Zapier is an automation and AI platform that practices what they preach, with a fully remote, asynchronous team that only meets in person once a year. In this episode, we find out how they create a strong employer brand around those values and attract the right talent. Kim Wilkes is the Head of Talent Attraction at Zapier. Kim Wilkes on LinkedIn: https://www.linkedin.com/in/kimberlywilkes/ Jobs at Zapier: https://zapier.com/jobs Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Nokia’s business has shifted radically over their 150+ years. From a paper mill to the largest manufacturer of mobile devices to now working with NASA to install a communications network on the Moon. We find out how they keep their employer brand fresh through so many shifts in their business. Chris Colbert is the Global Head of Employer Brand at Nokia. Chris Colbert on LinkedIn: https://www.linkedin.com/in/chris-colbert/ Careers at Nokia: https://www.nokia.com/about-us/careers/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

CBRE is the world’s largest commercial real estate firm. However, while brand awareness is high for people in the industry, they’re not on the radar for other talent pools they need to recruit from. We talk through how they measure employer reputation and set goals to improve brand awareness and the employee experience. Debbie Celado is the Global Head of Talent Marketing at CBRE. Debbie Celado on LinkedIn: https://www.linkedin.com/in/deborahcelado/ Careers at CBRE: https://www.cbre.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

RWE is one of Europe’s largest renewable energy companies with a wide variety of talent needs. In this episode, we find out how they raise brand awareness and activate their EVP with the help of employee storytelling. Neil Daly is the Global Head of Employer Brand & HR Communications at RWE. Neil Daly on LinkedIn: https://www.linkedin.com/in/neilwdaly/ Careers at RWE: https://www.rwe.com/careers/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Siemens is a 175-year-old multinational conglomerate that helps businesses around the world create smart infrastructure. In this episode, we learn how they established an employer brand function and activated their EVP. Stefanie Drerup is the Head of Strategic Talent Ecosystem Development and Employer Branding at Siemens. Stefanie Drerup on LinkedIn: https://www.linkedin.com/in/stefanie-drerup/ Jobs at Siemens: https://jobs.siemens.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Booking.com needs to attract talent with unique skill sets, like someone with customer service experience who is UK-based and speaks Norwegian. We learn how they address those needs by focusing on what sets them apart from their competitors. Sandra Petschar is the Global Talent Marketing & Employer Branding Manager at Booking.com. Sandra Petschar on LinkedIn: https://www.linkedin.com/in/sandrapetschar/ Booking.com Careers: https://careers.booking.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Almost everyone has fond memories of building LEGO sets as a kid. But how do they choose the right candidates in a sea of applications? We learn how the LEGO Group identifies talent to find the perfect fit. Andrew Paterson is the Global Employer Brand and Talent Attraction Lead at the LEGO Group. Andrew Paterson on LinkedIn: https://www.linkedin.com/in/andrew-paterson-fcipd-9a856976/ Behind the Bricks: https://www.lego.com/en-us/careers/stories World Employer Branding Day: https://www.worldemployerbrandingday.community/

Experian is a multinational data analytics and consumer credit reporting business. We sit down to discuss what metrics they look at to judge ROI on their employer branding efforts. Doug Kelsall is the Global Recruitment Marketing & Branding Director at Experian. Doug Kelsall on LinkedIn: https://www.linkedin.com/in/dougkelsall/ Careers at Experian: https://www.experian.com/careers/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today, we’re listening to a session Jörgen hosted at the Employer Branding Strategies Conference with Kenty Brumant. Together, they chat about employer brand strategy, activation, and measurement, and why Thermo Fisher has a company page on Stack Overflow. Kenty Brumant is the Senior Manager of Talent Attraction and Employer Brand at Thermo Fisher Scientific. Kenty Brumant on LinkedIn: https://www.linkedin.com/in/kentybrumant/ Careers at Thermo Fisher: https://jobs.thermofisher.com/global/en Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Activision Blizzard comprises three distinct video game publishing brands: Activision, Blizzard, and King. We find out how they maintain parallel employer brands for each company in order to attract top tech and creative talent. Alex Horner is the Global Head of Talent Attraction at Activision Blizzard. Alex Horner on LinkedIn: https://www.linkedin.com/in/alexhorner1/ Careers at Activision Blizzard: https://careers.activisionblizzard.com/ Thanks for tuning in!

The Asia-Pacific region contains a wide variety of cultures, languages, and challenges that present a unique set of challenges for employer branding. We find out how Google’s strategy for reaching the top tech talent in the region. Glynnis Quek is the APAC Online Marketing Lead at Google. Glynnis Quek on LinkedIn: https://www.linkedin.com/in/glynnisquek/?originalSubdomain=sg Life at Google: https://blog.google/inside-google/life-at-google/ Mary Streezel’s episode: https://linkhumans.com/google-employer-brand-strategy/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!