Massachusetts Real Estate Podcast with Paul Brouillette

Paul Brouillette

If you are looking to buy or sell a home, get all the information and the latest updates, tips, and tricks from Paul Brouillette - your professional Massachusetts Real Estate Agent

  • How Can You Stage Your Home While Living in It?
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    Learn my best tips for staging while still living in your home, like ‘pre-moving,’ creating a showroom feel, and more.

    Selling your home while you’re still living in it might sound tricky, but it’s doable with the right strategy. After all, it pays to do a little work before you list your house–whether you’re still living in it or not. Did you know that staged homes sell 13% faster and can even bring in higher offers? With a few adjustments, you can create a space that feels fresh, inviting, and buyer-friendly while still enjoying your daily routine. As a professional real estate agent, I help homeowners like you sell faster and for top dollar—even while living in the home. Let’s go over some smart, doable steps to stage your home effectively without disrupting your life:

    1. Declutter and pack early. Think of it as pre-moving. Pack away seasonal clothes, personal photos, and anything you don’t use daily. This makes your space feel bigger, cleaner, and move-in ready for buyers. Plus, it reduces last-minute stress when it’s time to move. Buyers will also find it easier to envision themselves living in the home.

    2. Deep clean and maintain your home. A spotless home makes a huge first impression. After a deep clean, keep things easy with a simple daily routine—wipe counters, put dishes away, and keep floors clear. A little effort each day prevents last-minute stress before a showing.

    "By staging smartly while still living in your home, you’ll attract more buyers, sell faster, and maximize your sale price without turning your daily life upside down."

    3. Create a showroom feel. Buyers love neutral, airy spaces. Swap out bold bedding or décor for light, inviting colors. Keep furniture arranged to make rooms feel open and welcoming. If you have kids or pets, store away extra toys and supplies to keep things tidy.

    4. Make a ‘showing-ready’ checklist. Before leaving for work or errands, do a quick 5-minute sweep: this involves making the beds, wiping the kitchen counters, putting away daily clutter, opening up your blinds for natural light, and setting the thermostat to a comfortable temperature. That way, your home is always ready when a buyer comes by.

    5. Plan for showings in advance. It’s best to leave the house during showings so buyers can explore comfortably. Have a go-to plan—maybe a park visit, a coffee shop break, or running errands—so it’s easy to head out whenever needed. Keep a small bag ready with essentials like snacks, chargers, and activities for kids or pets. The more prepared you are, the less stressful last-minute showings will feel.

    By staging smartly while still living in your home, you’ll attract more buyers, sell faster, and maximize your sale price without turning your daily life upside down. If you want more tips on preparing your home for a top-dollar sale, let’s chat! Just call or email me with any questions. I look forward to hearing from you!

    25 March 2025, 11:34 am
  • What’s the Best Way To Find Out Your Home’s True Value?

     

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    Learn how to find out your home’s true value, from simple solutions like online valuations to more involved strategies like comparative market analysis.

    Ever wonder how much your home is actually worth? Whether you're thinking about selling, refinancing, or just curious, knowing your home’s true value is essential. But here’s the issue—many homeowners rely on the wrong sources and leave money on the table.

    Most people turn to quick online estimates, but those tools can be off by tens of thousands of dollars. If your home is priced too high, buyers may overlook it. Price it too low, and you’re walking away from potential profit. And when refinancing, an inaccurate valuation could mean missing out on thousands in equity. So, how do you ensure you’re working with the right number? Having helped countless homeowners maximize their home’s value, I can tell you this: understanding your home’s worth isn’t just about numbers—it’s about making informed financial decisions. There are three key ways to determine your home’s true value:

    1. Comparative market analysis. This is a professional assessment done by a real estate expert—like me! A CMA compares your home to similar recently sold homes in your area, factoring in size, features, location, and market trends. It’s free and far more accurate than online tools.

    "Websites like Zillow and Redfin provide quick estimates, but you shouldn’t rely on them alone."

    2. Professional appraisal. A licensed appraiser provides an unbiased valuation, often required for refinancing or loans. They assess your home’s condition, upgrades, and market comps. It’s the most precise method but comes at a cost of a few hundred dollars.

    3. Online valuation tools and research. Websites like Zillow and Redfin provide quick estimates, but you shouldn’t rely on them alone. Cross-check multiple sources and look at recently sold homes that closely match yours for a more accurate picture.

    Which is the best option for you? If you’re selling, a CMA gives you an accurate market value. If you’re refinancing, an appraisal is necessary. And if you’re just curious, online tools can be a starting point—but always verify with expert insight. If you’re thinking of selling or refinancing and want a precise, expert-backed valuation, let’s talk. I offer a free, no-obligation home valuation to help you make the best decision. Just call or email me to get started.

    17 March 2025, 11:00 am
  • What Do Home Sellers Need To Reveal in Disclosures?

     

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    Going over everything you need to disclose when selling your home, from location-specific information, material defects, and more.

    Are you selling your home this year? If so, you’ve probably wondered what exactly you need to disclose to potential buyers. Seller disclosures are more important than ever in 2025, and understanding them is key to avoiding legal headaches and closing deals quickly. Transparency isn’t just a courtesy—it’s a necessity if you want to be legally protected. Here’s a breakdown of what you need to know about seller disclosures to ensure a smooth and successful home sale:

    1. Material defects. As a seller, you’re required to disclose any known material defects that could impact your property’s value or safety. This includes issues like foundational cracks, roof leaks, or pest infestations. Even if you’ve repaired these problems, it’s essential to disclose them. Buyers need a full picture of the property’s history so they can make informed decisions. Transparency builds trust with buyers and helps prevent disputes later on. If they discover hidden issues after the sale, it could lead to legal challenges that no one wants.

    2. Repairs and property condition. Whether it’s structural problems, plumbing repairs, or past flooding, sellers must document and disclose these issues even if they’ve already been resolved. Buyers have a right to know what they’re walking into. By being upfront about the property’s condition and repair history, you’re not just protecting yourself from future complications; you’re also showing buyers that you’ve taken proper care of the home. Honesty here can go a long way in building trust and confidence.


    "Good lighting creates a cozy atmosphere and lets the best features of your house shine."


    3. Environmental and neighborhood factors. Disclosures go beyond your home’s four walls. Sellers are also responsible for sharing information about the surrounding environment. This could include things like being in a flood zone, nearby industrial activity, or contaminated soil. It’s also a good idea to let buyers know about neighborhood-specific concerns. Providing this context allows buyers to make an informed decision and shows that you’re committed to transparency, which can set the tone for a positive and cooperative transaction.

    The golden rule of seller disclosures is simple: when in doubt, disclose. Failing to do so could result in costly legal issues that are both time-consuming and stressful. If you’re unsure about what needs to be disclosed or have other questions about selling your home, I’m here to help. Feel free to reach out by phone or email to make your selling process smooth and stress-free. Transparency is the foundation of a successful sale, and I’m here to guide you every step of the way.
    25 February 2025, 5:10 pm
  • How Can You Make Your Home Irresistible to Buyers?

     

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    Enhance your curb appeal, declutter and depersonalize, and highlight your home’s key features to have a faster and more profitable home sale.

    Looking to sell your house soon but don’t know how to get it ready for the market? Selling your home can feel like a big undertaking, but with the right preparation, you can make it stand out and attract the perfect buyer. These three essential tips will help you get your home ready for a successful sale and leave buyers impressed from the moment they arrive:

    1. Enhance curb appeal. First impressions matter, and curb appeal is where it all begins. When potential buyers pull up to your home, the exterior sets the tone for their entire visit. Even small details work together to create an inviting first impression. You don’t need to go all out—simple updates can make a big impact. Mow the lawn, plant some vibrant flowers, or touch up peeling paint on the front door. If it’s winter, keep walkways clear and add cozy seasonal touches like a wreath or warm lighting. The goal is to show buyers that your home is well-loved and ready to welcome its next owner.

    2. Declutter and depersonalize. Your goal should be to make it as easy as possible for buyers to envision themselves living in your space when they walk inside. but that’s hard to do if rooms feel crowded or overly personal. Start decluttering by removing extra furniture and boxing up items you don’t use often. Less is more when it comes to preparing your home for sale—you want it to feel spacious and inviting, not cramped. Next, depersonalize the space and take down family photos, bold artwork, or unique collections. This doesn’t mean erasing your personality—it’s about creating a blank canvas where buyers can imagine their own lives. Finally, take time for a deep clean. Pay special attention to kitchens and bathrooms, as these high-traffic areas often leave the biggest impression. A spotless home signals that it’s been well-maintained and move-in ready for your buyers.


    "Good lighting creates a cozy atmosphere and lets the best features of your house shine."


    3. Highlight key features. Think about what makes your property special—whether it’s a spacious kitchen, a cozy living room, or beautiful natural light streaming through large windows. It might be worth it to consider some light staging to get your house in the best shape possible. Rearrange furniture to improve flow and maximize space, even if it’s as simple as moving a couch or removing an extra chair. Lighting is also critical; it creates a cozy atmosphere and lets the best features of your house shine. Even small updates, like fresh neutral paint or modern cabinet handles, can make your home feel updated and move-in ready.

    At the end of the day, selling your home doesn’t have to be overwhelming. By enhancing curb appeal, decluttering and depersonalizing, and highlighting your home’s key features, you can create a space that buyers will fall in love with. If you have questions about getting your home ready for the market or anything else, please call or email me. I am always willing to help!

    If you have any questions, you can reach me at (978) 852-3001 or PBrouillette@LaerRealty.com. You can also visit our website at www.homesareus.com.  I’ll guide you every step of the way right to the closing table.
    17 February 2025, 12:24 pm
  • 10 Proven Tips To Succeed in Buying Your Dream Home


    Learn how to secure your dream home by keeping your finances intact.

    How can you increase your chances of getting your dream home? Buying a house is a big decision, which is why it’s important to be prepared. Today, I’ll share 10 pro tips for a smooth home-buying experience:

    This conference is special because Mike Ferry is going to be celebrating 50 years in the residential real estate coaching and training industry. I’ve worked with Mike for the past 30 years and have seen firsthand the value of partnering with a Mike Ferry-trained agent. Here are 10 reasons why you should consider working with one:

    1. Get pre-approved. Before you start shopping for homes, get pre-approved by a reputable lender. This step will help you determine your budget by identifying your maximum and minimum price range based on your income and expenses.

    2. Work with a buyer’s agent. Work with a buyer's agent like myself. An experienced agent will protect your interests and help you avoid buying a home in the wrong neighborhood.

    3. Save for closing costs. Set aside funds for closing costs because these expenses can add up quickly. Including this in your budget will ease your mind.

    4. Keep your job. Try to keep your job and avoid switching to self-employment during this time. Changing your job can affect your pre-approval for a mortgage and make it harder to secure financing.

    5. Avoid big purchases. Hold off on large purchases, like a new car, until after you’ve settled into your new home.


    "Every dollar counts as you prepare to purchase a home."

    6. Don’t dip into savings. Avoid using savings or credit cards for non-essential purchases. It's important to keep your finances in check during this period.

    7. Resist impulsive buys. Stay strong against impulse buys. Every dollar counts as you prepare to purchase a home.

    8. Consult with your lender. To maintain a stable financial profile, always check with your lender before making any large withdrawals from your accounts.

    9. Stick with your bank. Don’t change your bank accounts while buying a home. Lenders like consistency, so keep what you have.

    10. Avoid co-signing loans. Don’t co-sign loans for anyone, no matter the reason. It can affect your financial stability and jeopardize your ability to secure a mortgage.

    Maintaining consistency is important to successfully get your dream home. If you're ready to make one of the biggest decisions of your life, let's connect. Reach me at (978) 852-3001 or PBrouillette@LaerRealty.com. You can also visit our website at www.homesareus.com.  I can help guide you every step of the way right to the closing table.

    28 January 2025, 4:52 pm
  • Top 10 Qualities You Should Look for in a Real Estate Agent

    Learn the top reasons to work with a seasoned real estate agent.

    Are you looking for an agent who is honest, competent & professional when it comes to handling real estate deals? This week, I’m excited to attend a real estate conference in Palm Desert, California, with my son Liam and 3,000 of the top real estate professionals from around the world.

    This conference is special because Mike Ferry is going to be celebrating 50 years in the residential real estate coaching and training industry. I’ve worked with Mike for the past 30 years and have seen firsthand the value of partnering with a Mike Ferry-trained agent. Here are 10 reasons why you should consider working with one:


    1. Honesty in all transactions.
    I’ll always give you an honest assessment of your home’s value based on the current market and comparable sales.

    2. Market expertise. I’m a market expert, studying the market statistics daily to stay informed.

    3. Active buyer and seller engagement. I aggressively search for buyers and sellers for my listings, dedicating two to three hours each day to this effort.

    4. Strong communication. I keep you updated with feedback from buyers and their agents about your property.

    "I invest in my training to provide you with the best results possible."


    5. Defined action plan.
    I have a clear plan to sell your home, maintaining a rigorous schedule and tracking my progress every day.

    6. Negotiation skills. I use my negotiation skills to get you the best possible price for your home, ensuring you get the value you deserve.

    7. Great network. I’m connected to a network of top, highly trained real estate professionals in North America, which helps generate leads for your property. This network of agents can refer their buyer clients to our neighborhood in Massachusetts.

    8. Weekly coaching and strategic planning. I work with my coach weekly to develop strategies that can help you achieve the highest sale price for your property in the shortest time.

    9. Continuous improvement. I’m always improving my skills, attending at least four training and coaching events each year from my field's best real estate coaching and training organization.

    10. Committed to being an excellent agent. I am committed to becoming a great salesperson. I invest $12,000 yearly in my coaching and training to ensure I can provide the best possible service. 


    Do you have any questions about real estate sales or purchases or the market? Feel free to reach out to me at (978) 852-3001 or PBrouillette@LaerRealty.com. You can also visit our website at www.homesareus.com. I'll be more than happy to help you out.

    24 January 2025, 10:10 pm
  • What Is the Best Time of Year To Sell My Home?
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    How you can prepare for the spring market by planning ahead, budgeting your time, and getting in early.

    As a real estate agent, one of the most common questions I get from potential home sellers is, “When is the best time of year to sell my home?” The truth is that the best time to sell is when you need to move; however, if you’re determined to try and time the market, the best time to sell is when you have the least amount of competition. In most markets, that means selling in late winter or early spring. Once spring hits, inventory increases rapidly, and you’ll have to compete with tons of other homeowners. If you truly want to hit the optimal selling window in late winter or early spring, here are three key things you need to consider:

    1. Plan early. The more time you give yourself to plan out your home sale, the better. Getting your home ready for the market might involve a lot more work than you thought of beforehand, so don’t procrastinate. I recommend giving yourself a three to four months headstart before you list for things like pre-listing consultations, staging, repairs, and more. If you want to sell at the optimal time in late winter or early spring, that means you need to start these things as soon as possible.

    "Get ahead of things by listing as early as you reasonably can."

    2. Budget your time. It can take 60 to 120 days to sell your home once you list it, but many homeowners still have a mentality leftover from the pandemic market, when homes would sell in as little as a week. That’s why I recommend working with your agent to plan out what you need to do to hit the optimal selling window. Once you have a schedule, it will be easier to budget your time and sell at the perfect moment. 3. Beat your competition to the market. If you have a choice between listing earlier or later, list earlier. Once the spring frenzy hits, supply increases exponentially each month. All those sellers are competition that will make it harder for you to get the best deal possible, so try your best to beat them to the market. It’s tempting to wait for prices to increase as demand picks up, but this isn’t a good strategy. By the time you enter the market, you’ll be chasing a wave of demand that has already passed. Instead, get ahead of things by listing as early as you reasonably can. If you want to sell this spring and get the best deal possible, your first step should be to have a pre-listing meeting. Just call or email me, and we’ll go over your situation, your goals, the market, and more. It’s 100% free and no obligation. I look forward to hearing from you

    10 January 2025, 2:08 pm
  • Happy Holidays From Us


    From our team to your family, we want to wish you a happy holiday season.


    Happy holidays to you!


    The holiday season has officially arrived. We hope you enjoy this wonderful time of year and make some fantastic memories.


    We wanted to take a moment to thank you for your continued support. We love helping people make their real estate dreams come true, so thank you for working with us and supporting our business.


    This may be a busy time of year, but we are always here to help you and answer any questions you may have. Give us a call or email, we’d love to help you. 


    In case we don’t hear from you until 2025, have a happy New Year!



    17 December 2024, 2:37 pm
  • Should I Sell My Home During the Holidays?

     

    Paul%20Brouillette-1210-1.pngI explain why it still makes sense to sell your home during the holidays, from motivated buyers to lower housing inventory.

    Do you need to sell your home soon but are afraid no one will want to buy during the holidays? Conventional real estate wisdom says that no one is looking to purchase a house this time of year. After all, everyone’s kids are home from school, and they must be incredibly busy from the holidays, right? 

    The truth is that most people move when they need to, not when they want to. You can still get a great deal during the holiday season for your home sale; in fact, there are even a few key advantages. Here are three reasons why you should consider selling your home during the holidays: 

    1. People have more time off during the holidays. It’s true that people are busy on Thanksgiving, Christmas, and New Year’s, but you have to remember that those are only three days out of the year. For the rest of the holiday season, most people have extra time off to look at homes and plan out a move. A three-day weekend or extended break is just the excuse some buyers need to get out and look at your home.

    "Lower inventory means less competition for home sellers."

    2. Inventory is low. When you list your home, you want there to be the least amount of competition possible so that you’re in a stronger negotiating position with buyers. Fortunately, December and January are when homes for sale hit a year-long low. This means buyers don’t have as many choices, and you might be able to ask for more concessions during negotiations. 

    3. Buyers are highly motivated this time of year. You don’t have to worry about window shoppers this time of year. If a buyer is interested in your home during the holiday season, it probably means they need to move as soon as possible. This could be because they need to get a new job, they need to move soon for tax reasons, or anything else. Whatever their motivation is, you can be sure they’re more likely to be serious about buying your home and following through with the deal. 

    If you want to sell in Q1 next year, please call or email me for a free pre-listing consultation. It always pays to plan ahead, and I’ll go over everything you need to make sure you get the best deal possible. I look forward to hearing from you!


    10 December 2024, 3:38 pm
  • Wishing You a Happy Thanksgiving


    This year and every year, we’re thankful for you in our lives.

    The 2024 holiday season has officially begun! We hope you are as excited as we are.

    We’d like to take a moment to express our gratitude to all of you this Thanksgiving. We have met some truly wonderful people, and we’re proud to have helped so many reach their real estate goals over the years. We wouldn’t be where we are today without all of your support.

    Enjoy your Thanksgiving dinner—that’s what we plan to do!

    In the meantime, please don’t hesitate to reach out to us if you have any real estate questions. We would be happy to help you.

    Happy Thanksgiving!


    25 November 2024, 2:42 pm
  • Why Are Buyers Backing Out of Real Estate Deals?

     

    Paul%20Brouillette_1030_plain%20text.pngHere’s why so many buyers are backing out of deals and how you can use things like a pre-listing inspection to protect your sale.

    It’s official: Cancelation rates are on the rise. In a lot of markets, around 30% of real estate transactions that go to escrow end up canceling. Since listings with canceled deals often end up selling for less money, what can you do to minimize the chances of your buyer flaking out? As an experienced expert, I’ve dealt with uncertain buyers before. That’s why today, I’m sharing why buyers are leaving deals in this market and explaining what you can do to stop a cancellation before it happens. 

    1. Buyer's remorse. The market is definitely slower than it used to be, but that doesn’t mean buyers aren’t feeling pressure to make decisions quickly. Due to market competition, economic news, the election, and a ton of other issues, a lot of buyers want to finalize a deal ASAP. As a result, many of them jump into deals before they’re ready. To prevent this, get your agent to vet potential buyers as well as their agents. If they’re pre-approved and have a strong motivation for moving, they’ll be much more likely to follow through on your home.  

    Pre-listing inspections let you take care of potential problems upfront.”

    2. Inspection issues. The No. 1 reason why housing transactions fall apart is inspection issues. A buyer might absolutely fall in love with your home and have full intentions of following through, only to have problems come up in the inspection that give them cold feet. This is especially an issue in our current market since buyers don’t have a ton of free cash for repairs due to higher interest rates and prices. To prevent inspection problems from ruining the perfect deal, I highly recommend a pre-listing inspection. This way, you can take care of potential problems upfront and even go into negotiations with more leverage. 

    3. Drawn-out negotiations. The longer you spend negotiating, the more chances you give your buyer to walk. In my experience, most drawn-out negotiations are the result of appraisals coming in lower than expected, which can change your buyer's financial situation with their bank. To prevent these problems, work with your agent before you list to find the perfect price that will net you the most money without causing appraisal issues. Plus, your agent should be able to argue for your price to the appraiser using the research they did to find your home’s value. 

    If you’re thinking of selling in the near future, you can still get a good deal; you just need to work with an expert. Call or email me today to find your price, whether you want to head to the open market or receive an instant cash offer. I look forward to hearing from you!



    30 October 2024, 5:14 pm
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