Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Thursday
Today on Video Marketing Madness – Steve shares a way to make a living with YouTube. It’s from a presentation he did for the American Association of Premier DUI Attorneys. Here’s a link to the live video stream on VMM’s YouTube channel https://youtube.com/live/ZnF95bwaEQI – Steve’s website is https://stevesleeper.com/
Equipment List:
Shoot videos on your phone. Excellent quality. Make sure the lighting is decent
Use an external mic. Movo offers an excellent lapel mic for $15. Go to https://www.movophoto.com/collections/lavalier-microphones/products/pm10-deluxe-lav-lapel-smartphone-mic
You’ll need a USB-C and Lightning adapter for the mic. USB-C is Android, and I’m told it is the new iPhone. Lightning is iPhone. Best Buy has these things.
Downloading external videos, use 4k Video Downloader. https://www.4kdownload.com/ Give credit to TV stations
Stock photos and videos for B Roll – Envato Elements https://elements.envato.com/
Producing simple slide videos – use Canva – https://www.canva.com/ – it’s also good for formatting YouTube shorts.
Free video editor – https://www.capcut.com/
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo
Today, on Video Marketing Madness, Inexpensive Small Wireless Microphones for YouTube Videos, Steve has some updates.
The Movo WMX 2 is $120.00 and includes 2 mics and 2 transmitters. You can get 1 mic and 1 transmitter for $89.00. Amazon has wireless mics for $79.00 and $10.00, but they have all kinds of brand names, so look around.
Here are links to two stories Steve talked about:
Google hiding search data. There is a spreadsheet on keywords that get traffic but don’t show up in Google Ads
https://searchengineland.com/google-hiding-search-data-advertisers-profiting-446372
YouTube Studio adds new website visits goal for promotions (but you have to be the channel owner. https://searchengineland.com/youtube-studio-website-visits-goal-446308
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo
Today on Video Marketing Madness, Steve shares a case study on how embedding Youtube videos on a client website took it from Google page 2, to page 1.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo
Today on Video Marketing Madness – How to Green Screen. Ray is an expert, so listen up!
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo
Today on Video Marketing Madness – The Latest Happenings YouTube & Google. Ray and Steve talk about the news you can use.
The big story is the Google Maps scam. Hold onto this article if you or one of your clients get hit. It outlines how to fix your GBP https://searchengineland.com/google-maps-pin-scam-threat-444109
Also, Ray talked about how he’s doing affiliate marketing these days.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo
Today on Video Marketing Madness – Making Videos with AI. Ray and Steve walk through all the tools available.
ChatGPT will write video titles and scripts
VidVoicer is good with AI voices
Sora and lumalabs.ai have AI video generator
VidChapters uses AI t create YouTube chapters
Opus Clips and Rocket Clips creates Shorts
For long videos, Steve has Temi transcribe. It’s AI and timestamps the video
Updates – Google Business Profile chat and phone history is going away
Google launches Google TV advertising network https://searchengineland.com/google-tv-network-launch-443106
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos. Go to https://raysuggests.com/movo
Today on Video Marketing Madness – YouTube tells us when to upload video to reach the biggest audience.
YouTube issues guidance on when to post content for maximum reach https://searchengineland.com/youtube-issues-guidance-on-when-to-post-content-for-maximum-reach-438774
How To Write ChatGPT Prompts To Get The Best Results https://www.searchenginejournal.com/how-to-write-chatgpt-prompts/479324/
New YouTube Shorts Ad Opportunities For Brands https://www.searchenginejournal.com/new-youtube-shorts-ad-opportunities-for-brands/514166/
Google adds 6 new AI features for Performance Max https://searchengineland.com/google-performance-max-new-ai-features-440031
Exploring Videos on Facebook Just Got Easier https://about.fb.com/news/2024/04/exploring-videos-on-facebook-just-got-easier/
US Senator says TikTok divestiture deadline could be extended to one year https://www.reuters.com/world/us/us-senator-says-tiktok-divestiture-deadline-could-be-extended-one-year-2024-04-10/
Google Confirms Links Are Not That Important https://www.searchenginejournal.com/google-needs-very-few-links/514494/
TikTok to start labeling AI-generated content as technology becomes more universal https://apnews.com/article/tiktok-ai-94c36dae1934920622fc5c54638e3010
Google: Proximity Not A Factor For Local Service Ads Rankings https://www.searchenginejournal.com/google-proximity-not-a-factor-for-local-service-ads-rankings/516196/
Google Ads will pause low-activity keywords starting in June https://searchengineland.com/google-ads-will-pause-low-activity-keywords-starting-in-june-440085
Today on Video Marketing Madness – YouTube AI Notification Requirements. Ray talks about the new information request from YouTube when uploading videos.
Here’s what YouTube asks when uploading a video and this comes from the YouTube back office:
“Do any of the following describe your content?
Makes a real person appear to say or do something they didn’t say or do
Alters footage of a real event or place
Generates a realistic-looking scene that didn’t actually occur
Yes/ No
“To follow YouTube’s policy, you’re required to tell us if your content is altered or synthetic and seems real. This includes realistic sounds or visuals made with AI or other tools. Selecting “Yes” adds a label to your content. ”
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness, we have Crazy Google and YouTube Updates! You won’t believe what’s going on!!!
Google just released an algorithm update that many say is the biggest one since Panda in 2010. Websites are getting deindexed, and something seems to be going on with YouTube. Long story short, Google seems to be targeting AI and has a new definition of spam. Listen in as Steve goes into a lot of detail.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness – How to Run Tik Tok Ads
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Here’s a good how to article on running Tik Tok Ads https://sproutsocial.com/insights/tiktok-ads/
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