In many churches, a lot is happening, but people don't know what those things are. An excellent opportunity to let people know what is happening at church is by making some announcements in the service. In this episode, we explore how to make service announcements well. 

A logo is an icon that represents what your church stands for. It is the first thing people see of your brand, and it needs to be appropriately designed for them. The logo is a cornerstone of the church's brand, and you must invest in a great, sticky design to cut through the noise. In this episode, we unpack how your church can be sure it has the right logo.

A successful website is always working for your church to get new guests to come to a service. It's like an employee working 24/7 to get new guests, so it must be built as a tool to help people make their first visit. We like using Wordpress to build websites for churches with Divi Builder installed to make the site easy to design and update. This podcast episode discusses the tools for building an effective church website for your church.

As creatives, we are asked to be an expert in an area of communications, but it can be a struggle to get your ideas implemented. In this episode, we help creatives with tips so they can add value to the church in their area of expertise. Michael and Denis have years of church communications experience and share their best insights.

Churches that understand how to properly use emails and text messages are the ones that see people join the church, join a group, and join a team. These tools are very effective in helping people take their next steps. The problem is most churches do this all wrong. This episode will guide you through producing emails and text messages that move people. 

We will dive into tactics for creating videos that tell the stories of your church. Telling stories is the key to cultivating champions in the church, and one of the most powerful tools to do this is a video showing the impact God has through the church. A brand champion participates at a high level to volunteer, give, and invite others to the church.

The website is the front door to your ministry, and you must have a clear strategy to see new guests to your weekend services. Listen to the podcast episode about building an attractive church website so you can easily apply the tips and see results. We share insights to help you adjust your current site or determine whether you need a new website. 

Denis Estimon is our guest, and he shares the most effective tool your church can use right now to reach people: Instagram Reels. The effectiveness of social media is constantly changing, but you can get ahead of the game by listening to this episode. Churches are typically behind in using new tools for reaching an audience. Don't be like most churches. 

While serving on a church staff in communications, Denis realized he could reach many people through "digital outreach." He was able to cut through the noise to grow the church. He saw how his marketing skills could share the church's ideas like wildfire. All he needed was to shift his mindset from marketing to outreach to be more authentic, resulting in being more effective.

A great church logo design will get you noticed. It relates to people in your community and creates a recognizable impression. As a communications director, you must invest in a well-designed logo, so your marketing is more effective. The logo is the tip of the iceberg when building a brand. It has to be right so you can put it on everything from signs, to printed materials, to digital media. A great logo helps your church to be sticky in the community so people will recognize you.

In this new podcast episode, you'll learn how I implemented a new brand for a church that has been around for decades in the Church of God in Christ denomination. Now they are growing in weekly attendance and church membership. Building a brand is a powerful tool a church can use to clearly and concisely communicate its benefits. Clarity is what cuts through the noise to reach people, letting them know the benefits of coming to church in a visually appealing way. Get inspired by this new brand for Trinity Temple Church of God in Christ that is helping them see new members.