Your Salary is the Shoe’s Price Tag The importance of creating tailor-made solutions for clients and customers cannot be overstated. In doing business today, knowing your target audience is as important as the product itself. To genuinely succeed, you need to match your offerings to the needs, lifestyle, and economic capacity of those you aim to serve. Let me illustrate this with a personal experience that left a lasting impression on me. A few years back, I lived in a middle-class neighborhood in Kent, Kumasi. It was a modest area filled with a vibrant mix of small businesses, roadside shops, and a few local offices. This wasn’t the sort of place where one expected high-end retail shops; it catered to the community’s everyday needs. Here, people prioritized affordability and practicality, with most families managing budgets carefully. One day, a new footwear shop opened nearby. Its branding was striking, with bold colors and a modern look that stood out in the neighborhood. I remember mentioning it to my cousins as we walked by one evening. “We should check it out,” I suggested, intrigued by the shop’s polished exterior. It seemed out of place among the humble structures surrounding it, but that only added to its allure. A few days later, we walked into the store, excited to see what it offered. From the outside, the place had already positioned itself as something unique—a step above the typical roadside stalls and general shops that dotted the neighborhood. Inside, the layout was stylish, with neatly arranged shelves displaying a range of well-crafted shoes. Each pair looked sturdy, designed with an eye for detail, and, to be fair, you could tell that these were high-quality products. The ambiance had a touch of sophistication, complete with sleek lighting and an elegant display that made every shoe look like a prized possession. However, as we started checking the price tags, our excitement quickly gave way to disbelief. Each pair of shoes was marked at prices that would make anyone in the neighborhood pause: ₵1,500, ₵2,000, with the lowest around ₵800. To put it into perspective, for many people in the area, those prices were close to or even above a full month’s salary. It was like encountering a high-end designer shop in a place where most people preferred and could only afford durable yet affordable footwear. As we left the store, my cousins and I couldn’t stop talking about it. “Who’s going to buy those shoes here?” one of them asked. It was a good question. We couldn’t deny the quality or even the style of the products, but the price felt completely disconnected from the reality of the local residents. This wasn’t an affluent neighborhood, nor was it the type of bustling shopping district where people came to splurge on premium products. Instead, it was a practical community where people chose utility over luxury, often driven by necessity rather than indulgence. Barely two months later, the shop closed. We never found out the specific reasons, but it wasn’t difficult to guess. The mismatch between the shop’s pricing strategy and the neighborhood’s purchasing power had likely played a significant role. No matter how attractive the branding, how sleek the interior design, or how high-quality the shoes were, the fundamental flaw was that the store’s offerings were out of sync with the area’s economic reality. This experience drove home a principle I often emphasize: understanding your audience is essential. In business, it’s not enough to have a great product or exceptional branding. Your offering needs to be within reach of the people you intend to serve—financially, culturally, and practically. The best products and services will fail if they aren’t tailored to the specific needs and capacities of their target market. Too often, businesses make the mistake of assuming that quality alone will attract customers. But a product, no matter how refined, won’t sell if it’s out of reach for its intended market. In this case, the footwear shop had an admirable product, but it ignored the economic context of its potential customers. A business that overlooks such details can struggle, no matter how sophisticated its branding or superior its quality. Reflecting on this experience, I’m reminded of the vital questions every business should ask before launching or expanding: Who is my target audience? What are their needs, preferences, and constraints? And perhaps most importantly, can they realistically afford what I’m offering? These questions aren’t mere formalities; they’re the backbone of any sustainable business strategy. In every business decision, understanding your market isn’t just prized—it’s a necessity. Your customer’s ability to afford and appreciate your product is as critical as the product itself. When you take the time to align your offerings with the unique needs of your target audience, you increase your chances of lasting success. The lesson here is simple but powerful: to build a business that thrives, tailor your solutions to the lives of those you serve. Quality matters, but accessibility and fit matter just as much. The Power of Knowing Your Market The power of knowing your market became even clearer with what happened next. After the closure of the footwear shop, the same space reopened, but this time with a fresh approach: it became an eatery. From the moment it opened its doors, the difference was unmistakable. Where once the storefront had been largely quiet and unvisited, now there was a steady flow of people coming in and out, both day and night. The eatery offered something that the community needed: affordable, well-prepared food. It quickly became clear that this business understood what the previous one hadn’t. Food is not just a product—it’s a necessity. It doesn’t require the same level of deliberation or budget juggling that a high-end purchase like premium footwear demands. People in the neighborhood could walk in, grab a meal within their budget, and walk out satisfied. There was no sticker shock, no feeling of financial overreach. And because it fits the everyday lifestyle and priorities of the […]

Today, we are exploring the power of recommendations, a concept I like to frame as “the risks and rewards of recommendations.” I’ll share a few stories to illustrate this message. Years ago, my nephews and nieces kept asking their parents for a particular type of sneaker for school—one that made a beeping sound when they walked. It was popular with toddlers then, and they were insistent that their parents get them the same style. Despite their excitement, though, the sneakers never really turned out to be as impressive as they’d hoped. Then, one of their uncles returned from a trip and brought them a new pair of sneakers. This time, it wasn’t what they expected; these sneakers glowed when you stepped on them! They were different and even more exciting, especially when the lights dimmed, and you could see the glow. Thrilled to Share When he gifted them to the kids, they were thrilled. They couldn’t wait to take these special sneakers to school and church to show off to their friends. The idea of having glowing sneakers set them apart—they felt unique, even proud. The excitement lasted all weekend, and by Monday, they were more than ready to head to school and share their new treasure with their friends. The joy and thrill lingered long before eventually fading away. Now, here’s the thing—these kids were more thrilled than we could’ve imagined. Their excitement was so high that they could hardly wait to share the story of their new sneakers with their friends. They wanted to spread the joy, and that’s exactly the point. As business owners and brand creators, whenever we exceed expectations and truly “wow” our audience, it sparks something powerful within them. It’s only natural—they want to show off that amazing outfit they bought, that unforgettable gift, or that unique experience. Surpassing expectations inspires people to share, and most people love sharing something that genuinely impresses them. Think about it: if you visit a restaurant and the food is exceptional, you’re likely to tell your friends, maybe even take photos and post them online. When a product or service surpasses someone’s expectations, word-of-mouth marketing becomes almost effortless. It’s much easier for people to recommend something they’re excited about, rather than something that’s just average. An average experience may drive some sales, but it’s the extraordinary ones that spark real advocacy. Exceeding Expectations doesn’t come cheap. For business owners, it’s good to find ways to go beyond the expected. But let’s be honest—it’s not cheap or easy. It takes time, investment, and research to discover what can delight your audience. Especially as we approach the festive season, it’s worth asking, “What can I do to wow my customers?” Maybe it’s an extra item in a holiday package, a surprise discount, or adding a unique twist to a regular offering. For instance, if you sell groceries, you might include a bonus book in a holiday hamper—something unexpected yet appreciated. Small surprises like these can lead to lasting impressions and more word-of-mouth recommendations. I’ve seen this play out countless times, especially with children. Give them something delightful, and they’re eager to share it with others. They naturally want to spread the “good news.” And that’s the beauty of creating something extraordinary—it’s a gift that keeps getting passed on. These are things we need to integrate into our businesses and brands. Ask yourself, “What will make my clients or customers want to tell someone about this?” Ideally, it should always be something positive. This leads us to the power of recommendations. Skilled but Bad Work Ethics A few months back, we planned a trip to Cape Coast and needed to rent a bus. One of my friends suggested we use a driver from XYZ company—a person they’d hired recently who had left a great impression. Trusting our friend’s recommendation, we booked the driver. Guess what, when the day arrived, the driver showed up significantly late, with no excuse or apology. This was a disappointment, especially since he’d come highly recommended, and his first action was to delay the trip. That poor first impression lingered. Once we finally got on the road, though, the driver’s skills were evident. He drove exceptionally well, was careful, and handled the trip professionally. But the initial lateness had already set a negative tone. Later, our friend who recommended him added, “Oh, I forgot to mention—he’s a fantastic driver but is always late.” This detail might seem small, but it’s a significant downside. The driver’s skill is undeniable, yet his habit of showing up late affects his overall professionalism and could deter potential clients. It doesn’t help the brand. So, naturally, we became hesitant to engage him for future programs—even though he’s a skilled driver. The risk he now faces is losing clients unless he fixes his habit of showing up late. Despite his talent, this single flaw could cost him more business over time. Show up Early For our next trip, we tried a different recommendation. This time, the new driver was scheduled to report at five o’clock, but he arrived an hour early, at four. We were all amazed, as this was something we hadn’t experienced before. This driver was punctual, professional, and reliable. Needless to say, we were thrilled, and now, on every trip, we call him specifically. His consistent punctuality and skill have earned our trust and loyalty. Because he continually delivers excellent service, we’re eager to recommend him to others. For us, as business owners, brand leaders, and executives, this is the takeaway: when our products or services come highly recommended, we must deliver. Do we settle because of a recommendation, thinking it’s “good enough,” or do we go above and beyond to exceed expectations? When we provide quality and professionalism, we leave a lasting impression, encouraging repeat business and an expanding cycle of recommendations. For small and medium-sized enterprises, referrals are a key driver of growth—they offer a faster, more cost-effective way to expand. By consistently impressing our clients, we […]

Beyond Your Career-span “In this age, you must be relentlessly remarkable to stay relevant, if not you will be relegated.” ― Bernard Kelvin Clive Staying relevant in one’s chosen field, especially in this era, is one of the biggest challenges professionals face. In the swift, dynamic society we live in now, remaining significant even for five or ten years is no small feat; it signifies that you’ve done something exceptional. Take, for instance, the entertainment and sports industries—fields where relevance can be fleeting. Consider the Williams sisters, Venus and Serena, who have dominated tennis for over two decades. Their longevity in a highly competitive sport is nothing short of remarkable. They not only excelled but remained at the pinnacle, adapting to changes in the sport, evolving their game, and continuously striving to outdo themselves. Similarly, look at Cristiano Ronaldo and Lionel Messi. For more than 15 years, these two athletes have redefined football, setting records, winning titles, and constantly pushing the boundaries of what is possible. Their ability to stay relevant stems not just from their natural talent, but from their relentless work ethic, discipline, and unyielding drive to remain the best in a sport where new stars emerge every year. We can draw some lessons from these notable figures and their successes: to stay relevant, you must continuously evolve, remain disciplined, and refuse to settle for less than excellence. Their stories remind us that staying at the top requires consistent effort, reinvention, and a mindset focused on long-term goals. One thing for all of us to keep at the back of our minds is that as quickly as you rise to prominence, you can just as easily fade from the public’s memory once you’re out of the spotlight. Platforms and trends change frequently, and the digital noise is overwhelming, with everyone fighting for attention. If you don’t continually reinvent yourself or offer something new and relevant, it’s easy to be forgotten. There are numerous examples, particularly in media, of personalities who were once household names but quickly lost relevance after stepping away for a short while. This isn’t just the case in media but also applies to politics, business, and various other industries. For musicians, for instance, staying relevant is even more challenging. Consistently producing hit songs or albums is tough, and while some may manage to create back-to-back hits, it’s increasingly difficult to maintain such momentum season after season. The pressure to innovate and stay fresh is constant. Without evolving, the “next big thing” will easily replace you. To sustain relevance, it’s important to continually assess what will keep you on top in the next five or ten years. Transitioning into different fields or expanding your skill set is often essential to remain visible and influential. Several high-profile figures have successfully transitioned from one career to another, such as Asamoah Gyan, who moved from football to media, or musicians like Okyeame Kwame, who shifted his focus away from active music creation but maintained relevance through other endeavors. These individuals have understood that to stay relevant, they needed to pivot into new roles that allowed them to continue growing and contributing to their field. This concept applies to businesses as well. Brands must consistently innovate and maximize current opportunities to stay at the forefront. Remaining credible over time is key, but adaptability and foresight are crucial. The question becomes: how will you remain relevant as times change? What new skills or strategies will you need to adopt to ensure your continued growth and relevance? This is the mindset required for success in any industry. Building relevant brands and staying relevant, whether across changing careers or within one’s field, requires a deliberate approach that balances visibility, value, and adaptability. Here are some questions to reflect on as you aim to remain the go-to person or business in your field: 1. What unique value do I offer that sets me apart from the competition? – Being seen and heard is important, but once people engage with your brand, are you delivering the substance that keeps them coming back? This involves assessing the feedback from your clients and ensuring that the quality of your services or products meets or exceeds expectations. 2. How am I consistently adding value in a way that resonates with my audience? – Simply being loud or visible on social media isn’t enough. What message are you sending, and what solutions are you offering? Make sure that the substance behind your presence matches the image you’re putting out. 3. Am I delivering on the promises I make to my clients or customers? – Brand credibility is built on trust. Ensure that you can live up to the expectations you’ve set. If clients feel let down, your brand’s image will suffer, no matter how impressive your marketing may be. 4. What sacrifices am I willing to make to stay relevant? – Remaining relevant comes at a cost—time, energy, and sometimes resources. Are you prepared to make the sacrifices needed to maintain your place at the top, whether through upskilling, adapting to new trends, or even pivoting your brand as necessary? 5. How am I future-proofing my brand? – Staying relevant means thinking ahead. What trends or technologies are emerging in your field that you need to be aware of? Are you anticipating the needs of your audience in five or ten years? 6. How am I contributing to meaningful content that impacts future generations? – Particularly in media and entertainment, there is a lot of focus on quick wins like viral comedy or catchy content. But are we providing value that will educate and inspire future generations? This goes beyond entertainment and delves into the lasting impact of the content we create. These questions will help guide reflection on how to build a relevant, resilient brand that stands the test of time. Staying at the top of people’s minds requires continuous growth, credibility, and a focus on delivering consistent value. Three Ways to Stay Relevant Across Generations If […]

Today, I want us to look at the impact of using small technologies to enhance businesses, brands, products, and services. Technology is a tool that anyone, in any field, can leverage in some way to increase productivity and profitability. I’ll share a few stories from my experiences, working with people who have utilized basic technologies to improve their games and boost their results. Along the way, I’ll sprinkle in some fun experiences we can all learn from to help push our brands and businesses forward. The key point is this: whatever you’re doing in this day and age, you need some form of technology—often small technologies—to advance your work. With the rise of AI tools and other tech innovations, there are now countless options available. From simple apps, plugins, and scripts, to tools that can quickly streamline tasks, we all have access to resources that can make us more efficient. Let’s not get stuck in old methods just because they still work. If you want to become more effective and efficient, you have to step up your game. A while back, I wrote an article about a vulcanizer in my neighborhood who has been using the same old tools for years. While he’s excellent at what he does, he hasn’t been innovating. Recently, I came across a social media post by Kwabena Peprah of Wonderlust, who shared an experience with a vulcanizer who had upgraded his equipment. The difference in speed and efficiency was remarkable. Where it once took manual effort and significant time to change a tire, this vulcanizer had modern tools that made the process much faster and smoother. It got me thinking—how many of us are still stuck in outdated methods, even though there are tools and technologies available that can save us time and effort? Whether it’s apps, plugins, or simple scripts, there are resources in every field that can help us improve. The PA Taking Minutes Let me start with this. Recently, in one of our meetings, the secretary was assigned to take notes and provide the minutes afterward, along with a summary report. During the meeting, I noticed someone scribbling away, writing everything down. Meanwhile, all I did was plug in my phone, open an app, hit record, and capture the entire conversation. By the end of the meeting, I used a tool to quickly summarize everything. When I shared the summary, I was met with surprise—”How did you do that? I didn’t even see you writing!” That’s the power of using small tools. It was just a simple app, a script, really. Most of these tools are free, and if you want more advanced features, you can opt for the paid versions. These tools make your work easier, faster, and more efficient. Within minutes of every meeting, I have summaries, action points, and details ready to go. There’s no need to waste time re-listening to hours of audio or sifting through handwritten notes. As an author and ghostwriter, these are the kinds of tools I use daily to simplify my work. The question for you is: what tool can you use now? I’m going to share three stories of friends who have used small tools to enhance their businesses—and they’re thriving because of it. As you read, think about what small tools might help you in your field and who you might consult to get access to them. The Carpenter with the Power Tool A professional carpenter was hired to do some work on my house about seven years ago. Daniel arrived with his tools—traditional, mechanized equipment such as nails, hammers, screws, and drills. He did an excellent job with the wardrobe, demonstrating the skills of a seasoned professional. At the time, he was using the same tools many in his trade have relied on for years, and his work was solid. Fast forward to a few months ago, when I hired him again for another project. This time, he came alone, carrying a small, portable device. With ease, he fixed everything in place using this new tool—a rechargeable, electronic drill that didn’t require a power source during use. Within minutes, the job was done, and I was amazed at the efficiency. He had invested in this small, modern tool, which saved both of us a lot of time and effort. I was impressed, not only by the simplicity and effectiveness of the tool but also by the fact that he had recognized the importance of upgrading his equipment. Unlike others who might rely solely on hard work and longer hours, he had found a way to work smarter, not harder. This new tool cost him some money upfront, but it has proven to be a valuable investment. It allows him to complete more jobs in a day, saves him energy, and ultimately boosts his earning potential. He can now charge more for his work because he is more efficient and productive. Daniel Batsa’s story is a great illustration that we can all benefit from investing in small tools and technologies that enhance what we do. These small improvements can lead to significant gains in both time and profitability, allowing us to grow our businesses more effectively. The Power of Forward-Thinking Investments in Technology I met Ernest Kyekye through a mutual friend about a decade ago. Back then, he was in the printing and signage industry, doing the usual—t-shirt printing, stickers, and related work. However, just a year or two ago, he made a significant leap by acquiring a UV printing machine. This advanced machine can print on virtually any surface, far beyond what traditional screen printing could handle. The versatility of the UV printer is astounding—it can print stickers, business cards, and more on a variety of surfaces. I was truly impressed by how Ernest adopted new technology to push the boundaries of his craft. He’s an entrepreneur who refuses to stay stagnant, always thinking ahead and exploring ways to improve his business. Investing in this technology was no small feat. […]

“Masters today, were Starters Yesterday, so begin now.”― Bernard Kelvin Clive Today, I want to share some thoughts on public speaking, drawing from my latest book co-authored with my friend, Samuel Agyeman-Prempeh, on the fundamentals of public speaking. In the book, we discuss the basics for anyone—entrepreneurs, solopreneurs, or professionals—looking to venture into public speaking or presentations, whether for business or sales. These foundational tips will help you kickstart your speaking career. We also share our personal experiences, including the challenges we’ve faced and how we’ve overcome them throughout our 15-year journey in the field. The Debate Recently, when I announced the release of the book on one of the platforms, a friend —Gilbert reminded me of something that happened about 25 years ago. We were in our teens, attending junior high school. The story he shared with me reflects how far things have changed and reminds us that, no matter where we start, we can always rise from our failures and work towards success—especially in public speaking. Let me take you back to that time, about 25 years ago, when I was a student at Calvary International School in Accra. One of our teachers, Mr. Nduom, often organized debates between the boys and the girls on Fridays. On one such occasion, I was selected to participate. At the time, I was a quiet, shy boy, and the thought of public speaking was intimidating. Our team consisted of three boys: Cyril, Gilbert, and me. Then there were the three girls: Vera, Theresa, and Irene. It was a classic showdown—three boys against three girls. But as boys, we loved to play. When the debate topic was given, we didn’t prepare at all. During break time, we played. After school, we played some more. We simply didn’t take it seriously. The Boys Played while the Girls Prepared! The girls, on the other hand, were well-prepared. They had organized everything—each speaker knew her role, from the first to the last. Their speeches and arguments were structured and rehearsed. Meanwhile, the boys? We scrambled at the last minute, jotting a few things down on scraps of paper just before the debate started. Cyril, our first speaker, stood up and spoke based on the little we had managed to write. But it wasn’t much. Then it was the girls’ turn. Theresa delivered her speech with confidence, and it was clear they had the upper hand. Next, Gilbert, our second speaker, did his best to fill in the gaps with what little was left on our paper and added some impromptu comments. Irene, the girls’ second speaker, followed, delivering her part with the same level of preparedness and poise. Now it was my turn, as the last speaker for the boys. But by then, there was nothing left to say. Cyril and Gilbert had already used everything we had written. I stepped up to the podium, but my mind was blank, and my voice trembled. Tears began to roll down my cheeks as I stood there, overwhelmed by the moment. To my surprise, the audience applauded—not for what I said, but for simply showing up. It was both humorous and heartwarming, and we all laughed it off. To make matters worse, the entire class had gathered—a large crowd—and there I was, standing on stage with nothing to say, consumed by fear. It was a humbling experience. We lost, I learned! In the end, the boys lost, and the girls won. Looking back on that experience from such a young age, it was my first real attempt at public speaking, and it showed. We were completely unprepared, and our content was virtually nonexistent. Afterward, the teacher gave me a funny nickname, and it stuck with me throughout junior high school. We all laughed, and that nickname became part of my identity for the rest of my time there. Start Somewhere! But reflecting on this story, it serves as a reminder that we all start somewhere. We may have failed in our early attempts at public speaking, but those moments don’t have to define our future success. We can always pick ourselves up and improve. Did we engage in further debates in the future? As a team, we learned from our mistakes, we prepared, and we put ourselves in a good position to succeed. Even though we didn’t win the subsequent match, we performed on par with the girls. We learned, we grew, we moved on! Now, whenever I think back on that experience, I can laugh, because I’ve come a long way. Today, I speak on major platforms, prepare my speeches thoroughly, and even train others in public speaking. Key Lessons: That early experience brought some key lessons for all of us. First, preparation is powerful. If we had prepared as the girls did, we would have had the confidence and energy to deliver our speeches well. Preparation gives you the edge. Your preparation will include, research and writing the speech. Second, content is a command. In public speaking, the kind of content you have matters, and mastering your material is essential. You must know your content well and tailor it to your audience. If you have nothing to say, you have nothing to communicate. No content no command. Third, know your audience. Know the audience and prepare content to suit them, and vary the speech based on the audience: your style, tone etc. We don’t use the same style for all gatherings. We thought our audience was just our classmates, so we could just play around, we didn’t know the entire school would be gathering to witness it. As other students came in to watch, we knew the debate topic, but the girls had mastered their craft, their content, and their audience. They had rehearsed multiple times, while we boys barely gave it any thought. We wanted to play and have fun, not realizing how serious it was. Another important lesson here is that we should treat every speaking engagement as if it’s a world-class […]

It’s often said that the fear of public speaking tops the list for many people. Some would rather do anything else than stand before an audience. However, we can all learn to manage this fear in small, effective ways. Today, I want to share some insights from my latest book, co-authored with my friend Samuel Agyeman-Prempeh, on the fundamentals of public speaking. When I started as a public speaker, I learned by observing my peers and other seasoned speakers. One thing I noticed early on was that every speaker brings a unique energy, style, and approach to delivering their message. Take historical figures like Kwame Nkrumah, Thomas Sankara, and Patrice Lumumba—great minds and public speakers from whom we can all learn. J.J. Rawlings, for example, had an extemporaneous style full of energy and excitement. He rarely read from a script, making his delivery dynamic and captivating. Emmanuel Dei-Tumi often started by sharing childhood struggles and local stories, effortlessly mixing humor with wisdom to engage the audience while driving home key points. Albert Ocran, on the other hand, brings a different kind of energy. His speeches are well-structured, often organized into points—whether it’s five or seven—and he ensures his audience remembers these key ideas by having them repeat after him. He masterfully weaves stories into his message to make each point more memorable. Then there’s my friend Ibrahim Mustapha, who opens with high energy, pauses, and reignites his delivery with renewed vigor, keeping the audience on their toes. Finally, Jeremiah Buabeng comes on stage and maintains a solid level of energy from start to finish—keeping everyone fully engaged. Emmanuel Woyome, Terry Mante, and Scofray Yeboah will come in with a soft gentle voice with a deep message that will make you ponder every sentence. Looking at all these speakers and learning from them, one thing stands out: everyone has their unique style, and while the message may differ, they all deliver it effectively. I particularly enjoyed Ps. Andy Yawson’s presentations. He speaks clearly, without filler words—everything is precise and audible. Whether on radio, TV, or while preaching, Pastor Andy’s message is always clear, and that’s something I admire and aim to learn. My colleague Ekow Mensah has a unique style like that of Rev. Lawrence Tetteh, he could deliver weighty and sensitive messages with a touch of humor, making his audience laugh while still conveying the depth of his message. It’s a remarkable skill. Then there’s Samuel Agyeman Prempeh and John Armah, who can memorize almost everything and deliver effortlessly. He engages his audience by weaving in stories and key points, keeping them hooked from start to finish. So, what do you bring to the stage? Every speaker has their way of engaging the audience—their entrance, their core message, and their delivery. It’s important to find your style. Regarding Visual Presentations and Props: In the early stages of my speaking career, I attended a conference where Selorm Branttie presented. We were all used to the traditional PowerPoint slides, but when it was Selorm’s turn, he did something different. His presentation style, coupled with the visuals, left the audience in awe. Afterward, many of us were asking him what tool he used. It turned out to be Prezi, which was relatively new at the time. The presentation felt fresh and dynamic, and it left a lasting impression on me. When you are using slides or props, it’s good to get them right. I sometimes do PowerPoint presentations and, surprisingly, people are impressed by how effective they are, even though it’s a common tool. As much as we prepare the content of our message, we also need to prepare the visual presentation. There are two key aspects to this: the slides themselves and the props you use. For visual presentations, the images need to be large and clear, and the text should be big enough to read easily—no squeezing everything onto one slide. I learned that a good presentation doesn’t mean putting all the information on the slides. Overloading them is a common mistake. There are guidelines for how to do this effectively. Then, when it comes to props, I realized how central they are. Sometimes, you may not have access to projectors, and that’s when props become vital. You might need objects or tools to communicate your message visually. Incorporating props into your presentations ensures that, even without the usual visual aids, you can still engage your audience and drive home your message. This is one of the pointers I picked up along the way: finding your style, your voice, and the tools that work best for you. Learn from Others and Master Your Style While it’s important to learn from various speakers, you also need to find something you can master and repeat consistently. This is what will make you stand out in your presentations. For instance, Les Brown often starts his speeches with a personal story about being labeled “uneducable.” That key story frames his message and connects with his audience right from the start. So, what’s your story? Some speakers begin with a powerful quote, others with an image. These are things you can experiment with in the early stages of preparing your speeches and presentations. It’s essential to find what works best to drive your message home. In conclusion, at every stage of your public speaking journey, you can learn from a wide range of people. I’ve learned from mentors like Albert Ocran, Titi-Ofei, Patrick Oteiku, and Yaw Perbi. On the international stage, there are speakers like Les Brown, Jim Rohn, and Anthony Robbins—each with their unique style and energy. You can observe, learn, and incorporate these insights to craft your approach to delivering a message. Stage Fright and the Fear of Public Speaking Most people experience stage fright or fear of public speaking, but overcoming it requires constant practice. Even those at the highest levels of public speaking occasionally feel a few butterflies, depending on the audience or situation. The key is preparation and training. Mental […]

“Visibility Without Value Is Vanity” — Bernard Kelvin Clive In today’s business landscape, one of the most frequently discussed concepts that businesses, enterprises, and brands focus on is visibility. However, I want to emphasize an important principle: visibility without value is vanity. While personal brands, SMEs, and corporations undeniably need visibility, if the backend—the foundation of your brand—is not properly crafted, harnessed, and prepared to handle the exposure you seek, your brand will fall short, ultimately damaging its image. To illustrate this point, I’ll share two stories. Here’s the first. A few years ago, there was a notable case within an industry in Kenya, where self-proclaimed experts were quite prominent. One individual stood out with widespread billboards, media appearances, and extensive self-promotion, touting himself as an authority in the digital security space. His level of visibility was massive, capturing significant public attention. Because of his loud presence, many assumed that his expertise must match his visibility. So, naturally, people started reaching out to him, believing that his prominence equated to quality. But once they engaged with him, it became evident that he was clueless about the field in which he claimed expertise. Despite his lack of knowledge, no one came forward to publicly discredit him because his confidence and high visibility had created the illusion of competence. However, after about three to six months, he vanished. The billboards disappeared, the media appearances stopped, and he faded from the scene entirely. Eventually, word spread that he was not as competent as he portrayed himself to be. He had been relying solely on visual appearances and self-promotion, with no real substance behind his claims. This example underscores the fact that, while visibility is important for brand positioning, without genuine value and expertise to back it up, that visibility is meaningless. When building your personal or business brand, it’s essential not to push yourself publicly without first ensuring you have the substance to back up your claims. If your products or services are not tested, credible, and valuable, visibility alone won’t sustain your brand. When people engage with you, they should see that your expertise matches the noise you make online and in your promotions. Today, I want to talk to you about a concept I call “visibility without value is vanity.” Here’s the second story. A couple of weeks ago, something quite interesting happened during a board meeting at one of the companies that had hired me. We were discussing an upcoming surprise birthday party for one of the board directors. The topic of providing a cake came up, and various vendors were suggested. We considered using a previous vendor who had supplied a cake for one of the firm’s leaders. One of the ladies mentioned that while the previous cake tasted good, its decoration wasn’t impressive. The men in the meeting said that for cakes, good taste is paramount, and we could simply ask the vendor to improve the decoration a bit. However, the ladies were insistent on finding a new vendor who could deliver something more sophisticated and visually pleasing. They emphasized that the cake’s appearance was more important than its taste. We debated this at length, but the ladies maintained their stance: the visual appeal was crucial. This got me thinking about the kind of people, particularly the Gen Z generation, who prioritize outward appearances over internal values. On social media platforms like TikTok, Instagram, and Snapchat, we see young people presenting themselves as affluent, wealthy, and beautiful, often using filters and other enhancements to attract attention and fame. However, many of them lack substance. They may have impressive-looking CVs, but when invited for interviews, they fail to deliver. They present an appealing exterior but lack the core qualities that the market needs. This is a concerning trend. As much as we want to push our brands, we should not let visual appearance and superficial aspects overshadow the real substance and value we bring to the table. For example, a beautifully decorated cake must also taste good. The internal quality is more important than the external presentation. Ideally, you should have both: a strong visual presentation and internal attributes that match up in excellence. However, you should not deceptively position yourself, creating an appealing exterior without the skills or values to back it up. A great CV and presentation are worthless if you can’t deliver on the job. Similarly, a visually stunning cake is disappointing if it doesn’t taste good. There is a lot of deception in focusing solely on appearance. Instead, we should take the time to build and groom our brands, working on our internal strengths and qualities. This way, when people engage with our services or products, they will experience true quality and value. As small business owners and personal brands, remember: that visibility without value is vanity. In the long run, if your services and presentation don’t match your quality of delivery, you’ll lose your brand’s lasting value. Pay attention to both aspects, but prioritize the internal quality of your brand—its contribution, service, and products—before focusing on packaging and presentation. Let’s work on these things to grow our brands genuinely, ensuring that we present ourselves authentically to attract and retain trust and respect. Here are 4 Key Lessons and Actionable Steps Lesson 1: Substance Over Superficiality Actionable Step: Conduct regular internal audits to assess the core value proposition of your business or personal brand. This could involve customer feedback, employee surveys, or self-reflection exercises. Lesson 2: Balance Aesthetics and Functionality Actionable Step: Allocate resources to both design and performance. Invest in visual appeal but prioritize functionality and quality. This could involve hiring a skilled designer while also focusing on product development or service improvement. Lesson 3: Authenticity is Key Actionable Step: Develop a strong brand narrative that aligns with your core values. Share genuine stories about your business or personal journey to build trust and credibility. This could involve creating authentic content for social media or writing a blog about your business philosophy. Lesson […]

This week, I would like to talk about what my kids have taught me about marketing and motivation. “What’s in it for me?” is the question we all ask ourselves when patronizing a service or product. Let me share a few stories to illustrate these points. I have two daughters, and here’s the first lesson I learned from them. I realized that anytime I promise them something, they’ll anticipate it with great excitement—just like any kid would. They look forward to receiving what was promised, eager to hold it in their hands. Even if I forget, they’ll keep badgering and reminding me until I fulfill my promise. This taught me an important lesson for brands and businesses: once you promise your audience or market something, they’ll eagerly await it. When you finally ship the product or service, it’s helpful that they receive exactly what you promised, or even more. Now, for the first story: One day, I took their younger brother to get his hair trimmed. I took all of them along, and when the haircut was done, the girls were happy and said he looked good. It was the little boy’s first haircut. But a few days later, the two girls asked me, “Why don’t you take the boy to cut his hair again?” I was surprised—hadn’t it just been a few days? I ignored it at first, but they kept mentioning that the boy’s hair was getting bushy and needed trimming again. Finally, after two weeks, I took him back to the barber with the girls, and they were all happy. But just a few days later, they wanted to go again. I started to wonder—why were they so eager? Did they just like seeing their brother look neat, or was there something else? On the third visit, it clicked: they weren’t just interested in their brother getting a haircut. They also loved going to the barber shop because it gave them a chance to play with other kids. These kids got me there. This taught me a prized lesson about understanding the true motivations of your audience. Sometimes, what they’re asking for isn’t the main thing they want—it’s the experience or the benefits that come with it. What’s in It for me – them? A Key Marketing Insight. There’s always something in it for them—not just for the boy, but for my daughters as well. They weren’t just eager for their brother to get his hair trimmed; they were excited because every trip to the barber shop meant they would get a chance to play with other kids. They looked forward to what was in it for them. This realization is helpful when thinking about marketing. There’s always a motivation behind why people choose to buy a product or service. What drives someone to go out of their way—whether it’s to drive a distance or make a sacrifice—to purchase something? The answer often lies in what they’re getting out of it. As a business, it’s important to consider this when crafting your marketing campaigns. What’s in it for your customers? What’s the benefit that will drive them to take action? For my daughters, the haircut wasn’t the only draw; it was the opportunity to play and enjoy time with other kids. Similarly, your customers are not just buying a product or service—they’re looking for the value and experiences that come with it. So, the first marketing lesson here is to always understand what’s motivating your customers. What are they truly getting out of the transaction, and how can you highlight that in your marketing efforts? Recognize that there’s often more at play than just the surface-level transaction, and tap into those deeper motivations to drive engagement and loyalty. Promises and incentives in marketing: Putting them to work Another important lesson from my kids is the concept of promise value. On one occasion, I promised to take them to the waterpark. Later, while I was busy doing chores in the kitchen, I noticed that they had come in and arranged everything neatly. I was surprised and asked who had done it, and they proudly said it was them. Their first question to me was, “Have we done well?” Naturally, they were looking for my approval. Usually, I guide them or ask them to help me with small tasks to teach them responsibility. But this time, they took the initiative on their own. When I went to check on them, I noticed they had even bathed and organized their shoes and toys, ready for the trip. It then dawned on me: I had promised to take them to the waterpark the day before, and although they had reminded me in the morning, they were now taking steps to motivate me to fulfill that promise. This got me thinking about brands and businesses. What are you, as a marketer, doing to motivate your customers to take action? Just like my kids put in extra effort to encourage me, are you offering your customers something additional—a bonus, a perk, an incentive—to drive them to choose your product or service? In a marketing campaign, it’s not just about the product or service itself. It’s also about what else you can offer to motivate your clients. It could be a special offer, a discount, or any extra value that drives them to take the desired action. My kids taught me that while a promise is important, taking steps toward fulfilling that promise—offering something extra—can make all the difference in motivating people to act. Genuine Offers and Promises Beyond Clickbait Looking at this from a digital marketing angle where some brands overly push content just to make a name or money. It is imperative that we focus on what is beneficial to the end user – our clients and customers. What matters is what you are offering your clients, customers, and the market, not just social media’s sneaky tricks. Do you have something special that sets you apart from others? I’ve noticed that […]

Today, we are focusing on the importance of staying top of mind in your industry. In this particular age, time, and season, whether you’re a brand, an SME, or an MSME, operating in small niches and circles, it’s crucial to consistently maintain your presence. If you’re positioning your personal brand or business, staying top of mind is essential. Even when the worst happens—when you lose clients, business, or even become forgotten—your brand must endure. Competition is fierce, and people will gravitate toward other brands if you’re not top of mind. I’ll share a few stories to illustrate the necessity of staying relevant, and to emphasize that being preferred today doesn’t guarantee you’ll be preferred tomorrow. The Story of the Complacent Tailor Let me start with the story of a Member of Parliament (MP) I knew in a local community years ago. Before he was elected, he dedicated time to helping people in his community develop skills that would help them trade and earn a living. Among those he helped were future fashion designers, tailors, and seamstresses. One particular gentleman stood out—he became so skilled that he started designing and sewing all of the MP’s outfits. His work was exceptional, so much so that the MP recommended him to his colleagues. As his clientele grew, he began tailoring for well-known figures, and the pay was good. However, success got to his head. He started to slack off—if he promised to deliver in a week or two, he often missed the deadline. He believed he was irreplaceable, the only one capable of delivering such fine outfits. But as time went on, the MP discovered another tailor and gave him a chance to sew a few outfits. This new tailor did an outstanding job, matching the quality of the first gentleman. Meanwhile, the original tailor continued his work, but his deliveries remained inconsistent. The second tailor, however, was not just maintaining quality; he was improving. He worked faster, learned new techniques, and explored innovative styles. The first gentleman, on the other hand, had become complacent, sticking to the same designs and relaxing his efforts. Every time the MP wore an outfit by the second tailor, people noticed. They asked, “Who made this? Is it the same guy?” The MP would respond, “No, I’ve got a new guy.” Well, over time, his friends gradually began patronizing the new gentleman who was not only delivering quality work but also meeting deadlines. This was saving them a lot of time, allowing them to say, “We need an outfit done in two days,” and actually have it delivered in two days. The new gentleman and his team were reliable, while the original tailor continued to slack off. As time passed, more and more people began to gravitate toward the new gentleman. The old tailor lost customers and clients because he let pride get in his way. He stopped learning, stopped evolving, and failed to deliver on his brand promise. These three things—pride, complacency, and failure to deliver—prevented him from moving forward and staying top of mind. The new guy on the block became the one everyone thought of first because he delivered on his brand promise: excellent work, high quality, and timely delivery. He mastered the three key things everyone looks for in a seamstress—perfect quality, timely delivery, and consistency. Lessons from the Story This simple narrative reveals the essence of staying competitive in whatever field you’re in. Don’t assume that just because you have clients today, you’ll always be their go-to person. If you don’t consistently improve, better yourself, and deliver on your brand promise, someone else will rise from somewhere you least expect, whether it’s a new market trend or a new competitor. Let this serve as a lesson to all of us. The Case of the Vulcanizer Another story I think I mentioned before is about a vulcanizer in my neighborhood. He’s been there for years and is excellent at fixing tires—he knows everything about inner tubes. But I noticed that he hasn’t invested in new equipment to improve his services. Recently, as we were passing by the roadside, we noticed a new, very large vulcanizer shop equipped with the latest technology to make things seamless. My friend and I couldn’t help but wonder—does this mean the old guy on the other street is going to lose his job? We thought about it in two ways: maybe, and maybe not. Here’s why. If you’re a busy person and your car tire needs fixing, you might hesitate to go to the old guy. Sure, he does good work, but it takes him a lot of man-hours to get the job done. On the other hand, the new shop has modern equipment that can quickly remove, fix, and reinstall the tire. Even if it costs a little extra, you’re likely to prefer the new shop because it saves you time and offers good value for your money. This is what the old guy is struggling to understand or embrace. Let me pause here and consider these two scenarios. One option might cost you a little more, but it saves you time, and energy, and allows you to move faster. The other option is more affordable but consumes a lot of your time—unless you’re not in a hurry. For many people, especially those who value efficiency, the faster, more convenient option will win out. So, if you’re reading this today, think about what you might need to improve in your business or brand to ensure you stay top of mind. You might have been doing this for five or ten years, but if you haven’t significantly added value—whether in terms of time, quality, or something else—remember that someone from the back could overtake you. Someone out there is consistently improving their brand and business, and they might soon become top of mind while you get drowned out in the noise. Let this be a reminder to all of us: in our chosen field, whether for our […]

“Embrace failure as much as possible; that’s how remarkable art is created. If you are too careful you kill the creativity” – Bernard Kelvin Clive Today, we’re examining how failure can help us build and grow—whether it’s building our brands or our businesses. The subject of failure is often hard for many people to accept. No one really wants to experience failure in any field, and coming to terms with it can be both daunting and difficult. However, as the quote above suggests, embracing failure as much as possible is essential for creativity. We grow, learn, and develop through these failures, or what we often refer to as mistakes. Let’s break this down further. Failures are a part of success—they can even be seen as prerequisites for it. Successful individuals in any field have likely encountered numerous failures while building or growing their brands and businesses. Failure is a universal experience, but it’s how we interpret it that matters most. Some people might take a single setback and never recover, while others might experience multiple setbacks but continue to rise and persevere. They keep hitting their target, even if it means approaching it from different angles. Developing an inner spirit and a mindset to overcome these challenges is key. Failure, or what I prefer to call mistakes, serves as a milestone for success—a stepping stone toward achieving your goals. The most important aspect of dealing with failure is viewing it as a learning process. Ask yourself: What am I learning from this? I may have believed I was doing the right thing, but if I didn’t achieve my desired outcome, it might be perceived as a failure. However, another interpretation is that it’s a learning opportunity. Your mindset should focus on the meaning you assign to failures, obstacles, or challenges while building your brand or business. Consider what positive lessons you can draw from your experiences. If, for example, your initial approach to your art or content didn’t perform well based on feedback, think about what changes you need to make. Should you tweak your approach, add something new, or further develop your skills? Every mistake is a milestone of learning and growth. Reflect on what you can take away from each experience and how you can enhance your abilities. This process helps build stamina and capacity, allowing you to advance beyond your previous achievements. Taking on Failure: Building Stamina and Creativity Just as athletes build stamina and strengthen their muscles to go the extra mile, we too must build resilience in our fields as we grow our brands. We must have the stamina to overcome challenges that we may initially regard as failures. By reinterpreting these challenges as opportunities, we can view them as obstacles to overcome to achieve our ultimate goals. Failures should be interpreted with a growth perspective. Consider what you can learn and how you might improve your approach. For example, I’ve written several novels, some of which have sold well and others have not. Rather than considering the less successful ones as failures, I see them as teaching opportunities. Did the content help someone, even if only one person? It’s all about shifting your perspective and recognizing that even books or products that don’t perform well offer valuable insights. Celebrate every step forward: writing content, creating videos, or making a single sale. Each small achievement is a sign of progress. By focusing on the positive aspects of your journey and continually refining your creativity and brand, you can foster growth. If you become overly critical of yourself, it can stifle your growth. Instead, allow yourself room to experiment and make mistakes. Some of the greatest discoveries and innovations come from these very mistakes. For example, I’ve found that some of my most impactful content emerged from unexpected places, like a playful experiment with a cover design or a spontaneous idea. Permit yourself to play, to fail, and to explore. This approach will not only build your confidence but also lead to discovering remarkable and innovative solutions. Permission to Play, Permission to Fail: The Creative Journey Permitting yourself to play and to fail is essential for creating great art and fostering creativity. Think of mistakes as part of a creative journey. In many fields, embracing failure is not just acceptable—it’s essential. By making room for these experiences, you allow yourself to grow, learn, and develop. Consider your mistakes as milestones in your journey. They are opportunities to wonder, discover new things, and experiment with unconventional ideas. For instance, trying out new recipes or testing different approaches may reveal unexpected insights. Allow yourself to explore and experiment while accepting that mistakes are inevitable. When creating content or developing your brand, there are established methods and norms, but there is also room for creativity. Consider what you can add or delete, and what fresh components you can bring to the table. Maintain a mindset open to accepting failures and mistakes as part of your journey. This openness will help you create remarkable work through the lessons learned from your experiments. Every day, week, and month, reflect on what you’ve learned from your failures and accomplishments. Embracing this approach will help you be more creative since it allows you to explore, learn, and grow. You’ll notice that your creativity and talent develop over time as you allow yourself to face and learn from your failures in a positive perspective. So today, I encourage you to permit yourself to try new things and to embrace failure. Write that book, create that content, and put your brand out there—even if nothing is happening at first. Keep pushing and learning, and you’ll eventually see great results. Keep moving forward, and remember: growth comes from the courage to explore and the resilience to learn from your journey. Important Ideas and Actionable Steps Key Lessons: – Failures are stepping stones. See failing as a teaching moment rather than a setback. – Mindset matters: Your view of failure will define your progress. – Celebrate […]

“A referred brand is a preferred brand; and a preferred brand is a referred brand.”  ― Bernard Kelvin Clive Today, I want to discuss the handling of business referrals, along with the pros and cons, and how to approach them effectively. Many businesses, particularly MSMEs, thrive on referrals. In my experience as a publishing consultant, brand consultant, and ghostwriter, approximately 70% of my business comes through referrals. Interestingly, a recent SignPost article (“Referral Marketing Statistics – Everything You Need to Know in 2024,” signpost.com) aligns with this observation, noting that 65% of new business opportunities come from referrals and recommendations. When you consistently deliver quality work, you are often recommended to different circles of people who refer their colleagues to you for business. This is how many businesses, according to my findings, succeed—through the cycle of doing good work and being recommended. However, it’s good to know how to handle these referrals, especially third-party referrals. Let me explain. The Importance of Handling Third-Party Referrals with Care There’s a referral network that works like this: A friend who runs a similar business might recommend someone to work with you on a project. For example, as a publishing consultant, if someone wants to write a book and I’m too busy to take on the project, I might refer them to a colleague. Either I can do the job myself or I can pass the project directly to my colleague. Regarding payment, it can go directly to my colleague or through me, but we should have a clear understanding that a certain percentage of the payment comes to me, and the rest goes to them. This setup works fine as long as the client is satisfied, and both parties are clear and content with the arrangement. The challenge arises when the client, for subsequent business, directly approaches the third party without going through the original referrer (the first person). This can lead to problems if not handled properly. For the second person (the friend I referred the client to), the client is not originally theirs. If the client returns, they should either be rerouted through me or have a clear agreement to handle things differently. If I discover that several projects have been completed between the client and the third party without my knowledge, trust can be broken. This breach of trust could prevent me from referring further business to that colleague, damaging our professional relationship. Maintaining Trust in Business Referral Relationships Several clients may try to cut corners by going straight to the third person you brought on board. If you are that third person—or even if you’re in a similar position—you must be very careful not to break business relationships over such issues. I’ve seen several friends lose business because of these kinds of dealings. Whenever a situation like this arises, it’s essential to maintain the integrity of the referral process. If a client contacts you directly after being referred, let them know that they should handle all financial matters and communications through the original referrer. Once the referrer gives you the go-ahead, you can proceed with the work. This approach ensures that everyone’s role is respected and that trust is maintained. For example, if someone says, “This person referred me and asked you to do this work,” you should respond, “Okay, please go back to them, finalize everything, and then I’ll take care of the project.” When you do so, you keep the relationship secure and pave the way for future referrals. Just because someone subcontracts work to you doesn’t mean you should bypass the person who originally brought you into the deal and go directly to the client. That’s not the best way to conduct business or handle relationships in the context of referrals. The client should continue working through the original referrer. Disregarding this process and pushing your colleague aside is detrimental to both the business relationship and the trust that underpins successful referrals. The Dangers of Over-Involvement in Business Referrals Another important aspect of referrals that I want to address is the issue of people who refer business to others but then want to be overly involved in every aspect of the process. This behavior can be detrimental to the success of the referral system. The fact that you referred someone to a business doesn’t mean you should be involved in every detail. You might not even fully understand the specifics, but you know that the person you recommended can handle it. There may be a gentleman’s agreement, a percentage, a share, or even just a thank-you—whatever the arrangement, that’s fine. However, it’s inappropriate to constantly look over the person’s shoulder, asking how much they charged, what’s involved, and how they’re managing things. That’s not your business. Your role was to recommend someone, and that’s where your involvement should end. All you need to ensure is that the job is being done well, the business is thriving, and everyone is fulfilling their brand promises. Trying to dig deeper into the details, asking about referral charges, or probing into how the client is being handled is neither ethical nor polite. If you tend to do this or know someone who does, it’s important to recognize that it’s not the best practice. Once you recommend a service or product, and the person is handling it well, your job is done. Everyone being satisfied is what matters. For example, I’ve had situations where someone referred a client to me, but they continually wanted to know what was happening in the business. This kind of behavior can kill the business relationship and erode trust. Eventually, you might even question whether the recommendation was worth it. It is critical to leave the situation as it is once the recommendation is made. Here are some of the lessons I’ve learned over the years. I lost business because I sent colleagues directly to my clients, and those colleagues then went against my back to deal with them. I’ve heard similar accounts from others, […]