Marketing Over Coffee
In this Marketing Over Coffee:
Dwell Time, Slop Lists, BlueSky, Mini App Blogs and more!
Brought to you by our sponsors: Wix Studio and NetSuite
MarketingProfs post show – Generative AI for Analytics
The slop list and how to do it better
AJ Wilcox on LinkedIn Ads
7:55 – 8:39 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
From the Floor: Tango Hubspot integration, and Mobly
Chris on the impact of LinkedIn dwell time – Free Guide to Create Better LinkedIn Posts
BlueSky adding a million a day – Follow John and Chris
Why you shouldn’t delete your Twitter account
19:08 – 20:40 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Yet another December filled with crappy predictions of trends
Mini App Blogs
John Blue says the Sneaky Marketing Award should be ongoing
48 Laws of Power, Algebra of Wealth
Year end wrap up
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Our theme song is Mellow G by Fonkmasters
The post How To Do Better On LinkedIn appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Tom Webster talks about his new book, A Little Guide to Building a Big Podcast
Brought to you by our sponsors: Wix Studio and NetSuite
Get your copy of The Audience Is Listening
Since we last spoke… From Edison to Sounds Profitable
Writing the book to answer "How do I grow my podcast?"
Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Things that undermine the credibility of your surveying: margin of error and using percentages correctly
Creating an avatar for your listener
The Primary Audience versus Secondary and Tertiary
Roles, Goals, Characters
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Why more podcasts need to be taking advantage of offline marketing
The services offered by Sounds Profitable
Bringing the P-Zone!
I’m Starting to Worry About This Black Box of Doom
The Greatest Yacht Rock Playlist on Earth – Capt. Tom and Capt. John Approved!
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Our theme song is Mellow G by Fonkmasters
The post The Audience is Listening appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Marketing AI Update, Swinging Elections, Smart Home Update, and Tarot Chris Returns!
Brought to you by our sponsors: Wix Studio and NetSuite
Streamyard tries to get me
TikTok and YouTube vs. MSM on elections
Canada shuts down TikTok business
Katie Artifact – Running on Anthropic Claude
8:15 – 9:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Open AI O1 Model leak
Nice Martech Overview of everything going on in LinkedIn
MarketingProfs Preview: Katie and Chris doing a full day session on AI for Analytics, also past guests Rand Fishkin (Great Expectations, Lost and Founder), and Nancy Harhut (Using Behavioral Science in Marketing)
MarketingProfs Cocktail Hour Tarot Readings with Chris Returns!!
Results from 54 Google Ad Experiments
A Reddit Marketing Discussion that’s not trash
17:38 – 19:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Matter 1.4 Standards for Smart Homes, Siri gets smarter, and John jury rigs a subwoofer to his Bose TV Speaker
Martha Stewart, Agatha All Along, Kara Swisher’s Burn Book
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Our theme song is Mellow G by Fonkmasters
The post MarketingProfs B2B Pre-Show appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Now with more WP Feuds, AI Detectors and Lower Decks
Brought to you by our sponsors: Wix Studio and NetSuite
WordPress vs. WPEngine feud
Anthropic computer use – you can give AI permission to use your machine aka Rise of The Agents
AI detectors are all garbage
14:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Home speakers: Echo Studio Pro vs. Klipsch The Fives vs. Sonos
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Ambient mixing tool from Google
Lower Decks
Mr. McMahon
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Our theme song is Mellow G by Fonkmasters
The post Rise of the Agents appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Seth Godin, Best Selling Author of 21 books in 36 langugages talks with John Wall about Strategy
Brought to you by our sponsors:NetSuite and Wix Studio
The new book is This Is Strategy
Field Testing it through videos on Purple.Space (that are now a course on Udemy)
Why feedback is often just lies
The strategies behind the book itself – including the game of life
7:30 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Culture was invented by systems to defend themselves
Marketing and empathy
How do games fit into strategy?
Luck does not even out in the long run
15:27 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Doing all the extras
Honoring to work of Donella Meadows and Russ Ackoff by explaining systems
Once you have a strategy think about three business plans
Beats Fit Pro are John’s pick, Shokz Headphones change swimming forever for Seth
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Our theme song is Mellow G by Fonkmasters.
The post This is Strategy with Seth Godin appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Co-Founder and CTO of Uniqode, Ravi Pratap brings us up to date on the lastest marketing applications of QR codes
Brought to you by our sponsors:NetSuite and Wix Studio
Starting out in NYC at Morgan Stanley, and off to DC
7:45 – 8:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
The first product made the desktop web mobile
The 4 keys to Mobile: Bluetooth, Camera, GPS, and NFC
Uniqode A centralized end-to-end solution for QR codes
QR Code API
20:52 – 22:24 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Why NFC didn’t explode by QR?
Digital Business Cards
Currently reading Outlive – expanding your healthspan, and just watched Hit Man
Connect with Ravi on LinkedIn
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Our theme song is Mellow G by Fonkmasters.
The post Ravi Pratap on the State of QR Codes appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Author Tamsen Webster talks about how to create impact in the real world with her latest book on The 9 Principles of Lasting Change
Brought to you by our sponsors:NetSuite and Wix Studio
The new book: Say What They Can’t Unhear
Interview on the previous book: Find Your Red Thread
Driving action in marketing, sales, and leadership communication is not the same as creating long term change
Creating internal motivation so the behavior is repeated without outside effort
Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Using Aristotle’s approach – you must lead with the elements of agreement
Story is arguement
People want to be seen as smart, capable, and good
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
You can’t want it more than they do
The question of how to accelerate the understanding and adoption of new ideas
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Our theme song is Mellow G by Fonkmasters.
The post Say What They Can’t Unhear appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Now with more synthetic focus groups, AI memory manipulation, and Deadpool Wolverine
Brought to you by our sponsors: Wix Studio and NetSuite
Open AI text to chat Voice Interface now available
Voice as the next big interface
Virtual focus groups by training models on your Ideal Customer Profile
Try out Advanced Voice Mode in ChatGPT to start
Andy Crestodina’s latest Blogging Statistics – 80% of bloggers are using AI as part of their content creation
7:29 – 8:13 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Building an AI Agent on the livestream!
Videos of Chris’ MAICON and INBOUND sessions
14:37 – 16:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
AI can rewrite your memory
See us at MarketingProfs B2B!
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Our theme song is Mellow G by Fonkmasters
The post AI Voice Chat, Agents, and Cannoli appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn how enterprise B2C organizations gather customer insights from around the globe for marketing, product and advertising insight on this Marketing Over Coffee
Brought to you by our sponsors:NetSuite and Wix Studio
Bringing Hubspot to the rest of the world!
Starting out in music and then becoming and interpreter
CSA Research, SmartLane
Opening Hubspot Tokyo
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Working with Global Consumer Brands at Zappi
Tracking trends like the Sephora 10 Year Old
The three main categories of consumer insights
Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
At what growth point do orgs usually engage Zappi?
Connecting insights across silos
The Consumer Insights Revolution, based on work done by Pepsi and Zappi
Music from Sting (Sorry, I wanted to build a Spotify playlist but they don’t have Fragile in Portuguese)
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The post Nataly Kelly, CMO of Zappi on Consumer Insights appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Now with more trip reporting, smart speakers, and Boston Accents!
Brought to you by our sponsors: Wix Studio and NetSuite
The exceptional glory of "With Special Guest"
Post MAICON trip report
Headphone demos on the expo floor
8:14 – 8:56 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Managing the People Who Manage AI
Midjourney now has a web UI
15:45 – 17:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Derek mentioned Bento as email service provider
Strawberry
Smart Picture Frame – Aura has a solid app and device. Also testing iFramix for obsolete iPads
SmartSpeaker Update!
The Instigators, The Perfect Couple, and Cobra Kai
See us at MarketingProfs B2B!
Sign up for the text line: 1-617-812-5494
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
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Our theme song is Mellow G by Fonkmasters
The post Marketing AI Conference Wrap Up, Reddit, and Cobra Kai! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Mignon Fogarty talks about grammar, creating her digital network, writing and podcasting!
Brought to you by our sponsors: Wix Studio and Keeper
18 years of Grammar Girl!
Quick and Dirty Tips Network Site
Getting the network going right at the start
Signing with MacMillian to get it all going
Getting Oprah’s attention
8:37 – 9:19 – Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Crossing the podcasting chasm
Evolving the show over time
What’s hot in business grammar?
Active vs. Passive
Better business email strategies
17:48- 19:35 Track expenses, find deductions, and get a bigger tax refund. Get 10% off @Keeper.tax at keepertax.com/moc! #keepertaxpod
Join the Grammarpalooza text community! https://joinsubtext.com/grammar or text “hello” to (917) 540-0876
How do you stay current on grammar?
Threads is working
Updated Books: Grammar Girl Presents the Ultimate Writing Guide for Students, The Grammar Daily
Catch up with Mignon on Threads or LinkedIn
Sign up for the MoC text line at 617-812-5494
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Our theme song is Mellow G by Fonkmasters.
The post Catching up with Mignon Fogarty, The Grammar Girl! appeared first on Marketing Over Coffee Marketing Podcast.
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