Conversion Rate Experts Podcast

The Conversion Rate Experts Team

A collection of talks from Conversion Rate Experts, the leading authority on conversion rate optimization. These talks will help you scientifically optimize the profitability of your online business.

  • 46 minutes 38 seconds
    Why some of your projects take ten times too long. And what to do about it.
    In this episode, we describe how to make your company move at least ten times faster. That may sound like an overstatement, but bear in mind that weā€™ve seen one company take six months to complete a task that took another company thirty minutes. Thatā€™s 8,760 times slower. We love the techniques that we describe in this talk. They work amazingly well. One of our current clients, when they first joined us, was taking 119 days to turn an idea into a statistically significant win. We reduced that time to 7 days. We hope you find the techniques as useful as we do. The slides and video can be found via www.conversion-rate-experts.com/podcasts/.
    2 October 2015, 11:46 am
  • 58 minutes 55 seconds
    With Rand Fishkin from Moz: Our mistakes. And how conversion affects SEO.
    Rand Fishkin from Moz joins us to talk about the following: (i) How to increase your conversions whilst keepingā€”or even enhancingā€”your search-engine rankings. (ii) Strategic and tactical mistakes we have made and seen when optimizing for conversion. And we answer some of your burning questions, most of them about the SEO implications of conversion. A transcript can be found via www.conversion-rate-experts.com/podcasts/.
    26 January 2015, 10:41 am
  • 32 minutes
    Secret copywriting words and why we don't do Twitter.
    This episode is actually taken straight from another podcast called WebPayload, in which we were interviewed about a lot of subjects that we haven't discussed in public before, including (i) Secret copywriting words. (ii) How we acquired clients like Google, Apple and Facebook. (iii) How our company works. (iv) Why we don't do Twitter. A transcript can be found via www.conversion-rate-experts.com/podcasts/.
    1 August 2014, 11:33 am
  • 34 minutes 47 seconds
    How to beat most professional copywriters.
    In this episode, you'll discover (i) The vital few most effective copywriting techniques that have the greatest impact on profits. (ii) A winning copywriting template. (iii) The five most important things to focus on when improving existing copy. The slides for this episode can be found via conversion-rate-experts.com/podcasts/.
    15 July 2014, 11:44 am
  • 48 minutes 19 seconds
    How to make millions from usability testing.
    Itā€™s no exaggeration to say that this episode could change the direction of your business! We have an eccentric approach to user research, and it has led us into some strange situations. For good reason, though; it has helped us to make hundreds of millions for our clients. This is a talk that weā€™ve given at several conferences [ā€¦]
    30 June 2014, 1:48 pm
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