Will 2025 be the year of real estate influencers? How do you create real trust at scale? What are the cutting-edge marketing strategies winning today that most agents don’t know about? 

This is what Tom Ferry, Jason Pantana, and Jimmy Mackin are discussing in this special double-feature of the Tom Ferry Podcast Experience! 

In Part 1, they’re diving into the unique marketing strategies that worked in 2024 which will really take off in 2025. You’ll learn what’s going on with real estate influencers, faceless creators, and the best listing attraction strategies out there. 

Then in Part 2, Tom, Jimmy, and Jason break down a powerful strategy to build and maintain trust with everyone who encounters your brand. 

This is essential 2025 prep, so watch now, and let us know your thoughts on real estate influencers in the comments! 

If TikTok gets banned, what do real estate agents do next? If you could introduce just one new strategy into your business to generate organic leads and establish yourself as the local authority, what would it be? These are the questions Tom Ferry, Jason Pantana, and Jimmy Mackin are answering in this special two-part podcast episode! 

To start off, Tom and his guests dive into the best platforms and strategies for real estate agents to turn to if TikTok gets banned in the U.S. You’ll hear their predictions, the social media platforms to start building out in preparation, and the the types of content that will set you ahead of the curve. 

Next, you’ll learn Jason’s genius strategy for generating organic leads and establishing yourself and the most trusted authority in your market. 

This two-part episode is critical for your Q1 preparation, so watch or listen now! You don’t want to be behind if TikTok gets banned! 

What’s your strategy for capturing and engaging an insane number of real estate Instagram leads in the next 12 months? Your Instagram is your most powerful lead gen tool, but yesterday’s plays won’t cut it in tomorrow’s market. 

In this podcast episode, Tom Ferry and Jimmy Mackin reveal their groundbreaking insights from an in-depth analysis of over 12,000 Instagram posts. They break down exactly what’s working (and what’s not) for generating real estate Instagram leads, featuring concrete examples of top-performing content. 

You’ll discover:

• How to turn your listings into lead magnets
• Proven strategies to cut through the noise in your market
• Ways to build a loyal following of engaged prospects
• The secrets to winning more real estate Instagram leads than ever before

This episode is a powerful playbook for one of your most powerful lead gen pillars, so listen now! 

The real estate email newsletter is one of the most important, underutilized, and effective marketing channels for agents. It’s your best method for engaging your database, nurturing leads, and generating interest for your brand. 

In a year when 6-8% of your database will make a move, you need to have a killer strategy for your real estate email newsletter. On this episode of This Week in Marketing, Jason interviews Atlanta, Georgia’s Vanessa Reilly, who is one of the best email marketers in the business. Her emails are attention-grabbing, addictive, and – most importantly – they get people to take action. 

Vanessa unpacks her strategy for taking your newsletters to the next level and giving your audience the content they really want. You’ll learn her strategy for:

• Subject lines
• Email frequency
• Leveraging listings
• Valuable content 
• Driving engagement 

Watch or listen, now, and make your real estate email newsletter the factor that sets you apart from the competition. 

In this episode, they discuss…

0:00 – Mass email strategy 

3:15 – Vanessa’s email marketing strategy 

6:28 – The subject line

12:18 – Results of email marketing

15:08 – Weekly frequency 

19:25 – Mistakes & where to start

What you do today shapes your entire next year. While it’s important to savor the holidays, now is the time to put in the work that will set you up for success and save you from stress later. With just weeks left in the year, it’s your chance to spark the momentum that will fuel your next 365 days. In this Mindset Monday, Tom shares the essential steps to finish strong and start even stronger. Don’t miss this critical message – your future self will thank you!

Mike Ferry is a true legend in the real estate world—an innovator who transformed the way agents think, work, and succeed. And for me, he’s more than that—he’s my father.

In this special episode of the Tom Ferry Podcast Experience, I’m honored to sit down with my dad, Mike Ferry, to explore the incredible story behind his groundbreaking career. From working alongside the iconic Earl Nightingale to the pivotal decisions that launched him into real estate, Mike shares the strategies and insights that revolutionized the industry.

This is more than a conversation; it’s a masterclass in living a purposeful and abundant life. Decades of wisdom are distilled into this one unforgettable episode. Grab a notebook, because the lessons Mike Ferry shares have shaped my journey as a leader, and they could do the same for you.

A goal should be something you want so badly that you’re willing to strive for it. Great goals are often the ones that might be just out of reach – as you currently are. Sometimes you need to transform yourself and summon the giant within to achieve the things you really want in life. You need a different version of you. That’s what I’m talking about in this Mindset Monday. 

Personal brand growth is often misunderstood. Too many agents think it’s about a logo or a type of social media. But at its essence, it’s about your reputation and getting people to trust you at scale. 

In this insanely powerful episode of the podcast, Tom Ferry talks with national speaker and NYT bestselling author Rory Vaden about the secrets to personal brand growth which will take your market reputation to the next level. You’ll learn exactly what it takes to put your brand on steroids and redefine the way you’re seen online. 

Watch or listen now, and if you really want to experience personal brand growth in 2025, Rory will be a guest speaker at our upcoming Elite Retreat in Orlando, FL, January 20-21. He’ll be sharing game-changing insights you won’t get anywhere else. 

Elite Retreat is real estate’s most exclusive high-level event of the year, and it’s only open to Tom Ferry coaching members, so if you’re interested in joining, schedule a growth assessment today! 

You probably know that reverse engineering is the act of starting at the end and working backwards. What if I told you it was the secret to transforming the way your entire year (and by extension your life) plays out? There is one practice that I’ve been doing for years that has never let me down. It’s something which clarifies my goals and keeps me motivated to take massive action all year long. That’s what I’m talking about on this Mindset Monday. 

If scaling sales is your goal for 2025, this podcast episode is what you need! Last week, we brought you powerhouse agents sharing strategies to boost revenue. Now, in Revenue Rainmakers Part 2, Tom sits down with six more of the top agents in the industry to discuss their secrets for closing record numbers of transactions year after year. 

In a series of rapid-fire Q&As, Tom speaks with Jamie McMartin, Alicia Soekawa, Todd Bartusek, Rachel & Dustin Parker, and Derek Caldwell, who each reveal their unique secrets for scaling sales in 2025. They’re breaking down their processes, systems, marketing strategies, routines, and mindsets that drive consistent growth.

This episode is loaded with insights and game-changing tactics for scaling sales, straight from the pros. Grab your notepad and prepare to implement these strategies for an unstoppable year ahead!

What are the best social media strategies for realtors in the coming year? That’s the question every agent is asking right now, because the landscape is changing. There will be a lot more opportunities in the 365 days ahead and those who understand the marketing of the moment will be the ones who win big. 

For this episode of This Week in Marketing, Jason Pantana shares his segment from our epic recent webinar, “THE PLAN: Design Your Ultimate 2025 Business Plan,” in which he shares the best social media strategies for realtors in 2025. He’ll show you how to:

• Beat the algorithm to get your content prioritized and served to the right audience
• Transform content into conversations
• Leverage AI to amplify your impact

This is absolutely essential for your 2025 business prep, so make sure you watch or listen now, then implement today’s best social media strategies into your business plan. Afterward, you’ll want to go back and watch the full webinar recording, here. 

In this webinar segment, Jason discusses…

4:25 – Local social 

6:05 – Content Funnel 

12:50 – AI Amplification