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Hanson & Hunt
Arik Hanson and Kevin Hunt
Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corpora...
- 37 minutes 57 seconds188: Refreshed PESO Model, AI Facebook ad fail, social media job study
Gini Dietrich has made some interesting new additions to her popular PESO Model, we'll discuss that. Also, a new report on social media jobs, the latest numbers on podcasting’s popularity, and the anti-AI backlash in imagery. Plus, why you should never assume the story a journalist is working on will be as bad as you think, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
EPISODE SUMMARY
A refreshed PESO Model
Infinite Dial report
Spotlight: An AI image fail
NISM Social Media Job Study
Followers vs. engagement
Closing: Coach Mulkey’s PR misstep
ARTICLES AND LINKS
The newly refreshed PESO Model framework and process
Queensland Symphony Orchestra’s Facebook ad fail
2024 NISM Social Media Job Study
Sue Serna/My 8 Takeaways from the NISM 2024 Social Media Job Study
Instagram chief says follower counts are not a good indicator of account value
Kim Mulkey's media relations strategy backfires
There's no place for a reptile brain in PR
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Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
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26 April 2024, 9:50 am - 31 minutes 7 seconds187: Web traffic from links, thought leadership, internal comms report
There's new evidence that you should reconsider sharing links in your social media posts. Also, why your thought leadership approach might be stuck in “mutually assured irrelevance.” Plus, a new report on challenges in internal communications, the increase in distractions at work, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
EPISODE SUMMARY
The social media productivity report
Who sends traffic on the web?
Spotlight: Auntie Anne's
The 2024 state of internal communications
B2B thought leadership impact report
Closing: Reasons why employees are distracted
ARTICLES AND LINKS
The Social Media Productivity Report
Who sends traffic on the web and how much?
The art of making pretzels part of every conversation
The 2024 state of internal communications
Is your thought leadership stuck in ‘mutually assured irrelevance’?
Reasons why employees are distracted
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Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
22 March 2024, 9:50 am - 34 minutes 45 seconds186: Maximizing LinkedIn, new Pew data, collaborative articles
What kind of posts perform best on LinkedIn? We'll dive into an overwhelming new analysis of user activity on the platform. Also, Pew recently released its latest data on the usage of all major social media channels. Plus, LinkedIn collaborative articles, the art of commenting to gain favor with your company's stakeholders, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
EPISODE SUMMARY
Maximizing LinkedIn performance
New Pew info on social media use
Spotlight: Special Bisquick box
How to use the art of commenting for PR
2024 Global Comms Report
Closing: LinkedIn collaborative articles
ARTICLES AND LINKS
Key tips on maximizing LinkedIn performance
‘Fargo’ season 5-themed Bisquick debuts at remote midwest supermarket
How to use the art of commenting for PR
Cision and PRWeek 2024 Global Comms Report
LinkedIn shares new insights into engagement with collaborative articles
Arik's webinar/10 social media trends for 2024
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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
23 February 2024, 9:40 am - 34 minutes 20 seconds185: 2024 trends, Solo Stove, career contentment
From the rise of social search to AI's use in content creation there are many trends identified for the new year. We'll talk about a few that are getting attention. Plus, Solo Stove's use of Snoop Dogg, a new free training resource for media measurement, a growing push against career ambition and promotions, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
EPISODE SUMMARY
2023 Edelman Trust Barometer
Gartner social media predictions
Spotlight: Solo Stove
New media measurement course
2024 trend roundup
Closing: Career contentment
Closing: Free webinar on social media trends
ARTICLES AND LINKS
Solo Stove’s viral Snoop Dogg partnership fails to spark up sales
The Fundamentals of Media Measurement online course
Arik's 10 social media marketing trends for 2024
10 non-obvious social media trends you need to consider right now
11 2024 PR trends you need to start preparing for now
Three PR trends agencies can’t afford to miss in 2024
Amber Naslund - It's okay to be content where you are
Mark Schaefer - From paycheck to purpose: Why I stopped growing my business
Arik's free webinar on 2/8/24: Discover 10 social media trends for 2024
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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
29 January 2024, 10:30 am - 32 minutes 24 seconds184: AI content, crappy photos, comms priorities
The quality and trust of AI-powered content vs. human-powered content is a hot topic right now. We'll look at two new studies that get into that. We also chat about the priorities for comms leaders in 2024. Plus, the viral marketing stunt from The North Face that seems too far-fetched to be true, the continued use of bad photos across internal and external comms, what to do about the mess at X, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
EPISODE SUMMARY
Is AI content better and trusted?
The employee influencer trend in internal comms
Spotlight: The North Face gets "to the choppa"
Priorities for comms execs in 2024
Crappy photos on your channels
Closing: The mess at X
Closing: McDonald’s social job posting
ARTICLES AND LINKS
AI content Is preferred over human content
Readers don't trust AI-generated news
The top internal communication trends for 2024
8 key priorities for execs and comms leaders
4 bad communications habits to leave in 2023
Elon Musk claims advertisers are trying to ‘blackmail’ him
McDonald's job posting for a Director, Social Media and Influencer Marketing
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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
20 December 2023, 9:10 am - 36 minutes 30 seconds183: Creator report, social subscriptions, kids and influencer careers
There's some great insight about creators and their fans in the "Creator Connections" report from Teachable. We also chat about the outlook for social media platforms charging for subscriptions. Plus, a post on the impatience so many organizations have right now with their social media strategy. Also, should you help your kid be an influencer? And, how Adidas struggled to manage Kanye, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
EPISODE SUMMARY
Creator Connections report
Social media subscriptions
Spotlight: Oatly's creative director
State of Content Marketing Report
Is social media even worth it?
Closing: Should you help your kid be an influencer?
Closing: What Adidas knew about Kanye
ARTICLES AND LINKS
Why social media subscriptions can become the new normal
I was axed as Oatly's creative director - here are 5 arguably useful lessons
Superpath's State of Content Marketing Report
Ann Handley: "Is social media even worth it?"
Your kid won't be an astronaut. Don't fight them about being an influencer
Podcast: What Adidas knew about Kanye
SMBMSP event on Dec. 15 - Behind the Screens: Insights from social media leaders
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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
22 November 2023, 7:10 am - 40 minutes 57 seconds182: Corp Comm study, LinkedIn is weird now, NPR doesn't miss X
Was it ever worth it to share a link to a blog or website on Twitter? We talk about some data from NPR after they left the platform. We also chat about the type of stories that could drive meaningful thought leadership, how LinkedIn turned personal, Edelman’s 2023 Future of Corporate Communications study, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
EPISODE SUMMARY
The lessons from NPR's departure from X
The stories leaders need to tell
Spotlight: The Tank Museum
The weirdness of LinkedIn
Edelman’s 2023 Future of Corporate Communications study
Closing: Phone etiquette
Closing: Social media writing best practices webinar
ARTICLES AND LINKS
Six months ago NPR left Twitter. The effects have been negligible
5 types of stories leaders need to tell
This museum has 300 tanks and over 100 million YouTube views
It's not just you. LinkedIn has gotten really weird
Edelman’s 2023 Future of Corporate Communications study
Text first and never leave a voice mail
Social media writing best practices webinar
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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
19 October 2023, 6:03 am - 34 minutes 40 seconds181: Social career insights, Chobani's ghostwriter, fake podcasts
We chat about Hootsuite's first-ever Social Media Career Report, which has some interesting insights on workload, salaries, mental health and more. We also share what stood out to us in Edelman's Trust at Work report. Plus, Chobani's "ghostwriter" job posting goes viral, an uptick in money spent on influencer marketing, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
EPISODE SUMMARY
Edelman's Trust at Work report
Hootsuite's Social Media Career Report
Spotlight: 7-Eleven crushes Instagram with cars
Chobani's "ghostwriter" job goes viral
Big investments in influencer marketing
Closing: Fake podcast video clips
ARTICLES AND LINKS
2023 Edelman Trust Barometer Special Report: Trust at Work
2023 Social Media Career Report
How 7-Eleven's Instagram grew 600k from... cars?
The Hollywood strikes are a wake-up call that creators are bigger than social media
New report finds that investment in influencer marketing is rising faster than traditional ads
The weird rise of fake podcasts
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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
21 September 2023, 6:02 am - 44 minutes 36 seconds180: Splintering of social media, crisis comms, YouTube thumbnails
It's time to think differently about your social media accounts. We discuss why a niche approach is in and scale is out. We also chat about one company's shoutout of their social media team in their latest earnings report. Plus, a job involving YouTube that we had no idea was so lucrative, why the dreaded calibration meeting could be holding you back in your career, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
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EPISODE SUMMARY
The splintering of social media
How to evaluate your marketing channels
Spotlight: YouTube thumbnail designers
Duolingo salutes its social media team
Crisis comms report
Closing: Calibration meetings
ARTICLES AND LINKS
Social media is dead. Welcome to the swipe era
How the pandemic changed marketing channels
AI comes for YouTube’s thumbnail industry
It's time to end unhinged social media
The state of crisis comms according to the pros
There's a secret reason you're not getting promoted
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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
17 August 2023, 6:02 am - 51 minutes 18 seconds179: Side gig scrutiny, new FTC guidance, Threads
We discuss how going against the grain in social media starts with taking a data-driven approach. We also chat about what early-adopter brands are doing with Threads and how you should be thinking about it from a strategy perspective. Plus, is there any problem with having a side gig? The impact of the FTC's recent updates to its Endorsement Guides, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
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EPISODE SUMMARY
Tracking dark social
Do a deep dive in your social media data
Spotlight: Brand lessons from Barbie
The FTC's updated Endorsement Guides
Threads takes on Twitter
Closing: Are side gigs ok?
ARTICLES AND LINKS
Dark Social in 2023: Here’s why (and how) you should track it
How to be effective on social media - 5 things we learned from a data deep dive
FTC publishes updated Endorsement Guides and proposed rule banning fake reviews
Threads 101: A strategy guide for brands
A comparative analysis: Twitter vs. Threads in terms of interactions
How do you feel about your team members or colleagues having "side gigs"?
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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
20 July 2023, 8:00 am - 35 minutes 29 seconds178: Too much content, UGC vs influencers, Twitter boots Arik!
We discuss a great report from Reuters on how people are getting and interacting with news from social media. We also chat about a growing call for organizations to produce and post less content. Plus, the rise of the bored work colleague, Arik shares his story of getting suspended by Twitter, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
EPISODE SUMMARY
The 2023 State of Social Media
Reuters examines social media news habits
Spotlight: Saucony sponsors nurses
How much content is too much?
UGC vs. influencers
Closing: The "jobless employed"
Closing: Twitter suspended Arik!
ARTICLES AND LINKS
The 2023 State of Social Media: AI & data take center stage
New report looks at social media posting and news consumption trends in 2023
Why Saucony is sponsoring healthcare workers
How much content is too much? Agencies are starting to ask that question
New report suggests that consumers are far more swayed by UGC than influencers
How some people get away with doing nothing at work
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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
22 June 2023, 9:00 am - More Episodes? Get the App
About Hanson & Hunt
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