Personal brand growth is often misunderstood. Too many agents think it’s about a logo or a type of social media. But at its essence, it’s about your reputation and getting people to trust you at scale. 

In this insanely powerful episode of the podcast, Tom Ferry talks with national speaker and NYT bestselling author Rory Vaden about the secrets to personal brand growth which will take your market reputation to the next level. You’ll learn exactly what it takes to put your brand on steroids and redefine the way you’re seen online. 

Watch or listen now, and if you really want to experience personal brand growth in 2025, Rory will be a guest speaker at our upcoming Elite Retreat in Orlando, FL, January 20-21. He’ll be sharing game-changing insights you won’t get anywhere else. 

Elite Retreat is real estate’s most exclusive high-level event of the year, and it’s only open to Tom Ferry coaching members, so if you’re interested in joining, schedule a growth assessment today! 

You probably know that reverse engineering is the act of starting at the end and working backwards. What if I told you it was the secret to transforming the way your entire year (and by extension your life) plays out? There is one practice that I’ve been doing for years that has never let me down. It’s something which clarifies my goals and keeps me motivated to take massive action all year long. That’s what I’m talking about on this Mindset Monday. 

If scaling sales is your goal for 2025, this podcast episode is what you need! Last week, we brought you powerhouse agents sharing strategies to boost revenue. Now, in Revenue Rainmakers Part 2, Tom sits down with six more of the top agents in the industry to discuss their secrets for closing record numbers of transactions year after year. 

In a series of rapid-fire Q&As, Tom speaks with Jamie McMartin, Alicia Soekawa, Todd Bartusek, Rachel & Dustin Parker, and Derek Caldwell, who each reveal their unique secrets for scaling sales in 2025. They’re breaking down their processes, systems, marketing strategies, routines, and mindsets that drive consistent growth.

This episode is loaded with insights and game-changing tactics for scaling sales, straight from the pros. Grab your notepad and prepare to implement these strategies for an unstoppable year ahead!

What are the best social media strategies for realtors in the coming year? That’s the question every agent is asking right now, because the landscape is changing. There will be a lot more opportunities in the 365 days ahead and those who understand the marketing of the moment will be the ones who win big. 

For this episode of This Week in Marketing, Jason Pantana shares his segment from our epic recent webinar, “THE PLAN: Design Your Ultimate 2025 Business Plan,” in which he shares the best social media strategies for realtors in 2025. He’ll show you how to:

• Beat the algorithm to get your content prioritized and served to the right audience
• Transform content into conversations
• Leverage AI to amplify your impact

This is absolutely essential for your 2025 business prep, so make sure you watch or listen now, then implement today’s best social media strategies into your business plan. Afterward, you’ll want to go back and watch the full webinar recording, here. 

In this webinar segment, Jason discusses…

4:25 – Local social 

6:05 – Content Funnel 

12:50 – AI Amplification 

If you’re looking to boost your revenue in the coming year, this is the show for you! 

On this episode of the Tom Ferry Podcast Experience, I have 8 revenue rainmakers – Lourdes Maestres, Steve Rovithis, Luke Newcomer, Landon Albrick, Riley Smith, Meredith Fogle, Dee Martin, and Blake Davenport – who are spilling their secrets of how they’re making a ton of money right now. 

In a rapid-fire Q&A, we’re going around the table as they share their best strategies for ensuring a profitable year to come. 

You’ll learn what they're doing to generate and convert huge amounts of leads, the groundbreaking strategies to start implementing now, and their systems for scaling without hitting burnout. 

This is too much wisdom to digest all at once, so we’re splitting it into two parts. Watch or listen now, take notes, and check back next week for Revenue Rainmakers Part 2! 

Rich/poor/rich/poor/rich/poor. This is the cycle that happens to most real estate agents. If you look at the trends, you can usually trace it back to the holidays – when agents start slowing down on their marketing and lead generation. Want to give yourself and your loved ones a real gift this holiday season that will keep giving back over time? Work harder. That’s what I’m talking about on this Mindset Monday. 

Want to make next year your best year in real estate? With time running out, you need a plan to set yourself up for massive success. Tom Ferry has analyzed the strategies of thousands of top agents and the unique market conditions ahead – and he’s narrowed it down to five key moves you need to make.

In this episode of the Tom Ferry Podcast Experience, Tom breaks down the five essential steps that will ensure next year is your best year in real estate. From refining your Unique Value Proposition to perfecting your schedule and taking a unique stance on your fees, this episode is packed with actionable insights you can implement immediately.

Don’t wait – with the new year fast approaching, the work you do now will determine if it’s truly your best year in real estate yet. Watch or listen now!

The New Rules of Instagram are changing the game – and Sam Reifman-Packett is using them to generate million-dollar deals every single month.

In this episode of This Week in Marketing, Sam sits down with Jason Pantana to break down exactly how he leverages the new rules of Instagram to attract high-end listings and buyers – all without spending a dime on ads.

You’ll learn the secrets behind the types of content that drive massive engagement, how to read your audience’s interest, and the best tactics for working with Instagram’s algorithm to maximize your lead generation.

If you’re ready to skyrocket your business using the new rules of Instagram, don’t miss this episode. Watch or listen now!

In this episode, they discuss… 

3:00 – Qualifying a lead

6:23 – Calibrated questions 

13:00 – Content that gets attention 

19:00 – Other people’s listings

22:43 – Types of post 

25:40 – Useful strategies 

28:30 – How leads reach out

Do you take the stairs or the escalator? That question applies to a lot more than just how you get around. As other real estate agents begin slowing down during Q4, now is the time to choose the path of discipline. In this Mindset Monday, I’m talking about what it takes to build the kind of discipline that improves every area of your life. 

What are the greatest risks to real estate and the agents working in it today? How can agents stay ahead of shifts and increase their earnings now and in the future? These questions are addressed in T3 Sixty’s “The Opportunity Report,” a groundbreaking analysis of the industry that charts a strategic path toward a better future.

In this episode of the Tom Ferry Podcast Experience, I chat with T3 Sixty CEO Jack Miller about the implications of this report, the greatest risks to real estate, and strategies to navigate the challenges ahead.

Ten years ago, T3 Sixty published “The Danger Report,” which accurately predicted 83% of the situations we face today. Given this track record, “The Opportunity Report” is essential knowledge for every agent.

Watch or listen to our full breakdown, and be sure to read the entire report. The risks to real estate are significant, but as you’ll discover, there are effective ways to stay ahead of them.

Hannah Dubyne generates an incredible amount of real estate leads from YouTube every single month. This is an agent who has honed her channel into an absolute lead magnet, attracting people who can’t wait to work with her, and what’s most incredible of all is that she built this remarkable social presence in only three years. 

In this episode of This Week in Marketing, Jason Pantana talks with Hannah about what it takes to attract double-digit real estate leads from YouTube every month. As they walk through her channel, you’ll learn her secrets for:

• Keyword optimization
• Video ideas and research
• Thumbnails
• Content creation

And more!

If you’re not generating leads from YouTube (and a lot of them, regularly), you’re missing out on one of the best lead generation channels out there. Watch or listen, now! 

In this episode, they discuss…

0:00 – About Hannah’s business 

3:10 – Hannah’s story

5:48 – Evergreen videos 

8:35 – A walkthrough of Hannah’s channel 

10:40 – Thumbnails & keyword optimization

17:00 – Hannah’s second channel 

19:00 – Video breakdowns

22:55 – Researching topics