In this episode, Cheryl dives into the three different types of productivity, breaking down the benefits and limitations of each, and revealing which one truly makes the biggest difference in a music career.

Key Highlights:

• Rethinking Hustle Culture:
  Cheryl kicks off the episode by challenging the “hustle culture” mentality, which often fuels a scarcity mindset—the belief that if you don’t act immediately, someone else will, or that opportunities won’t come around again. She explains how this mindset can create a constant sense of urgency, stemming from a lack of trust in one’s own abilities.
• Recognizing Scarcity Mindset as Urgency:
  Cheryl emphasizes the importance of recognizing scarcity thinking when it shows up as urgency, reminding listeners that skills and opportunities are abundant when approached from a grounded, confident place.

The 3 Types of Productivity:

1. Busy Work
   Cheryl describes busy work as tasks that look productive but don’t actually move the needle. She shares a personal example from her early career of spending hours putting up posters before shows, an effort that resulted in minimal audience turnout. Busy work may feel satisfying but often lacks tangible results.
2. Being Productive
   Moving up a level, Cheryl talks about productive work—tasks that do create results but often come with the expectation of always “doing” something. Productivity can leave little room for rest, as it often implies a constant drive to produce, rather than strategic or balanced action.
3. Being Effective
   Cheryl reveals that the ultimate goal is effectiveness. When you’re effective, you’re intentional and strategic, achieving results without needing to constantly stay busy or productive. Effective work allows for balance, creating space for rest and other aspects of life, leading to more sustainable success in your career.

The Power of Being Effective:
Cheryl encourages listeners to focus on becoming effective rather than just busy or productive. She explains that effectiveness means hitting your goals while allowing space for rest, relationships, and opportunities to show up naturally.

Join Amplify for More Effective Work Strategies:
For those looking to practice effectiveness in real time, Cheryl invites listeners to check out her Amplify mastermind. This monthly program for career musicians offers live Hot Seat coaching calls, access to productivity resources, and exclusive M.A.D.E. Days—guided, co-working sessions where members try out effective work techniques like turbo blasts and Zamboni sessions. Learn more at http://www.inthekey.co/amplify.

Links and Resources:

• Join Amplify: http://www.inthekey.co/amplify

Follow Cheryl on IG:

• Instagram: http://www.instagram.com/musiccareercoach

In this episode, Cheryl Engelhardt shares her personal revenue generation strategy as a successful independent musician. She provides a transparent look into the various income streams that sustain her music career, acknowledging that the options available may differ based on genre and individual circumstances. This episode is packed with real-world insights into income diversification and highlights the importance of financial resilience in the unpredictable music industry.

Key Takeaways:

1. Licensing Music for TV, Film, and Commercials:
   Cheryl explains how she licenses her music for various media, with commercials being her top revenue source. Starting her career in the commercial world helped her establish valuable connections, leading to a significant $15,000 paycheck from a single ad.
2. Sales and Streaming:
   Cheryl highlights the importance of both physical and digital music sales, especially for New Age music fans. With over 3 million streams on her latest work, she leverages platforms like iTunes, Bandcamp, and Amazon to boost fan engagement and chart positions.
3. Live Performances and Merch Sales:
   Engaging live shows have also been a lucrative avenue, with memorable gigs netting up to $10,000. Cheryl emphasizes the value of selling merchandise and CDs directly to fans during these performances.
4. Custom Music and Freelance Composing:
   From podcasts to commercials, Cheryl has provided custom compositions for various projects. As a freelance commercial composer, she collaborates with jingle houses and ad agencies, navigating the bidding process to secure lucrative gigs.
5. Session Work and Vocal Performance:
   With SAG-AFTRA membership, Cheryl supplements her income through unionized session fees, voiceovers, and recording services, even lending her voice for narration on platforms like Audible.
6. Teaching and Coaching:
   Cheryl’s decade-long experience teaching piano and vocals provided consistent income while allowing her to grow as a musician. Her expertise in coaching musicians now supports her broader goal of helping artists thrive financially.
7. Income Diversification and Financial Security:
   Cheryl underscores the importance of having multiple income streams to weather industry shifts. Her experience with her Amplify mastermind group during the pandemic demonstrated the power of income diversity, enabling her and her clients to thrive when touring ceased.

Quotes:

• "It’s okay to advocate for yourself and ask for more."
• "Diversity in your income sources is key, but also setting up systems for each one is paramount."

Resources Mentioned:

• Join Amplify today to get ahead of the curve: http://www.inthekey.co/amplify
• Listen to Cheryl’s episode on the Musician Success Cycle for more insights on setting clear career goals.
  

Join the Conversation:
Have questions about income diversification for musicians? Share your thoughts with Cheryl on social media (http://www.instagram.com/musiccareercoach) or explore her coaching programs (http://www.inthekey.co/coach) to optimize your revenue streams!

New project new artist name? (Deep branding for musicians)

Episode Summary:
In this episode, Cheryl dives into the often confusing world of branding for musicians. She explores how to align your brand with your true values, how to identify and connect with your ideal fan, and how to manage multiple music projects under a single, cohesive brand. Cheryl shares personal experiences and tips on how to avoid the common pitfalls of rebranding with every new project. Learn how to stay consistent with your identity while also allowing room for artistic growth and change.

Key Takeaways:

• Your Brand and Commitment Statement:
  • Your brand should align with your core values and artistic mission. Always refer back to your commitment statement (as discussed in a previous episode).
• Identify Your Ideal Fan:
  • Narrow down your target audience. Focus on the specific traits of your super fan to guide your branding decisions. Remember, it’s better to focus on a niche group than trying to appeal to everyone.
• Branding as the Overlap:
  • Branding happens at the intersection of your values and your fans’ values. Your fan base doesn't have to be a mirror of yourself, but there should be enough alignment to resonate.
• Managing Multiple Projects:
  • Don't feel the need to rebrand for every new project or musical pivot. Fans follow you as an artist, not just one genre. Keep the connection to your core identity even if your music evolves.
• Consistency in Design:
  • While it’s natural for album artwork and visuals to evolve, maintain some key consistent elements (e.g., color schemes, fonts) to build familiarity with your audience.
• Aligning Your Brand with Your Music’s Mood:
  • Make sure your visuals match your music’s style. Cheryl shares an example of helping an artist align their website design with the darker tone of their music, creating a more cohesive experience for fans.

Pro Tip:

• Curate a brand that feels authentic to both you and your ideal fan. Avoid unnecessary stress by managing multiple personas or accounts. Longevity in your career adds authority to your brand over time.

Download:
For more branding tips, get access to Cheryl's Free App RELEASIFY: http://www.inthekey.co/app, where she shares exclusive tips, templates, and more!

Please like, download and share this podcast to keep it going! http://www.inthekey.co/podcast

Episode Summary: In this episode, Cheryl B. Engelhardt dives into one of the key secrets to her successful touring career—house concerts! Discover how Cheryl managed to never lose money on tour by booking intimate performances in fans’ homes, even on her "off" days. Whether you're a touring musician or someone looking for a unique way to engage with your fanbase, house concerts can be a lucrative and powerful way to grow your superfans while adding flexibility to your tour schedule. Cheryl shares her best tips for booking, structuring, and maximizing these personal events.

Key Takeaways:

• House Concerts as a Game-Changer: Cheryl shares how booking house concerts between regular venue gigs helped her grow her fanbase and never lose money on tour.
• Personal Connections with Fans: Performing in a fan’s living room allows for deeper connections, turning attendees into superfans.
• Seasonal Opportunities: House concerts aren’t limited to tours. Cheryl highlights how these events work well during holidays and between album releases.
• Flexible Formats: Whether it's scaling down your rock band to an acoustic set or performing solo, house concerts offer adaptability to fit any setting.
• Booking Tips: Use your email list or do a Google search to find local house concert communities. Cheryl walks through how to approach fans about hosting a concert.
• Monetization Strategies: Whether it’s securing a guaranteed fee, passing around a tip jar, or selling merch at marked-up prices, Cheryl shares various ways to ensure you walk away financially secure.
• The Power of Partnership: Cheryl emphasizes the importance of a win-win mindset when working with hosts and the professional steps she takes to ensure everything runs smoothly.
• Making it Easy for the Host: From providing an introduction script to reminding the audience about merch and tips, Cheryl’s approach is all about easing the pressure on the host while maximizing the event's impact.
• Creating Future Opportunities: Cheryl shares her technique of planting the seed for future bookings before the concert even ends, ensuring that every house concert can lead to the next one.

Resources Mentioned:

• Email Template Bundle: Want to invite your fans to host a house concert? Cheryl has an email template ready for you! Download it with an exclusive discount in her incredible app RELEASIFY: http://www.inthekey.co/app.
• Make sure to like and subscribe and share! http://www.inthekey.co/podcast

Uncovering Self-Sabotage: How to Expand Your Life and Stop Getting in Your Own Way

In this episode, we’re diving into a deeply personal topic that affects many musicians: self-sabotage. We'll explore how to overcome the mental and emotional barriers that keep you from growing your music career and achieving your fullest potential.

Key Topics Covered:

• Thermometers as an Analogy for Comfort Zones
  We often adjust our internal "thermometers" to maintain what's familiar, even if it's not comfortable. This analogy illustrates how what we've normalized in the past may still dictate our present lives and music careers.

• The Comfort Zone Explained
  Familiarity is mistaken for safety, which is why we stay in comfort zones—whether it’s financial struggles or performance anxiety. Even if it’s detrimental, our brains cling to what’s worked in the past for survival.

• Examples of Self-Sabotage
  Many musicians sabotage their success due to normalized beliefs like the “starving artist” mentality. When new opportunities arise that push us beyond that comfort zone, we may subconsciously pull back to what’s familiar, even if it's harmful.

• Rewiring Your Brain for Success
  The key to expanding your life is to step out of your comfort zone in small, manageable ways and gradually increase that range. Whether it’s overcoming stage fright or growing your fan base, tiny steps make the change sustainable.

• Practical Tips to Stretch Your Comfort Zone
  Start small—like performing a single song on Instagram Live or at an open mic. These gradual steps help expand your comfort zone without overwhelming your nervous system.

• Breathwork for Nervous System Regulation
  Learning to breathe through your nose helps signal to your brain that you're safe, reducing anxiety. This technique can be especially helpful before performances or during moments of fear.

• Understanding Trauma and Its Impact on Your Career
  Whether you’ve experienced “capital T” trauma (major events) or “lowercase t” trauma (chronic issues like emotional neglect), these past experiences can impact your ability to thrive in your music career today. Healing these wounds helps break the cycle of self-sabotage.

• How Coaching Can Help
  As a certified trauma-informed coach, I help musicians identify and break through their self-sabotage patterns. If you're ready to heal past traumas and expand your life, let's work together.

Resources Mentioned:

• AmpliMansion Retreat – Experience luxury and breakthroughs at this exclusive retreat designed to help you expand your comfort zone and normalize success.
• Coaching with Cheryl – Learn more about one-on-one coaching and how I can help you take your music career to the next level.

If you're ready to break through your comfort zone, expand your life, and stop self-sabotaging your music career, this episode is for you.

Summary: In this episode of Music Business Breakthrough, we dive into the essential strategies for growing your fan base by integrating social media with your email list. Cheryl breaks down why email is still the most effective tool for connecting with fans and driving action, whether it’s purchasing tickets, buying merch, or streaming your songs. Discover actionable tips on how to convert social media followers into email subscribers and build a more personal connection with your audience.

Key Takeaways:

• Why Email Over Social Media: While social media is a “one-to-many” platform, email feels more personal, leading to higher engagement and action. Email remains the most effective way to request support, whether that's for sales, ticket purchases, or streams.
• Clarity in Your Requests: On social media, focus on one clear, singular request to drive followers to your email list, rather than overwhelming them with multiple calls to action.
• Creating an Exclusive Landing Page: Make it easy for people to sign up by creating a dedicated landing page with minimal fields (just name and email). Avoid using your homepage with cluttered forms.
• Keep Your Email List Engaged: Always let your email list know about important news first—before posting on social media. This builds trust and loyalty.
• Encourage Sharing: Write pre-made text for your fans to share your sign-up page, making it easy for them to spread the word about your music.

Tools and Resources Mentioned:

• Kajabi: Cheryl’s recommended platform for hosting websites, mailing lists, podcasts, and digital products. Sign up for a free trial and see if it’s the right fit for your business.
• Releasify: Cheryl’s app offers tons of email templates, including welcome series templates, fan templates, and release templates to help you get started with email marketing. Download it today!

Pro Tips:

1. Personalize Your Email List: Don’t refer to it as a “newsletter.” Instead, call it your “community” or “insider group” to create a more personal feel.
2. Timing is Key: Stick to your promise of notifying your email subscribers first, even if it's just an hour earlier than social media.
3. Encourage Sharing: Provide easy-to-copy text and links for your fans to share your music, helping you grow your fan base organically.

Action Steps:

• Create a strategy around growing your email list, starting with building a dedicated landing page.
• Use social media to funnel followers into your email list by being clear and specific with your calls to action.
• Keep your email list engaged by delivering exclusive content and staying consistent with updates.

Links:

• Try Kajabi
• Download The Releasify App

In this episode, we dive into the complex yet familiar feelings of stage fright, performance jitters, and anxiety that many musicians face. Whether it's stepping onto a stage, presenting to a live audience, or even sending an important email to your fans, these emotions often stem from something deeper—fear of being seen. Cheryl breaks down the origins of this fear and provides actionable steps to heal it.

What Is Covered:

• The root of performance anxiety: Fear of being seen.
• How early childhood experiences can manifest as stage fright.
• Rewiring your nervous system to feel safe in the spotlight.
• A step-by-step guide to having a conversation with your younger self.
• How addressing past experiences can reduce anxiety, panic attacks, and other somatic symptoms.
• The path to healing and unlocking your full performance potential.

Key Takeaways:

The fear of being seen often stems from childhood experiences where we were seen but it didn’t go well.

Performance jitters are your body’s way of saying it doesn’t feel safe, but you can rewire your nervous system to change this.

Healing your relationship with your younger self can help you let go of the fear and expand your ability to perform confidently.

Practice connecting with your younger self and asking what they needed back then, offering reassurance from your present self.

Rewiring takes time, so be gentle with yourself and engage in this practice regularly before performances.

Resources Mentioned:

Cheryl’s one-on-one coaching: http://www.inthekey.co/coach

Download the FREE Releasify app for more resources: http://www.inthekey.co/app

In this episode, we break down the key elements of a successful pitch, whether you're emailing a music supervisor, venue, or potential collaborator. Pitching can be daunting, but with a clear strategy, it becomes much simpler. We dive into the before, during, and after phases of pitching and offer practical tips to help you craft concise, effective pitches that get results.

Key Topics:

• Before You Pitch: Set a clear intention for each specific interaction.

• Crafting Your Pitch:

1. Keep it brief and solve a problem for the recipient.
2. Focus on being concise.
3. Build relevance by mentioning how you found them.
4. Position your offer as a solution to their challenges.
5. Include only one link in your email signature (preferably to your website).

• The Yes/No Request: The most crucial part of the pitch.

1. Ask a specific, easy-to-answer question.
2. Provide multiple scheduling options if booking a meeting or event.

• Subject Lines: Write them last and keep them short, clear, and curiosity-driven.

• Follow-up Strategy: 70% of your successes will come from second or third follow-ups.

1. Wait a week before following up.
2. Copy and paste the original email instead of forwarding.
3. After three follow-ups, ask for permission to continue reaching out.

Key Takeaways:

• Being specific, professional, and polite increases your chances of success.
• Follow-up is critical — don't be discouraged by no response after the first email.
• A no is better than no response — it gives you data to act on.

Resources:

Perfect Pitch Course: Learn how to craft the perfect pitch in detail with Cheryl’s program. Available at

➡️ http://www.inthekey.co/perfectpitch.

Amplify Program: For a deep dive into more music business strategies, join the annual plan at Amplify Pro.

➡️ http://www.inthekey.co/amplify

For more tips on effective pitching and music business strategies, subscribe and check out the other episodes!

In this episode, we dive into practical financial systems for musicians and freelancers, focusing on organization rather than just making money. We cover everything from separating personal and business finances to the benefits of LLCs and how to maximize travel points.

Key Topics Covered:

• Separate Personal and Business Finances: Importance of using separate bank accounts and credit cards for personal and business-related expenses.
• Tax Benefits: How keeping your finances separate makes it easier to prove you're running a business, allowing for tax deductions on expenses like gear, coaching, and travel.
• Financial Structure in Relationships: Managing personal accounts to avoid financial conflicts, especially when combining finances in partnerships.
• LLCs Explained: Why musicians should consider creating an LLC to protect personal assets and the potential tax benefits of doing so.
• Credit Card Travel Points Hacks: Strategies to maximize points for travel by using specific cards and transferring points to travel partners for a much higher return on value.

Resources Mentioned:

• How to maximize travel points: Learn how to get up to 10-15x points using the right credit cards.
  👉 www.inthekey.co/cards

• Amplify Mastermind: Join the Amplify Mastermind for more insights into running your music business, personal finances, and optimizing your career.
  👉 www.inthekey.co/amplify

In this episode, Cheryl B. Engelhardt dives deep into one of her favorite topics: time management for musicians. She shares a game-changing strategy that challenges the traditional use of to-do lists and instead emphasizes the power of a calendar system. Cheryl explains why to-do lists can often become overwhelming and how shifting tasks into a structured calendar can create more time, reduce stress, and ultimately help you become more effective in your music career.

Key Takeaways:

• Ditch the To-Do List: Cheryl highlights the limitations of to-do lists, which often become overwhelming and lead to a sense of constant pressure. Instead, she advocates for transferring tasks directly into a calendar, where they can be managed in time and space.
• Embrace the Calendar System: By scheduling tasks in a calendar, you can alleviate mental clutter, trust your future self to complete tasks, and create a reliable structure that supports your goals.
• Flexibility within Structure: Cheryl discusses the importance of being flexible with your calendar, allowing yourself to move tasks if needed, but with a rule: don’t move a task more than three times. This helps maintain integrity with your past self and keeps you accountable.
• Prioritize Your Own Goals: Cheryl encourages musicians, especially those who are prone to people-pleasing, to prioritize their own goals in their calendars. She discusses the common pitfall of only scheduling commitments for others and not leaving room for personal projects.
• Align with Your Champagne Win: Focus on doing at least one thing each week that will move your career forward. Cheryl emphasizes the importance of small, consistent actions that lead to progress over time.
• Overcoming Emotional Blocks: Cheryl provides tips for overcoming emotional resistance to completing tasks, such as fear or procrastination, by building a strong relationship with your calendar and honoring your commitments.

Actionable Steps:

1. Try It Out: For one week, ditch your to-do list and use a calendar system instead. Schedule every task and honor those commitments as they appear in your calendar.
2. Create Boundaries: Ensure that your calendar reflects your priorities, not just the needs of others. Schedule time for your personal projects and goals.
3. Set Weekly and Daily Goals: Each week, set one goal that will move your career forward. Break it down into daily actions that you can realistically achieve.
4. Be Gentle with Yourself: Adjusting to a new system takes time. Be patient and give yourself grace as you transition to this new way of managing your time.

Quote of the Episode: "The best calendar system is the one that you use. It’s about creating a system inside your calendar that lets you thrive, not just survive."

Resources:

• Cheryl's 1:1 coaching
• Join Cheryl's mastermind, Amplify

Connect with Cheryl:

• Website: www.inthekeyofsuccess.com
• Instagram: www.instagram.com/musiccareercoach

Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review. Your support helps us reach more musicians and make a bigger impact!

In this episode, Cheryl B. Engelhardt dives into one of the most crucial yet often overlooked aspects of a musician's journey: goal setting. But, like, PRO-level goal setting!

Cheryl introduces the concept of "Champagne Wins"—specific, celebratory milestones that go beyond traditional goal-setting and push you to aim higher. She explains why typical goals like "getting more followers" fall short and how defining a clear, measurable objective can lead to greater success and satisfaction in your career.

Key Takeaways:

• Champagne Wins: Goals should be so specific that you know exactly when to celebrate. Cheryl shares her personal experience of setting a seemingly unreasonable goal—getting a GRAMMY® nomination—and how that led to her breakthrough success.
• SMART Goals with a Twist: While SMART goals are common, Cheryl advocates for pushing beyond "reasonable" and embracing ambitious, clear-cut objectives that inspire action and accountability.
• The Importance of Sharing Goals: You're twice as likely to achieve your goals if you share them with others. Cheryl discusses the power of community and accountability in amplifying your chances of success.
• Actionable Steps: Learn how to break down your Champagne Wins into actionable tasks, using Cheryl's example of gaining 1,000 Spotify streams as a roadmap.

Resources Mentioned:

• AMPLIFY Mastermind: A supportive community where musicians set, share, and achieve their Champagne Wins. Learn more at www.inthekey.co/amplify.
• SubmitHub: A platform for pitching your music to playlist curators. Get free credits at www.inthekey.co/submithub.
• Releasify App: A must-have tool for managing your music releases. Download here for free!

Episode Highlights:

• (01:05) Why being "unreasonable" led Cheryl to a GRAMMY® nomination.
• (05:40) The surprising data behind sharing your goals with others.
• (08:12) A step-by-step guide to achieving 1,000 Spotify streams on your next single.

Call to Action: Join Cheryl and other career musicians in the AMPLIFY Mastermind to set your Champagne Wins and surround yourself with a community of like-minded artists. Visit www.inthekey.co/amplify to learn more.

Next Episode Teaser: Tune in next week when Cheryl will be discussing the critical role of your calendar as a major success system.