As I was prepping for this episode, I was looking at what trends I saw this past year that were getting my clients results. What were they saying and doing? How many emails were they sending? What was their email structure?

So in this episode, I'm predicting 5 email marketing trends for 2025, based on what I saw in 2024.

TAKEAWAYS:

• Entrepreneurs will start to move off of social media and rely on more sustainable platforms, like email. You might also be getting exhausted with the algorithm and want your content to better convert into sales, which means you will need to focus on your email list and marketing. 
• Inboxes are going to get noisier because you will need to email more. In order to get your offer seen more, you will have to email more. So look at what your email marketing looks like now and how you can increase it sustainably.
• Conversion rates from email will start to drop. Don’t let this scare you! This just means that people will see right through the bad ChatGPT scripts so you will have to create a very clear message and be very strategic about what’s in your emails. 
• Data will continue to be the driving force with what works and doesn’t work with your specific audience. Different audiences perform differently, so knowing your numbers, like your click rate and open rate, will help you see where you need to shift in your email strategy. 
• Speak more to the different types of buyers that you have in your audience. You need to make sure that you are speaking to those specific types of buyers, so your potential buyers feel seen and heard.

RESOURCES:

Check out the blog post that goes along with this episode for additional resources

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

Stacey Brass-Russell is a Transformational Business and Life Coach. She helps coaches and experts launch their mission-driven passions into the world with signature offers and valuable content that attracts their ideal clients and helps them to go from "best-kept secrets" to profitable business owners.

Stacey’s career spans from Broadway actress to yoga studio owner, to program and event creator, to inspirational speaker, and now the host of the popular podcast PASSIONATE & PROSPEROUS. She has helped hundreds of people take huge leaps to create the lives and businesses of their dreams by having the confidence and strategies to use their gifts and skills to make money doing what they love.

Stacey was most recently named one of NYC’s Top 15 Coaches In 2023 and 2024 by Influence Digest. She has also appeared in publications such as Marie Claire, Entrepreneur, and Authority. She loves pizza, caviar, seeing shows, cosmic stuff, and brain science. She lives in NYC with her husband and one-eyed cat, Charmaine.

TAKEAWAYS:

• When you train your audience, get them involved and engaged. Giving them an experience awakens them to what you could help them create.
• Help people feel seen and heard. People want transformation, not information. Give them more opportunities for connection.
• Do your market research. Learn what your audience really needs. Be aware that when people show interest, they are usually the people to whom you should send a video or personal message.

RESOURCES:

Check out the blog post that goes along with this episode for additional resources

Visit Stacey on her website

Send Stacey a DM over on Instagram to say hi

Listen to Stacey’s podcast, Passionate and Prosperous

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

At the end of the year, I know many of you are starting to think about your plans and goals for 2025. While making big goals are good, I notice that most people don’t take into consideration action when making these goals.

So in today's episode, I want to dig into the action behind your goals. Because without action, goals are just wishes, right?! 

In this episode we will dive into the action behind goals that will help you to approach 2025 with a fresh perspective, arsenal of tools, and a way to figure out what matters most in your business.

TAKEAWAYS:

• There comes a point when you have to either exchange time or money to achieve your goals. The question is, what are you willing to invest upfront?
• Everything is an experiment in business. You never know if it’s going to work until you try.
• Find someone who you can learn from, who has achieved similar goals as you have. Get in their world if you want to take a path of least resistance.

RESOURCES:

Check out the blog post that goes along with this episode for additional resources

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

Kimberly Tara, CPA, CTC, is a wife, mom to 4 little kids, and a multi-passionate entrepreneur.

As a Tax Strategist & Business Growth Advisor, Kimberly & her team partner with CEO Mom Service Providers to maximize revenues, reduce taxes, build wealth, and create a legacy. She believes in fostering a supportive community where CEO Moms are proactively encouraged to learn and ask difficult tax and financial questions so they can understand their numbers and confidently make better business decisions.

Through proactive tax strategy and an ongoing, trusting relationship, Kimberly and her team believe in putting more money back in their clients pockets and helping them sustainably grow their business while putting family first. Kimberly is all about finding the balance to live your dream life and be successful at what matters most!

TAKEAWAYS:

• In order for her business to have impact and to scale, Kimberly had to bust through her mental myths and fears about hiring someone. Then she got to a place where she knew having someone else help could serve her clients in an incredible way.
• Kimberly make short term sacrifices for long-term gain. What she discovered is that there is a time and place for everything. Sometimes you will have to cut certain expenses or temporarily work more, so that later down the line you are able to hire out and work less hours. 
• In order to hire a team member in her business, Kimberly started getting lean with expenses and even took a small pay cut. She and her husband became super mindful of their personal expenses and goals so that she could take a short term pay cut. 

RESOURCES:

Visit the blog post that goes along with this episode for more resources

Send Kimberly a DM over on Instagram

Listen to Kimberly’s podcast, CEO Moms Building Wealth

Listen to Allison’s interview on the CEO Moms Building Wealth podcast

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

Once upon a time, Brittany Herzberg was an introverted massage therapist just trying not to let her clients hear her tummy rumbling. Now? She’s still introverted, but she's perched behind her MacBook increasing visibility and income for 6-figure entrepreneurs using the most misunderstood organic marketing strategy—SEO! Brittany is known for being loud about the benefits of SEO, giggling, & keeping things basic. (Oh, so basic!)

TAKEAWAYS:

• Social proof is important. Social proof is what people are saying about their experience of working with you. This can be in testimonials, stats, and case studies. 
• Ask yourself these three questions, who do you help, how do you help them, and what do you want to be known for? If you can answer these questions, that's going to help streamline your messaging and you can run all your content through that filter. 
• Utilize SEO. It’s hard to pour out content constantly on social media and for it not to last long or be successful the way we want. People are wanting to learn to optimize their blog posts, podcasts, and websites and they want it to be more long lasting through SEO.

RESOURCES:

Visit the blog post that goes along with this episode for more resources

Hang out with Brittany over on Instagram

Follow Brittany on Threads

Listen to Allison’s interview on Brittany’s podcast, The Basic B

Check out Brittany’s SEO Shop

Get Brittany’s support through her SEO Optimization service

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

I’ve never found the Welcome Sequence in an email funnel effective. I’m not a huge fan because these tend to be all about you as the business owner. I know the intention behind it is to establish you as an expert and deliver value, but I think the way it's presented is fatally flawed.

So how do we get our ideal customers to a point where the pitch for your offer makes sense?

Listen to the episode to hear why I think Welcome Sequences are dead and what to do instead. 

TAKEAWAYS:

• Help your leads have a mindset shift. Think about how you can come to the pain point for your ideal client from a different perspective. When they think differently about their pain point, they act differently. 
• You can still establish yourself as the expert. The focus of a Welcome Sequence is still useful, we just have to get there differently. So make sure that you are actually trying to help someone and that you are super intentional about what you share and how you share it. 
• Establish the know, like, trust factor. If you’ve strategized your content, and they’ve paid attention, when they get to the Pitch Sequence, it will be an easier transition. They won’t live in decision fatigue because you will have given them more knowledge and power. Your offer won’t come as a surprise and this will help increase your sales.

RESOURCES:

Check out the blog post that goes along with this episode for additional resources

Join the Funnel of the Month Club and sell your course or membership on autopilot with email marketing

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

Welcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast! Today, I’m answering three questions submitted by our Funnel of the Month Club members.

The questions I'm digging into today are: 

1. How can I get more people to click over to my sales page from my emails?
2. How can I generate more leads for my funnel?
3. When do I make changes in my funnel? 

RESOURCES:

Check out the blog post that goes along with this episode for additional resources

Join the Funnel of the Month Club! (and use code CLUB to snag 20% off your enrollment)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

Stephen and Chelsey Diaz are the founders of The Rainmaker Family. This past year they ranked #148 on the Inc 5000 list, a list of the fastest growing privately held companies in America, and #2 in the category of education.

This power couple is making a major impact in the online learning space, while pioneering a family-first model of entrepreneurship. Authors of an Amazon best seller: The Family Freedom Challenge, their program helped a new family cross the six figure mark every 14.2 days on average this past year.

TAKEAWAYS:

• Focus on leverage. Stephen and Chelsey talk about the first thing they focus on is leverage. There are many business strategies out there that work if you put effort into it, but not all of them can be leveraged. Leverage gives you more flexibility in your business and life.  
• Get a mentor. A mentor usually has learned the hard lessons, so you don’t have to. Learn from someone in your niche. Stephen and Chelsey offer a blueprint for people who want to learn more about how to utilize Amazon for business
• Understand why you are doing what you’re doing. Why are you setting up your business? There will be challenges as an entrepreneur, but remind yourself that you are choosing to do this and then go all in. 

RESOURCES:

Visit the blog post that goes along with this episode for more resources

Learn more about the Rainmaker Family

Listen to the Rainmaker Family Podcast

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

Have you been wondering why your emails aren’t selling?

Most coaches and experts struggle to sell, especially through email. When I dig into their Email Pitch Sequences, most of them have a collection of fatal flaws that are killing their sales. In this 6-Figure Secrets episode I want to talk about the 5 most common Email Pitch Sequence fatal flaws that I see and how you can avoid making these mistakes.

TAKEAWAYS:

• Volume is important. Simply put, the more you email, the more sales you will see.
• You have to know your buyer types. We all have 7 different buyer types in our audiences. When you write to those specific buyer types, you will see more sales come through.
• You need to know what the function of your Email Pitch Sequence is, so that your emails makes sense for your reader.
• Length of your Email Pitch Sequence is important. Keeping your reader in analysis paralysis leads to decision fatigue.

RESOURCES:

Check out the blog post that goes along with this episode for additional resources

Learn more about how Pitch Perfect can help you speak to the 7 different types of buyers we all have in our audience

Join the Funnel of the Month Club and sell your course or membership on autopilot with email marketing

Come to the Automated Sales Masterclass and learn how to use automation to sell while you sleep (or, ‘ya know…live your actual life!)

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

Welcome to a very special series here on the 6-Figure Secrets Podcast, the Fill Your Funnel Series! 

In this four-part series, I’ll help you expand your reach, grow your email list, and ultimately…sell without feeling like a total sleazeball!

And to make it extra special, I’m co-hosting it with business strategist, the one and only, Holly Haynes! 

Holly and I are both working moms who understand the hustle. We want to help you build a thriving business without the crazy TikTok dances or insane schedules.

Every Friday this October, we'll be your virtual coffee shop buddies, sharing growth strategies, day-in-the-life hacks, and proven email marketing tactics, so mark your calendar.

CONNECT WITH HOLLY AND ALLISON:

Create your dream income using the offers and knowledge you already have, and attend Holly’s Profit Masterclass

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

Come to our networking event on October 30! You’ll have the opportunity to ask us questions about your strategy and meet some of the phenomenal women in our community. Plus, we’ll have devoted time for brainstorming profitable collaborations! Click here to RSVP. 

Share your homework over on Instagram Stories! Make sure to tag Holly and Allison!

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

A marketing consultant and small-business builder, Tayler Cusick-Hollman is the Founder of Enji—though you might recognize her from one of her other companies: TAYLRD Media and Designs and Sourced Co.

In her newest endeavor, Enji, Tayler is taking everything she has learned over nearly a decade of helping small businesses with marketing, and creating a suite of online marketing tools that work with your lifestyle, make sense for you, and fit your business. 

Because while you didn’t sign up to be the Chief Marketing Officer of your business, Enji believes that becoming one doesn’t have to be so daunting. Enji aims to empower you with the tools and solutions to make more informed decisions, use your resources more effectively, get creative with connecting with customers, and ultimately grow!

TAKEAWAYS:

• Make decisions from a place of feeling good physically and mentally. Tayler says, "I won’t be successful if I am not good as a person. So I try to play when I need to play and work hard when I need to work hard."
• Make decisions from a place of data. Having data helps you have accountability for your business. Learn to become more data-driven to help see where progress is, if it’s in the right direction, and where there might be leaks. Make sure you are building a business that works. 
• Make decisions from a place of actually listening to what your people want. Listening really deeply to what our community is saying is key because they hold a lot of answers to all of these things. They are the reason we keep thinking about the problems we are trying to solve. They are shaping what success looks like for us. If we don’t build an offer or product that enables them to be successful, we will never be successful. 

RESOURCES:

Visit the blog post that goes along with this episode for more resources

Visit Tayler on Enji’s website

Send Tayler a DM over on Instagram

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com