Storied: San Francisco is an ongoing documentary about people and life in San Francisco and the Bay Area. Featuring audio and photography of some of the folks who make the city so special, the podcast delves into San Francisco’s history, what’s going on here now, and guesses as to where we’re headed. We invite you to get to know your neighbors, and, with us, try to put into words what makes this place unique.
Ashley Graham will be the first tell you, "There's no relation (to Bill Graham)." In Part 1 of this episode, meet Ashley. Today, she holds the titles of marketing manager and art director at The Fillmore, a San Francisco institution. But let's learn how she got here.
Ashley comes to us from Spokane, Washington. Her mom is originally from there, too, but her dad's family moved around the Rocky Mountain West, from Colorado to Montana, and eventually, eastern Washington State. Her dad was a senior in high school when his family moved to Spokane. Her parents met a few years later and got married after knowing each other for a whopping five months (they're still married today). Ashley's mom worked at Bimbo's, a local Spokane burger joint. Her dad frequented the place ... with his first wife. At a certain point, he started to come in solo. And eventually, he asked her mom out. "The rest is history," Ashley says. Ashley's sister, Erin, is two years older than her. Growing up, the two had what Ashley calls "a classic older sister/younger sister vibe." They're close today, but it wasn't always that way. Ashley had severe asthma when she was young, and she thinks she was a drag to be around. Ashley is an Eighties kid. She was born in 1983 and grew up without cellphones and computers. At this point in the recording, we reminisce about those days and what it was like not having those things. She spent a lot of her early years playing Barbie with a cousin. She listened to a lot of music, too. She loved Michael Jackson, but it was his sister Janet who really stole Ashley's heart. Janet Jackson was her first concert, in fact. There's a good story about Ashley refusing to get on the school bus and her mom taking her home. After this incident, when she would take the bus to school, she'd receive a sticker. Once she accumulated enough of those, Ashley bought herself a copy of Rhythm Nation on cassette. Her high school years saw Ashley really, really dive into music. The Jacksons gave way to bands like Kiss (thanks to the movie Detroit Rock City), Aerosmith, and Poison. Then, in 1999, Ashley and her sister won tickets to see Sammy Hagar. "It was so good. So good," she says now. Looking back, she says that it was the relationship Hagar had with his fans that drew her in. The next day, she went out and bought a Sammy Hagar CD. A week later, she bought more CDs. She got a Hagar shirt on Ebay. Around this time, she also discovered Hedwig and the Angry Inch. She found the show thanks to her love of Stone Temple Pilots. Her, her mom, and her sister went to Seattle to see Stevie Nicks and Ashley seized the opportunity while there to see the Hedwig movie. Some in the theater were clutching their pearls, but the movie had a profound effect on Ashley. It "opened my heart and filled it with ... emotional intelligence," she says. Hedwig also helped open Ashley up to the wider world and the idea of possibility. This was all right before her senior year in high school. Despite her friends not really getting it, she took that inspiration and turned it into her drive to become a screen writer. And her senior English teacher encouraged those dreams. She read scripts while also writing her own. She graduated high school and moved to Los Angeles to attend Loyola Marymount. A year later, she came back to Washington to go to Seattle University and pursue a degree in "something between journalism and communications." But she says that about halfway through college, she decided that the old-school model of journalism school (think: hard news) wasn't a good fit. During her time in Seattle, though, music had started to take over her life. Ashley had gotten into The Strokes in her brief time in LA. "They felt like a band you could be friends with," the first time that had happened to her. At shows in Seattle, she started befriending bands. Eventually, she started a music site, and that blew up to the point that she cashed that in for internships at a local venue and a record label. One of those internships, the one at the venue, led to a job. And that led to her work with the Sasquatch music fest in Seattle. Rather than covering band quasi-journalistically, she was now working with bands behind the scenes, so to speak. Then, five years or so later, someone from The Fillmore called and offered Ashley a job. Check back next week for Part 2 with Ashley Graham. We recorded this podcast at The Fillmore in November 2024.
Photography by Nate Oliveira
San Francisco has such a rich history of comedy. No one can argue against that. In this bonus episode, meet SF Sketchfest co-founder and co-director Cole Stratton. I chatted with Cole about:
Go to SFSketchfest.com for tickets and more info. We recorded this podcast on Zoom in January 2025.
Puerto Alegre has been one of my favorite places in San Francisco since around the time I moved here in 2000. I'm finally able to share their story here, and I'm humbled and honored to do so. In Part 1, we meet the Vigil siblings—Amparo, Lorenzo, Willy, and Pattye. Their parents opened Puerto Alegre around 1970, and these four continue their family's legacy on Valencia to this day.
To start things off, we travel to Ayutla, Jalisco, Mexico, which is where the Vigil family came from. Their dad was one of five boys and several sisters in his own family. They were working class folks who didn't have a lot of money, and so they decided to leave. Following a couple of his older brothers, their dad came to California when he was 14. He started in the southern part of the state and made his way north, working mostly in fields. The brothers from this older generation all ended up in San Francisco, where they lived together and eventually brought their wives up to join them. The Vigil siblings' dad had known their mom back in Mexico, and brought her to The City around 1957. At this point in the recording, we go on a sidebar about the size of Ayutla and how much it's grown over the years. The Vigil siblings do visit their family back in Mexico from time to time. Before their parents got started in the restaurant business, their dad worked at a laundromat here in SF on 17th Street. They had their first baby, an older sister who isn't affiliated with the restaurant at all, and made ends meet to support her. Their mom stayed home to care for their sister, and it was around this time that she started cooking. The parents lived in a shared space with family around 14th and Folsom before a move south to 24th and Folsom when one of the uncles bought a house there. More and more members of their dad's family moved to San Francisco, and the Puerto Alegre Vigils bounced around the Mission from home to home during this time. Their dad's idea was to save up enough to move back to Mexico (ed. note: The idea of saving money in San Francisco today is a different story). But eventually, the opportunity to buy an entire building, which came with a restaurant on the ground floor, arose, and their dad seized on that. That spot was between 19th and 20th streets on Folsom. And so the family moved again. Several members of their parents' generation worked at that first restaurant, which was known as Mexico Lindo. (The space is still a Mexican restaurant today—Chuy's Fiestas.) Various members of the family, including the Vigil siblings when they were young, took turns working at Mexico Lindo. Eventually, that worked out to different families taking over the restaurant for yearlong stints, while others went and worked other jobs. Two uncles branched out to open Vigil's Club, in the spot that today is Asiento, 21st and Bryant. The siblings' dad and one of his brothers stayed back at Mexico Lindo. In one of those years "off," 1968 or '69, the siblings' dad decided he didn't want to be away from the restaurant business for such a long period of time. He went looking and found the spot on Valencia between 16th and 17th where Puerto Alegre is today. The building's street-level space had been a second-hand store. The Vigils' dad built it out as a restaurant. Back then, Valencia was known as "auto row" and "funeral row." It was much different than it is today. The space next door, where Blondie's is today, was a bar called Vic's. We go on a quick sidebar about how, many years ago, it was common for kids to go into bars in San Francisco. It's something that comes up from time to time on this podcast. Then Amparo lets us know how good their dad was, even at his first restaurant, about creating spaces where people would want to hang out. Among other touches, he placed pinball machines and a jukebox in the eatery on Folsom. On the weekends, they served birria and menudo, which didn't hurt the operation at all. Getting back to their dad's venture over to Valencia, the siblings discuss the idea that he and their mom were really branching out on their own after so much time in business with their family members. But the new space, having previously not been set up as a restaurant, needed work done on it. A lot of work. There's a side story about a contractor from Watsonville who stiffed their dad on a deposit he'd handed over. Some of the siblings joined their father to chase the guy down. Wild. The new restaurant would be called Puerto Alegre. Pattye lets us know the meaning of the phrase in English, which is "happy port." The menu was all original, of course. Some items, in fact, came from Mexico Lindo. Many of the recipes were their mom's or their aunts'. Chile verde, enchiladas, chile rellenos, and chile Colorado were mainstays. Back at the old place on Folsom, the siblings all worked when they were kids. Their dad even built a box they could stand on to clean the meat for menudo. When he opened his place on Valencia, they all had kitchen experience and transferred that over to the new restaurant. We get into a detailed discussion of the various salsas that their mom used to make. They're the foundation for today's salsa at Puerto. Amparo says their mom used to carry peppers around in her pockets. To wrap up Part 1, Amparo shares the story of her dad eventually clearing out what had been SRO-type rooms for rent above Puerto Alegre for his family to move in. That move was from a one-bedroom to a four-bedroom. Movin' on up, as they say. Check back next week for Part 2 with the Vigil siblings of Puerto Alegre. We recorded this podcast at Puerto Alegre restaurant in the Mission in November 2024.
This bonus episode is presented in collaboration with the Chronicle Season of Sharing Fund. Season of Sharing Fund gave some peace of mind to aspiring boxing champ Keoni Washington, who became parent and breadwinner to his brothers after their mother passed away early in the pandemic. We meet him at the East Bay apartment he shares with three of his brothers. Keoni received rental assistance from Season of Sharing Fund in 2023, which has allowed him and his brothers to stay in their home. If you want to hear more profiles of help and hope, go to https://podfollow.com/1781750916. And if you want to find out how you can help neighbors in crisis, go to SeasonofSharing.org/podcast
Allegra Madsen has a Polaroid photo of her birth. In this episode, meet and get to know Allegra. Today, she's the executive director of Frameline film fest, the biggest LGBTQIA+ movie event in the world. She might disagree, but Allegra is a big deal. (Quick side note: As we kicked off our recording, Allegra expertly solved a Rubik's Cube. No bigs.)
We begin with the story of how her parents met. Allegra's dad is from Chicago originally. He taught transcendental meditation (TM) and moved all over the world. Eventually, he landed in Virginia, where he met Allegra's mom, who is from there and was just beginning to practice TM. The two met and settled down, and soon enough, they had a baby—Allegra. She was born in Virginia Beach, VA, to, as she puts it, "two hippies who were trying to change the world by sitting quietly." A lot of Allegra's family is still in Virginia, from which, as she points out, the Supreme Court's Loving case originated. That was when the high court ruled unanimously that interracial marriages are, in fact, protected under the Constitution. Her parents are of different races, and not everyone in the family looked on approvingly. Her parents never did get married. But they raised their biracial kid together. She was a fairly typical latch-key kid growing up in the Eighties, though she split her time between her parents' families. Schools were mostly segregated, too. By the time Allegra got to high school, though, local governments and school boards did what they could to integrate, at that level at least. But, she says, that meant that the students themselves segregated within the schools. Going between the worlds of her mom's family and her dad's, Allegra says she felt at home in both, however differently. She was the only mixed-race kid though, and so, as much as she strived to fit in with any one group, it was difficult. Allegra has been tall for a while, and she was urged to play basketball, which she did. She says she liked it, but her passion for the game outweighed her skill. As a teenager, she read a lot. She says that it was probably the main way that she discovered a broader world beyond her hometown. Books gave way to movies, and they all helped form in Allegra a curiosity about how people relate to one another and share space in the world. This was around the time that VCRs really took off. In addition to local video rental shops, the expansion of Blockbuster stores nationwide made it easier to rent movies. Her mom had a job at a cable company, and when young Allegra would visit her at work, she had access to cable movies that many of her friends went without. At this point in the recording, Allegra and I go on a sidebar about movies we used to love that don't hold up well nowadays. But at the time, movies and books were ways for her to escape The South. Soon enough, something started calling Allegra to leave where she's from. She graduated high school after only three years and got a job in the office of the construction company her dad worked for, helping her earn a little money. She saved and funded a fledgeling scuba career. Yes, scuba diving. Her dream was to move to the Florida Keys to work as a dive instructor. But that dream never came true. Instead, she spent the year that would've been her senior year in high school working at a music store. Her work provided Allegra with easy access to so much music. There was also a Ticketmaster counter inside the store. Being an employee, she and her coworkers were able to pull tickets for themselves before they went on sale to the public. I go on a tangent here about what a pain it used to be to buy concert tickets over landline phones. Allegra rattles off an impressive list of bands she saw back then—one that includes Missy Elliott and Bob Dylan. When she figured out that the diving dream was dead, Allegra moved to Chicago to go to college. She had family there—aunts, uncles, grandparents. But they weren't especially close. It's not that her extended family wasn't accepting of her parents' interracial relationship, but more that they weren't prepared for it. And so Allegra turned to her peers. She found two people in her first week of college who turned out to be lifelong friends. She says her college experience was mostly a good one, but that, in hindsight, she still hadn't come into her own, per se. She studied film photography and design. Although she wasn't enrolled in the motion pictures program, Columbia College Chicago was and is known as a film school. And Allegra says that those friends she made early on helped her dive more deeply into the world of movies—it made her more of an active moviegoer. Allegra says she always knew she was queer. She dated girls in high school, but never really talked with her parents about her budding sexuality. She never really talked with anyone about it, in fact. Instead, she simply dated women and that was that. Check back next week for Part 2 and Allegra's eventual move to the Bay Area. We recorded this podcast at Frameline Film Fest's offices in South of Market in November 2024.
Photography by Dan Hernandez
Jacob Rosenberg had a front-row seat to some rad SF/Bay Area history. In this bonus episode, the filmmaker/storyteller shares some of that history, especially as it relates to his upcoming book, Right Before My Eyes. Jacob was born and raised in Palo Alto. He grew up in the Seventies and Eighties. His parents moved there from the East Coast and Midwest to raise kids in an environment that matched their liberal values more. He started skating in the Eighties and would visit Justin Herman Plaza/EMB in The City with his skateboard but also his camera. He was one of the first to capture the skateboarding going on at EMB who was a peer of the skaters he was documenting. He soon found enough success with photography that he dropped out of high school and moved to San Diego to do that work full-time. Two years or so later, he went to film school at Emerson College in Boston, where he met his mentor. That mentor passed away while Jacob was still in school, but he finished a movie that guy had been working on at the time of his death. After college, Jacob moved to Los Angeles, where he's lived ever since. At this point in the episode, I share with Jacob the draw that SF had on me from about age 12, thanks to skateboarding, Bones Brigade, and especially, Tommy Guerrero. I never got to visit The City when I skated, but it was always fresh in my imagination. Jacob then goes on a sidebar about Tommy. Jacob goes on to talk about the time frame covered in his book—1988 to 1998. His life changed at skate camp in the summer of 1988 (if my math is correct, this would be Jacob's last summer before high school). He met pro skateboarders that summer. Suddenly, unrelatedly, he was in Hawaii making a video for Hieroglypics. He cites 1988 as a pinnacle year for hip-hop. And he says that '91–'93 were the same for street skating. 1993 was also important for hip-hop. The conversation then shifts to what the two cultures—hip-hop and skateboarding—had in common. He cites his childhood hero, Chuck D. (who wrote the afterword for his book) who noted that members of both subcultures were disenfranchised youth who found a way to express themselves. Well-put. In the early Nineties, the dominance of ramp skating waned and gave way to street skating. With easier and more affordable access to video cameras, the scene got documented and documented well. Similarly, sampling and other recording equipment was getting cheaper and cheaper, and DIY hip-hop songs and videos flourished. And in a very specific way, a video that Jacob created and put Hieroglyphics' music in helped to unite the two groups in the Bay Area. Jacob says that his self-published book, Right Before My Eyes, is meant to be a coffee table book. He intends for people to see the world he was documenting all those years ago through his eyes. There are photos, of course, but the book also contains screengrabs from videos he made as well as ephemera from that time—stuff like photos of photos, the cameras he used to shoot, and more. Follow Jacob Rosenberg on Instagram to see his work. And visit Jacob's website to buy Right Before My Eyes, available now.
Photo by Stephen Vanaso
We recorded this episode over Zoom in November 2024.
Nicole Salaver is the kind of person I wish I had met long before that happened. In this episode, meet Nicole. She's the program manager at Balay Kreative these days. But her San Francisco roots go way, way back. Her maternal grandfather came to the US in the 1920s. He was one of the first Filipinos to own a restaurant and pool hall in Manilatown (please see our episode on Manilatown Heritage Foundation). He was a manong who lived at the International Hotel. Stories that Nicole's mom has told her were that he was more or less a mobster, paying off cops to keep his place safe.
Nicole's maternal grandmother came to the states in the Fifties with her first husband. But he was an abusive alcoholic, and so her grandmother divorced him. She turned to the government for help for her and her four kids. They sent the single mother and her family to live at what turned out to be a brothel. But she wasn't aware of that at the time. The two met at the I-Hotel, where Nicole's grandmother helped the manongs with anything involving English—paperwork for green cards, lawyers, visas, etc. It was just a side hustle to her job at the US Postal Service. She knew all the manongs, but fell in love with Nicole's grandfather. They married and had three kids, including Nicole's mom. Her mom was born in the Sixities and grew up in the Seventies in San Francisco. Her dad's parents arrived in the US in the Fifties, after World War II. Her paternal grandfather was a merchant marine who cooked on a Navy ship. He met Nicole's grandmother on one of his voyages back to the Philippines and brought her back to the US. They had two boys—Nicole's dad and her uncle. Nicole says that her dad grew up a hippie in Sixties San Francisco, and retained that sensibility throughout his life. He worked for SF Recreation and Parks, smoked weed, and made art. He met Nicole's mother at a collage party while playing guitar in his brother's band. More on Patrick Salaver, Nicole's uncle, later. Nicole, an only child, was born at St. Luke's hospital in 1980. Her mom and dad lived in the Excelsior, where Nicole grew up. She went to Guadalupe Elementary. Her parents were agnostic, but her Catholic grandmother enrolled her in a Catholic school without telling them. Nicole's mom pulled her out on Day 1 and got her into public schools. She was supposed to go to Balboa High School, but it was the Nineties and that school was going through a rough time (see our episode with Rudy Corpuz from United Playas for more on that story). And so the family moved down to South San Francisco. From here, we sidebar to talk about The City of Nicole's youth, in the late-Eighties and early Nineties. She laments the massive loss of art and community that tech money wiped out. And she reminisces about taking Muni all over town. They went to film festivals, galleries, museums, restaurants. In her high school years, Nicole and her friends came to the Haight a lot. She'd also attend as many Filipino events as she could—Pistahan, Barrio Fiesta, and more. Her mom was a dancer and her dad a musician. They pushed her to do one of those two things or visual art. Of them, she gravitated toward art, but as she got to her teen years, she decided that acting and writing were more her jam. That all started when her uncle, Patrick Salaver, gave her a video camera when Nicole was 12. Nicole was and is a fan of "Weird" Al Yankovic. She says she digs quirky humor. She watched lots of SNL, In Living Color, Golden Girls. Using the camera her uncle gave her, she and her cousin created soap operas, commercials, talk shows, SNL-type sketches, and more. But despite loving creating that stuff, she saw that her parents' art was just a hobby. It didn't seem possible that it could be a career. It wasn't until her dad passed away suddenly that Nicole decided to pursue her art. She shares that story with us. She'd been performing a one-woman show about her grandmother, who had Alzheimer's, at Bindlestiff. She was taking classes from W. Kamau Bell and doing stand-up comedy, opening for big names like Jo Koy, Ali Wong, and Hassan Minaj. Then she got a call: "Your dad is in the ER. You should go." During a botched tracheotomy, his heart stopped. By the time doctors got his heart beating again, he was brain dead. Prior to that, not knowing that it would be the last time she saw her dad, she recorded him. He told her that she should move to New York, follow her dreams, and never work for "the man." One of the last things Nicole's dad said to her was, "If you stop doing art, you will die." Three months after her dad's funeral, Nicole quit her job and moved to NYC. Check back next for Part 2 with Nicole Salaver.
Photography by Mason J.
We recorded this episode at Balay Kreative in October 2024.
In Part 2, we pick up where we left off in Part 1.
Jackie considers it an honor to have worked for Lateefah Simon, who's running for Congress in the East Bay for the seat currently held by Barbara Lee. Jackie was tasked with writing memos, and she took that job and ran with it, digging deeply into the weeds of policy. What she found in the existing systems of that time piqued her curiosity around what it might mean if she herself were to enter the fray. Her life up to that point formed her world views, as these things tend to do. But the policies, she says, ticked her off.
She had been studying to take the LSAT, with the idea that she would go to law school ... all while volunteering for the campaign to get Lateefah Simon elected to the BART Board. But that November, in 2016, the 45th president was elected, and everything changed ... for a lot of us, but especially for Jackie. It all threw Jackie for a loop. Standing Rock and protests against the Dakota Access Pipeline (DAP) were also happening, which further disillusioned her. She traveled east to join the resistance. She met folks and had deep conversations with her Native American brothers and sisters. She spent time in Minnesota doing more work with indigenous folks. It all created a sense of hope despite the doom seemingly all around. She also noticed the protests in Seattle demanding Wall Street disinvestment. In February 2017, Jackie was back home, full of "let's do it" energy, ready to tackle issues in The Bay. She had moved to The City and started digging further into the weeds of policy in San Francisco. In 2018, she decided that she wanted to make a difference here at home. She helped found the San Francisco Public Bank Coalition. She was tapped to lead the campaign against the Police Officers Association's use of force measure. For that, she worked with Democratic Socialists of America San Francisco and the ACLU of Northern California. She also worked on the No on H campaign, which succeeded. Alicia Garza, cofounder of Black Lives Matter, asked Jackie to teach her class at SF State, and Jackie seized that opportunity. At State, she taught Race, Women, and Class, where she talked with students about DAP and indigenous rights, among other topics. While teaching, she also worked restaurant jobs, mostly on the Peninsula. When 2019 came around, Jackie wasn't sure what to do. Looking back, she was experiencing undiagnosed ADHD. She had a nagging feeling that year, though, that she should run for office. Someone pointed out to her that State Sen. Scott Wiener was running for election unopposed. She thought of the successful ballot measure campaigns she'd been part of. She had spent time living in her van. She'd bounced around between apartments. She decided to go for it. The Jackie Fielder for State Senate campaign was off to a good start. Then lockdown happened in March 2020. Everything about the campaign turned virutal—Zoom speeches and meetings, phone banking on another level, social media like never before. She centered issues like affordable housing, climate change, renters' rights, homelessness, education. She got the backing of teachers, iron workers, electricians, tenants' rights groups, affordable housing groups, and various progressive cultural affinity groups in SF. Jackie didn't win that race, though. She took a step back and got into therapy, where she learned about self-care and self-compassion. She got to a point where she could take better care of herself so that she could then take care of others. Jackie also started a PAC in the time between the 2020 election and now. The Daybreak PAC's main purpose is to support candidates and ballot measures that reject corporate money. Also, Stop the Money Pipeline hired her to be its communications manager in 2021. Through that work, she was able to reconnect with many folks she met years earlier in her Dakota stays. By early 2023, Jackie was co-director of the organization. This summer, in 2024, she took an official leave to come home and campaign for supervisor. Then the conversation shifts to District 9. Of all the places Jackie has lived in San Francisco, she's spent the most time in the district. She's queer and loves the embrace of her community in D9. She also notes that the American Indian Cultural District and Latino Cultural District, two groups that are a big part of her identity, are located in D9. After our mutual love fest of the Mission, we shift to issues that Jackie hopes to address as the next D9 supervisor—public safety, how best to engage law enforcement, drug use, houselessness, housing, jobs, and more. Please visit Jackie's website for more info, especially if you live in D9 (if you're not sure, look up your supervisorial district here). We recorded this episode at Evil Eye in the Mission in September 2024. Photography by Jeff HuntYour feedback is valuable to us. Should you encounter any bugs, glitches, lack of functionality or other problems, please email us on [email protected] or join Moon.FM Telegram Group where you can talk directly to the dev team who are happy to answer any queries.