The intriguing concept of "clinical theater" in physical therapy. 

This engaging conversation covers how perception, environment, and non-clinical elements like attire, communication style, and equipment influence patient outcomes. 

From leveraging placebo effects to building patient trust and showcasing advanced recovery tools, this episode is packed with valuable insights for clinicians and business owners in the physical therapy field.

Key Discussion Points:

What is "clinical theater," and why does it matter in patient care?

How non-clinical factors impact perceived value and outcomes.

Case studies: Integrating technology and environmental elements in PT.

Strategies for creating transformative patient experiences.

Using negotiation tactics to build strong relationships with clients.

Content creation is changing rapidly, and connecting with diverse generations—Gen Alpha, Millennials, Boomers, and more—requires a sharp strategy. Join Jimmy McKay, Tony Maritato, and Dave Kittle as they explore generational marketing trends, content types that resonate, and effective strategies for creating high-engagement video and social media content. From leveraging heat maps of content preference to unlocking powerful video production hacks, this episode dives deep into maximizing your audience reach and impact.

In This Episode:

• Generational marketing insights and how different age groups prefer to engage with content
• Creating high-impact long-form and short-form video content
• Overcoming camera anxiety and leveraging 'batting practice' for better video performances
• Building content packages for large and small-scale businesses
• Real-world case studies and practical takeaways for content creators

Target Audience: Content creators, marketers, business owners, healthcare professionals, and anyone looking to make their content stand out.

Special Guests: None (Host: Jimmy McKay; Co-Hosts: Tony Maritato, Dave Kittle)

Sarah Ward is a physical therapist and Holistic Health Integrator for the U.S. Space Force. 

She talks about her unique journey from tactical physical therapy with the Air Force to pioneering health and wellness strategies within the Space Force. Sarah shares her insights on the development of embedded care programs, the importance of preventative and lifestyle medicine, and how cognitive and physical performance intersect in this high-stakes setting. 

0:00 - Intro and Sarah Ward’s Favorite Space Camp Memories

2:10 - Sarah’s Unique Path to Physical Therapy in the Space Force

6:18 - Embedded Care Model Explained

8:40 - Space Force’s Holistic Health Approach

10:50 - Focus on Preventative Care & Board Certification in Lifestyle Medicine

13:40 - Wearable Technology and Military Fitness Innovations

16:55 - Why Space Force Recruits Cognitive High Performers

19:08 - Tactical vs. Civilian PT: Key Differences

21:35 - How Stand-Up Comedy Balances High-Stakes Work

24:00 - Improv and PT: Using Humor in Healthcare

28:42 - Space Force: A New Frontier for PT Professionals

31:00 - Sarah’s Parting Advice for Clinicians

From wearable technology studies to understanding fitness in restricted areas, Sarah reveals how the Space Force is breaking ground in healthcare innovation.

If you're interested in tactical human performance, the intersection of physical therapy and high-performance medicine, or how PTs contribute to mission-critical work, this episode is packed with eye-opening insights. Plus, Sarah’s passion for stand-up comedy adds a fresh perspective on balancing intense work with humor.

Key Points Discussed:

Sarah Ward’s path to Space Force as a PT and health integrator

The groundbreaking embedded care model in the Space Force

How preventative and lifestyle medicine support cognitive and physical performance

Insights into wearable tech studies and military fitness innovations

The role of humor in balancing a high-intensity career

Target Audience: Physical therapists, healthcare professionals, tactical PTs, those interested in lifestyle medicine, and anyone curious about the Space Force's unique approach to health optimization.

Relevant Keywords: 

The evolving landscape of physical therapy as clinicians consider new business models beyond traditional patient visits. This conversation covers why PTs are turning to personal branding and content creation to supplement and even replace clinic income. We explore building patient subscription models, creating a lasting personal brand, and even developing boxed solutions that provide ongoing value to patients. Special attention is given to the costs and benefits of concierge care models, how physical therapists can leverage YouTube and social media as secondary revenue streams, and practical steps to start a subscription-based offer in your practice.

Chapters with Timestamps:

• 00:00 – Introduction and Recap of Key Topics
• 01:00 – The Role of Opportunity Cost in Content Creation
• 04:30 – Why PTs Should Consider Branding Themselves
• 08:00 – The Risks and Rewards of Building a Personal Brand
• 12:45 – Exploring Revenue Beyond Insurance Reimbursement
• 15:50 – Selling a YouTube Channel or Clinic: Is it Feasible?
• 20:10 – Creating a Subscription-Based Model for Patient Care
• 23:30 – Practical Strategies for Building a Concierge Practice
• 28:00 – Why More PTs are Embracing Digital Content Creation
• 32:00 – The Idea of a Mastermind for Subscription-Based PT Models
• 35:45 – Offering Clients Value through a Boxed Subscription Solution
• 40:00 – Final Thoughts and Announcing Upcoming Programs

Quotes for Social Media:

1. "If you're a PT, don’t just ask 'Can we do this?' — ask 'How can we make this happen?'"
2. "Working for insurance providers feels like minimum wage for PTs. To deliver exceptional care, you have to move past that."
3. "Building a patient subscription model could be a game changer. PTs shouldn't just treat; they should innovate."

In this episode of PT Pintcast, we sit down with Stephen Clark, Clinical Innovations Director at Confluent Health, to explore the future of physical therapy and how hybrid care models are transforming patient management. 

00:00 - Intro

01:45 - Hybrid Care Explained

05:30 - Walmart Health Insights

09:45 - MoviHealth’s Virtual Care

14:30 - Trust in Integrated Care

19:20 - The Future of PT

25:15 - Career Lessons

33:45 - Parting Shot

Stephen shares insights into his work with Walmart Health and MoviHealth, discussing how virtual and in-person care can blend seamlessly to improve access, reduce costs, and deliver better outcomes. Learn about the challenges and opportunities in the evolving landscape of musculoskeletal care and why this is the most exciting time to be a physical therapist.

Key Highlights:

The role of trust and collaboration between healthcare providers in hybrid care models.

How MoviHealth is reducing barriers to care by offering flexible, cost-effective physical therapy solutions.

Why geography and time should no longer be a constraint for patients seeking physical therapy.

The impact of direct access and virtual care in expanding patient reach and improving healthcare outcomes.

Stephen’s journey in saying "yes" to opportunities that shaped his career and led him to innovate within physical therapy.

Special Guest:

Stephen Clark, Clinical Innovations Director, Confluent Health

We dive into the ongoing debate: 

Should physical therapists focus on motivating their patients, or is it more about fostering understanding and accountability? 

Chapters:

0:00 – Introduction: Motivation vs. Accountability in PT

3:25 – Whose Job Is It to Motivate? Shifting PT Goals

12:40 – Understanding Patient Responsibility & PT Boundaries

20:15 – Matching Therapy Styles to Patient Personalities

25:45 – "Celebrity PT" Branding: Making Therapists Local Stars

33:05 – Innovative Marketing Tactics for Clinics

41:20 – PTs' Communication Goal: Achieving Patient Understanding

49:30 – Testing New Marketing Models for PT Clinics

54:00 – CSM Live Podcast Idea and Final Thoughts

Jimmy McKay and guests discuss the balance between guiding patients to self-motivation versus providing continuous external encouragement, all within the context of PT goals, patient autonomy, and clinical marketing strategies. Plus, they explore how clinics can better position their therapists as local “celebrities” through targeted marketing. Tune in for an insightful conversation on the limits of motivation in PT, practical ways to help patients take ownership of their recovery, and marketing ideas for PT clinics.

Key Topics Covered:

The balance of motivation and patient responsibility in PT

How understanding the right patient goals transforms outcomes

Elevating therapists as “celebrity” practitioners in the community

Innovative marketing strategies for attracting and matching the right clients

Special Guests

Tony and Dave, fellow PT professionals, join Jimmy to discuss real-world challenges and solutions for patient motivation and clinic branding.

Relevant Keywords:

Physical therapy, PT motivation, patient accountability, PT clinic marketing, branding, physical therapist role, patient engagement, PT clinic growth, PT patient understanding.

In this episode of the PT Business Blueprint, we sit down with JP Guidry, physical therapist and founder of Guidry Golf and Sports, to discuss how he created a niche business serving golfers. 

0:00 - Introduction

0:40 - Meet JP Guidry: Guidry Golf and Sports

2:05 - JP's PT journey and years of experience

4:35 - Transition to golf-focused physical therapy

6:45 - Building a mix of in-person and online services

9:00 - Key marketing strategies to find clients

11:15 - Learning the power of simple and effective messaging

13:25 - Using social media to grow your PT business

15:10 - Importance of building strong client relationships

18:35 - Overcoming challenges during COVID-19

21:45 - Tips for starting and scaling a cash-based practice

23:40 - The value of mentorship in building your business

26:20 - JP’s parting shot for PT business owners

With over 16 years of experience as a PT, JP shares his journey from working in traditional outpatient clinics to establishing a successful golf performance and rehabilitation practice. He covers the balance of in-person and online services, how he markets to golfers, and the lessons learned from navigating the challenges of COVID-19. Tune in for actionable insights on marketing, client retention, and growing a non-traditional PT business.

Key topics include:

How JP Guidry transitioned into the golf niche

The benefits of in-person vs. online PT services

Marketing strategies for physical therapists

Tips for growing a cash-based practice

Overcoming business challenges during COVID-19

Whether you’re a physical therapist, a PT business owner, or just passionate about golf, this episode offers practical advice to grow your practice and help your clients improve their game.

In this episode, we dive deep into game-changing approaches for physical therapists looking to elevate patient care, optimize marketing, and leverage the latest tech tools in their practice. 

0:00 - Introduction & recap of client success stories

3:15 - Creating engaging content for patient reach

9:22 - The Disney model: Market research through patient data

15:30 - Surprise and delight: How small gestures make a big impact

22:08 - Technology in PT: AI and future of clinical documentation

30:47 - Building trust and patient-centric care in therapy

40:10 - Case Study: Success with Vestibular First goggles

45:18 - Social media growth tactics for PTs on YouTube, Instagram

52:06 - Closing thoughts: Applying the 80/20 rule to practice

We discuss how to create impactful content for social media, the potential of diagnostic tools like Vestibular First, and the role of AI in practice management. You’ll learn about the power of the 80/20 rule for focusing efforts on high-impact activities, the significance of surprise and delight in client retention, and why it’s critical to meet patients where they are. Join us as we navigate these practical tips, featuring real-life insights into boosting client loyalty, scaling efficiently, and maximizing technology in physical therapy.

Key Points:

Using organic content to prime social media algorithms for patient reach

Surprise and delight: boosting client retention with thoughtful touches

How to apply the 80/20 rule to maximize productivity in practice

Optimizing content for long-term visibility on platforms like YouTube

Introducing diagnostic tools like Vestibular First for better patient outcomes

Balancing patient expectations with effective therapeutic interventions

In this episode, we sit down with healthcare expert Dana Strauss to dive into the transformative potential of value-based care (VBC) for physical therapists. Dana breaks down why the traditional fee-for-service model is failing, how VBC focuses on improving patient outcomes while reducing costs, and the critical role PTs can play in this new healthcare landscape.

Learn how PTs can integrate into primary care teams, reduce unnecessary specialist visits, and enhance patient care. 

Chapters

0:00 – Introduction and guest welcome: Dana Strauss

2:30 – What is value-based care (VBC)? Breaking down the concept

5:15 – Why VBC is a game changer for healthcare and physical therapists

8:20 – The limitations of the traditional fee-for-service model

12:00 – How physical therapists can thrive in VBC models

14:45 – The importance of PTs in reducing unnecessary healthcare spending

18:30 – Barriers to VBC adoption and the need for awareness

22:10 – Why CMS is a key player in healthcare transformation

26:45 – Building relationships with payers and demonstrating PT’s value

31:00 – Q&A: Who needs to hear this message?

35:50 – Final thoughts and how PTs can get involved in the future of VBC

Whether you're a practicing PT, clinic owner, or healthcare professional, this conversation will give you practical insights into the future of healthcare delivery.

Key topics:

Understanding value-based care in physical therapy

How PTs can reduce healthcare costs and improve outcomes

Integrating PTs into primary care teams

The shift from transactional care to relationship-based care

Why policymakers and payers should invest in PT

Jimmy McKay and Tony Maritato dive deep into one of the biggest challenges facing physical therapy clinics in 2024 — hiring and retaining top Physical Therapy talent. 

00:00 – Introduction: Tackling the PT Staffing Crisis

02:35 – The Current PT Job Vacancy Rate: 10% and Rising

05:58 – Creative Referral Programs: Avengers Assemble Strategy

09:45 – Leveraging Non-Licensed Staff and Telehealth for Efficiency

15:29 – Flexibility and Profit-Sharing: Long-Term Retention Strategies

19:45 – Using Social Media for Recruitment and Branding

23:00 – Bonus Tips: In-House Mentorship & CEU Programs

26:45 – Final Thoughts: Adapt or Get Left Behind

Backed by fresh research from the American Physical Therapy Association, Jimmy and Tony outline practical and innovative strategies to help clinic owners not only fill positions but also keep their therapists happy and motivated.

From creative referral programs and profit-sharing models to exploring non-licensed staff and telehealth solutions, these ideas are designed to revolutionize your hiring and retention process. If you're a clinic owner or manager looking to overcome staffing shortages and build a stronger, more profitable clinic, this episode is for you!

Key Points Discussed:

The current PT job vacancy rate and its impact on clinics.

Creative referral bonuses to incentivize staff and bring in top talent.

Delegating tasks to non-licensed staff and leveraging telehealth to reduce workload.

The importance of flexibility and profit-sharing models to retain therapists.

Using social media and content creation to boost your clinic’s brand and recruit the best.

Special Guests:

Tony Maritato, PT, Business Coach

Jimmy McKay, PT, DPT, Host of PT Pintcast

Target Audience:

Physical therapy clinic owners, PT professionals, healthcare recruiters, and business managers in the healthcare field.

This is the future of physical therapy practice management and how owners can adapt to declining reimbursements. 

0:00 - Introduction and episode overview

4:32 - Declining insurance reimbursements and opportunities for growth

10:15 - Strategies for blending in-network contracts with cash-pay services

18:45 - Megan Brown's success with Pilates and community building

24:30 - How physical therapists can create additional revenue streams

30:45 - Using AI and automation in physical therapy practices

38:50 - Case studies: Successful integration of wellness programs

45:10 - Treating PT practice like a business: What you need to know

52:12 - Final thoughts: The future of PT and value-based care

59:30 - Parting shots and what’s next for physical therapy

Joined by Dave Kittle and Tony Maritato, Jimmy McKay explores ways to leverage both in-network insurance contracts and cash-pay services to maintain profitability in an evolving healthcare landscape. Learn how successful practice owners are blending modalities, offering cash-pay services, and using AI to streamline operations.

Key Discussion Points:

Strategies to supplement insurance reimbursements with cash-pay services like Pilates and wellness programs.

How to think like a business owner while staying true to the principles of physical therapy.

Practical examples of successful business models blending PT with additional revenue streams.

The role of AI and technology in the future of physical therapy practices.

Special Guest:

Dave Kittle, PT, DPT, founder of Concierge Pain Relief

Tony Maritato, PT, owner of Total Therapy Solutions