How I Built This with Guy Raz

Guy Raz | Wondery

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes on Mondays and Thursdays for free. Listen 1-week early and to all episodes ad-free with Wondery+ or Amazon Music with a Prime membership or Amazon Music Unlimited subscription.Get your How I Built This merch at WonderyShop.com/HowIBuiltThis

  • 1 hour 11 minutes
    Therabody: Jason Wersland

    The Theragun was born out of a late-night experiment with a Makita jigsaw, by a man searching desperately for pain relief in his arm. Jason Wersland was studying to become a chiropractor when he got injured in a motorcycle accident. While casting about for solutions, he discovered that the percussive massage from his jury-rigged power tool helped ease his pain and increase range of motion.


    Jason soon discovered the device worked on his patients, so he MacGyvered hundreds more jigsaws, initially using fence posts and cat toys as add-ons.  Over time, with endorsements from top athletes and celebrities, Jason grew his business into Therabody, a wellness brand with revenue in the hundred of millions of dollars.


    This episode was produced by Chris Maccini with music by Ramtin Arablouei.

    Edited by Neva Grant, with research from Melia Agudelo. Our audio engineers were Gilly Moon and Robert Rodriguez.

    You can follow HIBT on X & Instagram, and email us at [email protected].

    And sign up for Guy’s free newsletter at guyraz.com

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    20 May 2024, 7:10 am
  • 51 minutes 48 seconds
    Advice Line with Andrew Abraham of Orgain

    Orgain founder and CEO Andrew Abraham joins Guy on the Advice Line, where they answer questions from three early-stage founders about strategically positioning their products.  

    Today we meet Brynn, who’s tackling cavities and dental anxiety with an electric flosser. Then Turner, a radiologist mixing up craft cocktails for the golf course. And Catherine, whose pasta sauces and dressings help ease the weeknight dinner juggle. 


    If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

    And check out Orgain’s founding story from Andrew’s first appearance on the show in 2023. 


    This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

    You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    16 May 2024, 7:10 am
  • 56 minutes 38 seconds
    nutpods: Madeline Haydon

    When Madeline Haydon decided to turn her homemade, plant-based coffee creamer into a business, she didn’t fit the mold of a typical founder. She was a woman of color, pregnant with her second child, and had no experience in the food industry. At first, almost all of her sales were through Amazon, and she struggled to convince investors to take a risk on her. But over 10 years, she grew nutpods from a $30,000 Kickstarter campaign into a leading coffee creamer brand, now available in 15,000 stores across the US. 


    This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Gilly Moon and Patrick Murray.


    You can subscribe to Guy’s brand new newsletter at guyraz.com.

    You can also follow HIBT on Twitter & Instagram, and email us at [email protected].

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    13 May 2024, 7:10 am
  • 54 minutes 40 seconds
    Advice Line with Gary Erickson of Clif Bar

    Clif Bar founder Gary Erickson joins Guy on the Advice Line, where they answer questions from three early-stage founders about expanding their customer base.

    Today we meet James, who recycles water bottles into one of the most sustainable plastics on the market. Then Valerie, a leathercrafter with a co-op of artisans born from a strike against Etsy. And finally, Elsie, who accidentally invented a pet hair remover while cleaning her dog’s muddy pawprints.

    If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

    And check out Clif Bar’s founding story from Gary’s first appearance on the show in 2016.


    This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was James Willetts.

    You can follow HIBT on X & Instagram, email us at [email protected], and sign up for Guy's free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    9 May 2024, 7:10 am
  • 7 minutes 12 seconds
    Listen Now: The Competition

    Every summer for the past seven decades, 50 high school seniors—one from every state—descend on Mobile, Alabama to take part in one of the country’s most lucrative scholarship competitions for teen girls. 


    The Competition takes you behind the scenes of the Distinguished Young Women (DYW) program, and follows seven girls as they experience the highs and lows of competing for two weeks, away from home and under the most high-stress circumstances. Some girls enter for the money, some for prestige. All of them are used to being the best and the brightest. But only one will walk away with the top prize.


    Host Shima Oliaee (Dolly Parton’s America, Pink Card) was Nevada’s contestant in 2001. More than 20 years later, she returns to Alabama as a judge. What can two weeks with 50 of the country’s most ambitious teens tell us about girlhood in America?


    Listen to The Competition on the Wondery App or wherever you get your podcasts. You can binge all episodes early and ad-free right now on Wondery+. Join Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial by visiting Wondery.fm/The_Competition now.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    7 May 2024, 8:00 am
  • 1 hour 14 minutes
    Twitter, Medium and Blogger: Ev Williams

    As co-founder of Twitter and founder of Blogger and Medium, Evan Williams literally helped change the conversation: he understood that real-time connectivity—being able to write a post and have people read it seconds later—was the future of engagement online. A Nebraska farm boy who dropped out of college, Ev ran into several business failures before starting Blogger, and—after it sold to Google—launching Twitter with Jack Dorsey and others. Ev also came to learn that he understood product better than people, a trait that would contribute to his eventual ouster as Twitter CEO. After that crushing blow, he returned to his first love by starting Medium, a blogging site for posts that are neither too short or too long.

    This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Josh Newell and Gilly Moon.

    You can follow HIBT on Twitter & Instagram, and email us at [email protected].

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    6 May 2024, 7:10 am
  • 50 minutes 53 seconds
    Advice Line with Pete Maldonado of Chomps

    Former guest Pete Maldonado, co-founder and co-CEO of Chomps, joins Guy for another “Advice Line” edition of HIBT Lab. 

    In this episode, we’ll meet Jennifer, a sourdough bagel slinger thinking about taking on 'big cream cheese.' Then Brandi, a tea shop owner hoping to bring her blends to big box retailers. And finally, Jake, an Alaska native trying to bring fresh wild salmon to Utah…even if he has to knock on every door north of Salt Lake. 

    If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

    And check out how Pete and his partner Rashid scaled the Chomps brand, from his first appearance on the show last year.


    This episode was produced by J.C. Howard with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Gilly Moon.

    You can follow HIBT on Twitter & Instagram, and email us at [email protected].

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    2 May 2024, 7:10 am
  • 1 hour 24 minutes
    Dhar Mann Studios: Dhar Mann

    Five years before he became a massively successful content creator, Dhar Mann was nearly broke and living in a studio apartment. It’s the kind of story he might tell in one of his videos: bite-sized, live-action morality tales that have earned 60 billion views across YouTube, Facebook, and other platforms. Raised in an Indian Sikh family, Dhar had a strong entrepreneurial drive, which led to early business success, but also a spectacular downfall when he got pulled into a Ponzi scheme. A few years after losing nearly everything, he began making short, dramatic videos that conveyed life lessons. Nobody watched at first and critics called them cheesy, but today, Dhar has a huge production studio in Burbank, where dozens of  employees make content for tens of millions of subscribers.


    This episode was produced by Alex Cheng and Casey Herman, with music by Ramtin Arablouei.

    Edited by Neva Grant, with research help from Katherine Sypher.


    You can follow HIBT on X & Instagram, and email us at [email protected].

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    29 April 2024, 7:10 am
  • 36 minutes 42 seconds
    Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey

    Former guest Fawn Weaver, founder of Uncle Nearest Whiskey, joins Guy for an “Advice Line” edition of HIBT Lab. Three early-stage entrepreneurs call in for advice on telling their brand story. 


    In this episode, we’ll meet Kevin, the owner of a coffee trailer and roastery who grew up on a coffee farm in Honduras. Then Elisabeth, whose jewelry company aims to make a difference in the developing world. And finally, Joanne, a home baker looking to turn her love of pecan pie into a full-time business. 


    If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.


    And check out the origin story of Uncle Nearest Whiskey, told by Fawn on the show in 2021.


    This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.


    You can follow HIBT on X & Instagram, and email us at [email protected].

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    25 April 2024, 7:10 am
  • 59 minutes 47 seconds
    YouTube Creator and Cookbook Author: Rosanna Pansino

    With over 14.5 million subscribers, Rosanna Pansino has one of the most popular baking channels on YouTube But she never would have imagined her success back in 2010 when she started making videos as a hobby. At the time, she was a working actor in Hollywood with dreams of landing a leading role, but after receiving an ultimatum from her agent, she was forced to choose between a career in traditional television or the nascent digital world of YouTube. More than a decade after her fateful choice, Rosanna has come full circle with her dreams in entertainment as she hosts her own shows on The Food Network — while continuing to post on YouTube and adding to her catalog of over 1,400 videos with more than 4.7 billion views.


    This episode was produced by Carla Esteves, with music by Ramtin Arablouei

    Edited by Neva Grant and Casey Herman, with research help from Melia Agudelo.


    You can follow HIBT on X & Instagram, and email us at [email protected].

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    22 April 2024, 7:10 am
  • 47 minutes 49 seconds
    Healing through food with Danielle Walker of Against All Grain (2022)

    Growing up, Danielle Walker’s family often convened for big meals prepared by her Italian grandmother, Grandma Marge. Back then, Danielle enjoyed a wide variety of food without restriction; but she began experiencing severe abdominal pain in her 20s that ultimately led her to totally transform her diet—cutting grains, lactose, sugar and more. 

    As Danielle found relief in this approach—and realized that others with similar ailments could as well—she began compiling her recipes in an online blog called Against All Grain. Before long, the self-taught chef became a bestselling cookbook author, more recently branching out with her own product lines and cooking courses. 

    This week on How I Built This Lab, Danielle talks with Guy about being an ‘accidental entrepreneur’ as she chronicles her journey to building a multifaceted business centered around healthy eating. Plus, Danielle shares her advice for other creators looking to build an audience and discusses food’s potential to help millions suffering from autoimmune diseases.

    This episode was produced by Katherine Sypher with music composed by Ramtin Arablouei. It was edited by John Isabella with research help from Sam Paulson. Our audio engineer was Robert Rodriguez.

    You can follow HIBT on X & Instagram, and email us at [email protected].

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    18 April 2024, 7:10 am
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