I’ve never found the Welcome Sequence in an email funnel effective. I’m not a huge fan because these tend to be all about you as the business owner. I know the intention behind it is to establish you as an expert and deliver value, but I think the way it's presented is fatally flawed.

So how do we get our ideal customers to a point where the pitch for your offer makes sense?

Listen to the episode to hear why I think Welcome Sequences are dead and what to do instead. 

TAKEAWAYS:

• Help your leads have a mindset shift. Think about how you can come to the pain point for your ideal client from a different perspective. When they think differently about their pain point, they act differently. 
• You can still establish yourself as the expert. The focus of a Welcome Sequence is still useful, we just have to get there differently. So make sure that you are actually trying to help someone and that you are super intentional about what you share and how you share it. 
• Establish the know, like, trust factor. If you’ve strategized your content, and they’ve paid attention, when they get to the Pitch Sequence, it will be an easier transition. They won’t live in decision fatigue because you will have given them more knowledge and power. Your offer won’t come as a surprise and this will help increase your sales.

RESOURCES:

Check out the blog post that goes along with this episode for additional resources

Join the Funnel of the Month Club and sell your course or membership on autopilot with email marketing

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

Welcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast! Today, I’m answering three questions submitted by our Funnel of the Month Club members.

The questions I'm digging into today are: 

1. How can I get more people to click over to my sales page from my emails?
2. How can I generate more leads for my funnel?
3. When do I make changes in my funnel? 

RESOURCES:

Check out the blog post that goes along with this episode for additional resources

Join the Funnel of the Month Club! (and use code CLUB to snag 20% off your enrollment)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

Stephen and Chelsey Diaz are the founders of The Rainmaker Family. This past year they ranked #148 on the Inc 5000 list, a list of the fastest growing privately held companies in America, and #2 in the category of education.

This power couple is making a major impact in the online learning space, while pioneering a family-first model of entrepreneurship. Authors of an Amazon best seller: The Family Freedom Challenge, their program helped a new family cross the six figure mark every 14.2 days on average this past year.

TAKEAWAYS:

• Focus on leverage. Stephen and Chelsey talk about the first thing they focus on is leverage. There are many business strategies out there that work if you put effort into it, but not all of them can be leveraged. Leverage gives you more flexibility in your business and life.  
• Get a mentor. A mentor usually has learned the hard lessons, so you don’t have to. Learn from someone in your niche. Stephen and Chelsey offer a blueprint for people who want to learn more about how to utilize Amazon for business
• Understand why you are doing what you’re doing. Why are you setting up your business? There will be challenges as an entrepreneur, but remind yourself that you are choosing to do this and then go all in. 

RESOURCES:

Visit the blog post that goes along with this episode for more resources

Learn more about the Rainmaker Family

Listen to the Rainmaker Family Podcast

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

Have you been wondering why your emails aren’t selling?

Most coaches and experts struggle to sell, especially through email. When I dig into their Email Pitch Sequences, most of them have a collection of fatal flaws that are killing their sales. In this 6-Figure Secrets episode I want to talk about the 5 most common Email Pitch Sequence fatal flaws that I see and how you can avoid making these mistakes.

TAKEAWAYS:

• Volume is important. Simply put, the more you email, the more sales you will see.
• You have to know your buyer types. We all have 7 different buyer types in our audiences. When you write to those specific buyer types, you will see more sales come through.
• You need to know what the function of your Email Pitch Sequence is, so that your emails makes sense for your reader.
• Length of your Email Pitch Sequence is important. Keeping your reader in analysis paralysis leads to decision fatigue.

RESOURCES:

Check out the blog post that goes along with this episode for additional resources

Learn more about how Pitch Perfect can help you speak to the 7 different types of buyers we all have in our audience

Join the Funnel of the Month Club and sell your course or membership on autopilot with email marketing

Come to the Automated Sales Masterclass and learn how to use automation to sell while you sleep (or, ‘ya know…live your actual life!)

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

Welcome to a very special series here on the 6-Figure Secrets Podcast, the Fill Your Funnel Series! 

In this four-part series, I’ll help you expand your reach, grow your email list, and ultimately…sell without feeling like a total sleazeball!

And to make it extra special, I’m co-hosting it with business strategist, the one and only, Holly Haynes! 

Holly and I are both working moms who understand the hustle. We want to help you build a thriving business without the crazy TikTok dances or insane schedules.

Every Friday this October, we'll be your virtual coffee shop buddies, sharing growth strategies, day-in-the-life hacks, and proven email marketing tactics, so mark your calendar.

CONNECT WITH HOLLY AND ALLISON:

Create your dream income using the offers and knowledge you already have, and attend Holly’s Profit Masterclass

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

Come to our networking event on October 30! You’ll have the opportunity to ask us questions about your strategy and meet some of the phenomenal women in our community. Plus, we’ll have devoted time for brainstorming profitable collaborations! Click here to RSVP. 

Share your homework over on Instagram Stories! Make sure to tag Holly and Allison!

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

A marketing consultant and small-business builder, Tayler Cusick-Hollman is the Founder of Enji—though you might recognize her from one of her other companies: TAYLRD Media and Designs and Sourced Co.

In her newest endeavor, Enji, Tayler is taking everything she has learned over nearly a decade of helping small businesses with marketing, and creating a suite of online marketing tools that work with your lifestyle, make sense for you, and fit your business. 

Because while you didn’t sign up to be the Chief Marketing Officer of your business, Enji believes that becoming one doesn’t have to be so daunting. Enji aims to empower you with the tools and solutions to make more informed decisions, use your resources more effectively, get creative with connecting with customers, and ultimately grow!

TAKEAWAYS:

• Make decisions from a place of feeling good physically and mentally. Tayler says, "I won’t be successful if I am not good as a person. So I try to play when I need to play and work hard when I need to work hard."
• Make decisions from a place of data. Having data helps you have accountability for your business. Learn to become more data-driven to help see where progress is, if it’s in the right direction, and where there might be leaks. Make sure you are building a business that works. 
• Make decisions from a place of actually listening to what your people want. Listening really deeply to what our community is saying is key because they hold a lot of answers to all of these things. They are the reason we keep thinking about the problems we are trying to solve. They are shaping what success looks like for us. If we don’t build an offer or product that enables them to be successful, we will never be successful. 

RESOURCES:

Visit the blog post that goes along with this episode for more resources

Visit Tayler on Enji’s website

Send Tayler a DM over on Instagram

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

Welcome to a very special series here on the 6-Figure Secrets Podcast, the Fill Your Funnel Series! 

In this four-part series, I’ll help you expand your reach, grow your email list, and ultimately…sell without feeling like a total sleazeball!

And to make it extra special, I’m co-hosting it with business strategist, the one and only, Holly Haynes! 

Holly and I are both working moms who understand the hustle. We want to help you build a thriving business without the crazy TikTok dances or insane schedules.

Every Friday this October, we'll be your virtual coffee shop buddies, sharing growth strategies, day-in-the-life hacks, and proven email marketing tactics, so mark your calendar.

CONNECT WITH HOLLY AND ALLISON:

Create your dream income using the offers and knowledge you already have, and attend Holly’s Profit Masterclass

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

Come to our networking event on October 30! You’ll have the opportunity to ask us questions about your strategy and meet some of the phenomenal women in our community. Plus, we’ll have devoted time for brainstorming profitable collaborations! Click here to RSVP. 

Share your homework over on Instagram Stories! Make sure to tag Holly and Allison!

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

I've said it before, and I'll say it again,

If your business works for you, it'll work for everyone else.

So this week on the 6-Figure Secrets Podcast, I want to dig into establishing routines that actually work for you.

When establishing routines you have to be honest with yourself and answer questions like:

How you want to live your life?
What are your goals?
What season of life are you in?

One of the most important things when developing a routine that supports you, is getting clear on where you are now and where you want to go.

In this episode I wanted to share with you the season of life I am in and what routines I am doing to manage my business and personal life. What I do might not work for you, or you might be in a different season, but it my hope that by sharing what I'm doing, it'll help you land on your routine that helps to support you in creating the business and life you want!

Also! Thank you for listening to the podcast and celebrating 400 episodes with me!

TAKEAWAYS:

• Find a health routine that works for you. It’s important to take care of your health and so I decided to make two health goals right now that I try to achieve every day. I try to eat 30g of protein for breakfast and I try to move everyday. What do you need to do everyday to feel your best self? 
• Create consistent daily habits that help you stick to a routine. I realize that in order for me to feel ready for a work day, my dishes need to be done. I also like to be fully dressed and makeup on for the day because it makes me feel better. I respond to my emails almost the same time everyday and then I don’t check them the rest of the day. What things do you need to do get done daily or what things habits do you need to create that help you accomplish the things you need to get done in a day? 
• To establish routines and new habits, you need an identity shift. Make statements like “I am the woman who likes protein in the morning, who attracts clients to her, who has a 6-figure business.” These “I am the type of woman who..” statements can help me to manifest the habits I want to create. Take time to see where you are now, where you want to go, and make these changes or shifts to make your routine work for you.

RESOURCES:

Check out the blog post that goes along with this episode for additional resources

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

Welcome to a very special series here on the 6-Figure Secrets Podcast, the Fill Your Funnel Series! 

In this four-part series, I’ll help you expand your reach, grow your email list, and ultimately…sell without feeling like a total sleazeball!

And to make it extra special, I’m co-hosting it with business strategist, the one and only, Holly Haynes! 

Holly and I are both working moms who understand the hustle. We want to help you build a thriving business without the crazy TikTok dances or insane schedules.

Every Friday this October, we'll be your virtual coffee shop buddies, sharing growth strategies, day-in-the-life hacks, and proven email marketing tactics, so mark your calendar.

CONNECT WITH HOLLY AND ALLISON:

Create your dream income using the offers and knowledge you already have, and attend Holly’s Profit Masterclass

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

Come to our networking event on October 30! You’ll have the opportunity to ask us questions about your strategy and meet some of the phenomenal women in our community. Plus, we’ll have devoted time for brainstorming profitable collaborations! Click here to RSVP. 

Share your homework over on Instagram Stories! Make sure to tag Holly and Allison!

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

I am the master procrastinator.

Anybody else?

Because I catch myself doing this more often than I like to admit, I landed on this idea of sprints.

A sprint is when you go head down and focus on getting one thing done. This can last a week, month, or whatever length of time you need to get that thing done.

In this episode I want to dig into sprints and how this could potentially benefit you and your productivity and avoid putting things on the back burner. 

TAKEAWAYS:

• Identify the thing you have been putting on the back burner. If it’s something that needs to be done but you don’t want to, outsource it. If you are not able or want to outsource it, you will have to find and make the time to make it happen. 
• What needs to happen to make it happen? What do you need to have in place? What do you need to know? What do you need to create? Ask yourself these questions. For most people it comes down to their time. So what do you need to sacrifice to get the thing done?
• Identify your why. Why are you doing this thing and why is it important to you? Do you actually need and want this project to be a part of your business? If you don’t know WHY you’re not going to do it, you’re not going to have a reason to do it. 

RESOURCES:

Check out the blog post that goes along with this episode for additional resources

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

Welcome to a very special series here on the 6-Figure Secrets Podcast, the Fill Your Funnel Series! 

In this four-part series, I’ll help you expand your reach, grow your email list, and ultimately…sell without feeling like a total sleazeball!

And to make it extra special, I’m co-hosting it with business strategist, the one and only, Holly Haynes! 

Holly and I are both working moms who understand the hustle. We want to help you build a thriving business without the crazy TikTok dances or insane schedules.

Every Friday this October, we'll be your virtual coffee shop buddies, sharing growth strategies, day-in-the-life hacks, and proven email marketing tactics, so mark your calendar.

CONNECT WITH HOLLY AND ALLISON:

Create your dream income using the offers and knowledge you already have, and attend Holly’s Profit Masterclass

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

Come to our networking event on October 30! You’ll have the opportunity to ask us questions about your strategy and meet some of the phenomenal women in our community. Plus, we’ll have devoted time for brainstorming profitable collaborations! Click here to RSVP. 

Share your homework over on Instagram Stories! Make sure to tag Holly and Allison!

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com