Questions answered on this episode

• When multiple agencies handle one customer account, how does Google calculate/allocate ad spend for each to achieve partner status?
• About how long does it take your quality score to change once you make edits to the ad? I made a change on Friday and Saturday, and still some of my ads are not showing “due to low ad rank”
• How many Impressions with no clicks should we give a keyword before pausing or killing the keyword?
• Should you trust research & management websites that ask for your login credentials or account access?

Resources:

• Avg Position sunsetting: https://support.google.com/google-ads/answer/9263492
• Click Share coming to Search Campaigns: https://support.google.com/google-ads/answer/9181997
• Maximize conversion bid strategy for TrueView for Action: https://support.google.com/google-ads/answer/9238647
• Two new chart types in the Report Editor: https://support.google.com/google-ads/answer/9256505
• Google introduces 3 new features for responsive display ads: https://support.google.com/google-ads/answer/9260895
• Advertisers boycott youtube yet again, YouTube answers by removing comment sections of kids videos
  • https://www.nytimes.com/2019/02/20/technology/youtube-pedophiles.html
  • https://www.npr.org/2019/03/01/699282111/youtube-bans-comments-on-videos-deemed-vulnerable-to-pedophiles

This is episode #60 and it’s our 2nd installment of SuperPower Spotlight, where we  interview paid search marketers with deep experience in a particular topic, or industry. Today’s topic is Google Grants, which is a program that gives eligible non-profits $10K USD per month in in-kind advertising on Google SERPs.

Our Google Grants Expert is Eddie Laing, a digital marketing specialist at CV Outreach. CV Outreach offers free Facebook and Google Ads management for nonprofits all around the world, and currently manages roughly 3.2% of all active Google Grants accounts. Join us to learn Eddie’s tips on how you can get the most from your Google Grants accounts, and how to stay compliant with Google’s specific Google Grants rules.

https://www.google.com/grants/
https://cvoutreach.com/

Book
https://www.drift.com/conversational-marketing-book/

https://www.amazon.com/Conversational-Marketing-Companies-Chatbots-Generate/dp/1119541832/

Resources from this episode:

5 Love Languages defined: https://www.5lovelanguages.com/2018/06/the-five-love-languages-defined/

Giftolology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention by John Ruhlin: https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention-ebook/dp/B01FT16BPM/ref=sr_1_1

Crystal: https://app.crystalknows.com/

How to Pitch and Win Dream Clients: https://paidsearchmagic.com/dream

This is episode #56 and we’re introducing a new format for the podcast. We’re calling it the Superpower Spotlight, and on these episodes we’ll be interviewing paid search marketers who have deep experience in a particular topic, niche, or industry. Today we’re talking about the Home Goods vertical with Evan Sanchez, who’s spent the last 10 years focused on SEM campaigns and working with national brands who localize their digital spends around their retailers.

James & Amy Hebdon

This is episode #55 and today we’re switching gears a bit to talk about the source of a lot of anxiety and confusion for paid search managers: taking over an existing paid search account. The takeover process can be intimidating, you’re usually starting a new relationship with the client, looking at brand new account that probably wasn’t set up well, and you’re expected to hit the ground running. But don’t stress, because we’re going to walk you through how to take over a Google Ads account – like a pro.

Welcome to the Paid Search Magic Podcast, where we discuss client management, digital advertising and paid search on Google Ads and Bing Ads.

Well, it’s finally happened: after polling users, colleagues and members of our group, it’s pretty clear what most people are interested in: finding and winning the business of dream clients. This is something we know something about. After starting our own agency, we were planning on eating Ramen for 12 months as we ramped up. Imagine our surprise when we pulled six figures in our first few months in business.

We did this following steps that are simple, repeatable, and most importantly, learnable. In this episode, we go over the basic principles of the DREAM framework so that you can understand how, in general, we get great clients at Paid Search Magic. After you listen to the episode, if you decide you want to join our growing group of students, you can find more information at:

https://paidsearchmagic.com/dream

You can also join us on Facebook in our group “Google Ads for Savvy Digital Marketers” at:

https://www.facebook.com/groups/googleadsdigitalmarketers/

You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.

This is episode #53, and today we’re talking about a topic that is really capable of TRANSFORMING your paid search practice. We’re talking about expectation setting in paid search. This can be a game changer. We talk about:

• Why it can be so hard for paid search managers to set expectations.
• How to set expectations even if you don’t know exactly what comes next.
• The consequences of not setting expectations.

Check out our new course: How to Pitch & Win D.R.E.A.M. Clients at paidsearchmagic.com/dream

Resources:

• Google Ads add-on in Google Sheets updates: https://support.google.com/google-ads/answer/9158197
• YouTube ad pods: https://www.blog.google/products/ads/how-evolving-user-patterns-drive-new-ad-experiences-youtube/
• Video ad sequencing: https://support.google.com/google-ads/answer/9161595?hl=en
• Introducing four new search ad position metrics: https://support.google.com/google-ads/answer/9140484
• Introducing pay for conversions in Display campaigns: https://support.google.com/google-ads/answer/9208548

This is episode #51, and today we’re talking about “Quality Score”. If you’re brand new to Google Ads you may not have heard of QS, and if that’s you… welcome. In all other cases, you HAVE heard of quality score, but you might have some lingering questions.

We talk about paid search being an art and a science, and there are few areas where there’s more overlap between those two disciplines.

Today we’re going to talk about what Quality Score is AND ISN’T, and why it matters to our accounts, our optimization strategies, and our clients. We’ll talk about the myths that are still circling, and what you can do today to better understand and get the most out of your quality score.

Links & Resources:

Google’s definition of Quality Score (Amy is vindicated!)

How to check you Quality Score

Ad Rank explained

Google page speed insights