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Advertising Specialty Institute

ASI

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.

  • 11 minutes 11 seconds
    Promo Insiders: Top Trends to Know for 2025
    Mary Furto of Counselor Top 40 supplier PCNA (asi/66887) gives an overview of several consumer trends to watch in the months to come, and presents promotional product ideas in line with those trends.
    15 December 2024, 12:00 am
  • 40 minutes 23 seconds
    Promo Insiders: 10 Big 2024 Stories You May Have Overlooked
    Three ASI Media journalists share stories with important significance for the promo products industry that they believe deserve another run in the spotlight.
    15 December 2024, 12:00 am
  • 40 minutes 5 seconds
    Convergence Corner: How One Proforma Owner Saw the Value in Print and Promo Together From the Start
    Convergence Corner: How One Proforma Owner Saw the Value in Print and Promo Together From the Start by ASI
    11 December 2024, 12:00 am
  • 18 minutes 25 seconds
    Promo Insiders: Savvy Strategies For Reviving Your Business or Brand
    Stephanie Stuckey, chair of Stuckey’s, a roadside oasis famous for its pecan log roll, provides tips and engaging tales that will you breathe fresh life into your business in this preview of her keynote at the ASI Show Orlando 2025.
    8 December 2024, 12:00 am
  • 18 minutes 55 seconds
    Promo Insiders: 6 Markets To Target Now With Print
    Rusty Pepper of Taylor OnDemand shares tips for selling print to clients in six of promo’s top sectors.
    19 November 2024, 3:15 pm
  • 19 minutes 19 seconds
    Promo Insiders: How Supplier Wayo Is Using AI To Alleviate Overseas Supply Chain Complications
    Wayo co-founder and CEO Julia Xu joins ASI Media to discuss the tech at the heart of the supplier: AI. The company has built an AI model based on information about thousands of factories, with the goal of easing overseas product sourcing for the industry.
    14 November 2024, 8:41 pm
  • 18 minutes 11 seconds
    Promo Insiders: Distributors’ Strong Q3 Puts Industry Annual Sales Record In Reach
    ASI’s top research executive and news director discuss the numbers and narratives behind the merch market’s third quarter, how Q4 is shaping up and what lies ahead in 2025.
    7 November 2024, 2:12 pm
  • 52 minutes 21 seconds
    Promo Insiders: The Reality and Future of AI
    Multiplai CEO Isar Meitis and ASI Director of Software Engineering John Young discuss how AI can transform your business and the best practices to start using it right now. To hear more from Isar: AI Business Transformation Course: https://multiplai.ai/ai-course/ The Leveraging AI Podcast: https://multiplai.ai/podcast/ Connect with Isar on LinkedIn: https://www.linkedin.com/in/isarmeitis/
    27 October 2024, 12:00 am
  • 42 minutes 51 seconds
    Promo Insiders: Five Big Takeaways From The ASI Power Summit
    AI, consolidation and the election dominated the discussion at this year’s event, which brings together the leaders of the promotional products industry.
    24 October 2024, 11:56 am
  • 28 minutes 45 seconds
    Promo Insiders: Spooky Season Sales
    ASI Media’s editors talk fall selling opportunities and taste-test unique snacks.
    15 October 2024, 2:10 pm
  • 18 minutes 47 seconds
    Promo Insiders: Takeaways from ASI’s 2024 End-Buyer Research Series
    As the end-buyer research series wraps up, ASI Senior Executive Director of Research Nate Kucsma outlines a few key trends and takeaways from the study’s 26 market segments.
    10 October 2024, 1:00 pm
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