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Everything Speaks

Double Forte

Join our #podcast for insight about the modern workplace, email etiquette, public speaking tips, work-life balance and of course #millennials. Remember, everything you say and do says something about your potential. Everything speaks.

  • 14 minutes 30 seconds
    “Why” First, “What” Second, with Lee Caraher

    Communications is the CENTER OF ALL THINGS. Lee Caraher talks all things communications – from language to format to medium, from employee engagement to great leadership, from PR to social media, and Reputation management to personal branding, bringing you key insights from her experience and expertise that can be used in the day to day to make your work, your PR, your culture, and your potential WORK.

    What you will learn in this episode:

    • Why it is vital to explain the “why” before the “what”
    • How not understanding the “why” behind our work and our roles can result in frustration, inefficiency, and higher turnover
    • What it says about you as a leader when you take the time to explain the “why” behind an ask
    • How putting the “why” before the “what” opens up conversations and can lead to new ideas
    • How explaining the “why” will drive up understanding, drive down frustration, and increase efficiency

    Resources:

     
    14 November 2024, 10:00 am
  • 13 minutes 46 seconds
    Don’t Send That Angry Email, with Lee Caraher

    Communications is the CENTER OF ALL THINGS. Lee Caraher talks all things communications – from language to format to medium, from employee engagement to great leadership, from PR to social media, and Reputation management to personal branding, bringing you key insights from her experience and expertise that can be used in the day to day to make your work, your PR, and your culture and your potential WORK.

    What you will learn in this episode:

    • Why you should never respond to an email if you’re angry
    • How to calm yourself down to respond with calmness and clarity
    • What to respond when you want to de-escalate a tense email
    • What your response to a heated email says about you
    • Why your commitment to a relationship should be top of mind when responding to an angry email

    Resources:

     
    7 November 2024, 10:00 am
  • 18 minutes 37 seconds
    How to Fix the Gen Z “Problem” in the Workplace, with Lee Caraher

    Communications is the CENTER OF ALL THINGS. Lee Caraher talks all things communications – from language to format to medium, from employee engagement to great leadership, from PR to social media, and Reputation management to personal branding, bringing you key insights from her experience and expertise that can be used in the day to day to make your work, your PR, and your culture and your potential WORK.

    What you will learn in this episode:

    • Communications is the key to great inter-generational workforce dynamics
    • Why the “problem” with Gen Z employees is not a new problem
    • How organizations and managers can help Gen Z employees with workplace readiness
    • Why it is so important to communicate expectations explicitly from day 0 with all new employees
    • What an onboarding process for a new Gen Z employee could look like to help them succeed
    • Action steps to take to build a culture that evolves and lets everyone shine, regardless of generation

    Resources:

     
    31 October 2024, 9:00 am
  • 32 minutes 39 seconds
    If You Call Yourself an Ally, You Probably Aren’t One, with Dr. Akilah Cadet & Karen Catlin

    Dr. Akilah Cadet is the Founder and CEO of Change Cadet, an organizational development consulting firm that offers services that support embedding belonging into overall company culture, identity and strategy. As a Forbes Next 1000 Entrepreneur her work is behind some of the biggest brands you use everyday. Dismantling white supremacy through storytelling is at the core of her work as a leader, speaker, creative director, producer, writer, editor, co-owner of the Oakland Roots and Soul soccer teams, and author of White Supremacy is All Around: Notes From a Black Disabled Woman in a White World. She literally has all the degrees, lives in and loves Oakland, CA, celebrates her disability, is a proud Beyoncé advocate, and has an incredible shoe game.

    Karen Catlin is a highly acclaimed author and speaker on inclusive workplaces. She has published four books: Better Allies®: Everyday Actions to Create Inclusive, Engaging Workplaces (2019), The Better Allies Approach to Hiring (2020), Belonging in Healthcare (2022), and The Better Allies Way: A Workbook for Being More Inclusive at Work (2024). She also emails a roundup of “5 Ally Actions” to over 60,000 newsletter subscribers every week. Previously, Karen spent 25 years building software products and serving as a vice president of engineering at Adobe. During that time, she witnessed a sharp decline in the number of women working in tech. Frustrated but galvanized, she knew it was time to switch gears and focus on creating more inclusive workplaces where everyone could do their best work and thrive. A self-professed public speaking geek, Karen is a highly sought-after and engaging presenter who has delivered talks at hundreds of conferences and corporate events.

    What you will learn in this episode:

    • What it means to be an “accomplice,” and how it differs from being an “ally”
    • Why allyship can feel performative, and what it actually means to be an ally
    • How to use your voice and platform to do the work as an accomplice
    • Why we must become comfortable with being uncomfortable to be better accomplices
    • How we can become role models for the behaviors involved in making a meaningful difference

    Resources:

     
    25 July 2024, 9:00 am
  • 44 minutes 57 seconds
    Inclusion Begins with Respect, with Gena Cox

    Dr. Gena Cox, an organizational psychologist, leadership coach, and keynote speaker, is deeply knowledgeable about the human experience at work. In her work, she equips leaders with people-centered, psychology-backed techniques to drive employee retention and performance in the face of volatility.

    Gena spent decades advising corporate leaders on enhancing organizational culture using insights from applied research. This taught her that Respect is a potent yet overlooked antidote to employee discontent. Simultaneously, she coached executives on how to enhance their influence and impact. She noticed that familiar leadership models were too convoluted for volatile times. Leaders need simple, repeatable models they can learn quickly and easily implement.

    These insights prompted Gena to create her transformative “R-E-S-P-E-C-T” and “Yes … And” frameworks and write her award-winning Amazon best-selling book Leading Inclusion. Her forthcoming 2025 book examines how small behavior changes can build connections at work.

    Gena’s work has been featured in Harvard Business Review, Fast Company, Fortune, Forbes, and Market Watch/Barrons, among others.

    What you will learn in this episode:

    • How the deaths of George Floyd and Breonna Taylor impacted diversity, equity, and inclusion in the workplace
    • How an inclusive culture impacts company performance and retention
    • Why it is important to focus on fixing culture instead of thinking of DEI as a fix
    • What respect accomplishes that other terms fail to capture in company culture
    • Why companies should institute a respect ethos to hold employees accountable for behaviors

    Resources:

    18 July 2024, 9:00 am
  • 24 minutes 35 seconds
    How to Build and Maintain Media Relations Momentum, with Lee Caraher

    Communications is the CENTER OF ALL THINGS. On the pod, Lee interviews interesting communications pros, CEOs, branding experts, and authors to bring key insights that can be used in the day to day to make your work, your PR, your marketing WORK. Occasionally, she goes it alone to share her thoughts and insights on key topics of the day in solo shows.

    Today is a Solo Show with your host, Lee Caraher.

    What you will learn in this episode:

    • Why momentum is crucial to building and maintaining relationships in media relations
    • How to leverage small successes to create bigger opportunities
    • How to start building momentum for your brand to build a solid foundation
    • Why smaller publications are critical to the flywheel approach
    • How your continuous efforts will pay off in the long run for your brand

    Resources:

     
    11 July 2024, 9:00 am
  • 28 minutes 19 seconds
    What is Your Face Saying? with Linda Yates

    Linda Yates The Image Energizer is a highly sought international Keynote Speaker, Leadership Consultant, Executive Coach, Corporate Trainer, Author, Stylist, and Voice-Over Talent. Linda has produced over 300 educational seminars on helping individuals and businesses uncover, realize and accomplish their goals.

    She has motivated over 12,000 individuals representing Fortune 500 companies throughout North America including CVS/Aetna, Delta, Wells Fargo, Fannie Mae, Microsoft, Johnson Controls, and Office Depot on their internal processes and corporate initiatives. She is also an adjunct instructor at Florida Atlantic University.

    Her focus in working with individuals and organizations is to teach them how to become profitable in communicating their image.

    Author of: 6 Steps to ENERGIZE Your Personal Brand Beyond the Clothes Image & Presence Uncover the Possible 12 Steps to Success And Host of the IntHERrupt podcast which focuses on Empowering Women Leaders

    Linda believes that Nothing Is Impossible!

    Married to her best friend and mother to three amazing individuals. Linda has run in all 50 states, and grew up barrel racing!

    What you will learn in this episode:

    • How your face is speaking for you, whether you want it to or not
    • How to align your body to match what you want to communicate
    • Why body language and facial expressions are so important over video
    • How to demonstrate interest and participation during communications
    • What to do to become more aware of your body language

    Resources:

    4 July 2024, 9:00 am
  • 16 minutes 45 seconds
    The 6 Best Books to Read this Summer to Become a Better Communicator, with Lee Caraher

    Communications is the CENTER OF ALL THINGS. On the pod, Lee interviews interesting communications pros, CEOs, branding experts, and authors to bring key insights that can be used in the day to day to make your work, your PR, your marketing WORK. Occasionally, she goes it alone to share her thoughts and insights on key topics of the day in solo shows.

    Today is a Solo Show with your host, Lee Caraher.

    What you will learn in this episode:

    • Lee’s six summer reading recommendations to become a better communicator by fall
    • How to become a better leader through Leadership and the Art of Conversation
    • How to create a repeatable message that carries impact through Talk Triggers
    • How to present with confidence and be compelling through Better Presentations
    • How to emulate super communicators to become one yourself through Supercommunicators
    • How to connect with your audience through representation and new points of view through Speaking While Female

    Resources:

     
    27 June 2024, 9:00 am
  • 39 minutes 35 seconds
    The Lost Art of Media Relations, with Maggie Zeman

    Maggie Zeman is the REAL DEAL and brings her energy, expertise and optimism to the table every single day.

    She is SVP at Double Forte, and GM of the New York practice and the wine and spirits group, a practice she built from the ground up. Prior to Double Forte, Maggie founded a digital marketing and communications agency, growing the business to profitability before merging with Double Forte in 2011. She continues to drive corporate and brand communications leadership strategies while advising wine and spirits executives on strategic industry thought leadership, crisis management and elevated storytelling designed to build awareness and momentum for their businesses and brands.

    Maggie serves as Vice Chair on the Board of Directors for the Alzheimer’s Association New York Chapter serving also as chair of the annual Walk to End Alzheimer’s and contributing to a 30% fundraising growth YOY from 2021 to 2022. Maggie is a sought-after speaker on wine and spirit industry trends, media training, and digital marketing.

    What you will learn in this episode:

    • How the pandemic impacted media relations
    • Why it is detrimental to think of media relations as transactional
    • Why it is crucial to build personal connections in PR
    • Why you need to be of service to your media connections to maintain relationships
    • How to get started building media relations in today’s environment

    Resources:

     
    20 June 2024, 9:00 am
  • 45 minutes 57 seconds
    Dismantling White Supremacy, with Dr. Akilah Cadet

    Dr. Akilah Cadet is the Founder and CEO of Change Cadet, an organizational development consulting firm that offers services that support embedding belonging into overall company culture, identity and strategy. As a Forbes Next 1000 Entrepreneur her work is behind some of the biggest brands you use everyday. Dismantling white supremacy through storytelling is at the core of her work as a leader, speaker, creative director, producer, writer, editor, co-owner of the Oakland Roots and Soul soccer teams, and author of White Supremacy is All Around: Notes From a Black Disabled Woman in a White World. She literally has all the degrees, lives in and loves Oakland, CA, celebrates her disability, is a proud Beyoncé advocate, and has an incredible shoe game.

    What you will learn in this episode:

    • How to be an accomplice instead of an ally
    • How public entities have entitled private entities to backpedal their approach to DEI
    • How hiring great people still requires a DEI approach
    • Why diversity is a numbers game that favors diversity
    • How we can work to dismantle build equality every day

    Resources:

     
    13 June 2024, 9:00 am
  • 36 minutes 40 seconds
    How to Become a Vibrant Leader Through Effective Listening, with Brent Hafele

    Over his career, Brent Hafele has led in either a CEO or C-Suite role in multiple businesses and nonprofits on the local, national, and international levels. As a consultant and coach, he’s walked with hundreds of CEOs and other executives all over North America. Brent knows the joy and the stress, the excitement and the loneliness, the blessing and the curse of leading organizations. Brent is currently the President of Vibrancy Unlocked. He helps leaders and teams release resistance, achieve goals, and live vibrantly.

    What you will learn in this episode:

    • What common misconceptions people have about listening effectively in a professional setting
    • The 3 levels of listening and how they impact communications
    • How to overcome all of the “noise” to become good listeners
    • Practical exercises that can be done daily to improve your listening ability
    • How to know what questions to ask in a conversation

    Resources:

     
    6 June 2024, 9:00 am
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