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Marketing Over Coffee Marketing Podcast
John Wall and Christopher Penn
Marketing Over Coffee
- The Outside Story of Eggs from CMO Phyllis Rothschild!
In this Marketing Over Coffee:
Phyllis gives us the tour of the industry and Pete & Gerry’sBrought to you by our sponsors: Wix Studio and NetSuite
Starting in consulting and then going in-house to lead branding
Working with a purpose-based, mission-backed brand
300 family farms nationwide – a million eggs a day
Pete & Gerry’s also includes the Nellie’s brand of both eggs and butter
Caged vs. Cage Free vs. Free Range vs. Pasture Raised
9:02 – 9:51 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Some states have gone as far as outlawing caged eggs
The challenge of educating grocery shoppers
Monitoring the customer experience
Follow Pete & Gerry’s on Instagram!
20:36 – 22:20 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Why avian flu is so devastating to caged hen factories
Balancing biodiversity with product consistency
B Corp Certified
Nature’s Protein Bar
The consumer trend of rise of choosing the single ingredient
Cottage cheese in scrambled eggs BEFORE cooking
Pete & Gerry’s and Nellie’s Recipies
Jammy Eggs
Book Reccos: The Myth of the Nice Girl and Building Strong Brands
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Our theme song is Mellow G by Fonkmasters
The post The Outside Story of Eggs from CMO Phyllis Rothschild! appeared first on Marketing Over Coffee Marketing Podcast.
31 January 2025, 4:19 am - National Data Privacy, TikTok You Don’t Stop, and Deep Seek
In this Marketing Over Coffee:
Now with Less Spying!Brought to you by our sponsors: Wix Studio and NetSuite
TikTok is gone. It’s back!
137 of Earth’s 194 countries have national data privacy laws. The US is not one of them.
Why governments don’t have to spy on people anymore
Using AI to learn the impact of legislation
Solid article on Apple’s Intelligent Tracking Protection
7:35 – 8:15 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Tom Webster inducted into the Podcast Hall of Fame – hear about his latest book
Deep Seek – sustainable AI?
How am I running out of lightning cables? Anker Power Brick
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Our theme song is Mellow G by Fonkmasters
The post National Data Privacy, TikTok You Don’t Stop, and Deep Seek appeared first on Marketing Over Coffee Marketing Podcast.
24 January 2025, 3:09 am - Crayola Creativity Week 2025!
In this Marketing Over Coffee:
Victoria Lozano, EVP Marketing at Crayola, talks with us about the power of creativity for kids!Brought to you by our sponsors: Wix Studio and NetSuite
Leading at the big brands – coming out of NYU Stearn and going to Pfizer, Cadbury and then Crayola
Driving the brand, and growing the business
Child creativity as a life skill
The brand revolving around products, experiences, and content
Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Running the program via email to eliminate all the logistical headaches
Matthew McConaughey, Jennifer Aniston, Mo Willems and more
Research on the relationship between creativity and confidence
Adaptive learning supplies so everyone can develop creativity
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Inside Out 2
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Our theme song is Mellow G by Fonkmasters
The post Crayola Creativity Week 2025! appeared first on Marketing Over Coffee Marketing Podcast.
17 January 2025, 4:28 am - Marketing Trends, Consumer Electronics, and Reddit Brand Safety?
In this Marketing Over Coffee:
Now with more Future!Brought to you by our sponsors: Wix Studio and NetSuite
2025 Marketing and AI Trends (Ann Says Oxford Comma is IN)
Go where the people are… but don’t build on somebody else’s land
Reddit Pro Trends and AMA Ads, Brand Safety
Set up a GA Exploration to track AI inbounds
8:02 – 8:46 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Gemini Real Time – Gemini fixes Chris’ furnace
Hot stuff out of CES!
Tom’s Guide shows off the Rollable Laptop
Engadget – LG recently appointed as its new Chief Being will.i.am Officer check out the new will.i.am-infused xboom speakers with built-in boom, boom and pow.
Smart Glasses, Segway E Bike
nVidia Digits
MagSafe Bluetooth Controller for your phone
Anker Beach Umbrella – no price yet
16:33 – 18:16 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Home Theater Update – Anker 4K SE, Sheetrock and Paint, Apple TV app vs. Paramount App?
Wicked
Klipsch One and Fives
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Our theme song is Mellow G by Fonkmasters
The post Marketing Trends, Consumer Electronics, and Reddit Brand Safety? appeared first on Marketing Over Coffee Marketing Podcast.
10 January 2025, 2:40 am - The Future of Lead Collection with Eric Lindroos of Mobly
In this Marketing Over Coffee:
Mobly has completely reimagined lead collection and retrieval, Eric Lindroos gives us the inside story!Brought to you by our sponsors: Wix Studio and NetSuite
Going beyond badge swipes, QR Codes, and NFC
Eric starting as a kindergarten teacher crossing to sales, and getting to Mobly from Gong.io via Ireland!
8:22 – 9:07 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
It’s event agnostic – once you are a customer you can use it for everything
Tagging at scan allows you to customize the follow up path
Breaking you free from booth sponsorship as the only option to get access to contact info
The Enrichment Waterfall – running through 22 different data providers as part of the scan
19:27 – 21:11 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
What comes next to drive speed to lead?
The same system covers loyalty programs, dinners, helicopter rides, golf tournaments, all types of on-sites
Think and Grow Rich by Napoleon Hill, Signs by Laura Lynn Jackson
Wicked!
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Our theme song is Mellow G by Fonkmasters
The post The Future of Lead Collection with Eric Lindroos of Mobly appeared first on Marketing Over Coffee Marketing Podcast.
3 January 2025, 12:18 am - CRM Update with Mike Gerholdt!
In this Marketing Over Coffee:
Nobody knows more about the Admin Community than Mike and he brings us the latest!Brought to you by our sponsors: Wix Studio and NetSuite
Going from back in the days of The Button Click Admin Podcast to The Salesforce Admins Podcast
Coffee endures
Back in the days of Personal Brand
Creating the community when CRM evoloved to the point where it could be administrated without having to write code
Not just running the system, but how do admins go further in their careers?
Core Responsibilities of a Salesforce Admin
Build anything, for any business operation
Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
CRM and Agents
Predictive vs. Generative
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Adding more video to leverage YouTube
Building The Podcast Mike AI
Carry On – is it the new Die Hard?
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Our theme song is Mellow G by Fonkmasters
The post CRM Update with Mike Gerholdt! appeared first on Marketing Over Coffee Marketing Podcast.
27 December 2024, 3:35 am - The Marketing Over Coffee Holiday Special!
In this Marketing Over Coffee:
Gift giving, holiday movies and more to kick off the season with Katie Robbert!Brought to you by our sponsors: Wix Studio and NetSuite
When do you stop giving gifts?
Gift project management
John and Katie both admit they don’t have their card game together
7:43 – 8:25 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
AI Holiday Music
The Best Holiday Movie is Holly Star
15:17 – 16:48 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Lindsay Lohan back with Our Little Secret
Jack Black in Dear Santa
Red One
Five Nights at Freddies
Raspberry Pie – All I Want For Christmas (Is A Disco Lady)
John’s First Class Christmas Playlist
Dogs love Bluey
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Our theme song is Mellow G by Fonkmasters
The post The Marketing Over Coffee Holiday Special! appeared first on Marketing Over Coffee Marketing Podcast.
20 December 2024, 3:26 am - 2024 Marketing Over Coffee Year In Review
In this Marketing Over Coffee:
We look back at the highlights of the year and the most important episodes!Brought to you by our sponsors: Wix Studio and NetSuite
2024 As The Year of AI
Do Ethics Matter Anymore?
TikTok
7:40 – 8:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Gini Dietrich on PESO and the Post Truth World
From Trust Insights: Synthetic Focus Groups, ICP and 5P – Katie Robbert Interview
14:39 – 16:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Omnicom buys Interpublic for 13.25B
Next Wave – AI watching the screen and providing real time feedback
Metatrend – The Rise of Content on Demand
Saul Colt on Electric Porsches Voitures extravert at TheBestElectric911.com
Dual GPS
Owala Water Bottle
Taylor Swift
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Our theme song is Mellow G by Fonkmasters
The post 2024 Marketing Over Coffee Year In Review appeared first on Marketing Over Coffee Marketing Podcast.
13 December 2024, 1:55 am - Influencers Reign, AI with Ads, Retail Media Networks, and Dumb Speakers
In this Marketing Over Coffee:
Now with more shopping than ever. And some Cobra Kai.Brought to you by our sponsors: Wix Studio and NetSuite
Sneaky Marketing of the Week: 48 Laws of Power sounds so much better than "How to be a manipulative jerk"
Record breaking sales for the holiday $41B up from 38.
Where do people get their information?
What if Chrome gets broken off of Google? – Will OpenAI have it’s own browser?
7:34 – 8:18 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Adding Ads to Large Language Models?
Chinese Models
Walmart’s Retail Media Network, Walmart Connect, is responsible for 12% of profits
AI is Ringing in Big Changes?
Thanks to Zeptive, the best in Vape Detection, on both Wix and NetSuite
14:15 – 15:47 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Giving up on Smart Speakers
John recommends the Anker Cosmos 4K Laser SE
Status deal on earbuds and cans for $149
Chris goes in for the super Macbook upgrade
Cobra Kai, next on deck Arcane
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Our theme song is Mellow G by Fonkmasters
The post Influencers Reign, AI with Ads, Retail Media Networks, and Dumb Speakers appeared first on Marketing Over Coffee Marketing Podcast.
6 December 2024, 2:41 am - How To Do Better On LinkedIn
In this Marketing Over Coffee:
Dwell Time, Slop Lists, BlueSky, Mini App Blogs and more!Brought to you by our sponsors: Wix Studio and NetSuite
MarketingProfs post show – Generative AI for Analytics
The slop list and how to do it better
AJ Wilcox on LinkedIn Ads
7:55 – 8:39 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
From the Floor: Tango Hubspot integration, and Mobly
Chris on the impact of LinkedIn dwell time – Free Guide to Create Better LinkedIn Posts
BlueSky adding a million a day – Follow John and Chris
Why you shouldn’t delete your Twitter account
19:08 – 20:40 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Yet another December filled with crappy predictions of trends
Mini App Blogs
John Blue says the Sneaky Marketing Award should be ongoing
48 Laws of Power, Algebra of Wealth
Year end wrap up
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Our theme song is Mellow G by Fonkmasters
The post How To Do Better On LinkedIn appeared first on Marketing Over Coffee Marketing Podcast.
22 November 2024, 2:57 am - The Audience is Listening
In this Marketing Over Coffee:
Tom Webster talks about his new book, A Little Guide to Building a Big PodcastBrought to you by our sponsors: Wix Studio and NetSuite
Get your copy of The Audience Is Listening
Since we last spoke… From Edison to Sounds Profitable
Writing the book to answer "How do I grow my podcast?"
Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Things that undermine the credibility of your surveying: margin of error and using percentages correctly
Creating an avatar for your listener
The Primary Audience versus Secondary and Tertiary
Roles, Goals, Characters
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Why more podcasts need to be taking advantage of offline marketing
The services offered by Sounds Profitable
Bringing the P-Zone!
I’m Starting to Worry About This Black Box of Doom
The Greatest Yacht Rock Playlist on Earth – Capt. Tom and Capt. John Approved!
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Our theme song is Mellow G by Fonkmasters
The post The Audience is Listening appeared first on Marketing Over Coffee Marketing Podcast.
15 November 2024, 3:27 am - More Episodes? Get the App
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