Becoming a great listing agent doesn’t happen overnight for anyone, but without the right principles and knowledge, it could never happen at all. From January to April, over one million agents didn’t take a single listing. Philadelphia legend Tom Toole on the other hand, did 122 listings in that time. What separates him from the rest? 

In this episode of the Tom Ferry Podcast Experience, I talk with Tom about what it takes to be a great listing agent in today’s environment. We cover marketing, data points, vital knowledge, lead follow-up, timing, and he even shares the three most important principles of all great listing agents. 

But that’s not all Tom Toole has to share on this episode. He’s also sharing his ultimate techniques for handling buyer broker agreements at scale. 

Whether you’re a solo agent or running a team, the scripts, strategies, and information that Tom Toole shares are guaranteed to make you a better agent almost immediately. And if you’re serious about enhancing your skills and closing more deals before the end of the year, the best solution is to attend the Success Summit happening in Dallas, August 27-29. Get your ticket now: https://www.tomferry.com/summit/ 

Viral video strategy… What does it take to make a piece of your real estate content go viral, why would it matter, and is it even possible? 

Answering these questions on this episode of This Week in Marketing are Mike Hedge and Scott Pridemore, the CEOs of Pridemore Properties, as well as their in-house videographer and social media manager, Teresa Sottile. Jason talks to them about a recent video that led them to develop a viral video strategy which leverages popularity into prestige. 

You may have seen one of their Instagram reels which went viral, racking up over 4 million views in just a matter of days. Through this insightful interview, Mike, Scott, and Teresa share the impact this virality has had on their business, the creative process of creating viral content, the power of working with creative teams, and how they’ve formulated what could genuinely become a viral video strategy for real estate agents to harness. 

This is a CAN’T MISS episode, so watch or listen right here. 

And for those agents who are serious about taking their social media and real estate marketing games to the next level, you can’t afford to miss Tom Ferry’s upcoming Success Summit, August 27-29 in Dallas, TX. This year, Tom, Jason, and dozens of top producing agents are going all-in on the new marketing you need to attract qualified business in today’s new market. Get your ticket now before the price goes up! 

https://www.tomferry.com/summit/ 

What does it mean to charge the storm? It means to get out of your head and stop worrying about uncertainty or politics or the state of the world. If we only focus on controlling the things we can control, it allows us to actually control our lives. That’s what I’m talking about in this Mindset Monday, and it’s the reason that “Charge the Storm” is the theme of my upcoming Success Summit, happening in Dallas, August 27-29. 

This is real estate’s biggest, most impactful 3-day event aimed at equipping you with everything you need to charge the storm and create the abundance you desire. Tickets are on sale now, so don’t wait to get yours! 

https://www.tomferry.com/summit/ 

Presentations that close the deal – that’s the name of the game right now. We’ve transitioned from a speed market to a skills and presentations market. The agent who delivers the best presentations wins.

Lucky for you, my guest on this week’s episode of the Tom Ferry Podcast Experience is exactly the person who can elevate your presentations to the next level. Terri Sjodin is a longtime friend of mine and the author of the new book, “Presentation Ready.” In this talk with her, Terri will show you how to craft polished presentations that close deals using expert debate strategy. 

You’ll learn the top three mistakes that agents make during presentations and how to avoid them, the secrets to closing the deal instead of concluding your talk, and how to fully prepare yourself for the demands of the time. 

Don’t miss this episode, and be sure to buy Terri’s book, “Presentation Ready,” where you’ll learn how to avoid the 12 biggest mistakes that kill presentations that close. 

The best AI tools for real estate agents are practical creation and automation systems that can be used every day. You need powerful technology that will increase the quality and quantity of your output while costing you less time and money. 

There is only one place where you’ll get the full insider scoop on all of the best AI tools for real estate agents that will vastly improve every area of your business – our biggest event of the year, the Success Summit. This year, we’re going all out on AI and showing agents exactly how to reshape their entire business for maximum efficiency and profit. 

For this episode of This Week in Marketing, I want to share a clip from last year’s Summit, where Jason Pantana walks you through the best practical AI tools for real estate agents. It’s powerful knowledge for any agents looking to future-proof their businesses. 

Watch it now and then be sure to get your tickets to the upcoming Success Summit this August in Dallas! 

In this episode, Jason discusses…

0:00 – Practical uses for AI

4:40 – Outputs of AI

7:10 – Video cloning 

10:30 – Audio enhancement 

12:00 – Text to…

16:20 – Text edited videos

18:52 – Never sacrifice

The new commission changes are about to go into effect. What are you doing to set yourself apart, protect yourself, and ensure that buyers remain a profitable part of your business? 

To answer that question, I have two of the brightest minds in real estate, Lisa Chinatti (Chinatti Realty) and Jack Miller (CEO of T3 Sixty), on the podcast. They’ll show you some of the most crucial adjustments to make before the new commission changes go into effect, covering everything from scripting and value propositions to commission negotiation and contracts. 

Time is running out to get yourself prepared for the big shift! So watch or listen to this episode now and get ready to turn the new commission changes to your advantage. 

In this episode, we discuss… 

1:30 – Decoupling commissions 

3:00 – 3 adjustments before August 17 

10:15 – Offering options

11:55 – Collaboration on both sides

16:45 – Collaboration, contracts, and creativity 

18:25 – Appraisals 

22:20 – Making up commission gap

29:30 – Scripting

37:00 – Big mistakes to avoid

How does real estate’s top player spend his time? What are the routines, systems, mindset, skills, and allowed him to achieve overwhelming success? 

I’ve known Gino Blefari since I was 19 years old. He’s been my personal client for decades, and in that time he’s risen to become real estate’s top player, the CEO of Berkshire Hathaway HomeServices of America. When analyzing Gino’s success, we’re not looking at what he started doing differently, but what he did persistently year over year his entire career. 

In this episode of the Tom Ferry Podcast Experience, Gino shares with me some of the greatest knowledge you can get on a podcast – the routines and systems of certain success. This is the full playbook of real estate’s top player, so I’d listen to this one until you have it memorized.

What are your best tactics and strategies for launching a listing? There are so many to choose from and not every combination of tactics works well for every agent. 

Last week on This Week in Marketing, Jason covered what it takes to create alignment with sellers to set the stage for launching a listing in the best possible way. This week he’s opening up his entire canon of effective listing marketing strategies for agents to fuel their playbooks and make sure that their listings attract serious offers. 

Launching a listing in the right way is your key to success as an agent, so watch or listen to the episode, choose your strategies, and build your plan.

In this episode, Jason discusses… 

0:00 – When to not launch a listing

2:05 – The six buckets of launching a listing

2:50 – Media assets

9:00 – Social media

16:05 – Print assets

21:42 – Open houses

25:42 – Signage 

27:10 – Paid ads

In today's shifting real estate market, ensuring that a listing doesn't linger is crucial for maintaining your seller's power.

Join us in this episode as we dive into the best practices for aligning expectations with sellers and preparing them for the marketplace. Our host, Jason Pantana, brings on his original mentor, Bobbie Noreen, to share her proven framework for effective seller conversations.

Learn how to set the stage for a successful listing and build a strong relationship with your sellers from the start. Don't miss part one of this two-part series!

Are you wondering what low to no-cost strategies are working right now to win listings?

In this episode of The Tom Ferry Show, Tom Ferry and Jimmy Mackin dive deep into a series of effective campaigns that you can implement immediately.

Discover the Magic Buyer Letter strategy and other powerful assets that have helped agents secure listings quickly and efficiently.

Don't miss out on these actionable tips and start generating more listings today!

Do you find it hard to stay on track, especially during those tempting summer days? In this Mindset Monday, we delve into the simple yet powerful principle: "Do the thing, get the power." Discover how sticking to the right actions, behaviors, and mindset can transform your business, relationships, and life. Learn how to balance work and play while ensuring you're always moving forward. Share your thoughts in the comments and let's power up together this Monday!