Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business
Friend, if you’ve been hesitant about incorporating discovery calls into your business or think Gen Z clients aren’t interested in phone conversations, this episode is for you!
If you’re not familiar with Brad & Jen, let me introduce them: they’re a husband-and-wife photography duo based in Nashville, Tennessee, with nearly 15 years of experience capturing stories and building a purpose-driven business. From humble beginnings, they’ve grown into a high-budget photography brand centered around heart, balance, and authentic connection.
In this episode, we dive into the art of discovery calls—how to approach them and what common pitfalls to avoid. I hope this conversation inspires you to elevate your customer service in your own photography business.
Brad & Jen are dedicated to helping other creatives succeed in business while staying true to their values. Be sure to check out their education page for more resources!
You Can Find More About Brad & Jen Here:
A free resource for better discovery calls
--
ARE YOU READY TO LEVEL UP YOUR BUSINESS?
Join me on Patreon: www.patreon.com/thetogrepublic
Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
Friend, if you’ve been struggling to get more inquiries in your inbox, today’s episode is exactly what you need.
In this episode, Sam Jacobson shares key strategies to help you attract more inquiries and turn potential clients into bookings. You'll get valuable insights on how to improve your messaging and approach to draw in more couples.
If you’re tired of hearing crickets in your inbox and are ready to get some inquiries, this episode is packed with value!
--
ARE YOU READY TO LEVEL UP YOUR BUSINESS?
Join me on Patreon: www.patreon.com/thetogrepublic
Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
Friend, for the past couple of years, I have been doing website reviews and content feedback (on my Patreon), and I keep seeing the same mistakes made over and over again.
I want to be clear and say that done is better than perfect, so if you’re doing your best to publish a blog post, you go! But hopefully, this list episode can give you some insight into how to make your blog posts better for SEO and client experience.
If you are a busy photographer and understand the value of blogging but don’t have the time to do so, get in touch with Nicole from Lattes For Lunch. She specializes in blogging and SEO for wedding pros.
--
ARE YOU READY TO LEVEL UP YOUR BUSINESS?
Join me on Patreon: www.patreon.com/thetogrepublic
Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
Friend, welcome to another chat! Today I want you to meet Andrea Eppolito, a fabulous luxury event planner based in Vegas who works with clients all over the world.
In today’s episode, we’re chatting about personal branding and how to incorporate your business with who you are and the things you enjoy and love.
Andrea is the author of four books, including "Redefine Your Wedding Business," "Luxury Weddings Las Vegas," "Leggings Aren't Pants," and "The 24 Hour Hero.” As a global keynote speaker, Andrea inspires businesses to elevate their storytelling, maintain intentionality, and attract their ideal clientele.
You can find more about Andrea here:
ARE YOU READY TO LEVEL UP YOUR BUSINESS?
Join me on Patreon: www.patreon.com/thetogrepublic
Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
Friend, welcome back to the podcast! I wanted to break the radio silence with a topic that I love and that I keep seeing many questions about on Threads. Since I love Pinterest so much, I wanted to answer your questions about this platform.
In this episode, I cover what Pinterest is, what you should expect from it, the client’s journey, and a bit more. Feel free to contact me if you still have questions about this topic.
--
ARE YOU READY TO LEVEL UP YOUR BUSINESS?
Join me on Patreon: www.patreon.com/thetogrepublic
Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
Friend, meet Tae a wedding photographer based in LA and also the founder of Be Here Project an educational platform for creatives ( all content in Spanish).
Tae is great at numbers (not a surprise as he has a bachelor's in economics) so in today’s episode, we’re chatting about numbers and Tae guides us on the best way to set our prices to succeed.
You can find more about Tae here:
--
ARE YOU READY TO LEVEL UP YOUR BUSINESS?
Join me on Patreon: www.patreon.com/thetogrepublic
Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
Friend, I have been talking a lot about SEO, and the reason why is because it’s a strategy that works! Does it take time? Yes. Is it worth it? Absolutely, yes!
Meet Kari Bjorn, an Icelandic wedding and elopement photographer currently based in Connecticut. Karry is passionate about small business marketing and SEO — and is currently offering mentorships to wedding photographers.
In today’s episode, we covered the topic of Backlinks and why they’re fundamental for your SEO strategy. Kari also recommends the best ways to get backlinks and explains the difference between them.
--
You can find more about Kari here:
--
ARE YOU READY TO LEVEL UP YOUR BUSINESS?
Join me on Patreon: www.patreon.com/thetogrepublic
Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
It’s not a secret that the first quarter of 2024 has been a bit slower than previous years, and if you don’t have data from your own business to compare, this could be very scary.
However, this is the name of the game; some years will be better than others, and the goal is to keep momentum, even when it's harder to do so.
So in today’s episode, I’m sharing with you 5 things I’m doing to keep my business on everyone’s radar! Constant eyes on my brand means opportunities that I can take to book new clients.
I hope you take these strategies and use them in your own business!
--
ARE YOU READY TO LEVEL UP YOUR BUSINESS?
Join me on Patreon: www.patreon.com/thetogrepublic
Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
Friend, today’s episode is an interview I did with my fellow podcaster Bobbie Barbarich.
Her show, The Tilt and Shift Podcast, features some amazing and deep conversations with talented photographers, so I recommend you subscribe to her feed.
In this episode, Bobbie and I chatted about some recent changes I made to my business and the mindset work I have been doing to implement significant changes in my pricing.
You can find more about Bobbi and her podcast here:
https://bobbibeducation.com/
--
ARE YOU READY TO LEVEL UP YOUR BUSINESS?
Join me on Patreon: www.patreon.com/thetogrepublic
Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
Friends, today we have a question from Rachel Mann Photography (I host Q&A’s on my Instagram Channel) and she asked: “Best way to attract your ideal client as a family?”
Well, over a decade ago, I was solely a family photographer when I had just started my photography business. At that time, we didn’t have Instagram (CALM DOWN, YOUNG PEOPLE!!!), so I had to rely on networking to grow my business.
In this episode, I'll share with you five things I did to attract clients and get my brand off the ground!
--
ARE YOU READY TO LEVEL UP YOUR BUSINESS?
Join me on Patreon: www.patreon.com/thetogrepublic
Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
Friend, if you've been a photographer for over 15 years, you've likely heard the name Jon Canlas at least once. If you shoot film, you've definitely heard his name at least twice ;)
I've been a fan of his work since the early stages of my career, and I'm thrilled I had the opportunity to have this chat at this stage of my business!
A conversation that was supposed to be about a business without a website took many turns into other important topics. Although I'm a sucker for structure, I let Jon guide me into a chat that felt heartfelt and vulnerable, filling me with inspiration. I hope this conversation does the same for you!
If you are new to Jon, he’s been a photographer since 1999. He has created a profession around shooting film. Known for his family work both professionally and personally, he also is known for his workshops FILM IS NOT DEAD and the current FILM SCHOOL ROAD TRIP. He resides in Payson, UT with his 6 kids.
You can find more about Jon here:
His Website (No website ;)) https://jonathan.instaproofs.com/gallery/#events
Hitoribochi (personal work shot since his divorce) https://jonathan.instaproofs.com/gallery/#events/1897059
Peteetneet (personal work shot in UT since moving from Hawaii) https://jonathan.instaproofs.com/gallery/#events/1517048
Life of Aloha (personal work shot while he lived in Hawaii) https://jonathan.instaproofs.com/gallery/#events/971230
FILM SCHOOL ROAD TRIP https://jonathan.instaproofs.com/gallery/#events/971230
His Instagram https://www.instagram.com/jonathancanlas/
--
ARE YOU READY TO LEVEL UP YOUR BUSINESS?
Join me on Patreon: www.patreon.com/thetogrepublic
Purchase The Art of Pinning: https://thetogrepublic.com/pinterest
3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join
Your feedback is valuable to us. Should you encounter any bugs, glitches, lack of functionality or other problems, please email us on [email protected] or join Moon.FM Telegram Group where you can talk directly to the dev team who are happy to answer any queries.