DemandGen Radio

DemandGen Radio

DemandGen Radio teaches you the methods and technologies for high performance marketing from interviews with senior marketing leaders, industry experts, authors, and marketing technology firms. Hosted by David Lewis, Founder and CEO of DemandGen, and best-selling author, public speaker, and marketing futurist.

17 minutes

#263 Lead Management Strategies that Drive Revenue
If you want to drive growth at your organization, you must master lead management.

In this episode, David interviews Alan Gonsenhauser, Interim CMO and CMO Advisor. Alan shares advice for how marketers can grow revenue by operationalizing their lead management process.

Listen as David and Alan discuss:
- What happens when sales and marketing finally get aligned.
- Why marketing teams must operationalize their lead qualification process.
- Tips for getting your BD’s to respond to leads quicker.
- Is the funnel still relevant?
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
3 February 2023, 7:12 pm
15 minutes 37 seconds

#262 Hit Your Marketing Revenue Goals in 2023: What to Start, Stop and Continue
The last six months of 2022 have been a big change for marketers.

In this episode, David interviews Director of Advisory at BDO Digital, Demand Generation Group, Ryan Johnson. Ryan has spent his career helping marketing teams build effective, revenue-driving demand generation strategies.

Listen as David and Ryan discuss:
- Why your install base should be prioritized.
- The strategy to put behind your content development .
- The benefits of saying goodbye to ‘casting a wide net’.
- Why marketing attribution isn’t going anywhere.
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
19 January 2023, 8:05 pm
10 minutes 2 seconds

#261 Marketing Analytics: Keeping Score of Your Success [Part 2 of 2]
How can marketers ensure they get credit for all their hard work?

In this episode, David continues reading excerpts from chapter 7 of his book, Manufacturing Demand. David shares what it takes to become a revenue marketer, and how marketing analytics can get you there.

Listen as David discusses:
- Tracking content and asset performance.
- The hardest part of tracking marketing analytics.
- How to ensure your data carries through to your opportunity in salesforce.
- The three variables you should track on your form submissions.
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
12 January 2023, 3:22 pm
18 minutes 10 seconds

#260 Marketing Analytics: Keeping Score of Your Success [Part 1 of 2]
As marketers, if we want to get the respect we deserve, we must consistently demonstrate how we actively contribute to revenue and profits.

In this episode, David reads excerpts from chapter 7 of his book, Manufacturing Demand. David shares why It’s critical to pay attention to the right metrics that show the value of your marketing team.

Listen as David discusses:
- How to determine what metrics to measure.
- The importance of measuring what you can base decisions on.
- The four C’s of marketing analytics vs. “The Booth Looked Great”.
- What categories of marketing analytics you should be monitoring.
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
6 January 2023, 4:24 pm
15 minutes 57 seconds

2022 Recap: Building a Marketing Department from Scratch
2022 was a transformative year for the BDO Digital marketing team.

With new team members, initiatives, services, and many exciting challenges, there were no dull moments this year. In this episode, David looks back at what the team has accomplished and provides tips and action items for anyone looking to form a new marketing department.

Listen as David discusses:
- Making the business case for building your team.
- How to develop your marketing budget.
- The key areas to focus on when creating marketing roles.
- Building a culture based on trust and respect.
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
22 December 2022, 3:39 pm
43 minutes 47 seconds

#258 The Value of a Marketing Operations Expert
In today’s job market, it can be hard to find a true marketing technology expert.

In this episode, David interviews Zakk Cica Marketing Operations Manager at ICE Mortgage. Zakk and David discuss how they went from computer geeks to marketing geeks, and why it’s so important to do what you love.

Listen as David and Zakk discuss:
- How to leverage the knowledge of agencies.
- The importance of becoming involved with the marketing operations (MOPs) community.
- What it takes from leaders and employees to meet the challenges of a MOPs role.
- Happiness at work.
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
16 December 2022, 7:17 pm
32 minutes 56 seconds

Recession Resilience Miniseries: Ep.#3 The Importance of Assessing Your MarTech Stack
In Gartner’s 2022 Marketing Technology Survey, marketers reported utilizing just 42% of the breadth of capabilities available in their martech stack. So, what’s getting in their way?

In this episode, David interviews Ben Bloom, Vice President, Analyst at Gartner. Ben shares the recent survey results and why it’s so important for marketers to prioritize a technology assessment.

Listen as David and Ben Discuss:
- What questions to ask yourself as you are assessing your tech.
- The gaps that are the hardest for marketers to overcome.
- What leaders can do to keep marketing technology top of mind.
- Why marketers must have a plan for underutilized marketing tools.
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
8 December 2022, 5:19 pm
41 minutes 30 seconds

#257 Blazing New Trails with Innovation and Confidence
Coming up with (and sharing) new ideas requires stepping outside of your comfort zone.

In this episode, David interviews Kirstie Tiernan, Principal and Co-National Leader of Data & AI at BDO Digital. Kirstie shares how she has learned to take risks and embrace her innovative mindset all while building the confidence needed to bring new ideas to the boardroom.

Listen as David and Kirstie Discuss:
- Leading with a passion for change.
- How to process failure.
- The first action item after you have a big idea.
- Learning how to take criticism.
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
1 December 2022, 4:10 pm
42 minutes 15 seconds

#256 Marketing for Credit Unions: Using MarTech to Put Members First
Customer experience is a main driver for growth.

In this episode, David interviews Traci Michel, Chief Operating Officer at Metro Credit Union. In her 14 years at Metro Credit Union, Traci has mastered the art of putting members first.

Listen as David and Traci discuss:
- The importance of meeting your members where they are.
- How to build personas for banking.
- What it takes to be prepared for changes in your MarTech Stack.
- Tips for reducing spend by managing your technology renewals.
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
18 November 2022, 9:06 pm
41 minutes 30 seconds

#255 How B2Bs Can Leverage Account-Based Marketing
B2B marketers are under more pressure than ever to target and track their audiences.

In this episode, David interviews Nirosha Methananda, VP of Marketing at Influ2. Nirosha shares how her team has used the Influ2 platform to humanize their account-based marketing efforts.

Listen as David and Nirosha discuss:
- The importance of quality data.
- How personalization can help your marketing campaigns.
- When to leverage content syndication.
- What sales and marketing must do to create a great customer experience.
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
11 November 2022, 8:09 pm
41 minutes 5 seconds

Recession Resilience Miniseries: Ep.#2 The 5 ”C’s” of Marketing Analytics
In episode two of our Recession Resilience Miniseries, we talk about the importance of proving marketing’s contribution through the use of analytics.

David Lewis dusts off a past episode with D3 Methodology expert, Carlos Hidalgo.

Listen as David and Carlos discuss:
- How to properly communicate marketing’s contribution to the rest of your organization.
- The definition of GAAP and what it means for marketers.
- The difference between sourced marketing vs influenced marketing.
- The number one metric that marketers are tracking and if it’s worth it.
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
3 November 2022, 4:39 pm
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