Dental Marketing Mastery

William Horrocks

Dental Marketing Mastery is brought to you by New Patients Inc.com and npiClick.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.

  • 29 minutes 14 seconds
    Dental Marketing Mastery #169: Say Hello to NPI's Call Management & Training Coach, Linda McNeil

    In this podcast, Mark and Sal help unravel the secrets to optimizing your dental practice's success! You will be introduced to NPI's Call Management & Training coach, Linda McNeil. Join us as Linda delves into the crucial aspects of handling calls effectively, addressing challenges faced by dental practices, and sharing invaluable strategies to ensure you not only convert leads but also maximize your return on investment from marketing efforts. Linda brings years of expertise to the table, guiding you through the art of communication and transforming potential patients into loyal clients. Don't miss out on this episode if you're ready to elevate your practice to new heights!

    2 December 2023, 12:00 pm
  • 26 minutes 28 seconds
    Dental Marketing Mastery #168: Startup Consultants and Marketing Plans

    In this episode, Mark and Sal share tips to navigate the exciting world of launching and growing a startup dental practice. Learn how to create the right strategy to ensure you can accomplish your marketing goals. Most importantly, how to avoid the pitfalls that some experience launching a new practice. 

     

    2 November 2023, 12:42 pm
  • 23 minutes 44 seconds
    Dental Marketing Mastery #167: AI in Dentistry and the current buzz

    In our latest episode, we delve deep into the fascinating world of Artificial Intelligence in dentistry, a topic that's been creating quite a buzz in the dental community and beyond. Join us as we demystify the current landscape of AI-driven advancements for dental practices, from practice management to marketing solutions. 

    1 October 2023, 11:30 am
  • 20 minutes 53 seconds
    Dental Marketing Mastery #166: Does it seem to be slowing down?

    In this podcast episode, join Mark and Sal as they delve into a common concern among dentists: the slowdown in their practices. Unpacking the reasons behind this phenomenon, they offer valuable insights and helpful tips to fuel sustained growth for dental practices.

    1 September 2023, 11:00 am
  • 24 minutes 35 seconds
    Dental Marketing Mastery #165: EDDM vs Bulk Sorted Mail

    In this podcast episode, we'll delve into the critical differences between Every Door Direct Mail (EDDM) and Targeted Direct Mail for dental marketing. We'll break down the pros and cons of each method, providing valuable insights to help you make informed decisions.

    1 August 2023, 11:30 am
  • 22 minutes 56 seconds
    Dental Marketing Mastery #164: Art of Patient Reengagement with Samad Syed

    In today's employment environment, there is even more emphasis on efficiencies and effectiveness of the people you employ and the hours they work. Samad Syed from mConsent and Mark Dilatush discuss existing patient re-engagement.

    1 July 2023, 11:30 am
  • 22 minutes 17 seconds
    Dental Marketing Mastery #163: Getting off The Hamster Wheel-Part 2

    The hamster wheel: On this podcast Mark Dilatush and Vivek Kinra with PPO Profits share how dentists inadvertently build their own version of a hamster wheel and end up feeling stuck there. You are not stuck. Listen to this podcast to start your journey off the hamster wheel.

    5 June 2023, 3:42 pm
  • 27 minutes 1 second
    Dental Marketing Mastery #162: Chat GPT and Dentistry

    Chat GPT and Dentistry: On this podcast Mark Dilatush and Rita Zamora  update dentists and their teams on current social media strategies and how AI (artificial intelligence) will impact the process.

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    4 May 2023, 10:30 am
  • 27 minutes 23 seconds
    Dental Marketing Mastery #161: The Hamster Wheel

    The hamster wheel: On this podcast Mark Dilatush and Sal Khan share how dentists inadvertently build their own version of a hamster wheel and end up feeling stuck there. You are not stuck. Listen to this podcast to start your journey off the hamster wheel.

    5 April 2023, 5:47 pm
  • 20 minutes 33 seconds
    Dental Marketing Mastery #160: 2022 Dental Marketing Recap

    Our most popular podcast every year is the current year recap/review and our forecast for what dentists can expect next year. This year, we brought in NPI Education Instructors Dr. Andrew Roman and Laci Phillips into the discussion.

    15 December 2022, 5:36 pm
  • 17 minutes 55 seconds
    Dental Marketing Mastery #159 - Nov 2022 Update on the Fee for Service Journey

    In this episode Mark describes the genesis of the Fee for Service Journey series of courses and how together (instructors and dentists), we can disrupt the dental insurance industry. Visit NPI Education and start the revolution today!

    9 November 2022, 7:39 pm
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