Jacob Rosenberg had a front-row seat to some rad SF/Bay Area history. In this bonus episode, the filmmaker/storyteller shares some of that history, especially as it relates to his upcoming book, Right Before My Eyes. Jacob was born and raised in Palo Alto. He grew up in the Seventies and Eighties. His parents moved there from the East Coast and Midwest to raise kids in an environment that matched their liberal values more. He started skating in the Eighties and would visit Justin Herman Plaza/EMB in The City with his skateboard but also his camera. He was one of the first to capture the skateboarding going on at EMB who was a peer of the skaters he was documenting. He soon found enough success with photography that he dropped out of high school and moved to San Diego to do that work full-time. Two years or so later, he went to film school at Emerson College in Boston, where he met his mentor. That mentor passed away while Jacob was still in school, but he finished a movie that guy had been working on at the time of his death. After college, Jacob moved to Los Angeles, where he's lived ever since. At this point in the episode, I share with Jacob the draw that SF had on me from about age 12, thanks to skateboarding, Bones Brigade, and especially, Tommy Guerrero. I never got to visit The City when I skated, but it was always fresh in my imagination. Jacob then goes on a sidebar about Tommy. Jacob goes on to talk about the time frame covered in his book—1988 to 1998. His life changed at skate camp in the summer of 1988 (if my math is correct, this would be Jacob's last summer before high school). He met pro skateboarders that summer. Suddenly, unrelatedly, he was in Hawaii making a video for Hieroglypics. He cites 1988 as a pinnacle year for hip-hop. And he says that '91–'93 were the same for street skating. 1993 was also important for hip-hop. The conversation then shifts to what the two cultures—hip-hop and skateboarding—had in common. He cites his childhood hero, Chuck D. (who wrote the afterword for his book) who noted that members of both subcultures were disenfranchised youth who found a way to express themselves. Well-put. In the early Nineties, the dominance of ramp skating waned and gave way to street skating. With easier and more affordable access to video cameras, the scene got documented and documented well. Similarly, sampling and other recording equipment was getting cheaper and cheaper, and DIY hip-hop songs and videos flourished. And in a very specific way, a video that Jacob created and put Hieroglyphics' music in helped to unite the two groups in the Bay Area. Jacob says that his self-published book, Right Before My Eyes, is meant to be a coffee table book. He intends for people to see the world he was documenting all those years ago through his eyes. There are photos, of course, but the book also contains screengrabs from videos he made as well as ephemera from that time—stuff like photos of photos, the cameras he used to shoot, and more. Follow Jacob Rosenberg on Instagram to see his work. And visit Jacob's website to buy Right Before My Eyes, available now.

Photo by Stephen Vanaso

We recorded this episode over Zoom in November 2024.

​Nicole Salaver is the kind of person I wish I had met long before that happened. In this episode, meet Nicole. She's the program manager at Balay Kreative these days. But her San Francisco roots go way, way back. Her maternal grandfather came to the US in the 1920s. He was one of the first Filipinos to own a restaurant and pool hall in Manilatown (please see our episode on Manilatown Heritage Foundation). He was a manong who lived at the International Hotel. Stories that Nicole's mom has told her were that he was more or less a mobster, paying off cops to keep his place safe.

Nicole's maternal grandmother came to the states in the Fifties with her first husband. But he was an abusive alcoholic, and so her grandmother divorced him. She turned to the government for help for her and her four kids. They sent the single mother and her family to live at what turned out to be a brothel. But she wasn't aware of that at the time. The two met at the I-Hotel, where Nicole's grandmother helped the manongs with anything involving English—paperwork for green cards, lawyers, visas, etc. It was just a side hustle to her job at the US Postal Service. She knew all the manongs, but fell in love with Nicole's grandfather. They married and had three kids, including Nicole's mom. Her mom was born in the Sixities and grew up in the Seventies in San Francisco. Her dad's parents arrived in the US in the Fifties, after World War II. Her paternal grandfather was a merchant marine who cooked on a Navy ship. He met Nicole's grandmother on one of his voyages back to the Philippines and brought her back to the US. They had two boys—Nicole's dad and her uncle. Nicole says that her dad grew up a hippie in Sixties San Francisco, and retained that sensibility throughout his life. He worked for SF Recreation and Parks, smoked weed, and made art. He met Nicole's mother at a collage party while playing guitar in his brother's band. More on Patrick Salaver, Nicole's uncle, later. Nicole, an only child, was born at St. Luke's hospital in 1980. Her mom and dad lived in the Excelsior, where Nicole grew up. She went to Guadalupe Elementary. Her parents were agnostic, but her Catholic grandmother enrolled her in a Catholic school without telling them. Nicole's mom pulled her out on Day 1 and got her into public schools. She was supposed to go to Balboa High School, but it was the Nineties and that school was going through a rough time (see our episode with Rudy Corpuz from United Playas for more on that story). And so the family moved down to South San Francisco. From here, we sidebar to talk about The City of Nicole's youth, in the late-Eighties and early Nineties. She laments the massive loss of art and community that tech money wiped out. And she reminisces about taking Muni all over town. They went to film festivals, galleries, museums, restaurants. In her high school years, Nicole and her friends came to the Haight a lot. She'd also attend as many Filipino events as she could—Pistahan, Barrio Fiesta, and more. Her mom was a dancer and her dad a musician. They pushed her to do one of those two things or visual art. Of them, she gravitated toward art, but as she got to her teen years, she decided that acting and writing were more her jam. That all started when her uncle, Patrick Salaver, gave her a video camera when Nicole was 12. Nicole was and is a fan of "Weird" Al Yankovic. She says she digs quirky humor. She watched lots of SNL, In Living Color, Golden Girls. Using the camera her uncle gave her, she and her cousin created soap operas, commercials, talk shows, SNL-type sketches, and more. But despite loving creating that stuff, she saw that her parents' art was just a hobby. It didn't seem possible that it could be a career. It wasn't until her dad passed away suddenly that Nicole decided to pursue her art. She shares that story with us. She'd been performing a one-woman show about her grandmother, who had Alzheimer's, at Bindlestiff. She was taking classes from W. Kamau Bell and doing stand-up comedy, opening for big names like Jo Koy, Ali Wong, and Hassan Minaj. Then she got a call: "Your dad is in the ER. You should go." During a botched tracheotomy, his heart stopped. By the time doctors got his heart beating again, he was brain dead. Prior to that, not knowing that it would be the last time she saw her dad, she recorded him. He told her that she should move to New York, follow her dreams, and never work for "the man." One of the last things Nicole's dad said to her was, "If you stop doing art, you will die." Three months after her dad's funeral, Nicole quit her job and moved to NYC. Check back next for Part 2 with Nicole Salaver.

Photography by Mason J.

We recorded this episode at Balay Kreative in October 2024.

In Part 2, we pick up where we left off in Part 1.

Jackie considers it an honor to have worked for Lateefah Simon, who's running for Congress in the East Bay for the seat currently held by Barbara Lee. Jackie was tasked with writing memos, and she took that job and ran with it, digging deeply into the weeds of policy. What she found in the existing systems of that time piqued her curiosity around what it might mean if she herself were to enter the fray. Her life up to that point formed her world views, as these things tend to do. But the policies, she says, ticked her off.

Jackie Fielder is quick to credit her ancestors with her life and where she is now that she's 30. In this episode, meet Jackie, who's running to be the next District 9 supervisor. District 9 includes the Mission, Bernal Heights, and the Portola. She begins by sharing the life story of her maternal grandparents, who are from Monterey in Mexico. Her grandfather worked in orange groves in Southern California, while her grandmother was a home care worker. She also did stints at See's Candies seasonally. Sadly, both grandparents passed away when Jackie was young. But she learned more about them as she grew up.

On her dad's side, Jackie is Native American. Her paternal grandparents grew up on reservations in North and South Dakota. Her dad was born in Los Angeles and raised in Phoenix and went to Arizona State. He got a job as an engineer in SoCal, where he met Jackie's mom. The two met at a club in the Eighties. Her mom's first job was at Jack in the Box, where she got minimum wage. She dreamed of becoming an EMT, but that was before she met Jackie's dad. She ended up working as a secretary for a school district. Jackie is her parents' only child. She was born in 1984. Her dad joined the US Navy. When she was six, the Navy deployed him to Seattle for six months, and the strain on his marriage during that time away never really subsided. It was hard on Jackie, too, of course. When he returned home, her parents separated. Her mom took her to live across the freeway from where they'd been, in a low-income apartment community. Jackie's life changed, dramatically, she says. She was in the same schools, but stopped hanging out with her friends after school or on weekends. Her mom didn't want her playing outside much, in fact. She felt that the new area she moved her kid to was too dangerous. In her new living situation, Jackie and her mom found community. Neighbors helped one another out in myriad ways. Jackie looks back on that time as formative to who she's become as an adult. She also spent time with her mom's extended family in South Central LA. Many family members were in the LA low rider culture. Jackie was immersed in that Latino community from a young age. This also informed her world view today. ​At this point, we pivot to talk about music—how it came into her life and what it means to Jackie. She grew up around disco and Motown, Spice Girls and the Men in Black soundtrack, CCR, TLC, Backstreet Boys. In middle school, Jackie found alt rock. She saw Foo Fighters with her mom. Jackie attended public schools the entire time. She was a good student, got good grades, liked her teachers and they liked her. In hindsight, she wishes she had engaged with sports besides soccer, which she played from age 4 or 5. She says that in Southern California, sports were as important as academics. There were something like 4,000 students at her high school, 900-something in her graduating class. But despite this, Jackie didn't simply receive her education passively. She was on an AP track and did community service work with other students. ​In high school, Jackie worked to establish gardens in elementary schools in her area. She paints the picture of having been such a quote-unquote "good kid" that I ask if she ever had a bad streak or a time when she got anything out of her system. She says not really, but then I half-jokingly suggest that maybe her life in electoral politics is just that. College was expected, though she wasn't sure where she'd end up going to school. She didn't think Stanford was a possibility. Berkeley was her goal, but she didn't get in. Friends and community, though, convinced her to apply to Stanford. She did, and she got it. Thus was Jackie Fielder's move north. ​Originally, she planned to do pre-med in her undergrad years. The motivation behind that plan was wanting to help people. But being interested in education thanks to her mom's work, she attended a talk on public policy and college admissions that opened her eyes, both to the larger societal issue and to her own experience getting admitted to Stanford. She really started thinking about how race and class factor into policy, both public and private. This led to an imposter syndrome-type feeling in her place at college. Still, despite that, she made friends at Stanford, some she's close with today. I note that it's my belief that Jackie is really, really smart (I've listened to and read many things she's said and written, and seriously ...), and suggest that she's driven to knowing things by virtue of a deep curiosity about how systems work. Jackie agrees about that motivating factor, and points to 9/11 and watching a lot of Travel Channel. Both experiences teleported her to different parts of the world, and left her with a deep desire to learn and know about how people organize themselves into societies. Her father was redeployed after 9/11, and that, too, had an effect on young Jackie. But back to her move upstate to Palo Alto. She spent four years there before earning her bachelor's degree. She was in a sorority for a spell, but got disillusioned by that. She describes rubbing shoulders with the kids of billionaires. That initial idea of doing pre-med gave way to working toward a degree in public policy, something she dove into head-first. She says that meant mostly studying economics. And economics at Stanford means the Hoover Institute. And the Hoover Institute means conservative theories. She got through it despite disagreeing with the theory. She told herself it was worthwhile to understand how the proverbial other side thinks to better understand it and be better equipped to debate folks who think that way. She also set her sights on getting a master's degree, and decided to major in sociology for that. During this time, she spent a semester in Istanbul, Turkey, an experience she relishes. She learned a lot about Middle Eastern history in her stay. Much of what she discovered about the struggles of the oppressed halfway around the world rang true for Jackie with the experiences of her father's people in the US. It took Jackie four years to concurrently earn both a bachelor's and a master's degree. I mean, I told you that she's smart. We end Part 1 with Jackie's story of deciding that San Francisco is where she needed to be. It's a story that involves working for Lateefah Simon. We recorded this episode at Evil Eye in the Mission in September 2024.

Photography by Jeff Hunt

In Part 2, we pick up where we left off in Part 1. Aaron talks about volunteering at a nonprofit in The City called the Trust for Public Land, where he learned about land acquisition for parks and open spaces. Through that gig, he got a paid internship and eventually, a job. In fact, he met Nancy, the woman he would later marry, there.

Around this time last year, I covered my first film festival, SFFILM's Doc Stories. The screenings and other events all took place at The Vogue Theater, which is just a short walk from where I live. Long story short, I was hooked. Since then, I've covered SFFILM's International Film Festival, CAAM, and Frameline this year. And so I wasn't going to pass up a chance to speak again with Director of Programming at SFFILM Jessie Fairbanks. In this bonus episode, Jessie talks about this year's Doc Stories, the 10th such festival that SFFILM has put on to celebrate documentary filmmaking. Learn all about this year's programming, which includes many films and talks I'm hoping to attend. Event Details Thursday, Oct. 17–Sunday, Oct. 20 All screenings held at The Vogue Theater Go to SFFILM's website to learn more and buy tickets We recorded this bonus episode over Zoom in October 2024.

Aaron Peskin is incredibly easy to talk with. And his life story is one you have to hear to believe.

In this podcast, Episode 1 of Season 7 of Storied: San Francisco, the multi-term D3 supervisor-slash-president of the Board of Supervisors-slash-current candidate for mayor of San Francisco shares his story, beginning with the tales of his parents and their families' migration to the United States.

On Aaron's mom's side, the story goes back to Russia. His maternal grandfather was one of five boys born to a Jewish family in Saint Petersburg. Two of the boys stayed in Russia, one came to San Francisco, and the other two migrated across Russia amid revolutionary upheaval there to the Mediterranean and later, to Haifa in Palestine. Aaron's grandfather ended up in Tel Aviv. His mom was born there in 1940, when it was still Palestine. She migrated to the US in 1963 to visit her sister, who taught at a temple in Oakland. Aaron's mom ended up meeting his dad on that fateful trip, and the two were married five weeks later. On his dad's side, his grandparents came to the US from Poland before the Nazi invasion in 1939, arriving in New York City where they ran a candy store. Aaron's dad went to City College of New York, where he graduated and got into UC Berkeley grad school for psychology. On his bus ride west, though, the elder Peskin got drafted to serve the US Army in its war in Korea. After service, he finished his doctorate at Berkeley and got a job teaching at SF State, where he stayed for 40 years until he retired. Aaron goes on a sidebar about running into many of his dad's students from over the years, something that happens to him up to this day. His parents settled in Berkeley shortly after they got married, in 1963. They had Aaron in 1964. As a kid, in the 1970s, he remembers some of the goings on at SF State, when student-led protests and sit-ins were happening and the Ethnic Studies was founded. Back in the East Bay, Aaron attended the first fully integrated public school class in Berkeley. One of his classmates, from kindergarten through third, was none other than Kamala Harris. (See photos in the episode post on our website!) Aaron's younger brother is a professor at Arizona State University. Both his parents ended up in higher education. He calls himself the "black sheep" of his family in this regard, as he "only" ended up with a bachelor's degree. Both parents were also therapists, something they carried on amid their academic careers. Growing up in the 1970s, the family spent significant time in The City, coming over as often as possible from their home in Berkeley. Aaron rattles off a litany of activities his parents engaged him and his brother in when they were young. He says that his time in high school in the East Bay was idyllic. He went to Berkeley High, still the only high school in that city. He fell in with a group of four other boys who took weekend hiking and backpacking trips as much as possible. Also around this time, in his later teen/high school years, Aaron popped over to San Francisco to do things like see kung-fu movies in Chinatown or go to The Keystone to see The Cure and punk bands. He saw The Greg Kihn Band, Talking Heads, and other legendary groups at places like the Greek Theater and Mabuhay Gardens. He graduated Berkeley High in 1982, though he and a handful of friends got out a semester earlier than everyone else. They packed up a van, the five of them, and drove around the Western United States and Canada for 100 days. They ended their trip spending the night in the van in the Berkeley High parking lot. The friend group then scattered, predictably, with Aaron and a couple others heading down to UC Santa Cruz. In his freshman year, he and a friend took the spring semester off and rode their bikes from California to North Carolina and up to Washington, DC, as you do. Santa Cruz was different enough from home, but not too far away. The school provided a challenging academic environment for him, also. He ended up studying animal behavior, specifically the northern elephant seal. Through that program, he lived with a team in experimental housing on Año Nuevo Island off the San Mateo coast doing research. But physical chemistry precluded Aaron from going for a marine biology degree. He instead got into a liberal arts program called "Modern Society and Social Thought." While he was going to school in Santa Cruz, he experienced his first political awakening. Aaron was involved in the effort to make the banana slug become the school's official mascot. The student government wanted the slug, but the chancellor wanted the elephant seal. Aaron had the idea of putting the decision to a vote of the student body. They put ballot boxes all over campus, and the slug won overwhelmingly. But the chancellor rejected the results. News articles helped the students' cause, and they won in the end. During his college years, he travelled to Asia on money he'd saved from a job at a photo store. Neighbors in Berkeley had climbed the Himalayas several times, and it had an effect on Aaron. He and some friends went and travelled over parts of South Asia to do some climbing themselves. He was gone for a year and four months. Upon his return to the US, still working toward getting his bachelor's, Aaron ran into trouble getting student housing. And so he set up a tent in the woods above campus, slept there, went to class during the day, and then did it all again the next day. Check back next week for Part 2 and Aaron's life after college.

Photography by Jeff Hunt

We recorded this podcast at Aaron Peskin for Mayor HQ on Market Street in July 2024.

Look at that gorgeous updated logo! Many thanks to my friend Lisa Wong Jackson for enhancing Jim Murphy's design from 2017. In this special episode, Jeff talks about what to expect in Season 7 of the podcast—what's changing and what's staying the same.

Part 2 picks up where we left off in Part 1. Spike shares details of his West Coast road trip, the one where he shopped for a city to move to and possibly lay down roots.

It was 1993 and, of all those West Coast cities, San Francisco won. "The energy, the feeling that you belonged, the creative draw," they all contributed to Spike's decision to move to The City. "This is where I wanted to be," he says.

He had $600 to his name, which was possible back then. He rented a basement room and got a job at SF Golf Club as a caddie. Spike saw an ad for a creative assistant at an advertising agency in the newspaper, and he got the interview. The other candidates came prepared with portfolios. They were all design-school grads. Not Spike. He brought in painted golf balls and comics.

John McDaniels (famous for the well-known "Pardon me, do you have any Grey Poupon?" ads) ran the agency and hired Spike. They bonded over comics, of all things. They became friends in the two years Spike worked for John, and enjoyed (I mean, really enjoyed) lunch together every Friday.

Then, in 1995, a New York agency bought the firm and hoped to force John into retirement. They took Spike to lunch and offered him more money and a promotion. But Spike saw how they thought of his mentor, and decided to bail. He took a buyout and went to Paris for a year, where he drew comics and took language classes. He tried to get his comic, Man vs. Woman, syndicated in newspapers. That didn't work out, but it was a learning experience.

And so Spike came back to his 4,000-square-foot loft in South of Market, kept the comics going, and got a job bartending at many places all over SF. One of the places he sent his single-panel comics to was The New Yorker. He'd included a bottle of wine in one of his shipments, and that helped him stand out. Spike got an invitation to the magazine's office the next time he was in NYC. Folks at the table that day told him to go experience life, but keep doing comics.

One of the things they told him to do was paint. And so, upon his return to The City, Spike picked up a paint brush. Eventually, he started to earn a master's degree in painting from the San Francisco Art Institute (RIP), but never graduated. He made important connections at the school, though, and picked up skills along the way.

He kept bartending while going to SFAI. When he stopped going to grad school, he realized that his life had two streams—bars on the one hand, and art on the other. In 1997, his buddy Alex had the idea to take over what was called Jack's, a bar/venue at the corner of Fillmore and Geary. Alex asked Spike to help open the new spot—newly dubbed The Boom Boom Room—and Spike agreed.

They started with the gutted shell of a space. They aimed to create a classic Fillmore-style juke joint, a throwback to the incredible legacy of the neighborhood. Folks from the hood brought in photos of old spots, and Alex and Spike did their best to simulate that look and feel. Through his time with Alex opening The Boom Boom Room, Spike started to get to know so many musicians, some of whom play at Madrone to this day.

After Boom Boom opened, though, Spike went on to bartend at other spots around town, places like Tunnel Top, Tony Nik's, and Paragon. A new baby, his first kid, was on the way, and he tried to figure out a way to make more money. Managing a place could mean more money, but he also didn't want to manage for anyone else. He wanted to be his own boss.

For the next five years, Spike developed a vision of what it could mean to have his own place. Along the way, he'd sometimes stop in at The Owl Tree and chat with the owner. He thought, "I could do a place like this." He mentioned buying the place from Bobby, who owned it. But Bobby wasn't ready. Then Bobby told Spike, "OK, when I'm ready, I'll sell it to you. But I'm not done!" Bobby died a month after that, and so it never happened.

Then the spot that would become Madrone became available.

Starting in 2004, the Madrone Lounge opened. Spike would come to the hood a lot and liked the place. He knew the original owner, Layla, from their time at SFAI. Spike and I sidetrack just a bit to talk about the history of the building and the space.

Built in 1886, it was formerly a pharmacy. That shut down after the 1989 earthquake, and Burger King, who wanted a 30-year lease, wanted to take over. But folks in the immediate area opposed that plan. It was then that Layla got a liquor license and opened Madrone Lounge.

Layla ran the place for the first four years, until the day-in, day-out took its toll. And so she began to think about selling the place, but not to just anybody. She wanted the new owner to share a similar vision of what the place could be. Needless to say, that person was none other than Spike Krouse. But it didn't happen overnight.

Spike wasn't able to get the money together, but they had talked about the place enough that Layla came to realize how right it would be for him to take over. Shortly after Spike's dad passed away, he got the call on his first cellphone. Layla told him that she was about to list the place, but would sell to him if he was interested. He didn't have enough for a name change or a closure, so Spike just took the reins and went with it.

He started reaching out for mentors and investors, one of whom ended up being the then-owner of Tunnel Tops, who came through in a big way. Spike wasn't going to change the place itself, but he wanted to run things a little differently, and he knew there would be folks who wouldn't stick around.

To get things going, Spike put himself in the role of every employee, and he also got an idea of what it was like to visit the place. He would make the changes he felt needed to be made, and he'd do so in the time it took. It was 2008, and when Obama was elected in November, the street party was off the hook. At this point, Spike knew he was in the right place for him.

Some employees from back then are still with Madrone today. Some kids of those employees are around, even. That says so much.

At this point in the recording, I go off to Spike, gushing about how much I love Madrone and how I'm sorry that I only really discovered it about five or six years ago.

About the New Orleans vibe of Madrone, Spike said he had never been there when he started putting that aesthetic together. That's amazing, but you'll have to just see for yourself.

Speaking of seeing for yourself, I hereby invite you all to the Storied: SF Season 6 Wrap Party Happy Hour, happening tomorrow night (Wednesday, Aug. 21) from 6 to 9 p.m. There'll be free Brenda's Meat and Three (while supplies last), free music, drinks, and just good vibes all around. I really hope you can make it!

We end this podcast and Season 6 with Spike's take on our theme this season—we're all in it.

See you tomorrow or in October, when we come back with the first episode of Season 7!

We recorded this podcast at Madrone Art Bar in May 2024.

Photography by Jeff Hunt