Content Warfare: Find Your Audience, Tell Your Story and Win the Battle for Attention Online

Ryan Hanley - Content Marketing and Audience Building Strategist

Every week on the Content Warfare Podcast, Ryan Hanley interviews the Internet's most prolific content creators to extract their secrets for winning the battle for attention online. Popular guests include: Chris Brogan, Marcus Sheridan, Mark Schaefer and Gini Dietrich. Popular topics include: content marketing, writing, podcasting, social media and audience building. Find out more: www.RyanHanley.com

  • 1 hour 2 minutes
    Riding the Wave of Entrepreneurship

    Join Kabir Syed, founder and CEO of Ennabl, for an electrifying exploration of leadership, entrepreneurship, and technological transformation.

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    Connect with Kabir Syed


    Peering into the entrepreneurial mind, Kabir shares his infectious enthusiasm for the startup world and entrepreneurship, diving into the resonant highs and educational lows that shape the journey. 

    Our dialogue peels back layers on the team dynamics that drive success, illuminating how embracing diverse inputs at every level can turn the gears of innovation and solidify a company's culture.

    In an era when artificial intelligence is rewriting the rules, the way we build relationships with customers and team members alike is undergoing a seismic shift. 

    This episode reveals how Enable's customer-centric philosophy is shaping an industry, crafting experiences that transcend the transactional and foster loyalty. We also unpack recruiting strategies that are integral to growing a business that's not only forward-thinking but also deeply human, considering the shifting personal and professional needs of the talent that powers our enterprises.

    As the waves of AI advancement crest on the horizon, we ponder the future of decision-making and how technology will redefine roles across sectors, especially within insurance. 

    With Kabir's guidance, we confront the challenges and opportunities AI presents, understanding that it's not about technology replacing people but about how those who leverage AI will chart the course for the future. 

    Tune in for an episode that doesn't scratch the surface but dives deep into what it takes to thrive in the transformative landscape of business and technology.

    13 May 2024, 6:11 am
  • 13 minutes 11 seconds
    Common Mistake Killing Your Personal Brand

    Have you ever wondered how to make your mark in a world cluttered with curated personas?

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    Your Personal Brand

    We're peeling back the layers of personal branding to uncover the vital role of authenticity, drawing from my extensive experience in content creation and brand development. 

    Let's traverse the pitfalls of inauthentic image crafting and celebrate the success stories of those who've embraced their true selves to connect with their audiences. 

    Join us as we discuss the delicate balance of being transparent without oversharing. We share a personal tale of picking up the guitar, symbolizing the beauty of beginning anew with unabashed passion.

    Navigating the personal branding journey isn't just about being seen—it's about being seen accurately. 

    This episode is a clarion call to align the image you project with the reality of your expertise and interests. 

    We dissect the nuances of crafting engaging content that mirrors your core values and resonates on a level that transcends the superficial. 

    As we wrap up, you'll be encouraged to critically examine your content and consider whether it would captivate you as a consumer. 

    Remember to support the journey by liking and subscribing, and prepare for the next episode, in which we continue to unravel the threads of authentic self-expression.

    8 May 2024, 11:54 am
  • 51 minutes 38 seconds
    Leading with Flawless Execution

    Decorated fighter pilot turned shrewd entrepreneur Jim "Murph" Murphy reveals the profound connection between a detailed future vision – your High-Definition Destination – and the incremental building blocks of confidence that steer us toward extraordinary achievements.

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    Connect with Jim Murphy


    More on this Episode

    Discover how to harness the same confidence that pilots the skies into your personal leadership repertoire with insights from Jim "Murph" Murphy. 

    This episode promises a rich exploration into the landscape of leadership, where vision and preparation intertwine to create courage and confidence.

    Our chat unveils how these principles are foundational not just in the cockpit of an F-15 but across the spectrum of business and personal growth.

    Embark on a transformative journey as Murphy recounts his flight from aspirant sports professional to sky dominator, underpinning the episode with actionable strategies for weathering life's turbulence. 

    Learn the art of aligning daily activities with your envisioned future, the potency of resilience in the face of upheaval, and spirituality's role in guiding purposeful living. 

    Murphy's experience in lifting his life's trajectory demonstrates the power of a compelling future vision to maintain course amidst chaos and even informs how we can rekindle the adrenaline rush of high-stakes careers in new, entrepreneurial ventures.

    Finally, soar into influence and ethos with Murphy's take on the digital platform Minnect, and understand how thought leaders can shape lives with just a few keystrokes. 

    His insights into the app, created by Patrick Beck David, show that connection and wisdom-sharing are just an interface away. 

    This episode isn't a mere conversation; it's a strategic flight plan crafted to equip you with the courage and confidence necessary to lead, inspire, and achieve your most audacious life goals.

    6 May 2024, 5:04 am
  • 20 minutes 52 seconds
    3 Hard Truths of Personal Development

    Today, we break down the toughest lessons I've learned on my personal development journey.

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    This path from an entrepreneur to an advisor and executive coach has taught me the power of detaching from emotions and recognizing them as mere data points, not our defining essence. 

    Drawing from Michael Singer's "The Untethered Soul," I discuss the significance of observing the mind rather than identifying with it. 

    I also integrate wisdom from stoic philosopher Marcus Aurelius, highlighting the importance of not allowing feelings to control our actions. 

    Whether it's my life's narrative or the insights gained from coaching others, these truths are the bedrock of thriving in any personal or professional capacity.

    In another thought-provoking segment, I tackle the concept of resistance and the role discipline plays in personal growth. 

    Hear about practical techniques like journaling, the 'two-day rule', mentorship, and counseling that can help maintain accountability and foster self-improvement. 

    Inspired by thought leaders like Steven Pressfield and James Clear, the conversation turns to the relentless pursuit of excellence through mental toughness programs and the realization that our fate rests firmly in our own hands. 

    I also reflect on the empowering words of Maya Angelou, reinforcing the message that the most important validation comes from within. Engage with us, share your thoughts on YouTube, and subscribe for more content that empowers you to take the reins of your life.

    2 May 2024, 5:11 am
  • 52 minutes 49 seconds
    Women in Leadership: Grit, Growth & Gumption with Tinsley English

    Embark on a journey through the peaks and valleys of leadership with Tinsley English, whose candid revelations in our latest episode promise to redefine your approach to professional growth and work-life balance.

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    **Connect with Tinsley English**
    - LinkedIn: https://www.linkedin.com/in/tinsleyenglish/
    - Website: https://gritgrowthgumption.com/


    As both an author and a trailblazer, Tinsley lays bare the raw truths of ascending to leadership roles without a blueprint, offering a treasure trove of insights that emerged from navigating such challenges. 

    For anyone grappling with the elusive equilibrium between career ambition and the pull of parenthood—especially mothers—her stories resonate with the all-too-familiar "mom guilt" and offer strategies to surmount it.

    Whether you're a high-flying team member feeling overlooked or a leader seeking to inspire, this episode is a masterclass in the nuances of workplace communication. 

    Discover the transformative power of engaging with your star players, setting ambitious goals to keep them striving, and the crucial role of clear dialogue in building a flourishing professional environment. 

    Tinsley's experiences, combined with the wisdom of an innovative high school coach, serve as a beacon for guiding those adrift in their careers. They remind us that every voice in the team counts and every direction can be steered towards success.

    This episode concludes with the triumphant launch of Tinsley's book, "Grit, Growth, and Gumption for Women: Create Your Own G-Force Code System." It celebrates the strategies she's crafted for women's empowerment in personal and professional realms. 

    We unwrap the G-Force Code System, an invaluable framework for those ready to embrace the leadership roller coaster with resilience and intention. 

    Whether you're seeking to recalibrate your career compass or need a dose of motivation, this conversation is an open invitation to fuel your journey with purpose and passion.

    29 April 2024, 6:01 am
  • 23 minutes 7 seconds
    How to Make the Right Decision Every Time

    Ever wonder why some decisions lead to triumph while others nosedive despite your best intentions? The Jordan Peterson Method can help...

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    Unlock the secrets of sound decision-making as I guide you through the use of structured frameworks and filters, steering clear of the often misleading influence of personal beliefs and emotional biases. 

    I'll take you on a journey through my own experiences, revealing how bypassing these essential techniques can result in choices that might seem appropriate in the heat of the moment but fail to withstand the scrutiny of time. 

    We'll dissect memories' unreliability and the frequent haze of emotionally charged judgment, stressing the importance of sidestepping these common pitfalls for more logical and enduring decisions.

    Get ready to delve into The Peterson Method, an innovative decision-making framework inspired by thought leader Jordan Peterson's critical questioning. 

    I'll illustrate the significance of grounding decisions in truth and reality through personal anecdotes and reflections on attending Peterson's event. 

    This method, which marries the Socratic method with the concept of steelmanning, challenges you to fortify opposing arguments to ensure your conclusions are sound. 

    As we wrap up, your insights and critiques are not just welcome—they're crucial. 

    So, subscribe, share this with your circle, and join me in this continuous quest to master the art of making life's toughest calls.

    #decisionmaking #leadership #leadershipdevelopment

    25 April 2024, 6:00 am
  • 1 hour 6 minutes
    Leadership and Self-Discovery with Ron Stotts

    Unlock the secrets to a more connected, empathetic, and successful existence with visionary Ron Stotts as he guides us through the paradigm shift from traditional leadership to conscious collaboration.

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    Connect with Ron Stotts


    Our enlightening dialogue traverses deep into the realms of self-awareness, revealing how it's the cornerstone for transformational growth both in personal life and within organizational structures. 

    Ron's expertise blends psychology with executive coaching to illuminate the path toward a society where leaders are not just profit-driven, but purpose-driven, striving for a collective well-being.

    Embark on a profound emotional journey with us, as we confront the discomfort that often leads to "stopping breathing," a metaphor for emotional disengagement. By tapping into the healing potential of our emotional intelligence, we discuss how facing our past traumas can lead to a compassionate approach in leadership. This episode is an exploration into the hero's journey within each of us—a quest for wholeness that fosters empathy and support in the workplace, and enables a cooperative culture that transcends traditional corporate dynamics.

    The conversation takes a turn towards the personal as we share self-improvement experiences and breaking free from the cycles of false realities. 

    From the liberating process of self-discovery to the authentic connections that arise when we stop performing for external validation, our discussion is a testament to the power of living truthfully. We're not just professionals seeking success; we are individuals on a transformative quest to unravel and rebuild our inner selves, and in doing so, we reshape the very essence of leadership and community.

    22 April 2024, 5:00 am
  • 19 minutes 6 seconds
    The Most Undervalued Concept in Success

    Unlock the transformative potential of the 'empty cup' philosophy to revolutionize your approach to success and happiness.

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    Our enlightening discussion on the value of maintaining an open mind will challenge you to listen more, judge less, and find the hidden gems in everyday interactions. 

    With Bruce Lee's wisdom guiding us, we delve into how an empty cup symbolizes humility and a desire to learn and serves as a strategic tool in leadership and personal development. 

    By embracing this mindset, we make room for growth, understanding, and serendipitous discoveries that can only emerge from a place of receptivity.

    Embrace the liberating concept of detaching from outcomes as I share insights from my 18 years in sales and leadership. 

    This episode is not just a testament to the power of focusing on the journey rather than the destination but also an invitation to find fulfillment in our efforts, be it in business or on the baseball field. 

    Through anecdotes and personal experiences, we discuss how prioritizing process over result enhances performance and satisfaction across various facets of life, from professional aspirations to the roles we play in our families. 

    Tune in to redefine success and learn how to foster a sense of achievement that goes beyond mere outcomes.

    17 April 2024, 5:00 am
  • 49 minutes 31 seconds
    Triumph after Trauma: Cyrus Jaffery's Journey from Conflict to Entrepreneurship

    Embark on a transformative journey with Cyrus Jaffery, as he unfolds his incredible ascent from the war-torn streets of Afghanistan to the heights of entrepreneurial success in the U.S.

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    Connect with Cyrus Jaffery


    Witness firsthand how a cramped Pakistani apartment with six siblings became the crucible for his resilience, and how these foundations of unyielding determination propelled him to lead a team of 160 in the vibrant spheres of insurance and technology. His memoir, "Triumph after Trauma," offers a raw, powerful testament to the human spirit's capacity to triumph over adversity.

    Delve into Cyrus's world of familial complexity and the stark influence such relationships can have on one's character and drive. His candid narration on the intricate dance with his father, who, despite providing a rocky model, imparted pivotal values such as discipline and punctuality, emerges as a cornerstone in his personal and professional evolution. 

    The conversation also sheds light on the poignant transition to American life, demonstrating how embracing change—no matter how daunting—can lead to the discovery of inner strength and the inadvertent guidance negative role models can provide.

    Closing the chapter on this inspirational saga, Cyrus offers a treasure trove of wisdom, highlighting the paramount role of mindset, the embrace of failure as a catalyst for growth, and the fortifying power of disciplined daily routines. 

    His stories weave a tapestry of success, illustrating that nurturing strong relationships and maintaining personal well-being are not just complementary but essential to professional achievement. Absorb the insights of a man who chases passion with fervor, and allow his journey to inspire you to turn life's trials into your own launchpad for greatness.

    14 April 2024, 5:00 pm
  • 59 minutes 43 seconds
    Mastering Peak Performance in Sports and Business with Dre Baldwin

    Unlock the discipline and mindset necessary for reaching your full potential as Dre Baldwin, CEO of Work On Your Game Inc., shares his invaluable wisdom on achieving peak performance. 


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    Connect with Dre Baldwin

    LinkedIn: https://www.linkedin.com/in/dreallday/

    Website: https://www.dreallday.com/



    More About the Episode

    Our conversation spans the gritty truths of maintaining high-level effort on the 'third day,' where willpower wanes, to the strategic parallels between the competitive worlds of sports and business.

    Dre's journey from athlete to entrepreneur serves as a testament to the power of mental toughness, discipline, and unwavering consistency, which he convincingly argues are key to excelling in any field.

    Throughout this episode, we reflect on the transformative shifts athletes undergo when entering the business arena, offering a unique perspective that combines sports' thrill with entrepreneurship's rigor.

    Dre provides a playbook on leveraging the mental resilience honed in athletics for business success, emphasizing the significance of a growth mindset. By sharing his own transition story, he inspires listeners to envision new levels of success, whether they're sprinting down a court or spearheading a boardroom discussion.

    Finally, we delve into the psychological intricacies of success, addressing fears and the pivotal role of discipline in fostering confidence. Dre candidly discusses the importance of investing in oneself across various dimensions—time, energy, focus—and how this philosophy is a cornerstone of his message to his sons and the wider community.

    As we wrap up, we invite our audience to stay connected and take advantage of the resources offered through Work On Your Game University, ensuring that this episode is more than just a conversation—it's a stepping stone to your personal and professional development.

    11 April 2024, 6:00 am
  • 58 minutes 50 seconds
    244. Mastering the Business of Life After Football with Marcus Ogden

    When humility meets the gridiron, extraordinary tales emerge, like that of Marcus Ogden, whose transition from the NFL's bright lights to the entrepreneurial stage is inspiring.


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    Connect with Marques Ogden

    LinkedIn: https://www.linkedin.com/in/marquesogden/

    Website: https://marquesogden.com/


    More about the Episode

    In our latest episode, Marcus and I tread the fine line between success and hubris, unpacking how the very ego that can drive us to great heights often requires tempering to achieve genuine contentment. His stories, steeped in candor, reveal that our proudest moments should be measured not by our accolades, but by the hands we extend to lift others.

    There's an art to listening that goes beyond merely hearing words—it's about truly understanding narratives, the kind that Marcus and I unpack in our discussion. It's the same skill that turns a conversation into a connection and a narrative into a lesson.

    This episode serves as a masterclass in the mutual benefits of mentorship, the transformative power of teaching, and the undervalued craft of active listening—skills that Marcus and I consider pivotal in business and life alike.

    We dissect the impact of these soft skills in fostering profound personal and professional relationships, and how they can be leveraged to turn life's cacophony into a symphony of opportunities.

    The finale of our chat honors the resilience that defines a victor's mindset, a transformation Marcus knows intimately. We explore the nuances of bouncing back from life's blindsides, the patience and grit demanded in the face of adversity, and the long road to speaking success.

    We close with a nod to the legendary Highmark Stadium, home of the Bills Mafia, reflecting on the broader implications of sports specialization and advocating for a more rounded approach to athletic development. Join us for this journey of introspection, where each step taken is a lesson learned and shared.

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    8 April 2024, 10:00 am
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