Advertising Specialty Institute

ASI

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.

  • 18 minutes 55 seconds
    Promo Insiders: 6 Markets To Target Now With Print
    Rusty Pepper of Taylor OnDemand shares tips for selling print to clients in six of promo’s top sectors.
    19 November 2024, 3:15 pm
  • 19 minutes 19 seconds
    Promo Insiders: How Supplier Wayo Is Using AI To Alleviate Overseas Supply Chain Complications
    Wayo co-founder and CEO Julia Xu joins ASI Media to discuss the tech at the heart of the supplier: AI. The company has built an AI model based on information about thousands of factories, with the goal of easing overseas product sourcing for the industry.
    14 November 2024, 8:41 pm
  • 18 minutes 11 seconds
    Promo Insiders: Distributors’ Strong Q3 Puts Industry Annual Sales Record In Reach
    ASI’s top research executive and news director discuss the numbers and narratives behind the merch market’s third quarter, how Q4 is shaping up and what lies ahead in 2025.
    7 November 2024, 2:12 pm
  • 52 minutes 21 seconds
    Promo Insiders: The Reality and Future of AI
    Multiplai CEO Isar Meitis and ASI Director of Software Engineering John Young discuss how AI can transform your business and the best practices to start using it right now. To hear more from Isar: AI Business Transformation Course: https://multiplai.ai/ai-course/ The Leveraging AI Podcast: https://multiplai.ai/podcast/ Connect with Isar on LinkedIn: https://www.linkedin.com/in/isarmeitis/
    27 October 2024, 12:00 am
  • 42 minutes 51 seconds
    Promo Insiders: Five Big Takeaways From The ASI Power Summit
    AI, consolidation and the election dominated the discussion at this year’s event, which brings together the leaders of the promotional products industry.
    24 October 2024, 11:56 am
  • 28 minutes 45 seconds
    Promo Insiders: Spooky Season Sales
    ASI Media’s editors talk fall selling opportunities and taste-test unique snacks.
    15 October 2024, 2:10 pm
  • 18 minutes 47 seconds
    Promo Insiders: Takeaways from ASI’s 2024 End-Buyer Research Series
    As the end-buyer research series wraps up, ASI Senior Executive Director of Research Nate Kucsma outlines a few key trends and takeaways from the study’s 26 market segments.
    10 October 2024, 1:00 pm
  • 12 minutes 43 seconds
    Promo Insiders: Strategies For Successful Staff Succession Planning
    Jeff Butler, CEO of TrinityFix, delivers actionable tips to help get this essential aspect of business continuity correct in what’s a preview of his upcoming talk at the ASI Power Summit.
    3 October 2024, 2:00 pm
  • 24 minutes 5 seconds
    Promo Insiders: Stealth Greenwashing - A Deeper Dive Into Misleading Sustainability Claims
    Lou Elliott-Cysewski of CoolPerx, a member of the Promo for the Planet Editorial Advisory Board, talks about greenwashing and how to avoid it – both in your own marketing and when dealing with other companies.
    1 October 2024, 7:22 pm
  • 12 minutes 43 seconds
    Promo Insiders: Gearing Up For The Fourth Quarter
    Millie Tadewaldt, founder of Brilliant (asi/146116) and a contributor to this year’s Counselor Gift Guide, offers her advice for selling in Q4 and the products that are proving popular this year.
    23 September 2024, 1:03 pm
  • 12 minutes 35 seconds
    ASI Power Summit Preview: Adapt Your Business to Thrive in Any Economy
    In a preview of her upcoming talk at the ASI Power Summit, renowned economist Dr. Mary Kelly discusses the state of the marketplace – and how promo products executives can steer their firms to success within it.
    16 September 2024, 4:18 pm
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