At the 2017 Irrigation Show, Rain Bird had a whopping seven new products on display. Here Alex Nathanson, corporate marketing brand manager, explains what three of them have in common.

Combining Rain Bird's Copper Shield Technology and a new 4.3-psi check valve, the XFS-CV dripline can be used in areas with up to 10 feet in elevation changes, says corporate marketing brand manager Alex Nathanson at the 2017 Irrigation Show.

Speaking at the 2017 Irrigation Show, corporate marketing brand manager Alex Nathanson describes what makes the new product so reliable--and so useful to contractors.

Erica Vine, COO of K-Rain, says the new device-agnostic Bluetooth controller exhibited at the 2017 Irrigation Show makes mass changes like those needed for managing municipal and school facilities so affordable and efficient "you don't even have to put down your donut" to reset your timers.

The B-hyve Smart Hose Faucet Controller was one of two Hydro-Rain products now in limited release that was exhibited as part of the 2017 Irrigation Show's New Product Contest.

Orion Goe, marketing manager for residential & commercial irrigation at Toro, talks about the differentiating value of the PCV-500, which was a nominee in the New Product Contest at the 2017 Irrigation Show.

Steve Schneiter, channel manager for Rachio Pro, talks at Irrigation Show 2017 about how the controller startup uses customer service (and Amazon reviews) to stand out in a crowded market.

Brad Wardle, director of B-hyve, describes why the institutional controller is a good fit for landscape contractors at the 2017 Irrigation Show.

At the 2017 Irrigation Show, Daniel Pruessner, co-founder of Sprinkl, describes why he his co-founder Noel Geren got into the irrigation business 3 years ago. The Texas-based startup dedicated to adding advanced conservation and cloud connectivity to sprinkler systems at an affordable price.

In this episode, Drew Tedford, Midwest sales manager for FX Luminaire, talks about how LED technology has created new opportunities in landscape lighting. He also discusses the difference between LED and traditional landscape lighting, including the advantages and disadvantages of LED lighting. Finally, he explains fixture types and applications, installation, maintenance costs and material types.

In this episode, George Irwin, president and founder of Green Living Technologies, discusses why vertical farming is becoming a growing industry. He also covers what types of crops perform well in a vertical environment, the advantages and disadvantages of vertical farming, and where we can soon expect to see vertical farms.