In this episode, David Ralph (host of the Join Up Dots podcast) shares his insights on business evolution, social media and podcasting. You’ll also hear what David did after an important social media account of his was deleted, and advice for what to do if that happens to you!
What You’ll Hear In This Episode:
- How David’s Facebook account was removed due to “copyright infringement” during Covid-19 … and how that curveball led to more business for him!
- The importance of being open to change and not being afraid to pivot when necessary
- An important (and counterintuitive) strategy from author Robert Greene about making it harder for people to reach you
- Book recommendations to improve your focus and productivity
- The challenges of podcasting and some current scams in the industry!
For this special 900th episode of Natural Born Coaches our guest is Bob Burg! The co-author of the best-selling phenomenon “The Go-Giver” (over a million copies sold), Bob has helped companies, sales leaders, and teams sell at higher prices with less resistance for over 30 years. This interview gives valuable advice for your coaching business, check it out!
What You’ll Hear In This Episode:
- The importance of providing value to others in business exchanges (“money is an echo of value”) and the need to set boundaries in professional relationships
- How to build genuine relationships with others
- Bob's referral-asking process, including using bridge phrases and funneling down client's networks into small, identifiable groups
- A proven strategy for dealing with “brain-pickers”
- Timeless advice from Tom Hopkins, legendary sales book author!
Erik K. Johnson is the premiere coach when it comes to the art of podcasting, and is a nationally recognized talent coach, on-air personality and radio program director. In this episode, you’ll learn why podcasting is such a powerful marketing tool for coaches!
What You’ll Hear In This Episode:
- The growth and changes in podcasting since 2009
- How to create content that addresses your listeners’ pain points
- The benefits of appearing as a guest on other podcasts
- The common reasons for podcast failure and the importance of consistency in podcast production
- What podcasters can learn from radio personalities like Dave Ramsey, Rush Limbaugh, and Howard Stern
- Four ways that your podcast can get you more business!
Renaye Thornborrow is leading a worldwide mission to bring life coaching and mindset skills training to kids. Since 2013, her company, Adventures in Wisdom, has certified hundreds of coaches in over 30 countries, helping them create a business they love as a life coach for kids while empowering children around the world!
What You’ll Hear In This Episode:
- Renaye’s journey from a corporate career to creating a coaching curriculum for children
- How coaching children is different than coaching adults
- Why stories are such an important part of the coaching process
- Why coaching kids is an interesting, and profitable, coaching niche to pursue
- About Renaye’s upcoming live training “Life Coaching Isn't Just for Grownups - Three Skills All Kids Can Learn at a Young Age”!
Gabe Arnold is the founder of Business Marketing Engine, and over the past 15 years he’s built an impressive resume around professional writing, web and computer technology, and marketing campaign creation and management. After working with over 1,000 startups and hundreds of established businesses over the past decade, Gabe has set himself apart as a CEO who goes to great lengths to help fellow entrepreneurs achieve their goals. In this episode we’re showing you how to create a year-long business plan!
What You’ll Hear In This Episode:
- The importance of crafting a year-long plan for your business, and how to go about doing that
- The need to understand your target market and develop a clear strategy before launching new ideas or tactics
- Gabe’s experience of running a marketing agency and launching other businesses, and the problems that arise from having a divided focus
- Focusing on one thing to achieve success (spoiler alert: having multiple businesses or income streams could be a big mistake for those currently earning below 7 figures!)
- How much you should spend on paid advertising for your business
- Gabe’s process for market research (which should never be ignored) and a breakdown of his “BME Blueprint”!
After a 15 year corporate executive career, including being a plant manager at 25, Jason Kanigan has run his own businesses for the past decade. Since 2016 he has run Cold Star Technologies, a company that installs and improves processes and systems for other organizations, especially in the space and defense industries. He is the host of the Cold Star Project. Jason is also a member of the Board of Advisors for the Operational Excellence Society, which designs and installs Lean Six Sigma and OpEx programs for organizations of 1000+ staff.
What You’ll Hear In This Episode:
- Why building a strong company culture is so essential
- A surprising story of how one company lost its whole senior management team
- How business owners should handle today’s hyper-political environment
- Why firing bad clients doesn’t guarantee a turnaround
- The biggest mistake that Jason sees coaches making
Nancy Baki has been a business growth strategist since 2007 and works with small businesses to find additional recurring revenue using no-cost strategies. In this episode, we talk about the challenges of implementing processes and systems for coaches, the role of Key Performance Indicators (KPIs) and more!
What You’ll Hear In This Episode:
- The importance of establishing a solid foundation before implementing various marketing strategies
- Why so many small businesses and entrepreneurs struggle with marketing, processes, and achieving their goals
- the importance of staying focused and not getting distracted by "shiny objects" or new trends.
- The impact of the pandemic on their work and personal lives
- The importance of setting KPIs and having a predictable, repeatable, and scalable way of growing your business
- The need for coaches to have at least 10 business conversations per day, and to track the number of interviews booked, attended, and converted into sales.
Marshall Sylver (“The Millionaire Maker”) is the #1 leading expert on subconscious reprogramming and irresistible influence. For over thirty five years, he’s entertained, educated, and transformed the lives of thousands of people. The author of “Passion, Profit, and Power”, his infomercials have sold over a million copies of his personal development programs worldwide!
Adam Packard from Ninja Prospecting (and the host of the “I Need A Coach!” podcast) has spent his life in sales and marketing, and he stops by the podcast to give his best outbound strategies for 2024!
What You’ll Hear In This Episode:
- Why you now have to be creative with your outreach
- How to get crystal clear on your audience
- A very unique private message pitch
- A case study/look at someone who’s sending private messages to all new contacts
- How to flip it around when people try to sell you
- Adam answers the question: “Should you first ask for permission to pitch?
Alex Jeffreys is the author of The Guru Trilogy books, and over the last 20+ years in the online space has helped thousands of coaches and online entrepreneurs grow their businesses. In this episode, he shares his recommended business model for coaches: high-ticket recurring!
What You’ll Hear In This Episode:
- Why so many programs in the online space don’t deliver results
- How Alex dealt with his market becoming over-saturated
- Alex’s definition of what “high-ticket” is
- Revenue share vs. profit share, which is better?
- Why monthly recurring revenue (MRR) is so vital for coaches
- The breakdown of his high-ticket recurring model
Rich Schefren is the Founder of Strategic Profits, the host of “Steal Our Winners”, and known as the “Coach To The Internet Gurus”. In this episode, he shares a ton of value bombs including a unique strategy to increase your conversions by adding just one additional page to your funnel!
What You’ll Hear In This Episode:
- Rich’s extensive experience as an online business coach, including coaching well-known clients like Russell Brunson and Ryan Deiss
- How Rich created the first online “lead magnet”
- His role in inventing the automated webinar and his involvement with Agora, which grew to a billion dollars in a year.
- Why strategies don’t stay effective for as long as they used to, and why having a unique marketing strategy is more effective than constantly reinventing one’s marketing approach
- A case study of how Felicia Pagesh successfully used the additional funnel page to increase her sales!
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