Here we are, all set for the final episode of 2024. We will fill the next few weeks with replays of popular episodes and be back in 2025 with exciting new episodes. During this hiatus, I’ll be using these “Walden months,” as I call them, for extra rest and taking time to work on specific projects, like my online course. If you are considering launching an online course, today’s episode is for you! I’ve learned a lot over the last 9 years as a course creator, and I’m sharing an honest look at my biggest lessons learned and what I would tell anyone on this course creation path. 

You’ll Learn: 

• 5 things I want to share about launching an online course:
• Focus on what you already know and love to teach. (Stay within your niche!)
• Hear my thoughts on course creation and AI.
• Start small and build slowly. (Think about your “value ladder.”)
• Think about recurring offers related to your course.
• Validation is non-negotiable. (Validate your course idea before you proceed.)
• Download the free Course Creator Starter Kit. 
• Embrace the tech, but don’t let it overwhelm you. 
• Start with “good enough,” and upgrade your sound, lighting, and camera when you can.
• Hear my recommendations for basic tech for someone just starting out in course creation. 
• Take a “defaulting to action” perspective rather than waiting for perfectionism. 
• Build your audience early.
• Don’t wait until your course launch to build your email list.
• Use social media and discovery platforms. 
• Use these affiliate links for more information: Teachable, ConvertKit, and Cartra

Resources:

Try Upheal Secure AI Therapy Notes! Visit https://sellingthecouch.com/upheal and enter the promo code “COUCH” to get 50% off for the first three months! 

Interested in becoming part of our affiliate program? Learn more!

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

Mentioned in this episode:

Need Community Support? Join the Mastermind

If you are a seasoned therapist, and you are wanting to move from clinical to online course income, we actually have a specific mastermind for therapists who are doing this. We meet together to build and grow and scale our online courses. You can learn more about that mastermind over at https://sellingthecouch.com/mastermind.

Try Psych Careers!

Try Psych Careers!

Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

If you are a therapist in private practice in the US, this episode will be helpful for you. We are breaking down the new legal requirements under the Corporate Transparency Act. This act requires that you comply by the end of 2024, so time is running out. This act is part of an effort to reduce money laundering by shell companies, focusing on business ownership. If you have an LLC or an S-corp, please take the time to listen and learn more.  

Our Featured Guests

Dan Mayer and Dr. David Yood

Dan Mayer is an attorney who works with many mental health and healthcare practitioners. Dr. David Yood is a licensed psychologist and private practice owner who gives his perspective of the Corporate Transparency Act and its requirements. Dan and Dave co-host the Protecting Your Practice Podcast for mental health practitioners. In this session, they use simple language to explain what the CTA is, what the filing requirements and processes are, the implications of non-compliance, and the constitutionality of the act. 

Dan's website

Dave's website

Protecting Your Practice Podcast

You’ll Learn:

• What is the Corporate Transparency Act (CTA)?
• Dave’s perspective about the CTA, his private practice, and compliance requirements
• A look at the compliance requirements of the CTA (mostly about ownership of companies)
• Who needs to register under the CTA? (Get professional help if you aren’t sure!)
• Thoughts on the constitutionality of the CTA
• Dave’s perspective on what the CTA requires of him
• Consequences of not filing under the CTA
• Dan’s recommendations for business owners
• Find out more about the CTA and how to file (in just a few minutes): fincen.gov

Resources:

Interested in becoming part of our affiliate program? Learn more!

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

Mentioned in this episode:

Try Psych Careers!

Try Psych Careers!

Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

Need Community Support? Join the Mastermind

If you are a seasoned therapist, and you are wanting to move from clinical to online course income, we actually have a specific mastermind for therapists who are doing this. We meet together to build and grow and scale our online courses. You can learn more about that mastermind over at https://sellingthecouch.com/mastermind.

If you have aspirations to be a keynote speaker of any kind, this episode is for you! I recently had the opportunity to speak at my first conference, the Mental Health Marketing Conference, in Franklin, TN. This conference is for clinicians and marketing tech people in the mental health field, and it was a fantastic gathering of about 300 in-person participants. I’m sharing what I wish I had known earlier about speaking at conferences. I hope you find this episode helpful!

You’ll Learn:

• 7 things I wish I had known earlier about speaking at conferences:
• Know the setup. 
• This varies from conference to conference. Know about rehearsal opportunities, Green Room, mic/sound/slides check, timekeeping, etc. 
• Find a place to rest and re-center before you go backstage.
• I didn’t do a great job at this, and I should have made other arrangements.
• Make sure the mic doesn’t hit your clothes when you move.
• I’ll be more careful with this and test it better next time.
• Use social media to share “before/after” posts to document your journey.
• I did LinkedIn posts and selfies and had friends in the crowd take pictures during my presentation.
• Have a small squad of friends sit near the front in the crowd.
• This 100% helped give me confidence.
• Start with a story that people will remember.
• Leading with a story makes an impact and connects you to your audience. (Hint: Be clear about your topic.)
• Understand the crazy power in public speaking. Pace yourself.
• The endorphin rush of being “in flow” brings an amazing level of external validation. I loved it!

Resources:

Interested in becoming part of our affiliate program? Learn more!

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

Mentioned in this episode:

Need Community Support? Join the Mastermind

If you are a seasoned therapist, and you are wanting to move from clinical to online course income, we actually have a specific mastermind for therapists who are doing this. We meet together to build and grow and scale our online courses. You can learn more about that mastermind over at https://sellingthecouch.com/mastermind.

Try Psych Careers!

Try Psych Careers!

Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

The perfect recipe for burnout is to work in a caring profession, be a slave to perfectionism, and neglect your needs. As clinicians, we realize that we work in a flawed healthcare system in the US, but how do we exist in this environment to do good work and sustain ourselves from a holistic perspective that goes way beyond basic self-care? We are diving into this topic with today’s guest. Join us!

Our Featured Guest

Dr. Jessi Gold

Dr. Jessi Gold is the first Chief Wellness Officer for the University of Tennessee System, which comprises five campuses and more than 60,000 students. Also serving as an associate professor of psychiatry, Dr. Gold is a speaker, media advocate, author, and mental health consultant. She recently wrote How Do You Feel? One Doctor's Search for the Humanity in Medicine.  In today’s session, Jessi shares her experience in teetering on the edge of burnout and what she learned about herself. 

Dr. Jessi Gold

You’ll Learn:

• The basics of Dr. Jessi’s role with the University of Tennessee and what it means to be a Chief Wellness Officer
• The differences and barriers from campus to campus in a university system
• “Silo-breaking” as it relates to mental health
• The difficulty in caring for ourselves while caring for others
• Perfectionism, burnout, and why “it’s OK not to be OK”
• The pandemic’s part in training us to wear a “badge of honor” for not caring for ourselves and our mental health
• We are human—and we forget that very often.
• The event that was the impetus for Dr. Jessi’s book—and why it left her feeling horrible
• Signs of early burnout that Dr. Jessi only noticed in hindsight
• Making the shift to navigate perfectionist tendencies to prevent burnout
• The importance of having self-compassion and reframing the mean things we say to ourselves
• The value of timeout for ME

Resources:

Interested in becoming part of our affiliate program? Learn more!

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

Mentioned in this episode:

Try Psych Careers!

Need Community Support? Join the Mastermind

If you are a seasoned therapist, and you are wanting to move from clinical to online course income, we actually have a specific mastermind for therapists who are doing this. We meet together to build and grow and scale our online courses. You can learn more about that mastermind over at https://sellingthecouch.com/mastermind.

Try Psych Careers!

Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

Have you thought about starting a podcast? If you run a busy private practice, you might wonder how you could take on such an endeavor in addition to all the other things you do. I feel your concerns, as I’m coming up on ten years as a clinician-turned-podcaster. I’ve learned a lot, and I want to share five unique ways you can launch and run a successful podcast without it feeling like another “job” you have to do. Join me in this session to learn more!

You’ll Learn:

• Fact: Podcasting has made my life a lot easier in many ways. 
• Five unexpected insights into podcasting as a beneficial addition:
• Batch record and automate.
• This will save you a ton of time, which is your most precious asset. 
• Look at your schedule and identify a 2-3 hour block of time for recording episodes. (Captivate makes it easier!)
• Bonus tip: Stack this by creating a podcast on your live schedule so you don’t have to record new episodes every week/month. 
• Repurpose your existing content.
• Look for common themes and pain points with your clients.
• Capture ideas during the course of your day with notes or a notes app.
• Bonus tip: My private Slack subchannel helps me. 
• Use podcasting as a client-attraction tool.
• Your podcast can reduce your marketing workload and attract clients and customers organically.
• Podcasters are the most trusted media personalities.
• Podcasts are evergreen and have binge potential.
• Bonus tip: Create episodes around questions clients ask that are related to your niches and specialties. 
• Keep episodes short and impactful.
• Shorter episodes are easier for you AND the listener. (15-25 minutes is an ideal length.)
• Bonus tip: Set a 20-minute timer and cover one question relating to a common struggle within your niche. 
• Outsource editing to free up your time.
• You don’t have to be the editor; hire someone!
• Outsourcing allows you to focus on your zone of genius and not get bogged down with the technical side. 
• Bonus tip: Reach out to local colleges and universities for students who are looking for work. 
• Check out the free workshop, Using Podcasting to Grow Your Business. Click here.

Resources:

Try Upheal Secure AI Therapy Notes! Visit https://sellingthecouch.com/upheal and enter the promo code “COUCH” to get 50% off for the first three months! 

Interested in becoming part of our affiliate program? Learn more!

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit

Mentioned in this episode:

Need Community Support? Join the Mastermind

If you are a seasoned therapist, and you are wanting to move from clinical to online course income, we actually have a specific mastermind for therapists who are doing this. We meet together to build and grow and scale our online courses. You can learn more about that mastermind over at https://sellingthecouch.com/mastermind.

Try Psych Careers!

Try Psych Careers!

Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

Today’s topic is one we’ve danced around but never tackled head-on. We’re covering the transition from being a solo practitioner to a private pay group practice. There are many things to consider in making this shift, and today’s guest shares an open and honest look at his experience. Join us!

Our Featured Guest

Dr. Adam Assoian 

Dr. Adam Assoian is a licensed clinical psychologist and the owner of Ally Psychological Services. His full private-pay group practice began in 2019 and now employs more than eight clinicians. They experienced their busiest month this past summer when there is traditionally a seasonal slowdown. Adam joins us to share his transition from solo practitioner to private practice group practice and why he did not go the insurance route, which is seen as the “safer” move. We get Adam’s take on logistical tips about finding office space, finding clients, marketing, and payment options. Our conversation wraps up with a discussion of sustainability during uncertain economic situations. 

Adam’s Website: Ally Psych

You’ll Learn:

• An overview of Ally Psych’s growth over the last five years
• Factors in Adam’s decision to be private pay vs. insurance
• Tips on maintaining a “people over profits” mentality
• Considerations in choosing a physical space and location for an office
• The importance in figuring out the numbers for sustainability in a group practice
• Adam’s commitment to prioritizing the comfort of the client as part of the entire therapy experience
• Adam’s perspective on what his clinicians charge for therapy services
• The biggest stressor for Adam as a practice owner
• Factors in Adam’s diversified marketing approach
• The importance of networking relationships and referrals
• Common mistakes therapists make in this transition
• Adam’s structure for accepting payments at Ally Psych
• How Adam prepares for sustainability in his practice during seasonal slowdowns and an uncertain economy

Resources:

Want to launch your podcast?

Check out our free podcasting workshop for therapists (and therapists turned coaches and consultants). Visit https://sellingthecouch.com/podcastingworkshop.

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit

Mentioned in this episode:

Try Psych Careers!

Need Community Support? Join the Mastermind

If you are a seasoned therapist, and you are wanting to move from clinical to online course income, we actually have a specific mastermind for therapists who are doing this. We meet together to build and grow and scale our online courses. You can learn more about that mastermind over at https://sellingthecouch.com/mastermind.

Try Psych Careers!

Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

The act of decluttering sounds like a simple thing, but it can be loaded with emotions, triggers, and feelings of overwhelm. Today’s guest takes us through this process which can be a beneficial supplement to therapy. 

Our Featured Guest

Sarah Mueller

Sarah Mueller is a friend I’ve known for several years. She started The Decluttering Club to teach people to declutter in a way that doesn’t create burnout, lets them keep the things they love, and actually lasts for the long term. She has grown a huge online following based on the concept of decluttering. It’s a relatable problem that we all face, and learning to let things go is important. Sarah discusses why decluttering is part of her story and part of who she is. She explains what decluttering is, what the benefits are, and how to declutter even when you feel overwhelmed. We wrap up by covering how decluttering can be an advantageous supplement to therapy.

The Decluttering Club

You’ll Learn:

• Sarah’s story that led her to create The Decluttering Club
• Sarah’s tagline: “Less stuff, more life!”
• The impacts of the personal and professional growth for Sarah as she fulfills the needs of others
• Decluttering defined: “Letting go of anything that doesn’t serve me”
• Being honest about what serves you and what “is clutter and needs to go”
• The internal work around stories, emotions, and our attachments that goes along with decluttering
• Benefits of decluttering
• Decluttering when you feel overwhelmed
• Sarah’s tips for decluttering books
• How letting go of sentimental items can be part of healing
• Working with a decluttering expert can supplement therapy in many ways
• Why decluttering is a combination of practical work and emotional work to boost someone’s self-worth

Resources:

Want to launch your podcast?

Check out our free podcasting workshop for therapists (and therapists turned coaches and consultants). Visit https://sellingthecouch.com/podcastingworkshop.

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit

Mentioned in this episode:

Selling the Couch Newsletter

Our newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.

Try Psych Careers!

Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

Try Psych Careers!

Today’s session is about leaving psychotherapy for coaching. This transition is one that many therapist colleagues have made, and the reality is that many more are shifting from the field of therapy into coaching. Several major factors play into this decision, and my guest today gives a transparent look at his experience in this transition. Join us to learn more!

Our Featured Guest

Dr. Corey Wilks

Dr. Corey Wilks is a good friend and licensed psychologist who joins us for an open and honest look at his transition from therapy to coaching.  In giving a glimpse into the circumstances and perspectives that led him to make this decision and shift his career, he shares how his career goals have changed over the years, what autonomy means to him, and why it is important. We wrap up by discussing mistakes that therapists often make in this career change and the drawbacks to leaving a traditional career in mental health.

Corey's Website 

You’ll Learn:

• Corey’s career goals back in grad school—and how they have changed
• Understanding autonomy, freedom, and why these are Corey’s top priorities
• Corey’s realizations about therapy, wellness, and burnout
• Considerations in making the shift to entrepreneurship
• The biggest mistake people make in turning from therapy to coaching
• The difference in coaching as a much more solo-based endeavor than therapy
• Corey’s advice to a therapist considering becoming a coach
• The distinction between the roles of therapist and coach—and how Corey navigates “the line”

Resources:

Mentioned in this session: Sign up for the newsletter for high-achievers!

Want to launch your podcast?

Check out our free podcasting workshop for therapists (and therapists turned coaches and consultants). Visit https://sellingthecouch.com/podcastingworkshop.

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit

Mentioned in this episode:

Try Psych Careers!

Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

Try Psych Careers!

Selling the Couch Newsletter

Our newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.

I want to take this opportunity to talk about a big decision we made recently to shut down and archive our 10,000-member STC Facebook group. In this session, I intend to pull back the curtain and give an authentic glimpse into the thought process and motives behind this move. In early August, about a month ago, we made this decision concerning our Facebook group that has been in existence since 2015. I never expected the group to grow as it did, and it required a great deal of time and energy to maintain the group at a high level of engagement. The reality is that decisions like this are multi-layered and complex.

Join me in this episode as I discuss the factors in this decision. 

You’ll Learn:

The six major considerations in making this decision:

• The impending season of caregiving for aging parents and the role of business in my family life
• My original goal for STC and my changing definition of success (“Do I want the successful version of this?”)
• The sustainable cadence and level of social engagement I’ve found with the STC podcast, YouTube, and the STC newsletter
• Managing a large Facebook community takes a lot of emotional bandwidth and leadership.
• The realization that I can’t be everywhere on social media and need to “do less but in a better way”
• My manageable strategy and goals for social media posts on discovery platforms and relationship-deepening platforms

I’m still alive, well, and active on social media! Please find me on YouTube and LinkedIn!

Resources:

Interested in becoming part of our affiliate program? Learn more!

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

Mentioned in this episode:

Try Psych Careers!

Selling the Couch Newsletter

Our newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.

Try Psych Careers!

Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

Today’s session is all about rebranding. We are taking a behind-the-scenes look at how different circumstances might affect the business you’ve established and force you to rebrand. Should you view this kind of pivot as a failure? Absolutely not! Let’s explore this topic together.

Our Featured Guest

Kevon Cheung

Kevon Cheung is the founder and head teacher at Small School. He was a previous guest on the podcast several years ago, and I’ve taken his Build in Public Mastery Course to help overcome my fears about posting on social media. I learned a lot of helpful information about creating effective posts on LinkedIn, YouTube, and the STC podcast. Kevon’s wisdom and practical knowledge have helped me lean into vulnerability in many areas. In light of his rebranding from Public Lab to Small School, Kevon shares the pain and difficulties in business building and rebranding, why he felt the need to rebrand, and what he teaches in his online “small courses.” He also explains where he sees course creators stumbling the most. 

Small School

You’ll Learn:

• The painful parts of Kevon’s rebranding process (Changing your identity and “rebuilding what you’re known for”)
• Kevon’s thoughts about working through the inevitable feelings of failure when a change became necessary (How to reframe your mindset about a pivot)
• The biggest mistake course creators make
• Kevon’s #1 piece of advice for entrepreneurs and course creators
• Kevon’s reasoning behind his “all in” attitude about online courses
• Knowing when to add a course as a new offering (Have you validated your expertise with your audience?)
• Where course creators stumble the most–and why the goal is to create an experience that connects, surprises, and delights
• Kevon’s perspective on what a “small course” is

Resources:

Mentioned in this session: Sign up for the newsletter for high-achievers!

Want to launch your podcast?

Check out our free podcasting workshop for therapists (and therapists turned coaches and consultants). Visit https://sellingthecouch.com/podcastingworkshop.

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit

Mentioned in this episode:

Try Psych Careers!

Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

Try Psych Careers!

Selling the Couch Newsletter

Our newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.

Today’s session covers the unusual topic of securing contracts from different agencies for mental health services. This aspect of therapy work is not what we normally think about as clinicians, but the connection between private practice and federal funding for programs that can be a wonderful niche. Whether you’ve ever thought about this topic or this is brand new to you, today’s conversation will be food for thought about opening new doors and opportunities in the therapy world. Join us to learn more!

Our Featured Guest

Dr. Ajita Robinson

Dr. Ajita Robinson is a dear friend, a highly respected colleague, and a sister in the faith. She has secured many millions in government contracts both for her private practice and in coaching other clinicians to do the same. In sharing her wealth of knowledge today, Ajita explains how to build relationships with government agencies and the top three things she looks for in available contracts. She shares the biggest mistakes our colleagues make in securing contracts and her unusual perspective on contracts that appear to already be given out. We wrap up our discussion with a transparent look at how Ajita’s strong faith influences her work and impacts the contracts she pursues. 

Website 

You’ll Learn:

• How working in marginalized communities led Ajita to pursue contracts with local and federal governments–and solved a problem she was passionate about
• How Ajita leveraged what she knew firsthand about social programs, combined with her research skills, to access available systems
• Where a clinician should begin in forming connections and relationships that lead to government funding opportunities
• How state-level certifications position a clinician for government contracts and can assist in the corporate contracting market
• Why the biggest barrier to securing government contracts is mismanaging money and not having your books in order
• What business insurance is required to become a government subcontractor
• The top three things Ajita considers with any contract opportunity: the scope of work, payable terms, and whether the contract is renewable or not
• How Ajita has been able to strategically position herself to recover contracts when they have fallen through for others
• The biggest mistakes our colleagues make around securing government contracts: they think they aren’t qualified to pursue them, they aren’t open to partnering with others, and they get stuck in DIY-mode
• How Ajita’s Christian faith aligns with the contracts she pursues, how she operates as a therapist, and how she functions as a Black, female business owner
• An overview of The Purposeful and Profitable Therapist Summit, an annual conference focused on diversifying income scheduled for July (2024) in Washington, DC 

Resources:

Visit https://sellingthecouch.com/upheal and enter the promo code “COUCH25” for a special 25% off a paid plan for the first 2 months just for STC fans.

Interested in becoming part of our affiliate program? Learn more at

https://sellingthecouch.com/jointhehealthcasters  

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit

Mentioned in this episode:

Selling the Couch Newsletter

Our newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.

Try Psych Careers!

Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

Try Psych Careers!