a thriving organization and a talented team. Charlie's clientele includes businesses with Transportation, Logistics and Supply Chain talent needs. Her goal is to make meaningful connections that lead to long-lasting relationships. Beyond work, she promotes personal development, mindfulness and personal growth, both in the workplace and in life.

Join Brad Bialy and Steve Gipson on this episode of InSights as they dissect a powerful shift in recruitment and sales strategy: the 25-touchpoint approach. Brad shares insights on why a standard 10-step process no longer cuts it and explains how integrating various marketing channels can significantly enhance a recruiter’s reach and engagement. Steve challenges the industry to rethink its relationship with candidates, advocating for transparency and genuine connection to improve trust in recruiting. This episode is essential for anyone in staffing or sales who wants to break through industry limitations and build meaningful connections with clients and candidates alike.

[00:00] – Opening Catch-Up: Weather Talk & Marathon Training

[04:17] – Introducing the 25-Step Sales Strategy

[06:43] – Why Traditional Sales Systems Fall Short

[08:43] – Layers of Outreach: PPC, Email, Social Media & Direct Mail

[12:08] – Feasibility of Multi-Touchpoint Strategies for Recruiters

[17:12] – Building Trust: Combining Sales & Marketing for Greater Reach

[20:24] – Viral LinkedIn Post: Candidates, Transparency & Burned Bridges

[26:11] – The Industry’s Loyalty Problem with Candidates

[32:17] – Why Trust Is Essential in Recruitment Relationships

[34:32] – Reputation Management: Navigating Negative Stereotypes

Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert. A recruiting industry veteran with over 15 years of experience,

Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.

Join Brad Bialy as he talks with Will Matthews, a Board-Certified Executive Coach, five-time Ironman competitor, and bestselling author of You've Got This! Will shares his experience of embracing an "Anything is possible" mindset, starting triathlons at age 60, and achieving peak performance in business and life. Tune in to discover the power of self-coaching, breaking through self-doubt, and staying disciplined, whether you're training for an Ironman or navigating a career in staffing. Learn from Will’s strategies on mental resilience and actionable steps to improve your mindset, skillset, and execution.

• [00:01] - Introduction: Developing an "Anything is Possible" Mindset
• [01:53] - The Tap on the Shoulder: What Happens When You’re Called to a Challenge
• [03:57] - Brad’s Marathon Challenge: Responding to Life's Calls
• [05:24] - Embrace the Suck: Pushing Through Tough Training and Business Challenges
• [07:43] - Breaking Through Mental Clutter: Tips for Overcoming Self-Doubt
• [10:18] - The Power of Posture: How Physicality Impacts Your Mindset and Performance
• [21:53] - What Got You Here Won’t Get You There: Adapting for Future Success
• [24:34] - The Trifecta for Success: Mindset, Skillset, and Execution
• [26:28] - Breaking Old Rules: Creating New Paths for Growth
• [27:55] - Closing: Will’s Work as a Coach and Keynote Speaker
•  

Brad Bialy 
(LinkedIn)

Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. 

Will Matthews

(LinkedIn)

Will Matthews is a Board Certified Executive Coach who helps professionals, in companies large and small, maximize their results by thinking bigger and executing faster showing up stronger. He has held executive roles leading teams in Marketing, Sales and Operations in both the energy and telecommunications industries. Will is a keynote speaker, and author of the bestselling book, You've Got This! The 5 Self-Coaching Keys You Need to Live Boldly and Accomplish Anything. He is a 5-time Ironman competitor and is the 2023 Colorado State Olympic Distance Triathlon Champion in his age group.

On this episode of Take the Stage, presented by Haley Marketing, Brad Bialy sits down with Kim Henderson, Managing Director of Cobalt Compass Solutions. With nearly 30 years in the staffing industry, Kim shares powerful insights on common mistakes staffing firms make when acquiring new clients and how to develop a strategic mindset to establish deeper, lasting relationships. Kim dives deep into strategic client acquisition for staffing firms, covering key topics like defining your ideal customer profile, the power of specialization, and building long-lasting partnerships. Learn how to move beyond transactional relationships, ask the right questions, and add true value to your clients. Don’t miss Kim Henderson's actionable advice on refining your sales process and establishing your firm as a go-to resource in a competitive market.

• [02:18] Identifying the Ideal Client Profile
  Kim outlines the importance of targeting the right clients and avoiding the trap of taking on business that doesn't align with your firm's strengths.
• [05:07] The Courage to Say No
  Kim shares strategies for assessing client fit and having the courage to turn down business when it doesn't meet your criteria.
• [07:58] The Power of Specialization
  Kim and Brad Bialy discuss the value of niche specialization and the pitfalls of being a generalist in the staffing industry.
• [11:29] Turning Client Meetings into Action
  Kim explains the importance of asking the right questions and following up effectively to convert meetings into real opportunities.
• [16:23] Looking Beyond the Immediate Order
  The conversation shifts to strategic planning and the value of thinking long-term with potential clients, rather than focusing solely on immediate needs.
• [22:16] Building Loyalty Through Feedback
  Kim emphasizes the role of collecting and acting on client feedback to build stronger relationships and create long-term loyalty.
• [25:26] Moving from Transactional to Strategic Partnerships
  Brad and Kim explore how to become indispensable to clients by providing value beyond job placements.
• [29:42] The Importance of Leveraging Marketing and LinkedIn
• Kim Henderson reflects on mistakes she made by not utilizing marketing resources and LinkedIn effectively early in her career and shares how others can avoid the same pitfalls.
• [32:18] Advice for Newcomers to Staffing
  Kim’s advice for those starting out: Focus on perseverance, a long-term mindset, and building a resilient attitude.
•  

Brad Bialy 
(LinkedIn)

Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. 

Kim Henderson

(LinkedIn)

Kim leads Cobalt Compass Solutions, which provides training and consulting services for the staffing industry. Training programs encompass the full life cycle of sales and recruiting and teach the skills to create lasting customer relationships. Consulting services give leaders the methodology to operate business units while managing teams for performance.

Prior to Cobalt Compass, Kim had 28 years in the industry and served as a member of executive leadership for a global workforce solutions provider. As SVP of Client Services and Global Accounts, she was responsible for the development of international and strategic accounts and also established the Government Solutions business. Kim began her career working for a national staffing firm where she served on the executive team and was responsible for the national sales strategy with execution across product lines as well as multiple business units.

Kim has a MBA from the University of Miami and a BS in Journalism from the University of Florida. Additionally, she has Project Management (PMP) and Six Sigma Lean certifications and contributes articles for The Staffing Stream, Staffing Hub, and HRM Outlook. Further, she has appeared on the following podcasts: Staffing Hub, Staffing Monthly, The Elite Recruiter, Digital Recruiter, CareerTALKS, Recruiters With No Limits, Fidelis Leadership, Ask a Recruiter, and Ivy Podcast. Kim has also presented at the World Staffing Summit, Recruiter Growth Summit, American Staffing Association, Illinois Staffing Association, and the Staffing Sales Summit.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more. 

• Investing time in networking leads to success.
• Consistent visibility is crucial for recruiters.
• SEO is a long-term investment for visibility.
• Former clients are a valuable resource for new business.
• Dunbar's number limits our connections to 150.
• Unique content creation is essential in marketing.
• Marketing should benefit both clients and candidates.
• Building a brand requires ongoing effort and strategy.
• Personal experiences can inform unique content.
• Trust is built through consistent and valuable content.

Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.

A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services. 

On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.

• Technology has made recruiters lazy and caused them to rely too heavily on job boards and technology for candidate sourcing.
• Recruiters need to balance using technology as a tool and maintaining the human element of recruiting.
• The fundamentals of a great recruiter include building relationships, effective communication, curiosity, and a focus on delivering what candidates and clients want.
• Recruiters should plan their work and work their plan, setting goals and metrics to track their progress.
• The hunt and target recruiting are still essential skills for recruiters.
• Technology can be used to automate administrative tasks and enhance communication, but the human touch is still crucial in engaging with candidates.
• Recruiters should be authentic and focus on building relationships rather than just making transactions.
• Planning, time management, and self-discipline are key to success in recruiting.
• The industry has become too reliant on technology and needs to get back to the art of the hunt.

Brad Bialy 
(LinkedIn)

Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. 

John Ruffini

(LinkedIn)

John Ruffini is the Vice President of Professional Development for HealthTrust Workforce Solutions – an industry leader in the Healthcare Staffing space. He and his team focus on training and development for the entire organization in an effort to help employees be the best they can be at whatever role they are playing within the company. John’s passion is recruiting and every recruiter hired at HealthTrust goes through a two-week boot camp training he developed that has improved new hire ramp-up time by 30%. John started on a perm desk and developed a knack (or sickness!) for starting branches from scratch in new markets or rebuilding struggling ones. While he has been in the recruiting and staffing industry for 30 years, he has spent the last 10-15 years in roles that have focused on training, mentoring, and developing individual contributors and managers. He is the current Chair of American Staffing Association’s Healthcare Section Council and Education Council, and a past chair for the Search and Placement Section Council. He has had the honor of being a presenter at ASA’s Staffing World multiple times. John is the author of “Money Makers – Proven Ways to Increase Sales and Productivity in the World of Professional Recruiting” which has been an Amazon Best Seller and is used by staffing firms across the country to train their recruiters and instill recruiting fundamentals. In 2023 he published his first non-fiction work, “A Quest for Alex” which rose to #1 on the Amazon best seller list in two categories. John is also the Co-host of the “Recruiters With No Limits” live stream podcast. John lives in South Florida with his wife, Lisa.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more. 

• Define what greatness means to you and set clear goals
• Regularly evaluate your marketing strategies and adjust as needed
• Personal and engaging content tends to perform well on LinkedIn
• Tagging relevant accounts in posts can increase impressions and engagement

Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.

A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services. 

On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.

The most pressing issue impacting the labor market is the shortage of skilled workers, with a projected deficit of 85 million skilled workers globally by 2030. This shortage is causing challenges for businesses, including staffing and recruiting agencies, in finding talent for open positions. One solution is to tap into the labor market, particularly women who are currently underrepresented in the workforce. The cost of childcare is a significant barrier for women returning to work. Retention is also a critical issue, as the cost of replacing employees can be up to 400% of their annual salary. Developing transformational leaders is key to retaining employees and preparing for the retirement of upper-level management. The staffing and recruiting industry has a huge opportunity to address the talent shortage and differentiate themselves by focusing on leadership development and creating a culture of learning. Internal training should include mentorship programs and targeted, accessible micro-learning opportunities. The industry should see the talent shortage as an opportunity for growth and invest in developing their own talent.

Brad Bialy 
(LinkedIn)

Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. 
 

As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. 

Dr. Kylie Bragdon

(LinkedIn)

Dr. Kylie Bragdon is not just a leadership consultant, public speaker, and author; she’s a game-changer in the world of team empowerment. Drawing on her extensive experience in education and personal development, Dr. Bragdon offers innovative solutions to tackle the skilled worker shortage, transforming teams into high-performing powerhouses. Her work focuses on providing teams actionable strategies to overcome daily workplace challenges and building a brighter, more stable future. With her infectious energy and natural ability to captivate an audience, Dr. Bragdon will use her unique storytelling approach to help you improve your leadership skills and drive your team to success.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more. 

• Storytelling is crucial in recruitment marketing to differentiate and sell the story of the organization.
• Recruiters should focus on consistency and the fundamentals of their sales process, while using technology to enhance their efforts.
• Joining local associations and chapters of national organizations can help build relationships and increase visibility.
• Recruiters should segment their prospects into current customers, former customers, and new leads, and tailor their marketing efforts accordingly.
• IP tracking can be a valuable tool for identifying website visitors and following up with potential leads.
• The best recruiters are those who are consistent, seek continuous education, and use coaching to stay on track.
• MPC (Most Placeable Candidate) marketing is an effective strategy for introducing candidates to potential clients and starting conversations.

Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.

A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services. 

On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.

This episode of Take the Stage with Brad Bialy and Brad Smith is PACKED with takeaways.

• The best staffing firms differentiate themselves by focusing on a specific niche and specializing in a particular area.
• They know who they are and who they aren't.
• They compete on value, not price, and are able to prove why they are the best in their space.
• They leverage data, case studies, and referrals to showcase their expertise.
• These firms understand the importance of reputation management and actively seek online reviews.
• They set SMART goals and have a clear plan to achieve them.
• In terms of marketing, the best approach depends on the niche, market, and goals of the staffing firm. It should be integrated with the sales process, differentiate the firm, and address the problems of the target audience.
• The conversation focuses on the importance of multi-channel marketing for staffing firms and how to get started with it. It emphasizes the need to understand clients' needs, create signature content, and break it down into bite-sized pieces for different marketing channels.
• The use of AI tools is also discussed, highlighting the need to find the right tool for the job and not force-fit AI solutions.
• The conversation also touches on the importance of evaluating and optimizing tech stack, investing in marketing automation and search engine optimization, and optimizing website conversion rates.
• Brad Bialy and Brad Smith emphasize the long game of building relationships and providing value throughout the buyer's journey.

Brad Bialy 
(LinkedIn)

Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. 
 

As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. 

Brad Smith

(LinkedIn)

Brad is a Certified Inbound Marketing professional who has managed the implementation of digital marketing campaigns for hundreds of staffing firms. Brad has over 20 years of industry experience and stays on top of new marketing and technology trends, transforming them into winning strategies for staffing and recruiting firms.