🚀 From Google Podcasts to Moon FM in No Time: Your Hassle-Free Migration Guide
👉

East Valley Real Estate Careers Podcast

Keller Williams East Valley

A Podcast about East Valley Real Estate; It's industry, and the people working in it. Whether you're just starting out, aspiring to begin, or have been working in the field for a few years, tune in to get updates, tips, tricks and more!

  • You Might Be 3 Feet From Gold
    If you’ve never heard the story “Three Feet From Gold” from Napoleon Hill’s book “Think and Grow Rich,” there’s an important lesson in it that I want to share with you.

    Interested in a FREE Business Consultation?Contact us Today!
    If you’re looking to boost your real estate career, I have a story to share with you that contains an important lesson all agents can take to heart. It’s from one of my favorite books of all time: “Think and Grow Rich” by Napoleon Hill. The story is called “Three Feet From Gold,” and it goes something like this: A man named Uncle Darby discovers gold in Colorado. After he buys some machinery to help him dig, he keeps finding more gold. One day, though, his claim runs dry and he sells all of his machinery to someone else and moves along. That someone else then hires an engineer to assay that same gold claim Uncle Darby left behind, and they find out that the claim ran dry because Uncle Darby wasn’t familiar with fault lines. As it turns out, another gold vein would’ve been found just three feet from where he stopped digging. Needless to say, the other man becomes a millionaire because he knew to seek expert advice before giving up.

    “
    You don’t want to end up like uncle Darby and leave a gold bonanza when you’re just three feet away from finding it.”The moral of this story relates to a trend I’ve been witnessing lately: A few colleagues of mine have been led astray by what I call the “shiny object” syndrome. Working in real estate means you get a lot of emails, text messages, phone calls, etc., that you don’t want. People are always trying to sell us stuff or recruit us for something, which makes for a lot of “shiny objects” out there. Here’s what I know about building a successful entrepreneurial business: If you don’t keep your blinders on and you’re constantly checking if the grass is greener on the other side of the fence, you’ll never achieve what you would have if you would’ve just learned the lesson of longevity. These same colleagues were chasing “better opportunities” when the real opportunities were right in front of them the whole time. You don’t want to end up like uncle Darby and leave a gold bonanza when you’re just three feet away from finding it. Keep your head down, stay the course, and you’ll find your gold strike. If you’d like to talk more about how to further your real estate career or you have any other questions for me, don’t hesitate to give me a call. I’d love to speak with you.
    22 February 2019, 7:29 pm
  • A CRM That Works for You
    The best type of CRM is the one you don’t use, and we have one for you that will improve your lead generation tremendously.

    Interested in a FREE Business Consultation?Contact us Today!
    Why don’t we use CRMs? They’re not the most efficient way to interact with our database. They’re clunky, cumbersome, and time-consuming. We get stuck managing the CRM when all we’re looking for is a CRM to manage us. This dilemma was the inspiration behind the creation of Kelle, the AI-inspired personal assistant we use at Keller Williams. Kelle is basically the Siri of the real estate business, and here’s how it can help you. When you’re on the new KW system, no matter where you go online, Kelle tracks your business activity. When I say, “Kelle, please send me the top five people I should call today,” it’s not sending me the names of people that I scheduled to call or the names of those I haven’t called in a while. It sends me potential clients based on their online buying or selling activity as well. It can also send you contacts based on which Facebook ads are performing the best. Facebook is integrated with the KW cloud to the point that we know who’s using what ad and how they’re performing. Essentially, KW is working together as a group to streamline their lead generation efforts. In addition, if someone likes a Facebook post you make but they’re not in your contact list, Kelle will notify you and give you the option of adding them to your list. That’s your CRM working for you, not you managing your CRM.

    “
    Kelle is basically the Siri of the real estate business.”What else can Kelle do? Let’s say that same person who liked your Facebook post and whom Kelle added to your contact list scheduled a listing appointment with you. When you pull up to their home, you can ask Kelle to send you a market analysis of that home to your phone. Once it’s on your phone, you can send it to their phone so they have it before you even walk in the door. From there, you can ask Kelle to send you a home DNA while you walk through the house. You’ll have pictures of all the surrounding listings, and your potential client can pick which ones are better or worse than their home. They can choose where they land in the CMA and decide how much their home is worth. After that, Kelle can determine the type of buyer who’s most likely to buy that home and search your database for matching buyers. So ask yourself—what will you do with tools that are focused on helping you stay in your 20% so you can receive 80% of your life back? It doesn’t cost you any extra outside of the normal monthly fees you pay. You can’t get this software for a fraction of what it costs to be at KW. In fact, you can’t get it anywhere because it only exists at KW. They’re very intent on owning their software and having a family of agents build it with them. If you’d like to schedule a meeting to start putting together your launchpad or you have any other questions about how to get more out of your business, don’t hesitate to reach out to me. I’d be happy to help you.
    24 September 2018, 11:20 pm
  • How Can Time Blocking Assist You?
    Time management in real estate is more or less a broken record. However, here’s what turned me on to the idea and why I time block every single one of my work days.

    Interested in a FREE Business Consultation?Contact us Today!
    Many of you have been to several time-management classes and hear the phrase “time blocking” ad nauseam. I’ve been there too. Finally, one day the right concepts aligned and it completely changed my mindset around time blocking. I’m going to share these concepts with you today. Here’s a brief outline of what I discussed in the video above, with timestamps so that you can skip ahead to the part(s) that interest you the most: 0:40- Why too much white space in your calendar is a bad thing 1:40- The mindset of a business person versus the mindset of a salesperson 2:30- The major benefits of time blocking your schedule
    3:30- Why fitness is the first thing to schedule into your day 4:45- What to time block during your work day 7:00- How to schedule the back half of your day If you have any additional questions for me about time blocking, how to schedule your day, or about the real estate business in general, don’t hesitate to give me a call or send me an email today. I look forward to hearing from you soon.
    9 August 2018, 9:06 pm
  • What We Care About More Than Our Awards
    Keller Williams has received many different awards for our productivity, training, and more. Still, the thing we are most proud of is something else entirely: our culture.

    Interested in a FREE Business Consultation?Contact us Today!
    Keller Williams has had an absolutely stellar year. So far, 2018 has been a year of awards. Not only were we voted the happiest place to work by Forbes, but we were also ranked as the No. 1 real estate company in the world in terms of agent count, sales volume, and units sold. Above all of these accomplishments, though, there is one thing we are most proud of—our culture. None of the achievements would be possible without the culture of learning that we uphold as a standard within our company. In fact, this emphasis on education has earned us yet another award. Keller Williams has also been voted No. 1 in the world for training. For our own team here in the East Valley, we have the most productivity per agent and are within the top three area brokerages. We believe that production is king, and our agents produce twice as much as professionals with most brokerages. Our culture encourages this level of production, because when our agents are strong contributors within our team, they also tend to be strong contributors within our community.

    “
    All of this is just to say that no matter what awards we receive, the thing we are most proud of is that we’re a culture of productivity, learning, and contribution.”One of the things I was most struck by when I joined Keller Williams was how the company responded to the Virginia floods. Despite the fact that there were no Keller Williams offices within 200 miles of the affected areas, the company was ready to help. Ever since the Joplin tornadoes, Keller Williams has had supply-stocked trailers stationed in all major disaster areas. While Virginia isn’t actually a disaster area, Keller Williams still had an 18-wheeler trailer filled with supplies ready to move to the flood site. Our company was the first on the scenes, even before FEMA or the Red Cross. This same emphasis on community contributions is exactly the approach we took in the wake of Hurricane Harvey. We usually host a major event, the Keller Williams Mega Camp, in Austin, but last year we decided to change our Mega Camp to Mega Relief. Instead of converging in Austin, our 13,000 agents took buses to Houston to help with relief efforts. And beyond disaster relief, Keller Williams also makes an effort to give back in other ways. Keller Williams RED Day is a prime example of this. Each year on this day, our agents spend time with charities to help make a difference. All of this is just to say that no matter what awards we receive, the thing we are most proud of is that we are a culture of productivity, learning, and contribution. So if this sounds like the kind of culture you would like to be a part of, we would love for you to get in touch. If you have any other questions, would like more information, or want to schedule a meeting to talk about a future with Keller Williams, give us a call or send us an email. We look forward to hearing from you soon.
    22 June 2018, 5:15 pm
  • Real Estate Roles are Plentiful and Diverse
    There are many different paths in real estate these days. Here's a quick look at all the different options that you have.

    Interested in a FREE Business Consultation?Contact us Today!
    There’s a big public misconception about Realtors. People think being a Realtor only involves turning a key, opening a door, and taking a picture of their clients jumping for joy in the air. However, there are so many opportunities in this industry that require so many different skill sets. The possibilities are endless. Do you have the needed skill set? Do you know about the different jobs available in this industry? If not, you’re in luck. That’s what we’re going to go over today. Real estate combines several industries into one. Every transaction needs a Realtor, a lender, a title representative, escrow officers, and more. When it comes to real estate, you can either operate as a single agent or a team leader. If you’re joining a team, there are so many different options. You can be a showing assistant, marketing assistant, or an inside sales agent. There’s a place for all skill sets.

    “
    Come down to our office and take the KW personality assessment.”If you’re really good at talking to people and socializing, you might not be the best at paperwork. A single agent has to wear so many hats that it's rare to find a good one anymore. A lot of times, single agents have weaknesses. Teams play up your strengths so you can focus on what you do best. Our company, Keller Williams, was built on personality. A lot of people get burnt out when they work as solo agents or they aren’t sure what they’re getting into. Here at KW, we give candidates the Keller Williams personality assessment that helps them get into the right role and the right fit in this industry. If you’re interested in learning more about joining our team or joining the real estate industry in general, come on into our office. We’ll give you the personality test and find the perfect role for you. If you have any questions in the meantime, don’t hesitate to reach out and give us a call or send us an email. We look forward to hearing from you.
    17 May 2018, 6:43 pm
  • 3 Questions to Ask About Your Business Plan
    If you’re a new real estate agent who wants to be a top producer, stop chasing shiny objects and ask yourself these three questions.

    Interested in a FREE Business Consultation?Contact us Today!
    In our industry, there’s no such thing as “one size fits all.” What works for one will not work for another, and it’s important to find out what we can do and, even more so, what we will do. Do you have a five-year plan? What about a one- or two-year plan? You need to build a successful plan of triggers and transitions to help you reach your goal and build a sustainable, successful business. So what will you do? What will you commit to doing? Are you a cold caller? A door knocker? Are open houses your thing? Social media and networking? Any of these is an avenue to success when paired with a good plan. You need a roadmap.

    “
    What is a good plan without accountability?”
    But what is a good plan without accountability? These days, people use apps rather than actual maps. If you’ve ever used Siri for directions, you’ve heard its voice tell you it’s “recalculating route.” That’s a statement of accountability. It lets you know that if you make a wrong turn or get off the highway to avoid traffic, Siri is still with you, still making sure you are going to get where you’re going. Ask yourself these three questions: 1. Do I need a plan?
    2. Am I serious about being successful in the industry?
    3. Am I willing to be held capable of reaching my destination? If you answered “yes” to any of these, we can coach you. We will help you make a plan and realize rewards. Stop chasing shiny objects; you already have what it takes. Get started today by scheduling a free session with us. Please don’t hesitate to reach out to me with any questions you may have. I would be happy to help you!
    6 April 2018, 3:45 pm
  • Why Focus Is the Key to a Successful Real Estate Career
    Focusing on building a real estate business can take some time. We’d like to offer you a bit of a shortcut.

    Interested in a FREE Business Consultation?Contact us Today!
    If you’re watching this, chances are you’re currently thumbing through your email. Most of the time, it’s a mindless habit of scrolling and deleting. How many mindless habits do you have in your business? I can tell you that most of the things on your to-do list are easy items that help us feel accomplished while avoiding what we truly need to do. The million-dollar question here is, “What am I focused on?” Gary Keller wrote a great book called “The One Thing” and in it, he proposes a focusing question: What’s the one thing that you can do, such that by doing it, everything else will be easier or unnecessary.
    “
    Let me help you break through that ceiling.”
    Whether you realize it yet or not, you’re either in the beginning or the middle of this tear-down, rebuild, and repeat cycle of business. What or who does your business need to grow? With most successful businesses, it’s a who. Who do you need? Why do you need them? How do you find them? These are the exact questions that Gary Keller focused on as he turned the corner from a struggling local business to No. 1 in the world. It’s what I focus on every day as an expansion leader and CEO. I coach mega agents in many different states on building their business through people. Let me help you break through that ceiling. If you have any questions or need help in your business, reach out and give me a call or send me an email to schedule a free coaching session. I look forward to hearing from you soon.
    23 March 2018, 5:42 pm
  • How Knowing Your "Why" Can Improve Your Business
    What is your MVVBP? I’ll explain what that means and how to find it today.

    Interested in a FREE Business Consultation?Contact us Today!
    In the real estate business, it is critically important that you develop your MVVBP—your mission, vision, values, beliefs, and purpose for your life and your business. Each of these items should serve as guideposts along your track to success. Understanding the “why” in your business is important. Knowing the reason behind what drives you will help you meet your goals. In business, the relationships you create are less about what you do, and more about why you do.
    “
    If you’re in business and don’t know why, call someone who can help you figure it out.”
    When you know why you show up at your job every day, it makes it easier to do so. As for us, we adjust our “why” as time goes on. As our goals change, so does our MVVBP. Adjusting your goals prevents you from going off in the wrong direction in your business. If you don’t currently have an MVVBP, you should. And, if you’re in business and don’t know why, call someone who can help you figure it out. You need to be working with a coach or a team of coaches in order to set a reasonable and effective set of goals. If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.
    28 February 2018, 5:42 pm
  • Leveraging Your Listings to Get More Business
    Today, team leader and coach Lindsay Mozena has a few tips on how you can meet and exceed your business goals this year.

    Interested in a FREE Business Consultation?Contact us Today!
    What are you doing for listing season? What does your pipeline look like? What do you have installed to maximize and leverage your listings into more business? I’m here today with Lindsay Mozena, a team leader and coach here at Keller Williams East Valley, to give great tips on how to exceed your goals this year. We know that, in our industry, what we do now doesn’t even affect our business until 90 days from now. And since listing season is here, right now, we need to get on the ball. If you haven’t started to think about what you’re going to do for this listing season, you need to do so right now. Here at East Valley Real Estate, we’ve been doing script practice every day, as well as practice with roleplay, door-knocking, open houses, and calling our databases. We’ve been really active in making sure that we’re doing lead generating activities every day.
    “
    You need to come in and get plugged in.
    ”
    To leverage our listings, we have started pre-marketing to get listings on our database before they even go live. Zillow and other tech companies can’t do that, since they only deal with live listings. In terms of the systems, we use KWLS, eEdge, CGI (Career Growth Initiative), and others to create goals, tasks, and pipelines. They track our progress automatically as we close deals. Specifically, the KWLS (Keller Williams Listing System) sends out listings to 300 websites before those listings go live. To track our pipeline and goals, we use our CGI, tracking it every single day. Agents are able to plug in their data about their activities, and we check every month to see if the data is in line with their goals. As a word of advice to someone who is just now realizing they’re behind the ball, you need to come in and get plugged in. If your goal is to do 20 deals a year, but you haven’t reached that yet, what’s getting in your way? Schedule an appointment with us immediately and get the coaching that you need in order to take your business to the next level. For any other questions, feel free to contact us. We'd be happy to help you.
    21 February 2018, 6:11 pm
  • How Can You Prepare Yourself for Changes in Our Market?
    Changes in our industry are affecting both buyer's agents and listing agents. If you don't know how to adapt, we can help you.

    Interested in a FREE Business Consultation?Contact us Today!
    “You don’t know what you don’t know.” How many times have you heard that saying? That’s the problem many of us face when trying to grow a successful business in a volatile industry. We must recognize the changes affecting us as listing agents and buyer’s agents. In order to adapt, we must be on our toes. What does your brokerage do to help you recognize shifts? Did you know there’s currently a nationwide down-pressure on buyer co-brokerage commissions? Websites like Opendoor and Zillow make it easy for buyers to find and see homes without having an agent. Not only is the pressure on the commission, but these factors could eventually negate the need for buyer agents completely. What are you doing to adapt? How are you being educated?
    “
    If you join us by December 31, we will save you $199 by waiving your sign-on fee!
    ”
    Listing agents are also up against Opendoor and OfferPad and many other small investors copying the instant-offer model. How strong is your value proposition? How will you compete? Is your brokerage innovative and providing you with ways to compete. The fact is, these companies are here to stay and they’re gaining momentum. However, they’re operating in a niche that will not work against us, but alongside the traditional real estate model. They’re not taking away our industry—they’re forcing us to take it back. What are you going to do to stand your ground? Better yet, how are you going to take territory? If your answer to any of these questions was “I don’t know,” schedule a time to meet with me. If you join us by December 31, we will even save you $199 by waiving your sign-on fee! Let us arm you with the training, knowledge, and tools to take territory in this amazing market. If you have any questions, don’t hesitate to give me a call or shoot me an email. I look forward to hearing from you.
    11 December 2017, 8:38 pm
  • What Are Your Goals for 2018?
    2018 is almost here. We want you to reach all your goals this next year.

    Interested in a FREE Business Consultation?Contact us Today!
    It’s that time of year again! Time to set your goals and turn your business dreams into reality. Today we want to help you get started on the right foot. Many times agents set goals that are either too unrealistic or too easy to hit. In order to set a realistic goal, you need to figure out what your “why” is. Now, we’re not talking about your “what.” Your “what” is the amount of money you want to make, the vacations you want to go on, and the things you want to buy. Your “why” is what it takes for you to be fulfilled.
    “
    We’d love to help you reach your goals.
    ”
    If you haven’t determined your “why” yet, you need to sit down and have a serious conversation with yourself or someone you trust who can help you dig deep and find out what that “why” is. Once you have your “why”, you can figure out your “what” and start on the path towards fulfillment. In the meantime, you’ll have to ask yourself questions like “Do I have the right tools?” and “Are these tools proven in helping agents successfully set and attain those goals?” All of these questions are vital to successful growth, especially in our industry. If you don’t have answers to any of the questions above, we want to hear from you. Schedule a time to meet with us for a free consultation and a complimentary hour of coaching. We’d love to hear from you. Give us a call or send us an email if you have any questions or want to set up a time.
    22 November 2017, 7:12 pm
  • More Episodes? Get the App
About East Valley Real Estate Careers Podcast
Links
© MoonFM 2024. All rights reserved.