Today, we are looking at the idea that two can play the game—a story about partnership and how it can enhance your brand and business as you move forward.

Let me share this story with you. A couple of weeks ago, as a dad, I was observing my kids play. Young kids play a lot, and most time, I’m there watching them. Sometimes they play on their own, picking up toys or creating their games. But on this particular occasion, I noticed something interesting. My older daughter was calling her younger sister to play with her. She was so insistent, almost crying, that she needed her sister to join her.

I wondered why it was so important, so I asked her. She explained that the game they were playing required two people. One needed to act as a teacher and the other as a student. Sure, she could have used her imagination to create a figure to play with, but this time, she wanted her sister to sit in the “class” so she could teach her directly and have her repeat the words after her.

This got me thinking. It sent a signal about partnership and building a community. Yes, there are things we can do on our own. As freelancers or solopreneurs, we can go far and accomplish much. But there are certain levels—certain thresholds—that we cannot break through alone. Like my daughters, there are games we can play solo, but some require others to join us. These bring synergy, excitement, and bonding.

In life and business, it’s the same. Some levels you need to reach on your own, but there are other stages where partnership is crucial to go further. Without it, you may never achieve those heights.

Lessons from Global Brands

Let’s look at some examples of partnerships that have shaped the world:

1. Steve Jobs and Steve Wozniak
   The story of Apple is a classic example. Jobs had the vision and business strategy, while Wozniak brought the engineering expertise. Together, they created Apple Inc., a brand that continues to impact the world long after Jobs’ passing.
2. Larry Page and Sergey Brin
   The Google founders partnered to build a platform that revolutionized how we access information. Their combined skills and vision brought about one of the most influential companies in history.
3. Oprah Winfrey and Mindy Grossman
   When Oprah transitioned from her show to a wellness-focused brand, she partnered with Grossman. This collaboration helped her expand her influence and take her brand to new heights.

The Question to Ask Yourself

Who do you need on board to take your business to the next level? Who do you need in your boat to cross over to the next height you desire? These are critical questions we should ask ourselves. Look at the strengths and weaknesses of potential partners. Consider what each of you can bring to the table to enhance your business and brand.

It’s great that you’ve come this far on your own, but moving forward, who are the critical people you need to shortlist? Who can help you break barriers and move to the next stage? These are the people you need to identify and work with.

Lessons from Failed Partnerships

While partnerships can propel you forward, not all collaborations work. Let’s consider some examples of failed partnerships:

1. P-Square
   The Nigerian musical duo was a sensation in their prime. However, their partnership broke down, and as solo artists, they’ve struggled to achieve the same level of success.
2. Microsoft and Nokia
   In 2013, Microsoft acquired Nokia to enter the smartphone market. Unfortunately, the partnership didn’t deliver as expected. Misaligned goals and strategies resulted in significant losses for both parties.

Key Considerations for Partnerships

Before entering into a partnership, there are critical things to consider:

1. Evaluate Compatibility
   Assess the strengths, weaknesses, and values of potential partners. Ensure that your goals align and that your skills complement each other.
2. Define Roles and Responsibilities
   Be clear about what each party will contribute. Ambiguity can lead to misunderstandings and conflict.
3. Establish Legal Agreements
   Draft contracts that outline the terms, expectations, and exit strategies. This clarity protects everyone involved.
4. Communicate Effectively
   Regular and open communication is essential. It helps address issues early and keeps the partnership on track.

The Power of Two

Going back to my daughters, there are games that only two can play. Similarly, in business, there are certain goals you can only achieve with the right partner. The Bible beautifully says, “One can chase a thousand, but two can put ten thousand to flight.” The synergy and motivation from the partnership can break barriers and exceed expectations.

Moving Forward

This year, take time to identify the key partnerships you need. Whether it’s scaling your business, launching a new product, or expanding your influence, the right partners can make all the difference. Be strategic and intentional in building these relationships.

Just like my daughters’ game, some goals can only be achieved together. I hope you find the partners who will help you reach new heights in your business and brand this year.

In a world that moves at lightning speed, standing out is no longer optional—it’s essential. Your personal brand is the beacon that draws people to your story, your skills, and your value. Whether building a business, scaling the corporate ladder, or simply trying to leave your mark, your brand is your secret weapon.

Books hold the keys to wisdom, and they’re the mentors that guide us through challenges. If you’re serious about crafting a personal brand that speaks to who you truly are, this curated list of 10 books will inspire, challenge, and give you the tools to succeed. Let’s dive into this treasure trove of branding insights, where each page promises to bring you closer to your best self.

1. Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk

• Overview: Gary Vee’s high-energy book challenges you to turn your passion into profit using social media.
• Why Read It: This isn’t just a guide—it’s a wake-up call to live unapologetically and build something meaningful. You’ll finish this book ready to take risks and own your story.

2. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

• Overview: This book reveals the secret to storytelling—a skill every great brand needs.
• Why Read It: Stories captivate us. This book teaches you how to weave your journey into a message that others can’t resist. You’ll learn to connect emotionally with your audience and win their loyalty.

3. Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. by Brené Brown

• Overview: Leadership and authenticity go hand in hand, and Brené Brown shows how they fuel personal branding.
• Why Read It: Vulnerability isn’t weakness; it’s power. This book will inspire you to embrace courage and authenticity, values that are at the core of any personal brand worth remembering.

4. Me 2.0: 4 Steps to Building Your Future by Dan Schawbel

• Overview: A hands-on guide for building your personal brand, starting from scratch.
• Why Read It: This book is perfect if you feel lost or unsure about where to start. It gives you the steps, but more importantly, it gives you hope.

5. Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark

• Overview: Offers tools to help you transform how the world sees you.
• Why Read It: Reinvention can feel scary, but this book makes it exciting. If you’ve ever wanted to pivot or take control of your narrative, this is your roadmap.

6. Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer

• Overview: A structured guide to building a personal brand that stands the test of time.
• Why Read It: It’s not just about being known—it’s about being known for something that matters. This book helps you discover your unique edge.

7. Platform: Get Noticed in a Noisy World by Michael Hyatt

• Overview: Teaches you how to create a stage for your brand to shine.
• Why Read It: We all have something valuable to share, but we need the right tools to amplify our voice. This book helps you build that megaphone.

8. Personal Branding For Dummies by Susan Chritton

• Overview: A beginner-friendly guide to understanding and creating your brand.
• Why Read It: This book speaks to the heart of branding, stripping away complexity and making it accessible. It’s like having a patient coach guiding you every step of the way.

9. LinkedIn for Personal Branding: The Ultimate Guide by Sandra Long

• Overview: Unlocks the power of LinkedIn to build your professional identity.
• Why Read It: If LinkedIn feels overwhelming, this book makes it approachable. It’s a step-by-step guide to standing out where it matters most for your career.

10. Rebrand: The Ultimate Guide to Personal and Corporate Branding by Bernard Kelvin Clive

• Overview: A comprehensive guide to reshaping your brand and telling your story.
• Why Read It: Bernard Kelvin Clive doesn’t just teach branding—he lives it. His insights are heartfelt, grounded, and practical. This book speaks directly to those who feel stuck and need a push to rediscover themselves. It’s not just about creating a brand; it’s about finding the courage to become who you’re meant to be.

These books aren’t just tools; they’re companions for your journey to a more authentic, impactful version of yourself. Each one is filled with lessons to help you build not just a brand, but a legacy.

Take the first step—pick up one of these books and let it transform how the world sees you and, more importantly, how you see yourself. Which of these books will you start with? Share your thoughts in the comments below!

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Capable vs. Competent: Understanding the Difference

What does it mean to be capable yet not competent? At what point can someone declare themselves competent, and how do we distinguish between capability and competence in both personal and professional spheres? Let’s break this down.

Capability: The Starting Point

Capability refers to your ability to perform a task or take action, even if it’s not at an expert level. It’s a foundation—a skillset or willingness to do something, even if the result isn’t perfect.

For example, imagine you’re at home with a minor plumbing issue. You may be capable of applying a temporary fix, such as using glue or tape to stop a leak. This solution might hold for a while but isn’t sustainable or reliable in the long term. For a permanent fix, you’ll need a professional plumber who is competent in their craft.

Similarly, in professional settings, capability can serve as a stopgap. Suppose the receptionist is momentarily unavailable, and you’re at the desk. You might be capable of welcoming visitors and asking them to wait until the receptionist returns. However, this is different from being competent in managing the front desk, which might require specific skills like handling complex inquiries or managing schedules efficiently.

Competence: Mastery and Expertise

Competence, on the other hand, is the ability to perform a task not just adequately but with expertise and precision. It’s what distinguishes a professional from an amateur.

Take the example of an author. As a writer, you may be competent in crafting compelling content. However, you might lack the expertise in graphic design required to create a professional book cover. While you might use tools like Canva to design a basic cover, the result may not match the quality of a design created by a competent professional. To ensure your book stands out, hiring an expert is wise.

Knowing When to Delegate

Understanding where your capabilities end and competence is required is critical, especially in business. Here’s a simple approach to apply:

1. Identify Tasks You’re Both Capable and Competent At:
   These are tasks where your expertise shines, allowing you to deliver exceptional results. Focus on these areas to add maximum value to your business or brand.
2. Acknowledge Where You’re Only Capable:
   These are tasks you can handle temporarily but may lack the expertise to execute at a professional level. In such cases, consider learning and developing competence over time if the task is crucial to your goals.
3. Hire Competent Professionals When Needed:
   For areas where competence is non-negotiable—whether it’s graphic design, legal advice, or technical expertise—invest in professionals. Customers and clients expect the best, so delivering high-quality results is essential.

Capability and Competence in Business

In every business, success depends on blending capability and competence. For example:

• Capability: You might be capable of managing basic bookkeeping for your small business.
• Competence: However, preparing accurate financial reports for tax filings might require the services of a certified accountant.

By distinguishing between the two, you can make better decisions about how to allocate your time and resources.

Building Competence Over Time

While hiring experts is vital in certain areas, there’s always room to grow your competence in other aspects of your life or business. For example:

• If you’re capable of basic graphic design, you might take courses to build your competence.
• If you’re capable of writing but lack marketing expertise, you might learn copywriting to enhance your skills.

The key to thriving in both personal and professional life lies in understanding the difference between being capable and competent. Clients and customers value competence—they expect high-quality service, exceptional care, and flawless execution.

To achieve this:

• Focus on what you’re competent at and do it exceptionally well.
• Delegate tasks where you’re only capable to competent professionals.
• Continuously develop your competence in areas that align with your goals.

By putting this perspective into practice, you’ll not only grow your business or brand but also build a reputation for excellence.

Remember: Capability gets you started, but competence keeps you ahead.

Recommended Resources

Building Capacity for the Race Ahead

I believe this will be helpful not just for the coming year but also for the days and years ahead, particularly as we focus on setting and achieving goals, meeting resolutions, and hitting targets. In times like these, it’s important to reflect on how we can strategize effectively for the future.

I want to discuss what I call the “relay focus” in a race. This analogy can help guide us as we prepare for the new year and work toward our goals. Whether you’re planning to lose weight, take a new course, explore a new career path, write a book, or make lifestyle changes, these reflections can be valuable.

Whatever your aspirations or resolutions—what you want to stop doing or start doing—this is a worthy pursuit. I encourage you to go for it. But first, let me share a story to provide some perspective.

The Two Athletes in High School

Back in high school, during athletic competitions, two young athletes always drew attention and applause from the audience and student body.

There was Anas Moro—an energetic young man with an athletic build, well-statured and full of vigor. He excelled in sports, particularly in relay races like the 4×4, 100-meter dash, or 400 meters. Whenever Anas competed, he was always at the top of his game. Then there was another athlete, AK.

Anas and AK were often neck and neck, each winning or losing to the other in close contests. However, something about Anas stood out to me back then—his energy was remarkable.

Most athletes start and finish a 100-meter dash with the same level of energy, maintaining a consistent pace. Anas excelled at this. But what amazed me even more was his performance in the 200-meter and 400-meter races.

Anas would start with incredible energy and sustain it to the finish line. Whether he came in first or second, his unwavering intensity was always evident.

Reflecting on Anas’ approach, I realized something profound. Some of us are like Anas. When the year begins, we charge toward our goals with the same high level of energy and enthusiasm, maintaining focus and zeal throughout. Even when we don’t hit every target, our energy rarely falters—we stay determined and keep moving forward.

But not all of us are like Anas.

Who are you: Anas or AK?

You might be more like AK. Let me tell you about him. In every race, whether it was the 400-meter dash or another event, AK had a different approach. He would start slowly but gain momentum along the way, particularly during the curves.

In a 400-meter dash, the curves often give runners an extra boost, as the wind seems to push them forward. AK took full advantage of this. During those stretches, he would overtake several competitors, steadily increasing his energy as he advanced. By the time he reached the final stretch, AK was often in a much stronger position, sometimes even winning the race.

What stood out about AK was his ability to tap into a new wave of energy and zeal as he progressed. It was as though he shifted into a higher gear, catching the wind and pushing through with renewed determination.

Move at your own pace

Some of you may find yourselves like AK. You might start the year, a project, or a new venture slowly, gaining momentum as you go. Don’t compare yourself to someone like Anas, who maintains a high level of energy throughout. You might be more like AK, building pace gradually and making steady progress over time.

You might start slowly, peak gradually, and move forward step by step—building momentum until you finish your race. Don’t compare your start to someone else’s. Your capacity, energy, and approach may differ from another person or competitor.

Avoid trying to match someone else’s pace or copying their strategy. Instead, take the time to understand yourself. Reflect on how you should approach a new project, course, or venture. Assess the capacity you’ve built in that area and how it can help you progress—starting small, gaining momentum, and ultimately achieving your goals.

Remember, everyone is different. Knowing yourself is key as you move into the coming year. Be aware of your own pace, your race, and your field. You’re not in competition with everyone else; your primary focus should be on yourself, your targets, and your milestones.

For instance, one person might aim to read 44 books a year, while another sets their goal at 100. Don’t feel compelled to match the higher number if it doesn’t suit your situation. Similarly, someone might aim to increase their revenue by 20X. You could aim for 2X or 5X growth monthly and still reach your 10X target over time.

Find your Wind and Soar

Find out what works for you and build the capacity to achieve your goals and targets for the year. This will help you stay focused and avoid burnout or discouragement, even when challenges arise. Know yourself, build capacity, and put in the work. You might be like AK, while someone else might be like Anas.

Whatever the case, focus on finishing your race. Stay in your lane, excel in your chosen field, and focus on what you’ve built capacity for. Equip yourself, grow in that area, and make steady progress. By doing this, you can achieve milestones—whether monthly, weekly, or quarterly—while making significant strides toward your goals.

When you stay in your lane and focus on your journey, you’ll avoid being overwhelmed by what others are doing. Instead, you’ll find satisfaction in your progress, knowing that you’ve understood your pace and are building the right momentum to reach your targets.

I wish you the best in the coming year. May all your dreams be fulfilled, and you continue to impact lives as you move forward.

Key Lessons:

1. Know Your Strengths: Understand whether you’re more like Anas (consistent energy) or AK (gradual momentum) and align your strategy accordingly.
2. Run Your Race: Avoid comparing yourself to others and focus on your unique goals, pace, and capacity.
3. Build Incremental Capacity: Progress step by step, gradually enhancing your ability to achieve larger targets over time.
4. Stay Focused on Your Lane: Concentrate on your milestones and avoid being distracted by external competition or comparisons.

Actionable Steps:

1. Self-Assessment: Reflect on your past achievements and challenges to identify your natural working style (Anas or AK).
2. Goal Breakdown: Divide larger goals into smaller, manageable milestones with realistic timelines.
3. Track Progress: Use a journal, app, or planner to monitor your daily, weekly, or monthly advancements.
4. Celebrate Wins: Acknowledge and reward yourself for hitting milestones, no matter how small, to maintain motivation and energy.

Recommended Reading

Books by Bernard Kelvin Clive

The theme here is reflections—an especially relevant concept during times like these, as the year winds down and a new one approaches. This is a good moment to reflect on what we accomplished over the past year, what we couldn’t achieve, and what we hope to work toward in the coming years. Reflection is vital—a deep introspection that allows us to examine ourselves internally, evaluate what we’ve done, and identify what we can learn from those experiences.

Let me share a story to illustrate this point. The other day, I found myself in a suburb of Accra, at one of the vibrant city locations. Amidst the ever-evolving skyline, I noticed new skyscrapers rising in various spots. One building, in particular, caught my attention. Its architecture was striking, and from my vantage point, I could see a projected model displayed on its side, showing the architect’s vision for the completed structure.

The building itself appeared to be about 80% complete, with a sleek, modern design and a glassy facade that sparkled in the sunlight. It was undoubtedly a beautiful piece of architecture.

But something caught my eye—a reflection. From a certain angle, the building mirrored the image of an older, dilapidated structure across the street. This other building, with its dated architecture, peeling paint, and decades of wear, was far from appealing. Its reflection distorted the beauty of the modern skyscraper, masking its elegance with the image of neglect.

At night, when reflections disappeared, the skyscraper stood out in all its glory. But in the light of day, the reflection of the old building detracted from its charm.

This struck me as a profound life lesson. As individuals striving to build our lives, brands, and businesses, we naturally focus on becoming the best version of ourselves. However, even if we achieve greatness, our impact can be diminished if we fail to uplift those around us.

The Risk of Standing Alone

As you grow and stand tall—becoming the remarkable one in your circle—there’s a risk. If your peers, colleagues, or those you could have mentored remain stagnant, their lack of progress can detract from your achievements. It’s like being the only impressive house in a neighborhood. You’ll stand out, but not always in a positive way. Instead of admiration, you might attract unwanted attention, criticism, or envy.

Worse still, the disparity between you and those around you could lead to challenges that undermine your success. The imbalance creates tension if you don’t lift others as you rise. On the other hand, when you invest in building up your community—even if they don’t reach your level—you create harmony and strength.

This is a call to recognize the importance of people in your journey. As you develop your brand, career, business, or any personal area of growth, you should also prioritize mentoring and uplifting others. They may not match your achievements, but helping them reach a respectable and meaningful level—whether in education, representation, or skills—adds value to your growth.

When you surround yourself with capable, thriving individuals, their reflections enhance your own. Instead of negative associations or gaps in progress, you’ll foster an ecosystem of collective success. It ensures that as you shine, those around you shine too, reducing the distance between your achievements and theirs.

Ultimately, success isn’t just about standing tall; it’s about ensuring the people in your circle grow with you. Their success complements yours, creating a powerful, positive reflection that uplifts everyone involved.

Who are you Carrying Along?

As we reflect, it’s essential to recognize that we need people. Life’s journey isn’t meant to be traveled alone. As the year winds down and you set goals for the next, take a moment to ask yourself: Who do I need to bring along to the next level of my life?

It might be just one or two individuals, but identifying and uplifting them is crucial. Whether in your career, business, or personal life, there are always people you can support or help advance. It’s important to do this—not just for their benefit but also because people are doors and windows to new opportunities.

The person you help today might become a key connection tomorrow, leading you to new avenues or assisting others in ways you may never foresee. Reflection isn’t just about your growth; it’s about considering how your development positively impacts others. It’s about recognizing how the people around you influence your progress, either enhancing or hindering it.

So, as you reflect, evaluate how you’re grooming and growing those around you. Are you building an environment where everyone progresses together? Are you fostering positive relationships that uplift not just yourself but also others?

This is the message: As the year draws to a close, reflect on how you’re contributing to the growth of others. Ask yourself: How am I helping people grow in their own experiences? Let’s ensure that the reflections we cast on those around us—and the ones they cast on us—are positive and enriching.

Here are five actionable lessons:

1. Take Time to Reflect: As the year winds down, pause to look back on what you’ve achieved, what fell short, and what you hope to work toward next. Reflection gives you the clarity to move forward with purpose.
2. Lift Others as You Grow: Success isn’t just about your progress—it’s also about the people around you. Help those in your circle grow, whether through mentorship, encouragement, or support.
3. Build a Supportive Circle: Surround yourself with people thriving or working toward meaningful progress. Their success will reflect positively on you, creating an ecosystem of growth and balance.
4. Value Your Connections: The people you help today may become the ones who open doors for you tomorrow. Relationships aren’t just beneficial for others—they’re a key part of your journey.
5. Assess Your Impact: Take a moment to consider how you influence those around you. Are your actions uplifting and inspiring others? Make sure the reflections you leave are as positive as the ones you want to see.

Let me hear from you regarding your branding and book publishing needs.

Recommended Reading

Books by Bernard Kelvin Clive

Public Speaking Fundamentals

Quick Guide to Public Speaking

During one of the training sessions I’ve conducted across the nation, I met an 86-year-old craftsman—a seasoned expert in his field. With over 45 years of experience, he has built a reputation for his skill.

That’s a long time, and remarkably, he’s still healthy and active. As we spoke, he shared some wisdom from his journey. He acknowledged that while his career has spanned decades, his success rate has remained steady, albeit average.

He reflected on how things had changed. Early in his career, there were few competitors in his field, and his expertise commanded a high demand and a substantial income. But over the years, trends shifted, competition grew, and his once-exclusive skills became less distinctive.

At one point in his career, he had a pivotal realization. He began as an apprentice, learning his craft as an auto mechanic through hands-on experience. With dedication, he mastered the trade, even innovating and creating solutions as needed. By continuously upgrading his knowledge, he honed his skills, often traveling to assist clients in other regions.

The Missed Opportunity to Scale

There was a time when he had opportunities to travel abroad to share his expertise. However, at one critical stage in his career, while his skills were in high demand internationally, he faced a setback.

He recounted a specific contract that required certification for the expert in his field. Despite his extensive experience and outstanding ability, he didn’t hold the necessary certification. He had learned everything on the job and mastered his craft, but he lacked formal credentials.

Because of this, he couldn’t secure the contract. The company insisted on hiring someone with certified qualifications, regardless of his proven track record.

He reflected on this as the first major lesson in his career: if he had obtained a certificate in his field, his business and career would have skyrocketed to new heights. But without it, that opportunity slipped away, despite his undeniable expertise.

Let me pause here. Many of us find ourselves in similar situations. I’ve spoken with people who are exceptionally skilled—some naturally gifted, others self-taught—who have mastered their craft over time.

These skills can take us far, especially in the early stages of our careers or brand growth. However, when we aim for a higher level, certification and accreditation often become non-negotiable. Without them, certain barriers, limits, and opportunities remain inaccessible.

Get Certified!

That was his first bitter lesson: certification is essential for crossing those thresholds.

Over time, he took short courses here and there to upgrade his skills. He had a passion for learning, which was evident even at 86. He attended the training session I was facilitating—organized for artisans—fully engaged and eager to absorb more.

His love for learning remained strong, but the lack of key certifications earlier in his career had already limited his trajectory. While he’s doing well now, he no longer has the drive to pursue certifications or aim for new heights. Instead, his focus has shifted.

At this stage of life, his goal is to pass on his expertise to younger people, ensuring they avoid the mistakes he made. This marked his first encounter with the challenges of not having certification.

Missed Opportunity to Mentor Others

The second realization he shared was about the missed opportunity to mentor and coach others. He reflected that if he had focused more on developing an apprenticeship system or actively mentoring young people, he could have multiplied his impact. By transferring his expertise to others, those individuals could have carried his legacy further, acquiring the certifications and accreditations he lacked.

Instead, much of his career was centered on his own work. He admitted that this limited his reach. He missed the chance to create a network of skilled protégés who could have climbed to even greater heights than he imagined, elevating both themselves and his craft.

Though he’s now in his later years, he’s trying to make up for it by mentoring the next generation.

This is a second regret and a challenge for us all as brands and experts in our fields. While we may not have everything we need, it’s essential to identify and invest in people we can mentor—sharing our expertise, grooming them, and guiding them to surpass even our achievements.

The things we couldn’t accomplish ourselves, we can teach them to do and do even better. This benefits society strengthens our legacy, and ensures the longevity of our work.

So today, think about your career and your current level of success. Who have you identified as someone to mentor, grow, or groom? Are you actively helping them to reach greater heights—not just for their sake, but to expand your brand’s impact and preserve your legacy?

This is vital—not just for ourselves, but for posterity

Build your Trust Quotient

The third lesson this old man shared with me was about the value of trust. He reflected on how, over the years, he worked alongside colleagues in the same field, all enjoying varying degrees of success. Yet, one of his biggest regrets was witnessing a gradual decline in trust within the industry.

He emphasized how critical trust had been to his career. Despite not having certification, those who knew his work consistently sought him out. They trusted him—with their cars, their needs—and he always delivered.

This trust became his greatest asset. When I asked about his shop, I was surprised to learn that, even now, he doesn’t have a signboard or name for it. Instead, his name has become a household reference in the community. People recognize and recommend him based on his reputation alone.

However, he acknowledged that while trust had sustained him, he had overlooked the importance of visibility. He now plans to put up a signpost—a necessity in today’s noisy, competitive world, where standing out is crucial. Without distinguishing yourself, he said, you risk fading into obscurity.

But his key takeaway for all of us wasn’t just about signage or branding. It was the intangible value of trust. He stressed that trustworthiness had carried him far and urged us to prioritize it in our businesses and careers.

Let’s keep our trust quotient high. Let’s ensure that people—clients, colleagues, and communities—can rely on us. Let’s commit to doing what’s right at every level of our careers and never settle for mediocrity. Trust is not just a value; it’s a cornerstone of long-term success.

Put your Heart into It

Can you be trusted? As I always say, if you can be trusted, you have business. If you can’t be trusted, you have no business.

The final lesson this old man shared with me was this: you can obtain certifications, build a solid brand, and grow a thriving business—but if your heart isn’t in the job, you’ll miss out on something essential.

Even at 86, he remains dedicated to his craft. He could have ventured into other fields, but he chose to stay because he loves what he does. He poured his heart into his work, striving to make every project a masterpiece. His attention to detail and commitment to excellence defined his career.

He told me, “Yes, I have very little formal education, but I love my job. I make sure I do it, and I do it well.”

To the younger generation building businesses and brands, he had this advice: You might start a job without passion, but you must cultivate a love for what you do. When the storms of life or the trials of business come, that love will sustain you. It will keep you going, allowing you to weather challenges and deliver work that clients value and admire.

These are the four great lessons he shared with me about business and branding:

1. Get certified.
2. Mentor others and invest in the next generation.
3. Build trust and maintain it as a cornerstone of your success.
4. Love what you do—it’s the foundation of success and excellence.

I hope these lessons inspire and guide us all as we reflect on our practices.

Some of these you may already be doing, and others you may need to start. But they are invaluable for helping our businesses and brands thrive.

Let me hear from you regarding your branding and book publishing needs.

Recommended Reading

Books by Bernard Kelvin Clive

Public Speaking Fundamentals

Quick Guide to Public Speaking

Modeling: Lessons I Learned From My Kids

The other day, while relaxing on the sofa, I had a moment that surprised me and taught me something valuable. My kids, aged two to five, were unusually quiet—a rare occurrence. This phase of their lives, often called the “modeling years” (ages two to six), is when children absorb the world around them through observation, mimicry, and emulation. It’s during this time that they begin forming their belief systems, learning cultural values, and building confidence.

When I went back to check on them, I discovered they had taken a mop from the bathroom, sprinkled water around, and were “cleaning” the playroom. I was stunned. No one had instructed them to do this. My initial reaction wasn’t to scold them but to smile and laugh, amused and curious about what prompted this behavior. It was early morning, and their mom, who typically handles the weekend cleaning, wasn’t home.

Then it clicked: They had been observing their mom’s routine—watching her mop the house regularly—and decided to mimic her actions in her absence. Though their technique left much to be desired, its intent struck me. It was a powerful reminder of how much children absorb through observation, often without us realizing it.

This experience reinforced an essential truth: children learn not only from what we tell them but also from how we live our lives. Every action, gesture, and habit is a lesson they are picking up. Realizing this, I became more intentional about my behavior, knowing that my actions carry as much weight as my words in shaping their understanding of the world.

That day, my kids didn’t just mop the floor—they reminded me of the incredible responsibility and influence we hold as parents.

Be What You Want Your Kids to See

I’ve realized that if I want my kids to develop certain habits, I need to live those habits myself. This has made me more intentional about my actions, deeds, and instructions. For example, I want to instill a love for reading in my children. To encourage this, I ensure they often see me holding physical books—not reading from my phone or other smart devices.

Over time, I noticed the impact. My older girls began picking up books, flipping through them, and pretending to read. Even my youngest, who can’t read yet, started mimicking her sisters by grabbing a book and turning its pages as if fully immersed in it. This reinforced for me how much children learn from what they observe.

Realizing how effective this approach was, I introduced a simple nightly routine: after homework, we read a story together before bed. Beyond being an enjoyable bonding time, it teaches them that reading is a meaningful and natural part of life.

This experience has shown me that if I want my kids to embrace positive habits, I must consistently practice them. Instead of relying solely on instructions, I let my actions demonstrate what I value—and that consistency is what truly resonates with them.

A Walk With My Niece: The Power of Modeled Greetings

The other day, I went on a stroll with one of my nieces, who’s in that wonderful two-to-six-year-old stage where they absorb and mimic everything around them. As we walked, we enjoyed observing nature, picking little things here and there, and just taking in the surroundings.

When we passed the first house, as part of our African values, I lifted my hand to greet the elderly people sitting there. My niece, noticing this, immediately followed suit, waving at them and laughing. A little further down the road, we passed another house with no walls, where you could see the people inside. Without hesitation, she waved at someone there as well. The person responded warmly, asking how she was, and we all exchanged smiles.

From that moment on, she greeted almost everyone we encountered along the way—smiling, waving, and interacting. It didn’t matter whether she could speak fluently or not; she had picked up on the value of acknowledging others simply by watching me.

This small experience left a big impression on me. It reminded me how important it is to model the right behavior for children—teaching them respect for others, especially elders, and encouraging kindness and connection. By simply greeting people and engaging with them, we pass on values like social grace, respect, and the importance of community.

Moments like this highlight how much kids learn not just from what we tell them but from what we do. I realized that by modeling simple, respectful actions, we can shape their understanding of what’s acceptable and meaningful in society. For my niece, this walk was more than a stroll—it was a lesson in honoring others and building connections.

Little Lessons, Big Impact: Teaching Through Actions

There are lessons we often overlook but are incredibly important—especially as guardians, parents, or role models. It’s the seemingly small, everyday moments that carry the most weight in shaping the habits and values of the next generation.

For instance, after meals, I’ve made it a point to take dishes to the kitchen and clean them right away. Over time, I noticed the kids picking up on this. Even though they’re too young to wash properly, they try—dragging chairs to the sink, standing on their tiptoes, and attempting to scrub. Sometimes I take over to ensure the job is done right, but other times, I let them continue to encourage their effort. It’s less about the result and more about instilling the habit.

These little habits, developed in childhood, are the foundation of lifelong discipline and responsibility. As parents and guardians, we need to be intentional about modeling these behaviors during what I call the “morning stage” of their development—the early years when their minds are most impressionable.

This principle extends beyond parenting into mentoring and coaching others in adulthood. It’s not just about what we say; it’s about aligning our words with our actions. When people see us consistently practicing what we teach, our lessons carry more weight. Authenticity in how we live builds trust and sets a powerful example.

Ultimately, our lives should embody the values we wish to impart. Our deeds, actions, and decisions should reflect the lessons we want to pass on—not just for children but for everyone we hope to influence. So, living intentionally allows us to positively impact society while fostering a generation of responsible, respectful, and thoughtful global citizens.

Here are five actionable steps:

1. Model Positive Habits Daily

Reflect on the values and habits you want to instill in those around you. Be it showing kindness, maintaining discipline, or showing curiosity, make sure your daily actions align with those values. Know that, consistent actions leave lasting impressions.

2. Create Opportunities for Observation

Make space for natural learning moments. If you want to promote a love for reading, let children or mentees see you reading regularly. Want to teach responsibility? Let them watch you clean up, organize, or fulfill tasks with care.

3. Encourage Participation Without Pressure

Involve kids or mentees in your routines—even if they don’t do things perfectly. Whether it’s letting them “help” with chores or engaging in group activities, the effort matters more than the outcome. Celebrate their participation to reinforce positive behavior.

4. Show Respect Through Small Gestures

Practice simple acts of respect—like greeting others, showing gratitude, or tidying up after yourself. These actions model important life skills that children and those under your guidance are likely to mimic.

5. Stay Consistent in Aligning Words and Actions

Avoid mixed messages. If you value a particular virtue, such as honesty or kindness, embody it in your interactions. Authenticity reinforces credibility, ensuring your lessons resonate deeply and last a lifetime.

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Public Speaking Fundamentals

Quick Guide to Public Speaking

“Your moments of glory can fade without a trace if those seasons are not leveraged effectively.”

Your prime days won’t last a lifetime —time flies.

Today, I want to share the importance of maximizing your prime time or peak seasons. I recall a moment in 2024, during a boxing match between Jake Paul, 27, and Mike Tyson, 58. While the fight might have been a spectacle for some, the mismatch was glaring.

Tyson, a legend in boxing, was in his unparalleled prime. In his heyday, it was nearly impossible to knock him out or beat him in the ring; only a handful managed to do so. His dominance was undeniable. However, at 58, Tyson was no longer in his prime despite his zeal and passion.

This got me thinking about how, in every field, we strive to stay relevant and at the top of our game. There is always a peak season—a period when we’re at our absolute best regarding skill, success, or influence. This could last a year, five years, or even a decade, but it’s crucial to recognize and maximize it.

During this time, businesses grow, brands shine, and personal achievements reach their zenith. However, if we fail to seize the opportunities during these prime days, we may look back with regret. This is why you see athletes like Ronaldo and Messi giving their all during their peak years, or authors and innovators pushing themselves to do more at the height of their careers.

The key lesson is not to stop after achieving one or two victories, writing one or two books, or building fleeting fame. Those moments of glory can fade if not leveraged effectively.

As personal brands or businesses, we must ask ourselves:

1. What are we doing with our prime days?

2. Are we giving our best while the spotlight is on us?

3. How can we build a legacy that outlasts our peak seasons?

Your prime season is a gift. Make it count.

Maximizing Lessons and Actions in Your Prime Days

No one stays in their prime forever. Life’s seasons are designed with purpose, and your prime days serve as the foundation for what comes next. The challenge is not to let the success of these moments deceive you into thinking they’ll last forever or define your entire journey. Instead, you must approach your peak with intentionality, humility, and strategy.

Lessons to Learn in Your Prime

1. Stay Humble and Grounded

Success has a way of inflating egos. Recognize that your prime is a season, not a lifetime. Use this time to remain teachable, understanding that growth continues beyond your peak.

2. Invest in Sustainability

Your prime offers an opportunity to build a legacy. Whether it’s through relationships, skills, or assets, focus on creating structures that outlast your peak years.

3. Appreciate the Journey

Don’t rush through your prime solely chasing outcomes. Learn to value the process and the lessons it brings. These experiences will shape you for the seasons ahead.

Key Actions to Take in Your Prime

1. Do More of What Got You There

Whatever brought you success—practice, consistency, creativity—double down on it. If you’re an athlete like Usain Bolt, run more races. If you’re a writer, write more books.

2. Maximize Opportunities

Like Messi scoring goals and Ronaldo seizing every match, use every chance to excel in your field. This is the time to stretch your limits and achieve as much as possible.

3. Keep Creating

Let nothing stop you. Keep your creative juices flowing and channel your energy into meaningful projects. For me, this has meant writing more books. I remember a conversation with a top business leader who marveled at my 50-plus books, joking that with that many, he would’ve been a millionaire. That moment reinforced the importance of embracing my prime and continuing to write relentlessly.

4. Build Beyond the Present

Think of your prime as a launchpad, not the destination. Set yourself up for the next step by expanding your reach, mentoring others, or exploring new ventures. For example, Albert Opoku of Happa Space says that during his prime, he will be mentoring and creating startups in addition to writing.

Make the Most of Your Prime

Your prime days are a gift—filled with potential and opportunity. Use this time to do the most, build the strongest foundations, and create a legacy that endures long after the spotlight fades. There will be a next chapter, but how you maximize this season will determine its richness.

So, keep moving. Keep creating. Keep building. Let nothing stop you.

Maximize Your Prime and Prepare for Life Beyond

Your prime is a unique season of energy, capacity, and growth. It’s the time to capitalize on your strengths, build your legacy, and lay a foundation for the seasons to come. But what happens after the applause fades, and someone else takes center stage? How you prepare for those quieter days determines whether you continue to thrive or grind to a halt.

Steps to Take During Your Prime

1. Maximize Your Capacity

While you have the energy and drive, do all you can. Young people, especially, have a unique opportunity to grow, build, and expand. This is your time to push limits and achieve the impossible—whether that’s launching businesses, writing books, mastering your craft, or excelling in your field.

2. Think Beyond the Spotlight

While in your prime, consider your “off-season.” Plan for the days when your fame diminishes and others take the stage. This is not a defeat—it’s a transition. Your prime is a season to prepare for life after the limelight.

Key Areas to Focus On

1. Finances

Use your prime to save and invest. Create multiple streams of income that will sustain you during quieter seasons. Whether it’s real estate, business ventures, or other investments, ensure you’re financially secure for the long term.

2. Health

Don’t neglect your health while pursuing success. Establish habits that will keep you strong in your later years. Exercise, eat well, and rest—you’ll thank yourself for this foundation in your off-seasons.

3. Skills and Legacy

Develop skills and pursue ventures that will remain relevant beyond your prime. Take inspiration from David Beckham, who transitioned from football to agriculture and business. If you plan wisely, your off-season can be as impactful and fulfilling as your prime.

Life Beyond Your Prime

The truth is, your prime is not forever—it’s a season. But it’s a season for:

– Learning: Gain insights and experience that will guide you in your next chapter.

– Growth: Expand your capabilities and build connections that outlast your prime.

– Impact: Leave a mark through your work, influence, and contributions.

– Investment: Lay the groundwork for financial stability, health, and a lasting legacy.

When managed well, your prime becomes a springboard for relevance and fulfillment in the future.

Concluding Thoughts

Your prime is not the end—it’s an important chapter in a longer story. Prepare for the quiet seasons by maximizing your energy and opportunities now. The best days of your life are not confined to your prime; they extend into the legacy you leave for future generations.

Make the most of your prime. Plan for the future. The best is truly yours.

Let me hear from you regarding your branding and book publishing needs.

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Your Salary is the Shoe’s Price Tag

The importance of creating tailor-made solutions for clients and customers cannot be overstated. In doing business today, knowing your target audience is as important as the product itself. To genuinely succeed, you need to match your offerings to the needs, lifestyle, and economic capacity of those you aim to serve. Let me illustrate this with a personal experience that left a lasting impression on me.

A few years back, I lived in a middle-class neighborhood in Kent, Kumasi. It was a modest area filled with a vibrant mix of small businesses, roadside shops, and a few local offices. This wasn’t the sort of place where one expected high-end retail shops; it catered to the community’s everyday needs. Here, people prioritized affordability and practicality, with most families managing budgets carefully.

One day, a new footwear shop opened nearby. Its branding was striking, with bold colors and a modern look that stood out in the neighborhood. I remember mentioning it to my cousins as we walked by one evening. “We should check it out,” I suggested, intrigued by the shop’s polished exterior. It seemed out of place among the humble structures surrounding it, but that only added to its allure.

A few days later, we walked into the store, excited to see what it offered. From the outside, the place had already positioned itself as something unique—a step above the typical roadside stalls and general shops that dotted the neighborhood. Inside, the layout was stylish, with neatly arranged shelves displaying a range of well-crafted shoes. Each pair looked sturdy, designed with an eye for detail, and, to be fair, you could tell that these were high-quality products. The ambiance had a touch of sophistication, complete with sleek lighting and an elegant display that made every shoe look like a prized possession.

However, as we started checking the price tags, our excitement quickly gave way to disbelief. Each pair of shoes was marked at prices that would make anyone in the neighborhood pause: ₵1,500, ₵2,000, with the lowest around ₵800. To put it into perspective, for many people in the area, those prices were close to or even above a full month’s salary. It was like encountering a high-end designer shop in a place where most people preferred and could only afford durable yet affordable footwear.

As we left the store, my cousins and I couldn’t stop talking about it. “Who’s going to buy those shoes here?” one of them asked. It was a good question. We couldn’t deny the quality or even the style of the products, but the price felt completely disconnected from the reality of the local residents. This wasn’t an affluent neighborhood, nor was it the type of bustling shopping district where people came to splurge on premium products. Instead, it was a practical community where people chose utility over luxury, often driven by necessity rather than indulgence.

Barely two months later, the shop closed. We never found out the specific reasons, but it wasn’t difficult to guess. The mismatch between the shop’s pricing strategy and the neighborhood’s purchasing power had likely played a significant role. No matter how attractive the branding, how sleek the interior design, or how high-quality the shoes were, the fundamental flaw was that the store’s offerings were out of sync with the area’s economic reality.

This experience drove home a principle I often emphasize: understanding your audience is essential. In business, it’s not enough to have a great product or exceptional branding. Your offering needs to be within reach of the people you intend to serve—financially, culturally, and practically. The best products and services will fail if they aren’t tailored to the specific needs and capacities of their target market.

Too often, businesses make the mistake of assuming that quality alone will attract customers. But a product, no matter how refined, won’t sell if it’s out of reach for its intended market. In this case, the footwear shop had an admirable product, but it ignored the economic context of its potential customers. A business that overlooks such details can struggle, no matter how sophisticated its branding or superior its quality.

Reflecting on this experience, I’m reminded of the vital questions every business should ask before launching or expanding: Who is my target audience? What are their needs, preferences, and constraints? And perhaps most importantly, can they realistically afford what I’m offering? These questions aren’t mere formalities; they’re the backbone of any sustainable business strategy.

In every business decision, understanding your market isn’t just prized—it’s a necessity. Your customer’s ability to afford and appreciate your product is as critical as the product itself. When you take the time to align your offerings with the unique needs of your target audience, you increase your chances of lasting success. The lesson here is simple but powerful: to build a business that thrives, tailor your solutions to the lives of those you serve. Quality matters, but accessibility and fit matter just as much.

The Power of Knowing Your Market

The power of knowing your market became even clearer with what happened next. After the closure of the footwear shop, the same space reopened, but this time with a fresh approach: it became an eatery. From the moment it opened its doors, the difference was unmistakable. Where once the storefront had been largely quiet and unvisited, now there was a steady flow of people coming in and out, both day and night.

The eatery offered something that the community needed: affordable, well-prepared food. It quickly became clear that this business understood what the previous one hadn’t. Food is not just a product—it’s a necessity. It doesn’t require the same level of deliberation or budget juggling that a high-end purchase like premium footwear demands. People in the neighborhood could walk in, grab a meal within their budget, and walk out satisfied. There was no sticker shock, no feeling of financial overreach. And because it fits the everyday lifestyle and priorities of the residents, the eatery thrived where the shoe store had struggled.

This situation was a vivid example of the importance of aligning a business with the realities of its target market. The eatery’s owners had chosen a product that not only matched the needs of the community but also suited its budget. They seemed to understand a principle the shoe store had missed entirely: no matter how attractive a product might be, if it doesn’t connect with the core needs and capacity of the people around you, it simply won’t succeed.

One of the interesting things about business is that it’s not just about what you want to sell; it’s about what people are actually ready to buy. In this neighborhood, people needed affordable essentials more than they needed luxury items, and food was an ideal choice. The eatery tapped into an everyday market—a market that was sustainable because it addressed a basic, recurring need.

Looking back, I couldn’t help but think about how often businesses make similar mistakes. Entrepreneurs are sometimes so driven by their own vision that they overlook the realities of the market they’re entering. They’re convinced that their idea is so good, so unique, that people will surely buy it. And while belief in one’s product is vital, so is humility—an openness to assess and adapt to the environment. Without this, there’s a risk of creating a business that serves only one person’s vision, rather than the practical needs of the intended market.

In fact, this lesson applies across all fields of business. It’s not enough to just have a quality product or a brilliant idea; those alone don’t guarantee success. You have to know your audience, their needs, preferences, and limits. Some markets simply won’t support premium prices or niche products, no matter how valuable those products might be to a different group of people. In some cases, what the market demands are practical, everyday solutions that align with the purchasing power and lifestyle of the community.

When you don’t take these factors into account, you risk misalignment—a mismatch between what you’re offering and what people need or can afford. And that misalignment can be the downfall of even the most promising businesses. On the other hand, when you get it right, when you’re tuned into the needs of your audience, you’re positioned for success.

The new eatery understood this concept well. Its owners didn’t have to worry about elaborate marketing strategies or high-end branding. They relied on something more powerful: meeting an immediate need. By offering affordable meals, they provided value that was readily understood and embraced by the people in the area. There was no need to convince customers of the importance of their product, as it was something they already valued and used every day.

The story of the footwear shop and the eatery drives home the message that understanding your market isn’t just helpful; it’s critical. Your environment, community, and even cultural setting all influence how well a product or service will perform. A business that doesn’t take these factors into account is a business that’s working against itself. But when you align with the reality of the market, you’re building a business that people will value because it’s tailored to their lives.

In every business venture, it’s important to continuously evaluate and adjust your offerings to fit the audience’s needs, preferences, and purchasing power. The right product, positioned correctly, can build loyal customers and create steady growth. But a mismatched product, no matter how high-quality, will struggle to find traction.

So, here’s the takeaway: know your market inside and out. If something isn’t working, take a step back and reassess. Maybe the issue isn’t the product’s quality or even the business’s effort—it could be that the product doesn’t fit the community it’s intended to serve. To succeed in any business, we must be willing to refine and tailor our offerings not just to serve our own vision but to serve the reality of the market.

Let me hear from you regarding your branding and book publishing needs.

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Today, we are exploring the power of recommendations, a concept I like to frame as “the risks and rewards of recommendations.” I’ll share a few stories to illustrate this message.

Years ago, my nephews and nieces kept asking their parents for a particular type of sneaker for school—one that made a beeping sound when they walked. It was popular with toddlers then, and they were insistent that their parents get them the same style. Despite their excitement, though, the sneakers never really turned out to be as impressive as they’d hoped.

Then, one of their uncles returned from a trip and brought them a new pair of sneakers. This time, it wasn’t what they expected; these sneakers glowed when you stepped on them! They were different and even more exciting, especially when the lights dimmed, and you could see the glow.

Thrilled to Share

When he gifted them to the kids, they were thrilled. They couldn’t wait to take these special sneakers to school and church to show off to their friends. The idea of having glowing sneakers set them apart—they felt unique, even proud.

The excitement lasted all weekend, and by Monday, they were more than ready to head to school and share their new treasure with their friends. The joy and thrill lingered long before eventually fading away.

Now, here’s the thing—these kids were more thrilled than we could’ve imagined. Their excitement was so high that they could hardly wait to share the story of their new sneakers with their friends. They wanted to spread the joy, and that’s exactly the point.

As business owners and brand creators, whenever we exceed expectations and truly “wow” our audience, it sparks something powerful within them. It’s only natural—they want to show off that amazing outfit they bought, that unforgettable gift, or that unique experience. Surpassing expectations inspires people to share, and most people love sharing something that genuinely impresses them.

Think about it: if you visit a restaurant and the food is exceptional, you’re likely to tell your friends, maybe even take photos and post them online. When a product or service surpasses someone’s expectations, word-of-mouth marketing becomes almost effortless. It’s much easier for people to recommend something they’re excited about, rather than something that’s just average. An average experience may drive some sales, but it’s the extraordinary ones that spark real advocacy.

Exceeding Expectations doesn’t come cheap.

For business owners, it’s good to find ways to go beyond the expected. But let’s be honest—it’s not cheap or easy. It takes time, investment, and research to discover what can delight your audience. Especially as we approach the festive season, it’s worth asking, “What can I do to wow my customers?” Maybe it’s an extra item in a holiday package, a surprise discount, or adding a unique twist to a regular offering.

For instance, if you sell groceries, you might include a bonus book in a holiday hamper—something unexpected yet appreciated. Small surprises like these can lead to lasting impressions and more word-of-mouth recommendations.

I’ve seen this play out countless times, especially with children. Give them something delightful, and they’re eager to share it with others. They naturally want to spread the “good news.” And that’s the beauty of creating something extraordinary—it’s a gift that keeps getting passed on.

These are things we need to integrate into our businesses and brands. Ask yourself, “What will make my clients or customers want to tell someone about this?” Ideally, it should always be something positive. This leads us to the power of recommendations.

Skilled but Bad Work Ethics

A few months back, we planned a trip to Cape Coast and needed to rent a bus. One of my friends suggested we use a driver from XYZ company—a person they’d hired recently who had left a great impression. Trusting our friend’s recommendation, we booked the driver.

Guess what, when the day arrived, the driver showed up significantly late, with no excuse or apology. This was a disappointment, especially since he’d come highly recommended, and his first action was to delay the trip. That poor first impression lingered.

Once we finally got on the road, though, the driver’s skills were evident. He drove exceptionally well, was careful, and handled the trip professionally. But the initial lateness had already set a negative tone.

Later, our friend who recommended him added, “Oh, I forgot to mention—he’s a fantastic driver but is always late.” This detail might seem small, but it’s a significant downside. The driver’s skill is undeniable, yet his habit of showing up late affects his overall professionalism and could deter potential clients.

It doesn’t help the brand. So, naturally, we became hesitant to engage him for future programs—even though he’s a skilled driver. The risk he now faces is losing clients unless he fixes his habit of showing up late. Despite his talent, this single flaw could cost him more business over time.

Show up Early

For our next trip, we tried a different recommendation. This time, the new driver was scheduled to report at five o’clock, but he arrived an hour early, at four. We were all amazed, as this was something we hadn’t experienced before. This driver was punctual, professional, and reliable. Needless to say, we were thrilled, and now, on every trip, we call him specifically.

His consistent punctuality and skill have earned our trust and loyalty. Because he continually delivers excellent service, we’re eager to recommend him to others. For us, as business owners, brand leaders, and executives, this is the takeaway: when our products or services come highly recommended, we must deliver.

Do we settle because of a recommendation, thinking it’s “good enough,” or do we go above and beyond to exceed expectations? When we provide quality and professionalism, we leave a lasting impression, encouraging repeat business and an expanding cycle of recommendations.

For small and medium-sized enterprises, referrals are a key driver of growth—they offer a faster, more cost-effective way to expand. By consistently impressing our clients, we make it easy for them to recommend us, gaining a powerful marketing advantage with minimal extra investment. This approach is something all businesses should embrace.

Validate your Referrals

Consider this: how can I constantly validate my referrals and recommendations? Don’t just rely on being referred or recommended—prove your worth. Over-deliver with professionalism, excellence, skill, and quality to ensure repeat business and more referrals.

When you consistently excel at these, I believe small businesses and brands can grow by delivering quality products and services that leave a lasting impression. When we “wow” our clients, they are naturally inclined to share our brand stories with others, leading to more business over time.

Remember, every recommendation carries either risk or reward. Deliver well, and you’ll gain more business; fall short, and you risk losing it. So, pay attention to recommendations and referrals, over-deliver, and delight your audience to make them love your products and services.

Let me hear from you regarding your branding and book publishing needs.

Recommended Reading

Public Speaking Fundamentals

Quick Guide to Public Speaking