What does it really mean to MASTER your life?

This week, I’m joined by the incredible Keke Palmer—a true force in entertainment and beyond. Keke has lived a life many dream of, but her story isn’t just about the fame or the accolades. It’s about resilience, family, and becoming the master of her own narrative. From childhood stardom to tackling some of life’s hardest challenges, Keke opens up like never before. Her vulnerability will inspire you, and her insights will equip you to take control of your own life, no matter where you are today.

Keke and I explore what it means to rise above trauma, self-doubt, and external expectations. She shares how she transformed hardships into stepping stones and took charge of her journey, refusing to be defined by her circumstances or the perceptions of others. We dive into the importance of self-awareness and why your narrative—not someone else’s—shapes your destiny.

We also unpack the pressures of perfectionism and how waiting for “the right time” can cripple your dreams. Keke reveals how trial and error—not perfection—led her to success, and why being real with yourself is the foundation of true happiness.

Key Takeaways:

• How to reframe trauma and challenges into unique strengths.
• The dangers of perfectionism and how to embrace growth through action.
• Why mastering your mind is the first step to mastering your life.
• Practical advice for financial independence and living intentionally.
• The role of community, accountability, and self-worth in finding happiness.

Keke’s wisdom and authenticity remind us that life is about showing up for ourselves and redefining what success looks like on our terms. If you’re ready to own your story and take the wheel, this episode is your blueprint.

Go get her book, Master of Me, and start becoming the hero of your own journey today. Max out!

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Can You Build a $150M Business in Just 3 Years?

That’s exactly what my guest today, Ryan Bartlett, did. As the founder and CEO of True Classic, Ryan scaled his company from zero to $150 million in just three years—and he’s only getting started. Now valued at nearly $1 billion, True Classic is rewriting the rules for what it takes to succeed in e-commerce. This conversation is an absolute game-changer for anyone who wants to understand the mindset, strategies, and work ethic behind building a thriving business in today’s world.

In this episode, Ryan breaks down the key pillars of his success, including his unique approach to marketing, which he describes as “the best marketing isn’t marketing.” By prioritizing authenticity and creating content that makes people feel connected, True Classic has built a loyal customer base. But it doesn’t stop there—Ryan shares how relentless customer focus has set them apart, from premium products at accessible prices to moments of over-delivering on customer experience.

We also dive into the real challenges of entrepreneurship. Ryan gets brutally honest about the emotional toll, the late nights, and the do-or-die moments, like betting $40 million on inventory. But his ability to turn risks into rewards and to lead with empathy has been critical to his company’s meteoric rise. If you’ve ever wondered whether entrepreneurship is worth the grind, Ryan’s insights will give you the clarity and inspiration you need.

Key Takeaways:

• Marketing Done Right: Why emotional connection, not hard selling, is the real game-changer in building a brand.
• Customer Experience as a Superpower: How creating "wow" moments for your customers can make you unforgettable.
• Risk and Resilience: Ryan’s lessons from gambling big on his business and why fearlessness is essential in entrepreneurship.
• Scaling Without Sacrificing: The challenges of growing fast and keeping a strong culture intact.

Ryan Bartlett’s story proves that success isn’t just about hard work—it’s about working smart, being relentless in creating value, and playing the long game. Whether you’re starting your first business or scaling to new heights, this episode will leave you inspired to take your next step.

Let’s max out!

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Mastering Self-Control: 3 Rules You Need Today!

Ever feel like your goals are within reach, but self-discipline keeps slipping away? In this episode, I’ve brought together some of the most powerful voices in personal development—Eric Thomas, Monica Aldama, Tim Grover, Ben Newman, Ryan Holiday, and Sam Acho—to tackle the fundamental rules for self-control. Self-discipline isn’t something you’re born with; it’s a skill you build daily. So together, we’re laying out three game-changing rules to help you focus, stay consistent, and reach the next level.

First, I share a rule that transformed my productivity: identifying and eliminating “discipline stealers.” Whether it’s getting lost in sports highlights or scrolling on social media, these little distractions drain our focus and stop us from moving forward. When you understand what’s stealing your focus, you can cut it out and start making real progress.

Eric Thomas digs into the power of “getting real” with yourself and committing to self-discipline. He shares how he had to face his own habits head-on to become the success he is today. Ben Newman talks about sacrifice and why real discipline often means choosing the harder path when the easy one is right in front of you. Tim Grover breaks down the mindset that made legends like Kobe and Michael the best in the world—the relentless pursuit of self-mastery and mental toughness.

The next rule is about making discipline a habit by scheduling your priorities. From the outside, it might look like I’ve got ironclad self-discipline, but the truth is, I’ve built routines that keep me focused and performing at my best. Monica Aldama talks about her experience coaching college athletes and the importance of structure and accountability in keeping them focused on their goals. Sam Acho emphasizes that discipline isn’t just about scheduling work; it’s about making time for relationships and personal growth too.

Finally, it’s all about keeping the promises you make to yourself. Ryan Holiday shares insights on how small, consistent actions are the foundation of self-mastery. Start with keeping small promises—whether it’s completing your morning workout or shutting off distractions at work—and let those victories build up your self-control over time.

Key Takeaways:

- Identify Your Distractions: Recognize and eliminate the things that drain your focus, so you stay on track.

- Schedule Your Priorities: Treat self-discipline like a muscle and build routines that make high performance natural.

- Keep Promises to Yourself: Start with small promises and let them grow into powerful habits of self-control.

This episode is your roadmap for developing self-discipline that sticks. If you’re ready to cut out distractions, build routines that support your goals, and stay true to your vision, these three rules—and the wisdom from these guests—will set you up for success.

Take action on these rules, learn from these legends, and start unlocking your full potential with the discipline to achieve your biggest dreams!

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What’s Really Stopping You From Living a Life of True Abundance?

If you're like most high achievers, you think you need more abundance in your life. But maybe what you're really missing is access—access to the deepest parts of yourself that drive a truly fulfilled life. I’m sitting down with my dear friend Brendon Burchard, a master of transformation and one of the most respected coaches in personal development, to uncover what really gets in the way of living with true freedom, joy, and abundance.

In this episode, we dig into what it means to achieve success without losing yourself in the grind. Brendon shares his insights on reaching high performance while protecting your sanity and relationships. He talks about how too many people push themselves to the top only to realize they’re more disconnected than ever—from others and from their own inner peace. We get into how you can stay clear and grounded by focusing on the four pillars every person really craves: aliveness, meaningful pursuits, connection, and growth.

I also share why so many people come to me feeling discouraged and lost—even if they’re already highly successful. When you keep the promises you make to yourself and live in alignment with your values, you elevate your energy and attract what you deserve. Brendon and I talk through why this inner clarity is essential if you’re going to build a life that’s not just successful but also deeply satisfying.

In this conversation, you’ll learn:

• How to maintain success without sacrificing your well-being and relationships
• The four things you actually need for a fulfilling life
• Practical strategies to increase clarity, confidence, and self-trust
• Why building your life around your true values can transform your energy and outcomes

This episode is a wake-up call for anyone who’s ready to access the deeper, more joyful life that’s already within their reach. It's about being true to yourself, holding onto the simple things, and realizing abundance isn’t about “getting” but about truly living.

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I’m proud to introduce you a to TRUE AMERICAN HERO…

A Hero’s Promise - with Israel Del Toro

This is a story of unwavering heroism and strength! This interview will CHANGE YOUR LIFE and alter who you are as a person! Israel Del Toro is a Purple Heart and Bronze Star recipient and the BRAVEST man I have ever met. 

80% of Israel Del Toro’s body was severely burned when an IED detonated while he was in active duty serving our country. Find out exactly how Israel’s tragic upbringing prepared him for surviving the most excruciating fight for his life.

This is the MOST incredible story you have EVER heard and I am bringing it to you FIRST-HAND! From the physical pain from 3rd-degree burns covering over 80% of his body and less than a 15% chance to live to the emotional pain of waking up to missing limbs and a face he could no longer recognize, Isaiah has found VICTORY in his PAIN. 

Battling fear, pain, shame, and disappointment, you must listen/watch to experience the emotional transformation this extraordinary veteran experienced to become the celebrated, decorated embodiment of STRENGTH he is today! Find out how Israel Del Toro, through his darkest hours, over 100 surgeries, being skinned alive, has emerged to become The Ultimate American Hero.

He has since received the Purple Heart, a Gold Medal at the Invictus games, He was honored with the Pat Tillman award at the ESPYS AND the FIRST 100% disabled veteran to re-enlist in the military! 

This life-changing interview begins here. Watch/Listen now to experience the essence of a true HERO!

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Who You Surround Yourself with Changes Everything!

The people in your life shape your destiny. In this powerful mashup, I bring together some of the most inspiring voices—Eric Thomas, Brendon Burchard, and Jay Shetty—to reveal the impact of your environment and relationships on your journey to success. Together, we break down why your circle can either propel you toward greatness or keep you exactly where you are. If you’re serious about changing your life, it’s time to take a hard look at who you’re letting influence you.

I’ve lived it myself—surrounded by people who kept me comfortable but didn’t push me to be better. It wasn’t until I evaluated who I spent the most time with that I understood the power of proximity. Eric Thomas drives home the importance of having people around you who bring energy, not drain it. Brendon Burchard and Jay Shetty share how the right influences don’t just accept who you are; they see the greatness in you and won’t let you settle.

In this episode, we talk about how to create an environment of growth, starting with the people closest to you. Do they set a high standard? Are they future-focused? Or do they keep you anchored in the past? Making even a few shifts in your relationships can lead to life-altering changes in your mindset, energy, and results.

Takeaways:

- Why your environment is more powerful than willpower alone.

- How to identify friends who are “energy givers” vs. “energy drainers.”

- Strategies to find people who push you to the next level.

- Why future-focused relationships are key to growth.

Listen in, start building a circle that believes in your potential, and see how they’ll help you unlock it.

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If you could go back and give advice to your younger self, what would you say?

That’s the question I got recently from a young man at a live event, and it’s one that hit me hard. I realized that I'd give up every dollar, every luxury, just to relive that energy, that drive. The truth? Right now is the youngest and most powerful you’ll ever be again. Whether you’re 20 or 53, there’s no better time to start living fully, with focus and intention.

One of the biggest lessons I wish I’d learned earlier? Only control what you can. So much of my life I spent trying to control outcomes, people’s opinions, or circumstances. But focusing on what I couldn’t change drained my energy and stole my peace. Imagine the freedom if you could just let go of that need to control every little detail and focus solely on what’s in your hands—your actions, your attitude, your growth. That’s where the power lies.

In this episode, I dive into the importance of protecting your energy—what I call your vibrational frequency. The highest energy wins. The most successful people aren’t just the most skilled or the smartest; they know how to show up with full presence, clarity, and focus when it matters most. To reach that level, you’ve got to stay aligned with your purpose and keep the distractions, doubts, and energy-draining worries out of your way.

Finally, I talk about raising your standards, not just setting goals. Goals are great, but they come and go. Standards? They shape who you become. Decide what level you’re truly comfortable with in every area of your life—relationships, finances, fitness—and watch how that “thermostat setting” drives you to either rise or cool back down. You will never exceed what you think you deserve, so set that thermostat high and surround yourself with people who challenge you to stay there.

Key Takeaways:

• Focus only on what you can control, and let go of the rest.
• Protect your energy and show up with your best frequency.
• Set and maintain high standards—don’t settle for less.
• Surround yourself with people who push you to elevate.

This is your moment. Max out your life, kick some butt, and live so that, at the end, you’re proud of every single choice. God bless, and go all in.

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What Are You Waiting For? Breakthroughs Start Where Fear Ends!"

In this episode, I’m thrilled to sit down with Jesse Itzler, an unstoppable entrepreneur, ultra-endurance athlete, and master of unconventional experiences. Jesse's journey is built on facing down fear, embracing challenges, and doing what most people would never attempt. From creating Marquis Jet and selling it to Warren Buffett’s Berkshire Hathaway, to venturing into the unknown time and time again, Jesse’s story is proof that success is found on the other side of risk.

Jesse dives into the art of tackling “the wall” — that point where fear, doubt, and hesitation threaten to stop you. He talks about how he built a mindset that not only pushes through but thrives in uncertainty. When he realized he wanted to experience private jet travel but couldn’t afford it, Jesse and his partner went straight to NetJets with nothing but a vision and unshakeable conviction. Against the odds, they secured a deal with Buffett’s team, setting the foundation for what became a game-changing business.

We also get into why Jesse believes routine kills creativity and how he designs his life around extraordinary experiences. He shares his practice of "Kevin's Rule," a commitment to creating meaningful experiences every two months. Jesse has made it his mission to build a “life resume” filled with unforgettable moments and deep connections.

Key Takeaways:

• Face the Fear Wall: Success often waits on the other side of your greatest fears.
• Innovate Without Limits: Breaking from tradition can be a competitive advantage.
• Build Your Life Resume: Pursue experiences that enrich your life and create unforgettable memories.
• Be Irreplaceable: In every role—parent, partner, or professional—make yourself invaluable.
• Time is Scarce, Act Accordingly: Treat each moment like it’s priceless, because it is.

This episode is packed with strategies to turn ambition into action. Jesse’s journey reminds us that life is too short to play it safe. Start building the life you want—one bold step at a time!

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Unstoppable Mindset: Discovering the Edge That Sets Champions Apart

In this special mashup episode, we’re peeling back the layers of what separates the good from the great, and the great from the unstoppable. You’re about to dive into the minds of legendary athletes, entrepreneurs, and influencers, all revealing the strategies they use to dominate in high-pressure situations and overcome relentless challenges.

We kick off with a powerful conversation on mental toughness from boxing champion Andre Ward, who shares how he harnesses fear and channels it into fuel. "Fear is real," he admits, "but courage steps in anyway." We also hear from wrestler Mark "The Undertaker" Calaway, who lived his life in the ring as a relentless character, pushing the limits to not only win matches but leave an unforgettable legacy. These champions don’t just prepare physically—they build a mental fortress that lets them stay steady under pressure, even when the world is watching.

Throughout, Tim Grover, the trainer behind icons like Michael Jordan and Kobe Bryant, breaks down how a relentless commitment to winning means being brutally honest with yourself. He says, "Winning doesn’t care about your feelings; it cares about how bad you want it.” Grover’s insights into pushing past fear and failure give you a glimpse into the “winning mindset”—the mental resilience that keeps these athletes at the top of their game.

We round out the episode with Trent Shelton and Ed discussing how to turn pain into purpose. Shelton’s story of overcoming personal tragedy is a reminder that your greatest trials can become your most powerful victories. He says, “Your perspective can be your prison or your power,” reminding us that every setback has the potential to set us up for a massive comeback.

Key Takeaways:

- How to channel fear into courage under pressure from champion Andre Ward

- Tim Grover’s no-excuses approach to winning and the importance of a “made-up mind”

- The mindset that drives relentless preparation from Mark "The Undertaker" Calaway

- Why your hardest moments can lead to your greatest strengths, with Trent Shelton’s story of transformation

If you’re ready to learn from the greats and step up your mental game, this episode is your blueprint for building an unbreakable mindset.

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What part of this video resonated with you the most? Comment below!

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Are you truly prepared for the future, or are you just hoping things will work out?

In today’s episode, I’m sounding the alarm on where we’re heading financially and what that means for your future. This isn’t just about goals or dreams—this is about waking up to the reality of what’s happening around us. The cost of living is skyrocketing, wages are stagnating, and inflation is eating away at our savings. Whether you’re 22 or 62, it’s time to take a hard look at where you are and where you’re going.

I’m sharing eye-opening stats, like how home prices have soared 138% in the past 15 years, while incomes have only risen 25%. This trend isn’t getting any better, and if you don’t make changes now, you could find yourself working harder just to keep your head above water. It’s time to stop waiting for someone else to save you—no politician, no influencer, no external force is going to fix this for you.

I’m challenging you to think about your career, your spending habits, and your future. If you’re not earning enough, it’s time to consider new skills, a side hustle, or even a complete career change. The world is evolving fast, and so must you. I’m not going to sugarcoat it—this path won’t be easy. But if you want to rise above the average, you’ve got to be willing to put in the work and develop skills that make you undeniable.

Remember, your future won’t be shaped by chance—it will be determined by the actions you take today. This episode is about confronting the truth, taking control of your life, and making the decisions that will set you and your family up for success.

Key Takeaways:

• - The alarming gap between rising costs and stagnant wages
• - Why relying on traditional savings or a single income stream may not be enough
• - The importance of developing skills that make you irreplaceable
• - How to think differently about spending and saving in today’s economy
• - Why now is the time to take control of your financial future

This episode is your wake-up call to stop coasting and start making strategic decisions about your life. It’s not about fear, but about preparation. The future is coming whether you’re ready or not, and today’s the day to decide where you fit into it. Max out your life!

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Ever wonder what true wealth is?

In today’s episode, I sit down with Scott Galloway, a fierce thinker, NYU professor, and one of the most influential voices on business, technology, and modern society. Scott pulls no punches as he redefines what it means to be truly wealthy—and why it goes beyond the numbers most people think about. Together, we confront the gap between appearances and actual financial security, touching on the lifestyle traps that can lead high-earners to economic stress, while those who live strategically build lasting wealth.

Scott and I also dig into the concept of following your passion. For all the young people out there, Scott makes a compelling case for honing your talents in practical fields, building toward mastery rather than just "following dreams." We’re breaking down what it really takes to succeed in a world that loves glamorizing the "overnight success" without showing the grit behind it.

We also tackle the future of artificial intelligence and what it means for today's workforce. Scott warns us that AI itself isn’t the enemy, but ignoring its potential impact on every job market could be. For anyone worried about the future, his advice is simple but profound—learn the tools of the new economy so you're always ahead of the curve.

Finally, we take a hard look at some tough societal issues, from the challenges facing young men today to the influence of social media on youth mental health. Scott’s unapologetic take on the need for positive male role models, community involvement, and emotional resilience is a wake-up call to us all.

Key Takeaways:

• True Wealth: Why wealth is about security, not salary, and how to focus on what really matters.
• Practical Passion: The balance between passion and talent, and how to build a career that sustains both.
• AI Advantage: How to future-proof your career by mastering the essentials of AI.
• Building Strong Men: The importance of male mentorship and community in shaping resilient young men.
• Social Media’s Toll: The hidden costs of social media on youth mental health and what to do about it.

This episode isn’t just an interview; it’s an education in life strategy. Tune in, take notes, and be ready to rethink how you approach wealth, success, and influence in every part of your life. Get ready to dive into some of the most essential, unfiltered life advice you will ever get!

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