Adult language

Well, here we are. You might have known it was coming, but we didn't want to admit it. But it's time to start wrapping up this Art of the Float podcast thing... or at least slow it waaaaay down. It's been an incredible journey!

For this episode, you might want to pop some popcorn, grab a beverage of choice, and join the crew for some twists and turns down memory lane - with a glimpse into the future too. We'll catch you up on some big news since our previous episode aired, like the fact that Drew is out and he's living the post-float life already. He shares some tips for selling and a few things that he would have done differently after reflecting on the process from the other side. You'll hear about Gloria's new baby - the Great Lakes Sports Hub, and why it was her last. Kim unravels some of the tangle of health issues she's been facing, and why she feels torn between her bubble and "the big bubble".

You'll even hear from Producer Brian, as he pops in and shares the story of that fateful day his toe shoes led him to the Float Shoppe and started the sweetest Bromance and business partnership ever. And because we wanted the whole family to help put a bow on this adventure, two of our original co-hosts, Lance and Amy join the conversation too! You'll hear why Amy decided to let her second center go and how she has rebounded and found happiness in one of her first loves. Lance is also out of the float industry, though it followed him for many years after he left. (Tip: If you're thinking about selling your center, you're going to want to hear this!)

You'll hear stories of burnout and recovery, mental health hardships and triumphs, and how hard it can be to let go of the identity of being a float center owner. And while it might seem like a lot of folks are exiting the industry, you'll hear from the crew about reflections on where we've been, and hope for where the float industry is going. It's not a sad story, but it's one that - like this podcast - is evolving.

From the bottoms of all our salty hearts, we thank you for listening for all of these years. It's been utterly fulfilling and healing and inspiring to share our stories with you in each episode. We've often said that we forget that anyone even listens to us, but we're thankful that you've allowed us to share our lives and all that we've learned along the way. Thank you to those who paved the way, and thank you to those who will keep it going.

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You’ve heard all about the Float Research Collective already, but have you heard about Project Arcturus? Are you ready to dig into that cloud-based research network that Dr. Justin Feinstein has been talking about for a few years? We hope you said yes because it’s time! On this episode, Dr. Feinstein and three board members from the FRC dive into the nitty gritty details of this first major phase of the fundraising efforts and goals for the float community. Brad Dauk joins co-hosts Dylan and Kim as they explore the goals of the project.

Brad’s background in medical databases lends well to the FRC, as he’s a key player in ensuring we have a powerful system to start collecting anonymous data from our members to better understand exactly why our members are choosing to float consistently. The goal is for 100 float centers to sign up to donate $100 per month, and those who do will get to participate, and will be recognized in the research publications and on the FRC website. They’ll also get first dibs at the database, so they can use it to better understand how to market float therapy as a whole.

This episode includes answers to many of the questions and concerns the team has heard about the FRC, and it includes a powerful call to action: sign up to support Project Arcturus to help elevate the credibility of float therapy!

To join project Arcturus, vist https://clinicalfloat.funraise.org/ and make a $100 recurring monthly donation. You will automatically be signed up and all your donations through 2024 will be matched dollar for dollar up to $150,000.

Visit Art of the Float's Show notes page for easy instructions on how to create your own fundraising page for your float center.

Links
Art of the Float Show Notes
Fundraising Webpage

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Float Tank Association
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It took a minute, but now that we’re all recovered from the awesomeness of the 2023 Float Conference in Louisville, KY, the crew is back to talk about some of their favorite moments.

For Kim, it was a unique year where all her worlds melted together - her friends were onsite as panelists or offering services, one of her kiddos got to speak, her hubby put on the first ever Float Conference rock concert, and many attendees got to visit her center, along with two other beautiful centers in Louisville. With a smaller group of attendees, the conference felt cozy and intimate, and Gloria said this year felt like it was more collaborative with the panel discussions and roundtable talks. Dylan even stayed out til midnight (Portland time)!

If you were there, you’ll enjoy this extension of the warmth and sense of community that everyone felt at the event, and if you weren’t there, you’ll hear some of the insider tidbits you missed. Either way, get ready for a great experience in 2024!

Links
https://clinicalfloat.funraise.org/fundraisers

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Float Tank Association
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Art of the Float Store

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Author, Podcaster, Mindfulness maestro, and so much more. Cory Allen joins the podcast today to discuss share his personal journey that has led him to floating and the benefits he experiences.

Links
Cory Allen's Website

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The founder/owner of More Floats joins the podcast to talk about where to focus your social media attention to bring customers into your center that become members.

Links
[More Floats](www.morefloats.com)

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Float Tank Association
Mindfull Solutions
Art of the Float Store

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Jocelyn Jester joins the crew to talk Float Con 2023!

Float Conference Tickets

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Join us on another trip into the mind of Dr. FLUX! We catch up with FLUX's recent personal history, psychological journey and what his next Float Conference presentation will be. experience this fun, heartfelt, and fascinating episode that kicks off a series of Float Conference special episodes!

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Float Tank Association
Mindfull Solutions
Art of the Float Store

Links
Buy Tickets to the Float Conference
How Emotions Are Made
Queering Psychedelics
Shop FLUX T's

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If you attended the 2022 Float Conference in Portland, Maine, you might remember a special presentation diving into the fascinating history behind the founder of sensory deprivation. Marshall Hammond from Float Tank Solutions and Float On in Portland joins us in this episode to discuss John C. Lilly's interesting history. You’ll hear about Lilly’s time at St. Thomas, his dolphin research, his continued connections to the CIA and Project MKULTRA. It’s a wild ride!

Marshall has been floating and working with the float world since 2012, and he has spent many years studying Dr. Lilly and plans to write a book about all that he’s learned. If you’d like to learn more, be sure to check out Marshall’s podcast and Patreon called Deep State History.

Links
[Deep State History Patreon](www.patreon.com/deepstatehistory)

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Float Tank Association
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Art of the Float Store

Special Guest: Marshall Hammond.

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Your hosts started out with one goal in mind - to talk about kids and floating. But in true Art of the Float fashion, they couldn’t just leave it at that. So this episode is like three in one!

First up, you’ll learn about what each host does (or doesn’t do) in the way of hosting floats for kids - policies to implement, waivers, conversations to have, and pricing. You’ll learn what questions you should ask upfront and why it’s so important to forewarn the parent about the potential for stinging.

Then you’ll journey through a valuable sidebar conversation about donating floats and whether or not members get to keep their credits after they cancel. Two are a hard yes, and one says nope, but with a twist.

Visit our show page for a full transcript of the show and more!

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Float Tank Association
Mindfull Solutions
Art of the Float Store

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If you missed last year’s Float Conference, or if you chose to attend the amazing breathwork session that happened at the same time, and you missed Kim’s “Creating an Organic Sales Funnel” workshop, you’re in luck! In this episode, Kim breaks down a few key points about implementing some strategies to get folks to come back through the door again after their first float. You’ll hear some common challenges to getting returning guests, how to create a powerful offer that isn’t salesy, how to create “soft sell touchpoints”, and how to create a successful mindset to motivate your team (or yourself!).

It’s not just about creating a killer deal or setting quotas. Creating an effective organic sales funnel involves thinking about your why - understanding that you opened your doors to help your community find relief from the world and all that comes with the human condition - and remembering that “selling” is really just “helping”.

Be sure to take a few notes, and for your homework, try at least one of the strategies discussed, and then we’d love to hear how it goes for you! Send us a message so we can share it with the world!

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Float Tank Association
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Art of the Float Store

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Cassie is the Founder of Deva Coffee joins the pod and spills the beans on why they created a coffee company who's current mission is to help fund float research! Find out why Deva Coffee is such a great pairing with floating and how you can sell coffee at your float center while supporting the FRC!

Links
Deva Coffee Website
Follow Deva Coffee on Instagram

Sponsors
HelmBot
Float Tank Association
Mindfull Solutions
Art of the Float Store

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