Competitive Intelligence Podcast

August Jackson

The Competitive Intelligence Podcast is produced to further the professional practice of competitive intelligence and serve as a vehicle for the sharing of best practices within the community. Each episode consists of a mix of news, overview of recent and upcoming events of interest and discussions of specific research methods or other such topics of interest.

  • 38 minutes 41 seconds
    CIP 039 Rick Marcet on Win/Loss Analysis

    Rick Marcet describes the innovative Win/Loss practices at Microsoft.

    9 June 2011, 4:45 pm
  • 56 minutes 50 seconds
    CIP 038: Luis Madureira on Sensory Marketing CI

    Luis Madureira joins us again to explain Marketing 3.0 aka Sensory Marketing. How can sensory details can enforce a firm's strategy and create a complete branded experience for B2C and B2B customers.

     

    21 February 2011, 8:03 pm
  • 58 minutes 1 second
    CIP 037 Merrill Brenner on Decision-Focused Intelligence

    Merrill Brenner describes the Decision-Focused Intelligence framework for prioritizing and executing on intelligence projects that are going to drive important decisions.  This episode is particularly useful for CI managers.

     

    30 January 2011, 11:14 pm
  • 39 minutes 8 seconds
    CIP 036 Jan Herring on the Future of the CI Profession

    Jan Herring describes the trends shaping the future of competitive intelligence, the future of the profession and what we can do to prepare for it.

     

    21 December 2010, 4:41 am
  • 47 minutes 42 seconds
    CIP 035 Go Beyond Google with Sean Campbell and Scott Swigart

     

    Sean Campbell and Scott Swigart of Cascade Insights discuss their e-book "Go Beyond Google" which is a manual of Internet research techniques.  We also discuss the dynamics of disruptive innovation in technology.

     

    12 September 2010, 9:40 pm
  • 1 hour 7 minutes
    CIP 034 Ted Galpin on the Problem with Competitive Intelligence

    In this episode I interview Ted Galpin, a fellow CI practitioner who blogs at http://strategicscience.org.  We talk about Ted's recent blog entry "The Problem with Competitive Intelligence."

    Ted explains the gulf that exists between the typical CI practitioner's mindset and that of the executives we're working to inform and support.  Bridging this gulf, Ted advises, is the key to improving the efficacy (and employability) of CI practitioners.  Ted offers specific advice on CI professionals can go about building those critical bridges.

    14 August 2010, 8:56 pm
  • 1 hour 16 minutes
    CIP 033 Arik Johnson of Aurora WDC

    Arik Johnson of Aurora WDC discusses his new role at Aurora WDC working with organizations and academics to explore and address wicked problems in business.  We also get an update on CI 2020 and discuss the Intelligence Collaborative.  This interview touches on a number of big topics in business, strategy and competitive intelligence.

    2 August 2010, 12:34 am
  • 19 minutes 2 seconds
    CIP 032 Luis Madureira on Implementing World Class CI

    Luis Madureira is a CI practioner based in Portugal.  In this interview, he explains how he applied the World Class CI Framework to his company's practice and valuable lessons learned.

    12 June 2010, 9:38 pm
  • 23 minutes 59 seconds
    CIP 031 John Prescott on the World-Class CI Framework

     

    John Prescott of the Univeristy of Pittsburgh School of Business describes the World-Class CI framework for benchmarking firms' CI functions.  On July 12, 2010 the World Class CI Summit will take place in Barcelona, Spain.

     

    6 May 2010, 5:23 pm
  • IntelCollab Webinar with Jason Voiovich on CI's Brand

    As I mentioned in the last episode of the podcast, Jason Voiovich will be joining the Intelligence Collaborative for our weekly webinar this coming Friday, April 16 at 10:30 AM EDT.  The discussion will be around the brand of competitive intelligence as a profession.  You can register for the event here: http://bit.ly/9Xr4rP.

    13 April 2010, 11:41 am
  • Jason Voiovich's Article on CI's Brand

    Here is a PDF file of Jason Voiovich's article from the January - March 2010 edition of "Competitive Intelligence" magazine.

    6 April 2010, 11:35 am
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