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THRIVE: Your Agency Resource
THRIVE: Your Agency Resource
Helping creative, media and technology agency leaders learn how to level-up. That means more ideal clients, greater efficiency, and higher margins—while finding meaning in the work and nourishing the agency culture. Every other week Kelly talks with fellow/former agency owners, other experts in the field, software companies, and more. From predictable revenue, growth hacking and trends in technology to streamlining workflows, creating systems and processes, market positioning and more, you can and will scale your agency! Show notes at agencyscaler.com.
- 48 minutes 34 secondsEp 164: Healing Leaders are Better Leaders, with Kelly L. Campbell and Fereshta Ramsey
On the series finale of THRIVE, Fereshta Ramsey talks with Kelly about their forthcoming book, HEAL to LEAD, and how our emotional history impacts the way we show up as leaders.
Fereshta Ramsey and I cover these points and more:
- Reflecting on the end of the podcast and creating space for future opportunities;
- The need for willingness and courage in trauma healing;
- Empowering clients to understand that the key to healing and growth is within;
- The epidemic of "not enoughness" in society; and
- The importance of self-actualization in personal and professional growth.
Be sure to listen back to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!
If you enjoyed this final episode, post it in your stories and tag me @kelly.l.campbell. And don’t forget to follow, rate, and review the podcast wherever you listen.
Learn more about THRIVE at https://klcampbell.com/podcast/
CONNECT WITH FERESHTA RAMSEY:
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27 December 2023, 5:00 am - 24 minutes 44 secondsEp 163: The Power of Community for Freelancers, with Kyle Prinsloo
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Kyle Prinsloo of FreelanceFam discuss the challenges of growing a business as a freelancer and how a community can make all the difference.
Kyle Prinsloo and I cover these points and more:
- Our initial journeys into freelancing and how it worked for us;
- The importance of connecting with like-minded peers who have similar goals;
- Misconceptions about the ideal business structure for freelancers and agencies;
- What makes a business successful for you individually; and
- Practical tips to be proactive and grow the business you want.
Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!
If you enjoyed this episode, post it in your stories and tag me @kelly.l.campbell. And don’t forget to follow, rate, and review the podcast wherever you listen.
Learn more about THRIVE at https://klcampbell.com/podcast/ and https://www.e2msolutions.com/thrive/
CONNECT WITH KYLE PRINSLOO:
freelancefam.com (NOTE: this URL has a UTM attached to it)
CONNECT WITH KELLY CAMPBELL:
13 December 2023, 5:00 am - 24 minutes 40 secondsEp 162: Rest To Grow Your Agency, with Alyson Caffrey
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Alyson Caffrey discuss the critical nature of rest and time off for strategic agency growth.
Alyson Caffrey and I cover these points and more:
- Recognizing the signs of burnout in agency owners;
- Implementing breaks to set boundaries and prioritize self-care;
- The importance of intentionally building systems and processes;
- How to get started with a plan for rest as a business owner; and
- The benefits of taking time off to recharge.
Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!
If you enjoyed this episode, post it in your stories and tag me @kelly.l.campbell. And don’t forget to follow, rate, and review the podcast wherever you listen.
Learn more about THRIVE at https://klcampbell.com/podcast/ and https://www.e2msolutions.com/thrive/
CONNECT WITH ALYSON CAFFREY:
CONNECT WITH KELLY CAMPBELL:
29 November 2023, 5:00 am - 20 minutes 19 secondsEp 161: Market Your Agency Differently, with Claire Hutchings
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Claire Hutchings discuss an innovative way to market your agency in 2024.
Claire Hutchings and I cover these points and more:
- What agencies get wrong when they think about their own marketing;
- How to avoid the spikes and drops in content by having a strategic plan;
- Creating a “hero moment” to help fuel your marketing and generate leads; and
- The first action to take to think about your marketing differently.
Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!
If you enjoyed this episode, post it in your stories and tag me @kelly.l.campbell. And don’t forget to follow, rate, and review the podcast wherever you listen.
Learn more about THRIVE at https://klcampbell.com/category/podcast/ and https://www.e2msolutions.com/thrive/
CONNECT WITH CLAIRE HUTCHINGS:
CONNECT WITH KELLY CAMPBELL:
15 November 2023, 5:00 am - 20 minutes 28 secondsEp 160: How to Design Clear Messages, with Ben Guttmann
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Ben Guttmann discuss how we may be making our messaging unnecessarily complicated for our audience and how to address that.
Ben Guttmann and I cover these points and more:
- How we experience fluency in messaging as consumers;
- The difference between complicated and complex;
- Five design principles to achieve the goal of fluent messaging; and
- Focusing on benefits, not features, to resonate with an audience.
Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!
If you enjoyed this episode, post it in your stories and tag me @kelly.l.campbell. And don’t forget to follow, rate, and review the podcast wherever you listen.
Learn more about THRIVE at https://klcampbell.com/category/podcast/ and https://www.e2msolutions.com/thrive/
CONNECT WITH BEN GUTTMANN:
Simply Put: Why Clear Messages Win–and How to Design Them by Ben Guttmann (Amazon)
EP 73: Anti-Racism and Our Human Agency, with Ben Guttmann
CONNECT WITH KELLY CAMPBELL:
1 November 2023, 4:00 am - 17 minutes 28 secondsEp 159: Tell the Whole Story, with Josh Irons
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Josh Irons discuss the power of story to differentiate your agency from its competitors.
Josh Irons and I cover these points and more:
- How to extract differentiating factors for clients;
- The importance of focusing on your strengths as an agency leader;
- How outsourcing and partnerships support agency growth; and
- Building a symbiotic relationship with a white-label partner.
Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!
If you enjoyed this episode, post it in your stories and tag me @kelly.l.campbell. And don’t forget to follow, rate, and review the podcast wherever you listen.
Learn more about THRIVE at https://klcampbell.com/category/podcast/ and https://www.e2msolutions.com/thrive/
CONNECT WITH JOSH IRONS:
CONNECT WITH KELLY CAMPBELL:
18 October 2023, 4:00 am - 25 minutes 51 secondsEp 158: Collaborating with Competitors, with Nate Freedman
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Nate Freedman discuss collaborating with your so-called competition to increase referrals, business growth, and relationships.
Nate Freedman and I cover these points and more:
- Why we should lean into collaborating with competitors;
- The power of connecting with competitors to refer business;
- How a competitor connection may actually lead to an acquisition; and
- The impact white label partnerships can have on business growth.
Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!
If you enjoyed this episode, post it in your stories and tag me @kelly.l.campbell. And don’t forget to follow, rate, and review the podcast wherever you listen.
Learn more about THRIVE at https://klcampbell.com/category/podcast/ and https://www.e2msolutions.com/thrive/
CONNECT WITH NATE FREEDMAN:
CONNECT WITH KELLY CAMPBELL:
4 October 2023, 4:00 am - 25 minutes 18 secondsEp 157: Leadership as a Healing Journey, with Adrian Koehler
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Adrian Koehler discuss the roles that self-leadership and healing play in helping agency owners become better leaders.
Adrian Koehler and I cover these points and more:
- Why taking responsibility is important in self-leadership;
- How ego plays into our survival, and how we can overcome but not escape it;
- The role of childhood trauma in a leader's ability to regulate emotions;
- Ways in which leadership is a healing journey for us and our teams; and
- How important it is to ask for help and support as leaders.
Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!
If you enjoyed this episode, post it in your stories and tag me @kelly.l.campbell. And don’t forget to follow, rate, and review the podcast wherever you listen.
Learn more about THRIVE at https://klcampbell.com/category/podcast/ and https://www.e2msolutions.com/thrive/
CONNECT WITH ADRIAN KOEHLER:
CONNECT WITH KELLY CAMPBELL:
20 September 2023, 4:00 am - 24 minutes 17 secondsEp 156: Better at Business Development, with Nikki Rausch
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Nikki Rausch discuss how the art of selling is fundamentally about developing mutually beneficial relationships.
Nikki Rausch and I cover these points and more:
- How sales is a collaborative conversation with another person;
- What NLP is and how it’s used in business development;
- A step-by-step framework for creating ease in a sales conversation;
- How to be flexible in the business development process; and
- Five steps in business development and which is most missed.
Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!
If you enjoyed this episode, post it in your stories and tag me @kelly.l.campbell. And don’t forget to follow, rate, and review the podcast wherever you listen.
Learn more about THRIVE at https://klcampbell.com/category/podcast/ and https://www.e2msolutions.com/thrive/
CONNECT WITH NIKKI RAUSCH:
CONNECT WITH KELLY CAMPBELL:
6 September 2023, 4:00 am - 26 minutes 5 secondsEp 155: Are You a Disciplined Leader? with Dante Pannell
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Dante Pannell discuss what it means to prioritize a healthy, disciplined mindset so you can show up as an authentic leader.
Dante Pannell and I cover these points and more:
- How discipline can be a gateway to freedom;
- Understanding the through-line between your values and how you operate;
- The importance of trusting yourself to truly show up as you;
- How monotasking vs. multitasking can help create discipline; and
- How to create a gentle onramp for becoming a more disciplined leader.
Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!If you enjoyed this episode, post it in your stories and tag me @kelly.l.campbell. And don’t forget to follow, rate, and review the podcast wherever you listen.
Learn more about THRIVE at https://klcampbell.com/category/podcast/ and https://www.e2msolutions.com/thrive/
CONNECT WITH DANTE PANNELL:
CONNECT WITH KELLY CAMPBELL:
23 August 2023, 4:00 am - 20 minutes 26 secondsEp 154: What Is Trauma-Informed Marketing?, with Kat Kennan
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Kat Kennan unpack the importance of trauma-informed marketing and discuss practical ways to start thinking differently about your clients’ creative campaigns.
Kat Kennan and I cover these points and more:
- What is trauma-informed marketing, and why is it important?;
- Clear examples of brands that market through a trauma-informed lens;
- Cementing brand loyalty by making your customers feel seen;
- Trauma-informed marketing as a company responsibility; and
- The starting point for agencies to implement trauma-informed marketing.
Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!
If you enjoyed this episode, post it in your stories and tag me @kelly.l.campbell. And don’t forget to follow, rate, and review the podcast wherever you listen.
Learn more about THRIVE at https://klcampbell.com/category/podcast/ and https://www.e2msolutions.com/thrive/
CONNECT WITH KAT KENNAN:
CONNECT WITH KELLY CAMPBELL:
9 August 2023, 4:00 am - More Episodes? Get the App
About THRIVE: Your Agency Resource
The Agency Trailblazer Podcast - Love your agency - WP Innovator
Agency Highway
Working Without Pants - Creative Entrepreneurship
LTV with Kyle Racki
Agency Journey
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