In this episode, learn how to seamlessly transition your events from in-person to virtual, maintain valuable sponsor relationships, and communicate effectively during crises. Plus, get tips on leveraging AI tools for customer service and social sentiment management.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

• 04:38 Crisis communications impacting various stakeholders and strategies.
• 09:18 Conference held virtually for essential worker education.
• 11:53 Adapted to virtual events, ensured valuable engagement.
• 14:09 Persona-focused strategy vital for event success.
• 16:29 Text communication effective; relieved community of obligations.
• 21:19 Positive team made challenging project successful.
• 25:03 Stay flexible, tackle obstacles, keep moving forward.
• 27:00 HR prioritized employee safety during Florida crisis.
• 32:17 Scenario planning provides calm and efficiency.

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Struggling to make sense of endless data? Learn how generative AI can transform your marketing strategy with insightful methods to analyze customer sentiment and predict trends. Plus, get expert tips on aligning teams, leveraging buyer intelligence, and driving business growth.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

• 05:57 Latney: Redefined CMO role to drive strategy.
• 08:27 Generative AI synthesizes qualitative data for marketing.
• 13:51 Using Gong summaries to improve CRM efficiency.
• 14:44 Using AI for campaign insights and data synthesis.
• 18:19 Mapping revenue opportunities and product market fit.
• 23:50 Adapt to disruptions; prioritize customer value continuously.
• 26:32 Using qualitative data insights to drive decisions.
• 29:18 Building authentic relationships will differentiate marketing leaders.
• 31:53 Customer intimacy is key for brand success.
• 35:00 High win rate due to strong brand strategy.

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Global marketing got you puzzled? Learn effective tactics to go beyond borders and tap into diverse markets. You'll get tips on localizing campaigns, leveraging partnerships, and finding the right metrics for success. Plus, find out how to navigate cultural nuances and stay consistent with your core brand.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

• 06:00 Dialect variation is crucial in market strategies.
• 07:56 Acquisitions enhance global brand equity and credibility.
• 10:46 Target customers with omnichannel approach; track effectiveness.
• 14:34 Using agencies for targeted marketing approach.
• 17:10 Campaign success doesn't guarantee global performance.
• 20:50 McDonald's opening delighted Northern Ireland's market.
• 24:46 Avocet achieved EcoVadis bronze certification for sustainability.

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

This episode breaks down real-world market tests and savvy competitive moves! Get actionable strategies for product changes, budget-friendly consumer research, and the power of understanding your audience.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

• 05:17 Research program analyzes data for insights development.
• 08:12 Humira: versatile drug, profitable for AbbVie, biologics.
• 10:41 Focus on clear benefits to drive change.
• 13:12 Assess market needs; ensure prototype satisfies criteria.
• 16:52 Segmenting meals, not people, by occasion.
• 20:39 Your plant probably eats better than you.
• 24:58 McCormick's packaging change caused customer confusion.
• 26:12 People ignore instructions; follow intuitive methods instead.
• 30:53 Monitor competitors closely; adapt strategy cautiously.
• 33:00 Engage directly with customers for market insights.
  
  

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Crack the secret language of business to elevate your marketing game! This episode unpacks the meaning of "predictive" across industries, the CMO's unique challenges, and why timing is everything. Learn to position better, understand your market, and align strategies to drive top-line revenue.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

• 04:58 Marketers gain respect through understanding business.
• 07:51 B2B marketing benefits from consumer media strategies.
• 12:41 Great products fail without proper market research.
• 14:57 E Street Realty: Innovative, but market not ready.
• 19:52 Positioning is crucial for product launch success.
• 21:36 Founders assume expertise leads to successful positioning.
• 24:34 Executives share issues across multiple departments.
• 31:42 Established brands succeed faster than newer ones.
• 36:05 Global consumer sentiment is extremely low currently.
• 40:30 Marketers focus too much on efficiency metrics.
• 46:12 Marketers must rethink outdated business strategies.

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

In this episode, we reveal how to balance short-term wins with long-term goals, handle budget constraints, and build a winning marketing team. Plus, learn why instinct is crucial and how AI fits into your marketing toolkit.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

• 06:07 Optimizing hospitality with technology for seamless experiences.
• 10:01 Focus on foundational systems and messaging first.
• 10:57 Effective marketing requires harmony and proper tracking.
• 17:03 Strong product, weak brand: litmus test insights.
• 18:41 Budget strategically for impact within one quarter.
• 22:30 Fast-paced startup culture requires constant learning.
• 26:07 Building a responsive, close-knit and adaptable team.
• 30:28 Balancing expectations, trust, and strategy is challenging.
• 33:24 Foundation, test, learn, iterate, scale, leap.
• 41:58 Startups must estimate and monitor customer LTV.

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Supercharge your startup's strategy! Learn how to effectively set performance targets, use AI tools for initial metrics, and align your team for ultimate market success. Plus, get insights on overcoming budget constraints and staying agile in a competitive landscape.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

• 03:38 Use AI or peers to obtain performance metrics.
• 07:12 Budget allocation based on impact and responsibility.
• 10:35 Plan activities based on capacity and resources available.
• 15:48 Focus on gaining customers, not just transactions.
• 19:47 Refine ideal customer profile for targeted success.
• 23:08 Real-time physical model enhances stakeholder collaboration.
• 24:03 Realign objectives, establish credibility, reassess strategy.
• 27:52 Objective alignment crucial for a cohesive model.

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

In challenging times, standing out is hard, but it's all about taking strategic risks! Learn bold marketing tactics, elevate your brand, and make AI work for you. Plus, grab tips on maintaining brand identity without a full rebrand.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

• 03:50 Choosing positivity over fear in marketing efforts.
• 06:48 Recognize cycles; adapt accordingly without forcing growth.
• 10:06 Perfect time for bold testing and innovation.
• 15:49 Provide proof you're a partner, not vendor.
• 16:29 Leverage insights, avoid rebranding, prioritize brand building.
• 20:34 Stakeholders question the ROI and purpose of branding.
• 25:12 Custom chat screens resumes, sends decline letters.
• 28:32 Measuring brand success: reputation and exposure tracking.
• 32:02 Be relentlessly helpful, nurture relationships, seize opportunities.

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Get ready to rethink your strategy as we explore the B2B marketing tactics behind epic campaigns, discuss the patience needed for long-term success, and decode how insights and clear messaging can make or break your brand.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

• 06:05 Understand your market by directly engaging customers.
• 08:59 Positioning errors arise from lacking market distinction.
• 11:11 Educate leadership on realistic marketing timelines, especially B2B.
• 14:31 Client insights address diverse business issues effectively.
• 18:58 CEO asked, I said, "You don't listen."
• 22:38 Integrate lead gen and branding for sustained growth.
• 25:59 Data and feedback build a strong strategy.
• 29:48 Unique, powerful B2B campaign still resonates today.
• 34:01 Needed to understand advertising; simple, effective creativity.
• 35:33 Regular customer conversations are essential for marketing.

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Elevate your marketing game with "Fiercely Human" insights! This episode reveals the secrets to integrating technical expertise, fostering authentic connections, and using AI to enhance, not replace, human experiences. Plus, hear success stories from major brands!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

• 06:17 Capturing Slalom's essence: culture, people, relationships.
• 09:56 Strong marketing and audience resonance are key.
• 12:45 Understanding, tailoring, co-creating, solving customers' challenges collaboratively.
• 13:46 Brands often neglect aligning internal ethos with customers.
• 17:26 Slow down, stay curious, solve business challenges.
• 20:09 AI's role: productivity, differentiation, potential disruption.
• 24:41 Prioritize genuine feedback for human-centric improvement.
• 27:25 Brands seek engagement solutions; AI sometimes assists.
• 30:55 Human connection remains central, even with AI.

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Elevate your company's revenue potential like a pro! This episode covers the essentials of revenue operations and its crucial role in bridging gaps between marketing, sales, and customer service. Learn how to create unified reporting systems, optimize your tech stack, and foster a collaborative culture. Don't miss out on transforming your operational efficiency and driving sustainable growth!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

• 04:44 Revenue ops should truth-tell, connect, avoid misusing data.
• 08:18 Unified revenue view enables detailed departmental insights.
• 13:04 Evaluate ROI, invest wisely, optimize resources, strategize.
• 14:42 Rev ops team should unify revenue, CAC, pipeline reports.
• 20:03 Rev ops should strategically assess and grade revenue.
• 21:44 Rightfit customers are crucial for lasting growth.
• 26:54 Finance collaborates, Rev Ops optimizes budget allocation.
• 29:01 Handling customer churn due to billing delays.
• 34:17 Trial and error in retail sales strategies.

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!