Janet Murray - create a buzz around your business.
Find out what to expect from Janet's new podcast in this super short trailer.
Listen on Apple Podcasts
Or your favourite podcast app. And don't forget to download, subscribe rate and review - those reviews are SO important!
THIS IS THE LAST EPISODE OF THIS PODCAST. MY NEW PODCAST IS CALLED THE COURAGEOUS CONTENT PODCAST. FOLLOW & DOWNLOAD ON YOUR FAVOURITE PODCAST APP.
https://courageous-content.captivate.fm/
Have you ever launched a course or product that flopped - leaving you wondering where you went wrong?
If this sounds familiar you’ll love this podcast episode with business coach Natalie Sisson.
Natalie explains how to bounce back from a failed launch and shares her experience of a launch that flopped (and the BIG lessons she learnt).
You’ll learn why being true to yourself can have a huge impact on your launch and how to find the resilience to bounce back from failure.
This is the final episode of The Build Your Online Audience podcast.
Join the waiting list for my NEW podcast (launching in May 2021) here.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes
Natalie's website and podcast Natalie’s InstagramNatalie’s book Suck It Up Princess
Be the first to hear when my new podcast goes live in May 2021.Sign up for the waitlist to hear about my new Courageous Content podcast
Join my Build Your Online Audience programme
Other useful podcasts[Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast)[Bonus] Why I'm ending the Build Your Online Audience Podcast and what's happening next (podcast)
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My Build Your Online Audience Podcast is ending at episode 450 and I'd love you to come along to my podcast wrap party on Friday 26 March 2021 at 4pm-6pm GMT.
I've invited all my podcast guests from the past five years and I'd love to have all my listeners there too.
Listen to this quick podcast to find out how to get the link to register to join us.
Plus if you've ever fancied starting your own podcast then make sure you come along because I'm going to be explaining how you can win an amazing podcast bundle.
There's everything you need to get your podcast up and running.
See you there!
Register for my podcast party here {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes
Be the first to hear when my new podcast goes live in May 2021. Sign up for the waitlist to hear about my new Courageous Content podcast
Other useful podcasts[Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast) [Bonus] Why I'm ending the Build Your Online Audience podcast and what's coming next (podcast) [376] Lessons learned from 1 millions downloads of my podcast (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Have you ever wondered what would happen to your content if you needed to take time out of your business?
Do you have content batched and scheduled ahead? Or would your content grind to a halt until you were able to get back to work?
If you’re like many business owners I know, creating a contingency plan for your content is probably on your to-do list - but something you tell yourself you’ll get to when you get a spare moment (which, when you run a business is often ‘never’). But it is important.
In this episode, I talk to business strategist Diane Mayor about how to create a contingency plan for your content (and why you need to).
You’ll learn why planning for the good times (a sudden spike in sales, for example) is just as important as planning for a crisis.
PLUS what to include in your contingency planning. And why this topic is important - even if you’re a solopreneur.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotesDiane's website and podcast Diane's Instagram
Be the first to hear when my new podcast goes live in May 2021. Sign up for the waitlist to hear about my new Courageous Content podcast Join my Build Your Online Audience programme
Other useful podcasts[Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast)
[Bonus] Why I'm ending the Build Your Online Audience Podcast and what's happening next (podcast)
[374] How to create a year's worth of content in one morning (podcast) [439] How to create a content batching week with Jordan Gill (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
In this episode, I explain why I’m ending this podcast in two episodes time (episode 450).
I share the reasons why and what’s coming up next (don’t panic - I’m not giving up podcasting all together).
If you’re a regular listener to the show, THANK YOU so much for your support.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes
Be the first to hear when my new podcast goes live in May 2021. Sign up for the waitlist to hear about my new Courageous Content podcast
Join my Courageous Content mini-courseJoin my Instagram Success Academy
Other useful podcasts[Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast)
[315] How to create a brand statement and why you need to with Nicole J Smith (podcast) [376] Lessons learned from 1 millions downloads of my podcast (podcast) [400] How to build a large audience for your blog, vlog or podcast or (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
I generated more than £185k in sales of my 2021 Social Media Diary and Planner and related products.
In this podcast episode (which you can also read as a blog), I share my tips on how to generate a semi-passive income from selling a planner or journal.
You’ll find out:
There are so many types of planners available - the competition can be huge. Which is why your planner needs to solve a specific problem for a specific person.
For example, my Social Media Diary & Planner helps business owners who are struggling to come up with content ideas. It’s packed full of key dates and awareness days, which helps them generate content ideas. And it includes templates and checklists to help them create annual, monthly, weekly and daily content plans - which helps them stay on track.
Another example might be a music practice planner. I’m an amateur pianist, and one of the problems I have is organising what I’m going to practise, when. The membership programme I belong to sells a piano practice planner. This is a great resource for keeping track of your practice. It also creates a record of what you’ve covered so you can look back at your progress.
A wedding planner/journal is another good example because it helps prospective brides stay organised and creates a keepsake of the event.
2. Pick a niche for your plannerDon’t be put off if there are already planners on sale in your industry/space.
It is possible to niche down within your industry
For example, there are hundreds of planners on dog training. Niching down to a particular breed of dog - or aspect of training e.g. potty training, behaviour - will not only help you stand out, it will also increase your sales.
For example, Bridezilla founder, Alicia McCormack created a wedding planner for people who hate bridal magazines and wedding fairs. There are also planners for vintage weddings, 1950s themed weddings and other specific niches.
There are lots of possibilities to niche down within your industry. Even if it seems like there are lots of planners already on the market.
You may feel that getting super specific will reduce your sales. Actually, you’re far more likely to make sales because your product will be a better fit for your ideal customer.
3. Build an audience to sell your planner toThe average conversion rate for online sales is 1-2%. Which means for every hundred people in your audience (i.e. your email list) only a handful are likely to buy. So if you’re hoping to sell hundreds/thousands of your planner - and you don’t currently have a large audience to sell to - you may need to readjust your expectations.
If this is the case, you have a number of options:
There may be someone else out there who sells a similar planner/journal to the one you want to create. Someone who has an established audience e.g. a YouTube channel, book and/or large social media following.
So why would someone choose to buy from you?
I say this not to put you off launching your planner, but to remind you that you need to build authority in your industry/space. And also to manage your expectations. It may take you time to build the authority (and audience) you need to sell your planner (at least in the numbers you would like).
The best way to build authority is to publish content that answers your ideal customers’ questions - ideally on your website.That way, when your ideal clients are searching online for answers to their questions, they’ll end up on your website.
I publish regular blogs/podcasts on content planning/creation throughout the year. This helps me and my planner get ‘found’ more easily in Google.
If you approach your planner business with realistic expectations, you can only build from there. This is one of the things we cover in my How To Launch Your Own Planner masterclass.
We do some calculations to see what your audience size is and what you can expect to sell. Then you can decide if you want to launch now or do a small print run. It can cost more to do a small print run, but you can learn and build from there.
I’ve got a podcast episode all about how much it costs to launch a planner that will help you understand how many you’ll need to sell.
5. Make your planner part of your sale funnelThe great thing about creating a planner/journal is that you can create information products (e.g. online courses/digital downloads) to go alongside it.
You don’t need to launch one now (in fact, it’s best to keep things simple and start with your planner/journal). But if you can see the potential to create an information product to go alongside your diary, you’ll be able to generate more revenue.
Since I launched my Social Media Diary & Planner five years ago, I’ve launched a content planning membership programme to support people with using the diary throughout the year. This is £149 (compared to £39 for the diary) and around 25% of diary owners now opt to buy the planning club as well as the diary.
Do also consider how your planner/journal might fit into the rest of your sales funnel. A planner/journal can often be an ‘entry level’ product which can lead to an upsell for a higher ticket offer.
Ready to launch your own planner or journal?If you’re serious about launching a planner or journal for your industry, join my How To Launch A Planner Masterclass. I go into greater depth about the steps you need to take to launch a successful planner or journal. And it includes all the checklists and templates you need.
Plus, what you need to do before you go to a printer.
You can join the masterclass here.
Podcast shownotesJoin my How to launch your own planner masterclassJoin my Instagram Success Academy Join my Build Your Online Audience programme
Other useful podcasts[Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast) [Bonus] How to get the most out of my 2021 Social Media Diary & Planner (podcast)[220] How to create a planner or journal for your industry (podcast) [355] How to create and launch your own planner (podcast) [414] How much does it cost to launch your own planner (podcast) [422] Behind the scenes of my launch how I sold £10K of planners in 24 hours (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Did you know that just one in three podcast hosts are women?
And just 21% of chart-topping podcast hosts are female?
Even though almost as many women listen to podcasts as men.
So what holds women back from launching a podcast? And why do so few women who DO start a podcast hit the top of the charts in their niche?
This special podcast episode - published to mark International Women’s Day 2021 - aims to inspire more women to get their voices heard.
You’ll hear from four podcasters (three female and one male) on how to get started with podcasting and overcome common fears - like getting to grips with the tech and getting used to the sound of your own voice. PLUS practical tips on launching your podcast.
Even if starting a podcast isn’t on your radar, there is so much to inspire you in this episode to get your voice out there.
Speakers: Charlotte Foster, Ant McGinley, Anna Parker Naples and Avni Gohill.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotesPodcast speakers
Charlotte Foster Turn up the volume on your voice Anna Parker Naples Podcast with impactAnt McGinley Pods up North Avni Gohil Virtuelicious
Tools
Descript - transcribe and edit audioAudacity - for recording and editingSearchie - for transcriptsOtter - for recording and transcriptsZoom for recording your podcast
Join my Courageous Content mini-courseJoin my Instagram Success Academy
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[446] How to pitch yourself as a podcast guest (podcast) [400] How to build a large audience for your blog, vlog or podcast (podcast) [383] How to get your podcast live in 60 days (podcast) [376] Lessons learned from 1 millions downloads of my podcast (podcast) [253] How to land a guest appearance on podcasts with Nicole Holland (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Being a guest on other peoples’ podcasts is a great way to build your audience - and your authority.
But most podcast hosts get far more pitches than they can handle - which means they can afford to be choosy about who guests on their show. So what’s the best way to pitch yourself as a podcast guest?
And how can you make sure your pitch stands out from the rest? In this podcast episode, you’ll learn how to craft the perfect email pitch for a podcast and how to increase your chances of getting a ‘yes’ from the host.
You’ll also find out what podcast hosts are looking for in a guest and the common mistakes to avoid in your pitch.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Why it's worth being a podcast guestWhy Being a podcast guest is a great way to get in front of your ideal customers/clients - and build your audience - fast.
It’s much quicker than writing a guest blog post. Most podcast interviews last between 30-60 mins. This means you can potentially do several a week.
It’s also a great way to build trust quickly.
There’s something about being in someone’s earbuds that’s much more intimate than the written word. Which means that by the end of a 30 minute interview, people often feel they know, like and trust you enough to visit your website, download your free resources and/or even buy your products/services.
And the best thing is, every time you appear on someone else’s podcast, you’re getting in front of a brand new audience - an audience you haven’t had to build yourself.
So if you set yourself a target to do three interviews a week, you could potentially build your audience by thousands - in a relatively short space of time.
But before you get too excited…let’s back up a bit.
Most podcast hosts - particularly on popular shows - get dozens of pitches each week. So competition for guest spots can be pretty tough.
So how do you write a pitch for a podcast host that really stands out? Read on and find out.
And why not check out my YouTube video about pitching yourself as a podcast guest as well:-
1. Focus on how you can help the podcast host (not yourself)As a podcast host, this is what I’m looking for in a guest:
Sadly, most of the pitches I get are focused on what the person doing the pitching hopes to get out of the interview rather than how they can help my audience.
In many cases, it’s clear they haven’t even listened to the show (or even scrolled through previous episode titles) to get a feel for the kind of content I offer.
I think my experience is pretty typical - which is why I say 'no' to most pitches I receive. If you can focus on how you can help the podcast host - rather than yourself - you'll have a much better chance of getting a 'yes'.
2. Label the subject header of your emailMost podcast hosts are actively looking for great content, so label the subject line of your email and they’re far more likely to pay attention.
3.Use the subject header to summarise your ideaA concise subject header that summarises your story (ideally in ten words or less) is far more likely to get a podcast host’s attention. Resist the temptation to use puns or clever wordplay though; an obscure headline that doesn’t mean anything may get ignored.If you’re pitching an interview about how to get more conversions from a Facebook Ad, how to recover from postnatal depression or how to wear beige in winter...that’s exactly what you should say.
4. Keep your introduction briefIf you’re pitching cold, it’s a good idea to 'introduce' yourself (a slightly different approach to pitching to journalists). But do keep it brief - or you could lose the podcast host’s attention before you’ve even got started.
5. Show you've actually listened to the podcastMost of the pitches I get are from people who either haven’t listened to my podcast and/or haven’t given any thought to the kind of content I generally run. Say something that shows you’ve taken the time and trouble to actually listen to the podcast, and you’ll stand out a mile.
6. Show you can add value for their audienceMany of the pitches I receive offer a series of vague topics the interviewee might cover. When what I’m really looking for is a killer episode idea. And I’m literally looking for a title that will fit right in with previous titles on my podcast app.
7. Show the podcast host how you can help them grow their audienceIf you want to increase your chances of getting a ‘yes’, you need to show how you can help them grow their audience - by promoting the podcast interview to yours. So do include any relevant stats, like the size of your email list and numbers of social media followers.
But don’t let not having a big email list or social media following put you off; personally, I’d rather get in front of 500 people who are exactly the kind of people I love to work than 50,000 people who ‘sort of’ fit. So if you target the right kind of content at the right kind of people, you can usually make a strong case – as long as you’re focused on how you can help the podcast host rather than yourself.
Although I have a decent-sized email list (around 15k at the time of writing) it's tiny compared to some of the big podcast hosts I've pitched to. But that's still a significant number of people - and I have specialist knowledge and experience - which makes me a valuable podcast guest. 'Selling' this in my pitches has helped me get on some pretty Big Deal podcasts.
If you’re just starting out and your email list is small (or non-existent), focus on the value of the content you can offer.
8. Show that other people value your content
If you’ve contributed guest content elsewhere, do mention it in your pitch. Seeing that others value your content - particularly well-established podcasters - should provide reassurance that you know what you’re talking about.
9. Make it as easy as possible for the podcast host to say 'yes'For most podcast hosts, the interview is the enjoyable bit. Chasing people up for photos, biogs and social media handles can be a pain. So make it as easy for them as possible by providing all of that info in your pitch.
10. Don't forget to follow upGetting half an hour or longer on a call with someone you admire - or would love to work with in the future - is a great opportunity to start building a business relationship. I’ve kept in contact with many of the people I’ve interviewed for my podcast - and many who’ve interviewed me for theirs, including Chris Ducker, Natalie Sisson and Amanda Cook.
So when your interview goes live, don’t forget to email the host to thank them for the interview...and get out there and promote it. Email your list, share it on all your social media networks and keep on doing it (I’m still sharing podcast interviews I did years ago on social media now).
Remember you haven’t just given a podcast interview - you’ve co-created a piece of evergreen content - which is hugely valuable.
You might also enjoy: how to use guest content to grow your audience.
Find this post useful? Download my FREE podcast pitch template here. Podcast ShownotesJoin my Courageous Content mini-courseJoin my Instagram Success Academy
Other useful podcasts[Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast)
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Connect with me on Twitter, Instagram, Facebook and LinkedIn
Self-publishing your own book is a great way to build your online audience - and your authority.
But how do you get started? How much does it cost? And should you do it all yourself - or use a print-on-demand service like Amazon, IngramSpark or Bookbaby.
If you’ve been asking yourself these questions (and more) then you’ll love this podcast episode with publishing expert and bestselling Indie author Sacha Black.
Sacha shares every single step you need to take on your self-publishing journey - from coming up with a killer idea for a non-fiction book - to publication to promotion.
You’ll also learn how to promote your book (with or without an online audience) and some killer tips to avoid the stress of a one-star review.
PLUS the one thing you must avoid when you launch.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes
Vellum for formatting on MacBookBaby for publishingKobo for publishingBarnes and Noble for publishingOverdrive for publishingReedsy for editingDraft2Digital online publishingIngram Spark print on demandBookbub for distribution
Mastering Amazon Descriptions by Brian Meeks How to write a sizzling synopsis by Bryan Cohen The Rebel Author Podcast Sacha Black Sacha's published books Sacha Black Instagram Sacha Black website
Join my Courageous Content mini-courseJoin my Instagram Success Academy
Other useful podcasts[Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast)
[408] 11 Instagram Story ideas to help you make more sales (podcast) [411] How to become the go-to person in your industry with Jen Hall (podcast) [414] How much does it cost to launch your own planner? (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
If you’re building a personal brand online, people have to get to know the person behind the business. Otherwise, they won’t buy from you.
But how much personal information should you share on your social media and other content platforms?
What is ‘ok’ to share and what should be kept private?
And what is the difference between sharing and oversharing?
If you’ve ever asked yourself any of these questions, you’ll love this podcast episode on how much personal information you should share on social media (and other content platforms).
If you worry about sharing too much personal information, I explore why you might feel like that (and whether your concerns are justified).
I also share practical tips on how to decide what to share and what to keep private.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotesJoin my Courageous Content mini-course
Join my Instagram Success Academy
Other useful podcasts[Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast) [Bonus] How I discovered my ADHD Superpower (podcast)
[379] How to grow your Instagram posts by 1K in 30 days (podcast) [385] How to sell on Instagram Stories (without feeling sleazy) (podcast) [392] How to get more engagement on Instagram (podcast) [408] 11 Instagram Story ideas to help you make more sales (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Ever find yourself wondering how some business owners manage to get tons of engagement (and sales) from the content their share on social media? Then you’ll love this podcast episode with Dawn Bradley - who teaches hair stylists how to build a six-figure business (having done exactly that herself).
Dawn explains how to create content that really gets under the skin of your ideal customers/clients and keeps them coming back for more.PLUS how to get comfortable with sharing content on more personal topics (and why you should). And why you must stop trying to appeal to everyone (because you’ll end up appealing to no one). This episode is packed full of tips, strategies and ideas - regardless of what type of business you have.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotesJoin my Instagram Success Academy
Buy my 2021 Social Media Diary & Planner
Other useful podcasts
[Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)
[362] How to grow your Instagram following to 27K fast (podcast) [379] How to grow your Instagram posts by 1K in 30 days (podcast) [385] How to sell on Instagram Stories (without feeling sleazy) (podcast) [392] How to get more engagement on Instagram (podcast) [408] 11 Instagram Story ideas to help you make more sales (podcast) [415] How to use TikTok to build your online audience with Sam Bearfoot (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
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