After a 15 year corporate executive career, including being a plant manager at 25, Jason Kanigan has run his own businesses for the past decade. Since 2016 he has run Cold Star Technologies, a company that installs and improves processes and systems for other organizations, especially in the space and defense industries. He is the host of the Cold Star Project. Jason is also a member of the Board of Advisors for the Operational Excellence Society, which designs and installs Lean Six Sigma and OpEx programs for organizations of 1000+ staff.

What You’ll Hear In This Episode:

-             Why building a strong company culture is so essential

-             A surprising story of how one company lost its whole senior management team

-             How business owners should handle today’s hyper-political environment

-             Why firing bad clients doesn’t guarantee a turnaround

-             The biggest mistake that Jason sees coaches making

Nancy Baki has been a business growth strategist since 2007 and works with small businesses to find additional recurring revenue using no-cost strategies. In this episode, we talk about the challenges of implementing processes and systems for coaches, the role of Key Performance Indicators (KPIs) and more!

What You’ll Hear In This Episode:

-              The importance of establishing a solid foundation before implementing various marketing strategies

-              Why so many small businesses and entrepreneurs struggle with marketing, processes, and achieving their goals

-              the importance of staying focused and not getting distracted by "shiny objects" or new trends.

-              The impact of the pandemic on their work and personal lives

-              The importance of setting KPIs and having a predictable, repeatable, and scalable way of growing your business

-              The need for coaches to have at least 10 business conversations per day, and to track the number of interviews booked, attended, and converted into sales.

Marshall Sylver (“The Millionaire Maker”) is the #1 leading expert on subconscious reprogramming and irresistible influence. For over thirty five years, he’s entertained, educated, and transformed the lives of thousands of people. The author of “Passion, Profit, and Power”, his infomercials have sold over a million copies of his personal development programs worldwide!

Adam Packard from Ninja Prospecting (and the host of the “I Need A Coach!” podcast) has spent his life in sales and marketing, and he stops by the podcast to give his best outbound strategies for 2024!

What You’ll Hear In This Episode:

-              Why you now have to be creative with your outreach

-              How to get crystal clear on your audience

-              A very unique private message pitch

-              A case study/look at someone who’s sending private messages to all new contacts

-              How to flip it around when people try to sell you

-              Adam answers the question: “Should you first ask for permission to pitch?

Alex Jeffreys is the author of The Guru Trilogy books, and over the last 20+ years in the online space has helped thousands of coaches and online entrepreneurs grow their businesses.  In this episode, he shares his recommended business model for coaches: high-ticket recurring!

What You’ll Hear In This Episode:

-              Why so many programs in the online space don’t deliver results

-              How Alex dealt with his market becoming over-saturated  

-              Alex’s definition of what “high-ticket” is

-              Revenue share vs. profit share, which is better?

-              Why monthly recurring revenue (MRR) is so vital for coaches

-              The breakdown of his high-ticket recurring model

Rich Schefren is the Founder of Strategic Profits, the host of “Steal Our Winners”, and known as the “Coach To The Internet Gurus”.  In this episode, he shares a ton of value bombs including a unique strategy to increase your conversions by adding just one additional page to your funnel!  

What You’ll Hear In This Episode:

-       Rich’s extensive experience as an online business coach, including coaching well-known clients like Russell Brunson and Ryan Deiss

-       How Rich created the first online “lead magnet”  

-       His role in inventing the automated webinar and his involvement with Agora, which grew to a billion dollars in a year.

-       Why strategies don’t stay effective for as long as they used to, and why having a unique marketing strategy is more effective than constantly reinventing one’s marketing approach

-       A case study of how Felicia Pagesh successfully used the additional funnel page to increase her sales!

0Gus Van Dender from Shorten The Gap is on the podcast today to share his proven method for hitting your goals in just 90 days!

What You’ll Hear In This Episode:

-       Gus’ method for hitting 90 day targets, including a dive into the big 3 steps

-       About the Shorten The Gap 90 Day Journal, and how Gus and his clients use it to maximum effect

-       The importance of honesty and self-awareness in achieving personal and professional goals

-       The value of setting realistic and slightly uncomfortable targets, which can be adjusted over time as one gains experience and mastery

-       A sneak peek at the upcoming webinar that Gus is doing on October 15th, including his free resources of 25+ videos and more …

Laurie-Ann Murabito shares her transition from public speaking to the online world and offers insights into the speaking industry, including strategies for securing speaking opportunities and adding additional revenues to your events!

What You’ll Hear In This Episode:

- Laurie-Ann’s journey of transitioning from the public speaking world to the online space in 2017 and her insights into the speaking industry

-The importance of providing value to your audience, overcoming stage fright, and getting ready for presentations

-Preparing a pre-speaking routine involving movement and music to manage nervousness before presentations

-Scheduling a post-event meeting with organizers within 48 hours of speaking engagements to request testimonials and referrals

-The importance of understanding an event's budget and the potential for adding value through breakout sessions or book sales

Michael Tucker is the founder of The Funnel Pros, which specializes in building online challenges for coaches, course creators, and online entrepreneurs. In this episode we talk about how to run profitable challenges without the usual headaches! 

What You’ll Hear In This Episode:

-How Michael got started in the online space -Why he thinks that challenges are better than webinars  -The ideal length of time for your challenges  -How to construct a high-converting funnel that gets results for people  -The preferred window for your challenge sessions and homework -Should you do a free or paid challenge?  -The best day to pitch your offer in the challenge …

George Bryant is a New York Times best-selling author, podcast host, and highly sought after digital marketing consultant who since 2010 has been on a mission to revolutionize some of the biggest online brands by focusing on the one thing that truly matters … relationships!

What You’ll Hear In This Episode:

-George’s shift from helping the rich get richer to becoming a "Robin Hood of Marketing" to aid people in scaling their businesses ethically

-The importance of focusing on the customer journey, and the need to retain customers and create a path for them to become their best selves

-The pitfalls of coaching, including overloading new customers with information and codependency, and how to empower clients to take charge of their progress

-The three things that clients are looking for in 2024

-The three critical mistakes people often make in the customer journey

-The pitfalls of coaching and how to empower clients to take charge of their own progress!

Justin Janowski from Faith2Influence is on the podcast today to share a different way for coaches to sell than what’s being taught. If you hate sending cheesy copy-and-pasted messages to strangers, check this one out! 

What You’ll Hear In This Episode: 

-             The one question that all coaches must ask themselves

-             How the stories you tell yourself affects the results of your sales calls

-             The problem with “false urgency” and other commonly used sales gimmicks

-             Justin’s preferred message to send to potential clients

-             Why it’s better to send 20 good messages than 1000 bad ones

-             How to reverse-pitch strangers who are trying to sell you in your inbox