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The Art of Online Business

The Art of Online Business

Rick Mulready

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.


Join fellow online course creators and coaches as we delve into things like CEO mindset, sales and marketing optimization, and systems and processes for seamless scaling.


Hosted by Rick Mulready, Online Business Coach to 6 & 7-figure course creators and coaches, and Ads Expert, this podcast also celebrates the diversity and inclusivity of the online business world.


Enjoy a mix of actionable solo episodes, interviews with online experts, coaching case studies, and more to elevate your business.


You’ll get weekly insights on values-driven business, team building, ads mastery, productivity, scaling courses and memberships, evergreen funnels, podcasting, YouTube growth, and more.


Hit "Subscribe" and let's gooooo!

  • 9 minutes 44 seconds
    You Can't Add Ads to a Funnel You're Still Figuring Out

    If you've been thinking about running Facebook and Instagram ads but your funnel still isn't converting consistently, this episode could save you a lot of money.  


    • Get Done-For-You Ad Management
    • Get a Free Ad Strategy Session 


    In this episode, I explain why ads should grow a funnel that's already working instead of trying to fix one that isn't, and how to tell if you have a traffic problem or a messaging problem. I  also share the one question I ask before anyone spends a dollar on ads. 


    Listen now and find out if your funnel is really ready for Facebook and Instagram ads.




    ‍‍Watch this episode on YouTube!




    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel
    6 July 2026, 8:00 am
  • 47 minutes 51 seconds
    The Ad Funnel Justin Moore Built After a Blowing $100K on Facebook and Instagram Ads.

    If you’ve ever wondered whether ads can sell a book, Justin Moore’s funnel will get your attention fast. 


    • Grab your copy of Justin Moore's Sponsor Magnet book
    • Watch the episode on Secure Paid Partnerships and Grow your Revenue with Justin Moore
    • Watch the episode on Making 6 Figures Teaching Creators to Get Sponsorships with Justin Moore


    I talk with Justin about the $100,000 webinar ads lesson that only broke even, why he kept going, and how his $1 audiobook funnel now brings in qualified coaching leads. We talk about why his book became the front door to his business and what course creators can learn from that. 


    Listen now and see how Justin built an ads funnel that actually fits his business. 




    ‍‍Watch this episode on YouTube!




    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel





    Justin's Links:

    • Connect with Justin on Instagram
    • Check out on Justin's Website
    29 June 2026, 8:00 am
  • 7 minutes 50 seconds
    Free Lead Magnet or Paid? The Question You're Actually Asking Is Wrong.

     If you're stuck wondering whether you should use a free lead magnet or a paid offer, you might be asking the wrong question. 


    • Get Done-For-You Ad Management


     I share why one course creator built a 10,000-person email list that never led to sales, and why another low-ticket funnel struggled too. The real issue wasn't free versus paid. It was what happened after people entered the funnel. 

    Listen now and find out what your leads are actually worth to your business. 




    ‍‍Watch this episode on YouTube!




    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel
    22 June 2026, 8:00 am
  • 14 minutes 54 seconds
    Your Ads Manager Got Locked Out of Facebook. Now What?

    Have you ever realized that if your ads manager disappeared tomorrow, you wouldn't even know how to pause your own ads? 


    • Get Done-For-You Ad Management


    I share the story of a course creator whose trusted ads manager got locked out of Meta, leaving campaigns running with no one watching them and no clear next step. I walk you through the simple mistakes that put course creators in this situation, like not owning your ad account or Pixel, and what you can do now to protect your business before it's too late. 


    Listen now and make sure your ad setup still works, even if your ads manager doesn't.




    ‍‍Watch this episode on YouTube!




    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel
    15 June 2026, 8:00 am
  • 43 minutes 23 seconds
    Fix This Email Mistake Before You Spend More on Ads With Allea Grummert

    If you’re spending money on Facebook and Instagram ads but your email list still isn’t turning into enough sales, this episode will help you figure out why.


    • Apply for a Strategy Boost Call with Allea Grummert


    I talk with Allea Grummert about the email mistakes that quietly hurt conversions, why most creators don’t email their list enough, and how stronger nurture sequences can make your ads work better. 

    We also talk about welcome sequences, improving open rates, building real relationships through email, and why your email list is one of the safest assets in your business. Listen now and fix the email gaps that could be costing you sales.




    ‍‍Watch this episode on YouTube!




    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel





    Allea's Links:

    • Connect with Allea on Instagram
    • Check out on Allea's Website
    8 June 2026, 8:00 am
  • 14 minutes 29 seconds
    You Got Leads But No Sales. Here's What's Actually Broken.

    If your ads are bringing in leads but you still can’t tell if those leads are turning into sales, this episode is for you. 


    • Get Done-For-You Ad Management


    I walk through a real membership funnel where the ads looked like a failure, but the real problem was broken tracking, missing purchase events, and no way to tell where buyers were coming from. I also share why tagging your leads and tracking the right numbers can completely change how you run your ads and grow your business. 

    Listen now and see what’s actually broken in your funnel.




    ‍‍Watch this episode on YouTube!




    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel
    1 June 2026, 8:00 am
  • 15 minutes 9 seconds
    The Ad Account Audit You Should Do Before You Hire an Ads Manager

    If you’re running Facebook and Instagram ads but still guessing where your sales are coming from, this is going to help a lot.


    • Get Done-For-You Ad Management

     

    I break down the simple ad account audit I wish more course creators did before hiring an ads manager, including how to track your leads better, separate your traffic sources, and spot what’s actually driving sales. 

    I also share a few easy-to-miss setup mistakes that can make your ads look worse than they really are. Listen now and see what your ad account might be missing.




    ‍‍Watch this episode on YouTube!




    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel
    25 May 2026, 8:00 am
  • 56 minutes 8 seconds
    Why Facebook Ads Matter More Than Social Media for Your Online Course featuring Sarah Noked

    If you feel like your business only grows when you show up, you’re going to love this one.


    • Get the operational support you need to scale with Sarah
    • Access Sarah’s resources to become a certified OBM 


    I sit down with Sarah Noked, and she breaks down how she built a system where her ads consistently bring in leads, nurture them, and turn them into buyers—without her having to be “on” all the time. We talk through what a mature ads ecosystem actually looks like and why her business depends on it to run smoothly. 

    If you want ads working for you like this, follow the show and start thinking about your funnel the right way.



    ‍‍ ‍‍ ‍‍
    ‍‍Watch this episode on YouTube!




    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


    ‍‍ ‍‍ ‍‍


    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel





    Sarah's Links:

    • Connect with Sarah on Instagram
    • Subscribe to Sarah's YouTube
    18 May 2026, 8:00 am
  • 15 minutes 13 seconds
    The Kind of Course Creator Facebook & Instagram Ads Actually Work For

    If your ad results keep changing and you can’t tell why, this will help.


    • Get Done-For-You Ad Management

     

    I walk through the difference between a course creator who is ready for ads and one who isn’t, based on real examples from calls and clients. You’ll hear why tracking your numbers and thinking long term matters more than changing your ads every few days. 

    Listen now and see if you’re set up to make ads work for you. 




    ‍‍Watch this episode on YouTube!




    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel
    11 May 2026, 8:00 am
  • 16 minutes 22 seconds
    You Want to Help More People… But Your Calendar Won’t Let You

    If you’re working all day and your business still isn’t growing the way it should, this is likely the reason. 


    • Have us hire a VA for you.


    I share a moment with my son that hit a little too close to home and explain why doing everything yourself eventually becomes the thing holding you back. You’ll see how to spot the tasks that keep your business stuck and what actually needs your time if you want to grow. 

    Take five minutes today, audit your tasks, and decide what needs to come off your plate next.




    ‍‍Watch this episode on YouTube!




    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


    ‍‍ ‍‍ ‍‍


    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel
    4 May 2026, 8:00 am
  • 51 minutes 2 seconds
    Troubleshooting a Facebook Ads Quiz Funnel with Danielle Klemm

    If your list is growing but your course still isn’t selling, you’re not crazy—something’s off in your funnel. 


    • Take the Freebie-to-Buyer Gap Quiz to find why your funnel is leaking 
    •  See Which Lead Magnet Your Offer Needs 

      ‍‍ ‍‍

    I sit down with Danielle and we break down her quiz funnel, the ads behind it, and what the data is really telling us when performance starts slipping. You’ll hear how we think through testing, targeting, and what to change (and what not to touch) when things aren’t converting. 

    If you want your ads to actually turn leads into buyers, follow the show and don’t miss what’s coming next.



     ‍‍
    ‍‍Watch this episode on YouTube!




    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


    ‍‍ ‍‍ ‍‍



    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

    • Get 1:1 Meta Ads Coaching from Kwadwo!
    • Get Done For You Facebook Ads
    • Say hi to Kwadwo on Instagram
    • Subscribe to The Art of Online Business’s YouTube Channel





    Danielle's Links:

    • Connect with Danielle on Instagram
    • Check out Danielle's Website


    27 April 2026, 8:00 am
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