How do you show up in the world with your business and what does it have to do with making money?

In this episode we talk with Stephen Houragahn, freelance designer turned brand strategist and the CEO and Founder of Brand Master Academy.

More about Stephen:

He shares proprietary systems, knowledge, and experience in business, branding and marketing to tens of thousands of students and followers through The Brand Master Academy Programs, The Brand Master Podcast, The Academy Youtube channel and the Brand Strategy Community.

Want to scale your brand? Connect with us at https://changecreator.com

Storytelling is the heart of marketing, but what do you need to know to make it work for your business?

We connected with Seth Erickson who shares the answer to that question and much more. Seth Erickson is the Chief Mischief Maker for Storify Agency, where he works with startups and other businesses to build unique brands. And also an award-winning author of the book "How to Hack Humans: Storytelling for Startups."

More About Seth:

Perhaps most notable is the career Seth has built by merging aspects rarely found together: business, creativity, and wit. Seth uses storytelling as a way of helping businesses, specifically Startups. Statistics say 90% of start-ups fail.

Seth’s vision is to reduce that disheartening number by at least 10%. Here cognizesmanyStartup’sexcel at building their tech and ideas but fall short when communicating their value to the world. Enter Seth, who teaches these budding business owners one of the most effective communication methods.

An art form that has been a part of humanity for as long as...well...humans—storytelling. He has seen firsthand how incorporating storytelling can make a presentation and product stand out and become memorable to investors and customers alike.

Visit us at https://changecreator.com to get more strategies on storytelling and sales.

How can we get more quality attention in the marketplace and bring attention to our ecommerce business or services business? Want more PR or to do a podcast roadshow? Consider writing your own book. In this discussion with expert Chandler Bolt, he shares powerful strategies you can start acting on today!!

More about Chandler:

Chandler Bolt is an investor, the CEO of Self-Publishing School & SelfPublishing.com, Forbes 30 Under 30, and the author of 7 bestselling books including his most recent book titled “Published.”. Self Publishing School is an INC 5000 company the last 3 years in a row as one of the 5,000 fastest-growing private companies in the US.

There are many great ways to build up your personal brand and credibility. But when is the right time to consider something like a book? A powerful solution that goes a long way. Scott Turman is founder and CEO of Brightray Publishing, and we spoke to him about all the nitty gritty details of what it takes to create your book and what you need to consider.

More About Scott:

Scott Turman is a technologist, entrepreneur, and author that is making book writing accessible. He started his career writing code and cryptographic systems for organizations such as NASA, the US Department of Defense, Disney, and other Fortune 500s.  He is the founder and CEO of BrightRay Publishing, a company that offers writing and publishing services for founders, CEOs, celebrities, sports figures, politicians, and other professionals.  Scott has co-written two books, Stop Getting Fu*ked by Technical Recruiters: A Nerd’s Guide to Negotiating Salary and Benefits which reached Amazon’s Top 10 rank for its category, and How to Build Your Brand with a Book: Establishing Yourself as a Published Expert. Scott was named after Scott Carpenter, the fourth American in space. His father, Arthur Turman, had worked with Scott Carpenter on Mercury-Atlas 7 at NASA.  Scott is married to the Belgian architect Birgit Turman. He lives with his wife and son in Maitland, Florida.

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There comes a time in your business that you realize you need to run ads successfully to scale bigger.

Derek Stroh is the founder of Horizons Digital Marketing, an e-commerce growth agency. We dive into the ins and outs of running ads on various platforms and share key insights that will help you succeed.

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Is positioning for your product or for the brand? Well, it's both! And the better your positioning, the better you sell. But how do we go about this? We spoke to the the leading expert in the space, April Dunford to unpack her secrets to success for you.

More About April (from April)

I spent the first 25 years of my career as a startup executive, running marketing, product, and sales teams. I led teams at seven successful B2B technology startups. Most of those startups were acquired (DataMirror to IBM, Janna Systems to Siebel Systems, then SAP, Watcom to Sybase via Powersoft, to name a few), and I ran big teams at IBM, Siebel, Sybase, and others. The total of those acquisitions is more than two billion dollars. Across that journey, I positioned, re-positioned, and launched 16 products. 

I have a deep curiosity about what makes the difference between a winning product and a loser. Developing a systematic way of positioning technology products and companies has become my life's work. As a consultant, I have had the privilege of working with more than 100 companies, allowing me to go even deeper and broaden my positioning expertise. The bulk of my work is with early and growth-stage startups. Companies where the stakes are high - and weak positioning can mean the difference between success or failure. I also work with large global companies, helping them develop deeper positioning expertise in their product and marketing teams. 

My book, Obviously Awesome, captures my ideas about positioning and a methodology for doing it that any startup can follow. It's become a best-seller and popular among entrepreneurs, product, and marketing folk. I studied Engineering in University, and if you had told me then that someday I would be an author, I would have said you were nuts. It turns out my grade 6 English teacher was wrong about the importance of grammar. 

I'm at the stage of my career where I'm trying to give back as much as I can. I am a mentor and advisor to dozens of startups and folks that work in them. I am an enthusiastic board member at a handful of startups. 

I live in Toronto, Canada. I have kids, a small dog, and a cabin in the woods.

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What really makes your online ads work for your business? Adam talks with a legend in the ad space who is also his own mentor in the ads space. His name is Aaron Parkinson and he is one of the pioneers of digital marketing. Since 2004, he has generated over $1b in sales for his own businesses and his clients. He is currently the CEO of 7 Mile Media and lives in the Cayman Islands with his wife and three kids.

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[EPISODE UPDATED] People talk about so many gimmicks to get leads and most times they bring leads that don't do anything for their bottom line.

Our founder, Adam Force, has been down this road over the past 20 years and gives you the straight talk on what really matters in this episode. This goes for e-commerce or consultants...etc.

As founders and CEOs we face new challenges every day. But how do great leaders think and act to navigate those challenges successfully? We spoke with Deb Coviello who is the founder of Illuminations Partners, and who has over 25 years experience supporting CEOs, entrepreneurs and executives identify core problems and master their leadership skills to not only improve their business but to enrich their lives.

More About Deb:

Deb Coviello is an advisor, author, podcast host, and Founder of Illumination Partners, a consulting firm for CEO’s navigating change. A trusted partner to C-Suite Leaders, Deb brings 25+ years of experience and strategy in Quality and Operational Excellence roles combined with her 20 years in the Flavors and Fragrance industry to support her clients as they work together to identify, assess, and solve the issues that are preventing their business growth.

Certified as Lean and Six Sigma Blackbelt in Process Improvement, she has developed powerful programs devoted to helping CEO’s identify emerging leaders, understanding “People’’ are your greatest tool in your toolbox. Deb is a board member of Women in Flavor & Fragrance Commerce, (WFFC), an avid Curler with the Cincinnati Curling Club, a mother of three and resides in Cincinnati Ohio with her Husband Dan of 32 years.

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With a wildly changing world tossing curveballs at you it can be hard to stick to your values and stay true to your business mission. We brought back the founder of the waste-free fashion brand, Tonle. Her name is Rachel Faller and she has been running Tonle for over 15 years facing many ups and downs.

We get into a powerful discussion about the world, the markets and navigate them with the business.

More about Rachel:

Rachel Faller is an entrepreneur by trade and a creative at heart. She dedicates most of her time to rectifying harm within the garment industry using a systemic approach- encouraging people to think about the root of systemic injustice and tackling these issues at their core rather than simply treating the symptoms.

Rachel is a co-creator of tonle – a zero-waste, an ethical, and sustainable fashion line that is both a brand and a manufacturer. Alongside a small but mighty 60-person team, tonlé is setting a new standard for the fashion industry: That is, to create a business where everyone benefits and thrives.

Tonlé believes in horizontal leadership structures and designing from materials that others consider waste, as well as addressing the root causes of the industry’s problems: namely, capitalism, colonialism, misogyny and white supremacy.

Rachel is also a co-founder at Reclaim Collaborative, and writes at Just Fashion, a medium publication that explores the intersection of justice and fashion.

Rachel’s personal and community care practices include crafting, painting, mending, gardening, and foraging. She says: “The process of making something or growing something, while in some ways feels like an act of self-preservation or self-reliance — often reminds me of how many people I depend on for my daily existence. I’m reminded of the labor, and hopefully, love, that went into my food and clothing. These practices ground me in reciprocity and the knowledge that, individually — we can’t do much. But collectively, we are powerful.”

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Ready to Grow Your Brand Authority and Revenues?

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How are you showing up in the world? What messages and signals are you firing off? Are they good or bad? These are all questions that our expert guest David McKnight can answer. For 20 years now he has helped high-performing entrepreneurs and executives develop their personal brands and image.

More about David:

David is the founder of McKnight Image Lab, where they help high-achievers leverage their professional image and personal brand in order to get higher salaries and better opportunities.

David has over two decades of experience as an image consultant, and his clients include the executives from American Express, Goldman Sachs, and PwC.

He is also the author of The Zen of Executive Presence and has been featured in multiple media outlets such as The New York Times, CEO Today, The New York Post, Huffington Post, and WSJ Market Watch.

Want More?

Visit us at https://changecreator.com

Ready to Grow Your Brand Authority and Revenues?

Book a call to chat with Adam at https://studio.changecreator.com